What is PPC Management? A Complete Guide (+ Pro Ti...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Google Ads Image Extensions: The Ultimate Image As...
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....
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Multi-Location PPC: How to Create a Strategy + Exa...
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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What is Google Analytics 4 (GA4)? Key Features, Pr...
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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6 Ways to Improve Impression Share (+ Common Chall...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....
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6 Reasons for a Drop in Google Ads Performance (+ ...
The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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What Is Answer Engine Optimization (AEO)? A Comple...
Answer engine optimization (AEO) is the process of improving content so it appears in answer boxes, voice search results, and AI-generated responses in search engine results. It involves cre...
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What is Geotargeting? How It Works + Expert Strate...
Geotargeting uses location-based targeting to connect your audience with personalized messaging. We asked an expert for tips, tricks, and best practices....
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17 PPC Tools for Productivity, Research, and More ...
PPC tools offer functionalities like keyword research, bid management, competitor analysis, and performance tracking to ensure your ads reach the right audience at the right time. Read on fo...
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