Success Secrets for B2B Customer Acquisition
From focusing on ROI to tips for leveraging Google Ads, these are the customer acquisition strategies B2B brands need to know....
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How to Determine KPIs for Your PPC Program
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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Partnering with a PPC Service Agency: What to Expe...
Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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9 Common PPC Mistakes — and How to Avoid Them
From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....
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More Cost-Effective PPC in 8 Steps
Competition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....
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8 Expert PPC Optimization Tips for 2021
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....
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PPC for SaaS Brands: The Ultimate Guide
Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....
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How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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The Latest PPC Management Stats to Know
Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
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