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Written by Caroline Cox on Oct 10 , 2019

Swimsuits Direct Sees 80% Increase in ROAS with Paid Search and Google Shopping

Swimsuits Direct (swimsuitsdirect.com) lives up to its name by providing women with an array of quality swimsuit brands and trendy styles at affordable prices. Through the company’s extensive roster of sizes, colors, and cuts, Swimsuits Direct prides itself on having the perfect beach or poolside look for every woman. 

The Challenge

Swimsuits Direct was looking for a results-driven SEM agency to help meet their e-commerce sales and achieve their ROI goals, which included increasing year-over-year revenue by 100% and maintaining at least times the return on ad spend. That’s where HawkSEM came in.

The Solution

The HawkSEM team met with Swimsuits Direct to determine their customer persona, unique selling points, and performance objectives. From there, they crafted a tailor-made plan to help them achieve their goals. This plan included shopping campaign product segmentation, continuous bid management in response to account for seasonally changing product demand, dynamic search ad segmentation, and various remarketing campaigns.

The Results

While partnering with HawkSEM, Swimsuits Direct was able to: 

  • Increase year-over-year SEM revenue by more than 109%
  • Increase month-over-month return on ad spend (ROAS) by 80%
  • Increased their Google Shopping conversion rate by nearly 20%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Want to know more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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