9 Ways to Recession-Proof Your PPC Marketing Strat...

When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....

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Paid Search Optimizations: The Quick-and-Dirty Gui...

Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....

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4 PPC Management Software Platforms to Explore (+ ...

While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....

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8 Expert PPC Optimization Tips for 2022

Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....

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How to Hire a PPC Expert: A Short Guide to Finding...

Hiring a pay-per-click (PPC) expert can be a challenging prospect, but finding the right one could be your ticket to big wins....

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The Definitive Guide to Managing PPC Campaigns in ...

Properly managing PPC campaigns can be the difference between a profitable marketing plan and a budget-sapping flop. Let's talk PPC management essentials....

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11 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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5 Things Every PPC Marketing Expert Should Know

The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....

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PPC Marketing for Lead Generation: 5 Actionable Ti...

PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....

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HawkSEM blog: PPC lead scoring

How Lead Scoring Benefits Your SEM Program

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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