Dynamic Product Ads: How They Work + Setup Guide
Dynamic product ads use data, shopper history, and automation to generate better Facebook ads faster. Learn how to build DPA campaigns right....
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How to Duplicate a Google Ads Campaign: 7 Simple S...
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....
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PPC Bid Management: A Complete Guide (+ 8 Proven S...
PPC bid management lets you set the maximum amount you’re willing to spend on ads according to your goals. Here are the top strategies....
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How to Launch a Successful SEO Campaign: Costs, Ti...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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B2B SEO Strategy: A Step-By-Step Guide
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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What is Google Ads Change History? (+ How It Helps...
The Google Ads Change History feature records all the changes and edits made to a Google Ads campaign. Here’s how to leverage this helpful tool....
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SEO for Accountants: 11 Expert Strategies to Get M...
SEO for accountants is a strategy focused on improving a firm’s website rankings by optimizing with relevant keywords potential clients use....
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Do SKAGs Really Work Anymore? An Expert Weighs In
SKAGs are ad groups that only target one keyword. They were all the rage a few years back, but today’s PPC marketing landscape demands a broader focus on single topics instead....
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SEO for Higher Education: How to Attract Students,...
SEO for universities uses keyword research and website optimization to improve online visibility and attract students -- here's what you need to succeed....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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