How Negative Keywords Benefit Your PPC Campaigns
When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....
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PPC Marketing 101: What You Need to Know
Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...
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4 Scary PPC Problems (And How to Fix Them)
We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....
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How to Get Higher ROI from Search Engine Marketing...
Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...
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PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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10 Steps to a Successful ROI-Driven PPC Campaign
ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....
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Why PPC Lead Scoring is Crucial to SEM Programs
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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12 Steps to Selecting a New PPC Agency
Using a PPC agency can help you increase ROI and qualified conversions. Here are some tips to prepare and select the agency that fits your needs....
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New Heights for HawkSEM as a Leading PPC Agency
Results are everything to our team at HawkSEM, both in terms of the growth that we usher our clients toward and in terms of the personal progress that our entire team achieves. Through our f...
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PPC Management – Increase ROI Year-Over-Year
How much are you spending on SEM every year? North American advertisers spent nearly $20 billion in 2012 alone. With that much money being thrown around, it’s important to focus on SEM and...
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