9 Common PPC Mistakes — and How to Avoid Them
From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....
Read MoreFrom setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....
Read MoreCompetition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....
Read MoreAre you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....
Read MoreStumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....
Read MoreTaking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
Read MoreDigital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
Read MoreLike everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
Read MoreSet up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
Read MoreBy taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
Read MoreWe’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....
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