Success Secrets for B2B Customer Acquisition

From focusing on ROI to tips for leveraging Google Ads, these are the customer acquisition strategies B2B brands need to know....

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hawksem blog: PPC KPIs

How to Determine KPIs for Your PPC Program

When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....

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Partnering with a PPC Service Agency: What to Expe...

Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....

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confusing ppc mistakes

9 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

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More Cost-Effective PPC in 8 Steps

Competition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....

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hawksem blog: ppc optimization

8 Expert PPC Optimization Tips for 2021

Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....

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PPC for SaaS Brands: The Ultimate Guide

Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....

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PPC for schools tips

How to Get Started with PPC for Schools

Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....

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ppc management stats

The Latest PPC Management Stats to Know

Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....

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