confusing ppc mistakes

9 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

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seven-ways-to-overcome

More Cost-Effective PPC in 8 Steps

Competition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....

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hawksem blog: ppc optimization

8 Expert PPC Optimization Tips for 2021

Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....

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SaaS PPC

PPC for SaaS Brands: The Ultimate Guide

Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....

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PPC for schools tips

How to Get Started with PPC for Schools

Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....

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ppc management stats

The Latest PPC Management Stats to Know

Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....

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HawkSEM blog: PPC lead scoring

How Lead Scoring Benefits Your SEM Program

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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ppc-roi-the-simple

PPC ROI: A Simple Formula to Calculate Lead Value

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

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HawkSEM blog: Scary PPC Problems (And How to Fix Them)

4 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

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