HawkSEM: PPC expert article

5 Things Every PPC Marketing Expert Should Know

The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....

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HawkSEM: PPC mistakes

7 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

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HawkSEM: PPC audit

How to Conduct a PPC Audit – And Why You Sho...

Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....

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customer-acquisition

Customer Acquisition Strategies B2B Brands Should ...

From focusing on ROI to tips for leveraging Google, these are the customer acquisition strategies B2B brands need to know....

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HawkSEM: PPC for SaaS Brands in 2020: 6 Tips

PPC for SaaS Brands in 2020: 6 Tips

Stumped on the rules, best practices, and proper methods when it comes to crafting PPC for SaaS brands in 2020? Here, we break it all down....

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HawSEM - 7 Traits Every PPC Manager Should Have

7 Traits Every PPC Manager Should Have

As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....

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PPC Marketing 101: What You Need to Know

Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...

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HawkSEM blog: 4 Scary PPC Problems (And How to Fix Them)

4 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

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How to Get Higher ROI from Search Engine Marketing...

Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...

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