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Written by Caroline Cox on Jun 7

Grayson Living Achieves Nearly Six Times Their Return on Ad Spend in Just Three Years

grayson living homepage

From a curated selection of chic furniture and decor to luxe lighting, hand-knotted rugs and more, Grayson Living (graysonliving.com) is the go-to destination for those seeking high-end furnishings, whether in person at their Beverly Hills showroom or online.

With a vast selection of globally-sourced brands, Grayson Living also offers e-design services, and an exclusive trade program for industry professionals.

The Challenge:

Grayson Living chose to partner with HawkSEM to help them grow e-commerce sales.

They were looking to thoughtfully and strategically leverage and scale their marketing budget to attract more online buyers and to complement brick-and-mortar sales.

The Solution:

After assessing their website and online offerings, the HawkSEM team got to work to improve shopping campaigns as well as retargeting, feed optimization, display advertising, and cross-platform advertising.

After tweaking campaigns and creating custom landing pages, HawkSEM was able to help Grayson Living almost double their return on ad spend (ROAS), grow e-commerce sales nearly three-fold, and increase conversion rates more than 100% in the first year alone.

Rather than trying to improve ROAS at the same spend level, we increased ad spend, which resulted in significantly better performance.

The Results:

While partnering with HawkSEM, Grayson Living was able to: 

  • Receive almost 6 times their ROAS over 3 years
  • Grow e-commerce sales by 279% (year 1), 260% (year 2), and 55% (year 3)
  • Bump the average order value by 11% in the first year alone

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Request a consultation or just say hi.

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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.