Google Ads Not Matching Analytics? Here’s How to...

Posted by Shire Lyon | May 8

If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....

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How to Add a Manager in Google Ads in a Few Simple...

Posted by Shire Lyon | May 7

Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....

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Glass glowing light bulb and business sketched ideas

What is BLUF? How to Use It to Improve Your Writin...

Posted by EJ Velos | May 6

Bottom Line Up Front (BLUF) is an old military communication term. See how you can use this technique in effective content marketing....

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13 PPC Case Studies: Challenges, Solutions + Resul...

Posted by Christina Lyon | May 5

These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....

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Google Maps Ads: Setup Guide, Real-Life Examples + Expert Tips

Google Maps Ads: Setup Guide, Real-Life Examples +...

Posted by Anna Sonnenberg | May 2

Google Maps ads place your local business in front of customers. Learn how to set up these ads, see proven examples, and get expert tips to ensure success....

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Director of photography with a camera in his hands on the set. P

The AIDA Model: What It Is + How to Use It

Posted by Josie Rojewski | May 1

The AIDA model can help you craft content marketing that compels and converts. Here's everything you need to know to leverage the AIDA model with success....

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Optimizations

10 Expert Tips to Optimize Google Ads for Maximum ...

Posted by Shire Lyon | Apr 30

Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....

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what percentage of revenue should I spend on marketing

What Percentage of Revenue Should You Spend on Mar...

Posted by Christina Lyon | Apr 29

If you want to determine what percentage of revenue should be used on marketing, you need a 360-degree analysis of your business....

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hand putting pins in a map

What’s a Sitemap? How It Works + Steps to Build ...

Posted by Patience Hurlburt-Lawton | Apr 28

Sitemaps keep your website organized, make it easy for visitors to navigate, and help search engines better understand what your pages are about. ...

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Are Facebook Ads Worth It? We Did the Math + Pros & Cons

Are Facebook Ads Worth It? We Did the Math

Posted by Anna Sonnenberg | Apr 25

Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost all industries... if done right....

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