XCaliber Container Partners with HawkSEM to Double Clicks & Impressions, Boosting Conversions by 92%

Shipping & Storage Container Manufacturing

Shipping Container

About XCaliber Container

XCaliber Container is the leading supplier of shipping containers in Texas, New Mexico, and Oklahoma. With more than 15 years of industry expertise, the company offers a wide range of shipping container builds and remains dedicated to delivering the highest quality products and exceptional customer service.

The Goal

We partnered with XCaliber to enhance, improve, and build out their SEO, PPC, and social media marketing initiatives to help the team meet its goals.

The Challenge

XCaliber Containers underwent a site migration in January 2023 that was executed poorly, leading to a long-term loss in visibility in search results.

The Results

Google Results

The Solution

We began by conducting a technical audit, competitive gap analysis, and site navigation audit to get a comprehensive look at their website exosystem. From there, we began requesting indexing of their blog, implementing schema, and leveraging successful paid campaigns for insights on target keywords and metadata optimization opportunities.
CHECKLIST ICON

Conduct multiple audits to glean context about existing efforts

ARTICLE ICON

Improve content marketing collaboration process

COMPUTER CHARTS ICON

Focus on optimization and technical SEO for better SERP visibility

SEMRush Charts

178%

increase in YoY impressions

236%

increase in total YoY clicks

92%

increase in conversions in less than a year

116%

YoY increase in total keywords

4X

More than 4X YoY increase in page-one keywords

The Impact

We found a process for content collaboration to expedite the lead time from ideation to implementation where XCaliber works through upper-funnel blog topics with keyword research and best practices guide in hand. At the same time, HawkSEM optimized and implemented lower-funnel collections and product page changes.

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