How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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The Latest PPC Management Stats to Know
Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
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How Lead Scoring Benefits Your SEM Program
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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4 Scary PPC Problems (And How to Fix Them)
We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....
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Busting the Top 8 PPC Myths
Don't fall for these common PPC myths when it comes to your paid search efforts -- here's the truth behind the misconceptions....
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How to Conduct a Competitor Analysis for PPC
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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How to Determine KPIs for Your PPC Program
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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Success Secrets for Picking a PPC Service Agency
Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...
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