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Written by Caroline Cox on Aug 24 , 2020

Verizon Digital Media Increases Year-Over-Year Impressions Four Times Over While Cutting CPC in Half

verizon digital media

Telecommunications company Verizon’s media platform delivers premium experiences consumers demand with an industry-leading platform renowned for performance, reliability, security, and scale. 

Verizon Digital Media features high-performance video streaming capabilities, a reliable CDN, and a secure experience to ensure you’re always meeting the needs of your business. 

The Challenge:

Verizon Digital Media came to us wanting to increase conversions and grow their brand awareness while also lowering their cost per lead. Even though they’re a well-known, successful brand, the competition in their industry is fierce. They knew they needed a cutting-edge digital marketing strategy to stand out from the crowd. 

The Solution:

First, our team took the time to analyze Verizon Digital Media’s digital marketing and paid search initiatives. We worked with their in-house team to add display opt-in to their search efforts and help them expand globally into other networks for greater reach and opportunities.

Additionally, we optimized the ad copy for each keyword through single keyword ad groups (SKAGs), expanded their extensions, restructured their campaigns by product, and created a more customized approach for sending traffic to the right pages. 

verizon digital media

The Results:

While partnering with HawkSEM, Verizon Digital Media was able to: 

  • Grow conversions by more than 3,200%
  • Lower average cost per click by more than 37%
  • Cut cost per conversion in half

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Jan 30 , 2020

Escape the Room Garners More than 4 Million Monthly Impressions to Maintain Top Industry Status

It’s a race against the clock to solve a series of challenging puzzles before your time is up! Escape the Room brings together friends, family, coworkers, and more to experience interactive, immersive games set in hyper-realistic situations with elaborate environments. It’s a fun and entertaining experience that makes participants put their heads together and think outside the (literal) box. Since 2013, Escape the Room has grown to more than 18 cities — and counting.

The Challenge

The team behind the live game and entertainment company wanted to keep growing their brand while expanding their online footprint through both paid and organic digital marketing efforts. They had the structures in place, but needed to optimize processes to take their digital marketing to the next level. That’s where HawkSEM came in.

The Solution

HawkSEM partnered with 16 Escape the Room locations to help manage their search, display, remarketing, paid social, and SEO efforts. After ensuring they had the proper tracking in place, we reworked a handful of key display and remarketing assets, helped roll out new ad extensions and location-based campaigns, and penned new ad copy to boost their clickthrough rate (CTR). On the SEO side, we helped them craft new website designs, publish new content, and added new SEO elements like meta descriptions and title tags. We also prioritized mobile responsiveness and switched out a few assets to make the sites more lightweight and speedy.

The Results

While partnering with HawkSEM, Escape the Room was able to: 

  • Reach an account-wide peak of 62% impression share
  • Drive a record number of clicks and impressions
  • Reach an average account-wide ad position of 1.1, an all-time high for the brand at that time

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Dec 8 , 2019

California State University, Northridge Doubles Qualified Leads While Cutting CPA in Half

California State University, Northridge (CSUN) is a public university in Los Angeles’s San Fernando Valley. The campus is part of the California State University system and was first established in 1958.

With a total student enrollment of 40,000, it serves as one of the largest universities in California. CSUN offers a variety of degrees including 134 bachelor programs, master’s degrees in 70 different fields, 3 doctoral degrees, and 24 teaching credentials. 

The Challenge

CSUN’s marketing department knew that having an online presence would continue to be an increasingly important element when it came to connecting with prospective students, filling out under-enrolled programs, and meeting the more intangible goals of awareness-raising and outreach. They decided to partner with an agency to get the results they wanted and, after a competitive vetting process, they chose to work with HawkSEM.

The Solution

The HawkSEM team met with CSUN to determine their needs, unique selling points, and performance objectives. From there, they crafted a tailor-made plan to help them achieve their goals. This plan included creating action-oriented ad copy, relevant landing pages, thorough conversion tracking, ad extensions, a strong list of negative keyword, and various remarketing campaigns. 

The Results

While partnering with HawkSEM, CSUN was able to: 

  • Drive 50% more qualified leads than their past agency
  • Reduce cost per acquisition (CPA) by more than 50%
  • Increase conversions by 800%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Want to know more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Nov 10 , 2019

MileIQ’s Long-Term SEO Plan Expands Global Reach, Increases Organic Site Traffic by 125%

The mission of MileIQ (mileiq.com) to be the most seamless and stress-free mileage logging mobile app. Acquired by Microsoft in 2015, MileIQ automates the mile-logging process through their precise recording, one-swipe classifications for business or personal travel, and special features that let you customize your log for more accurate deductions and reimbursements.

The Challenge

MileIQ wanted to improve their SEO, increasing the year-over-year amount of high-quality organic traffic to their site and app. Their goals included more organic rankings, higher rankings overall, and leveraging higher volume search terms. They knew that more traffic was great, but more high-quality traffic meant conversions — that’s where HawkSEM came in.

The Solution

Knowing that better SEO doesn’t just happen overnight, the HawkSEM team undertook various efforts to continuously improve MileIQ’s organic footprint and site traffic. They focused on elements like featured snippets by answering common search questions concisely through in-depth information to gain more authority.

The team expanded MileIQ’s global reach to align with new national and international markets through new content and backlink strategies. They also prioritized updating older content, ensuring their site map was accurate, improving page speed, and optimizing their entire website through meta tags, page titles, descriptions, and more.

The Results

While partnering with HawkSEM, MileIQ was able to: 

  • Grow year-over-year organic site traffic by 125%
  • Drive nearly 4,000 new first-page keyword rankings
  • Increase organic sessions by 207%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Want to know more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Aug 30 , 2019

Campaign Leverages PPC and SEO to Drive 7.5x More Online Revenue While Decreasing Digital Costs

Campaign (campaignliving.com) is a Bay Area-based furnishings company with a focus on modern design, easy assembly, and quality manufacturing. Since 2015, they’ve made a name for themselves in the furniture industry through a commitment to creating thoughtfully designed pieces that are built to last.  

The Challenge

Campaign wanted to lower their digital marketing costs and increase conversions for their online marketing efforts, but they weren’t sure where to begin or the best course they should take. That’s where HawkSEM came in.

The Solution

The HawkSEM team got Campaign focused on PPC (with an emphasis on Paid Search and Shopping Feeds) and SEO strategies in tandem. They started off on PPC efforts for brand-focused terms while also building out branded content and quality backlinks to improve their organic rankings. After that, the Hawk team switched their PPC focus from branded terms to non-branded terms, casting a wider net to drive new visitors. PPC efforts introduced new prospects to the brand, while SEO efforts sealed the deal when those visitors returned to the Campaign site.   

The Results

While partnering with HawkSEM, Campaign was able to: 

  • Increase overall online revenue 7.5x year over year
  • Decrease overall digital costs by 68%
  • Reduced cost-per-click (CPC) by more than 30%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Want to know more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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ethink case study - hawksem

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