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Picture it: You’ve built and launched a solid digital marketing campaign in Google Ads (FKA Google AdWords). Your audience is clicking, your landing page is resonating, and the ROI is trending in the right direction. Now that it’s time to create a new campaign, well, if it ain’t broke, why fix it?
That’s the idea behind duplicating or cloning a Google Ads campaign. The Google Search pay-per-click (also called PPC or paid search) ad platform allows ad managers to copy and paste campaigns already running to act as de facto templates for future campaign creation.
Not only does this save you time on PPC ad campaign creation, but it helps ensure your efforts continue on the right track.
Let’s break down how to copy a campaign in Google Ads — and why you might want to.
You should duplicate a Google Ads campaign if you launched one that performed well and want to save time setting up your next similar campaign. Rather than going through the motions of inputting the same info, you can have, as Google puts it, a bit of a “head start” moving forward by copying and cloning or duplicating the campaign details.
Along with campaigns, you can also duplicate ads groups, ads, audiences, and keywords. Not only that, but if you happen to manage multiple accounts with your own Google Ads manager account, you can copy all of the above ad elements across various accounts.
Pro tip: You can copy multiple campaigns at once, too. Simply follow the same instructions below, but check all the boxes next to the campaigns, ad groups, keywords, or ads you want to duplicate.
Once you’ve decided you want to duplicate an existing campaign in Google Ads, the steps are fairly straightforward.
Pro tip: Google advises making sure the account you’re pasting the new campaign into is set to the same currency as the account it was copied from, if applicable. If not, the campaign won’t paste.
As Google states, an ad group “contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups.” Having ad groups can help you organize your various campaigns by things like product, service, or feature.
For this reason, you may want to clone an ad group to a new campaign. Here’s how to do it.
Looking for more on setting up a paid search campaign? Check out our blog “How to Set Up a Google Ads Campaign: The Ultimate Guide” for a complete Google Ads tutorial.
Alright, let’s get more granular. Maybe you just want to copy an ad into another ad group rather than an entire campaign.
No problem – here’s what you need to do.
Google Ads audience targeting is composed of people grouped by various demographics, from interest to intent and plenty in between. Once you’ve found an effective audience for your ideal client persona, it could be beneficial to duplicate them for multiple ad groups or campaigns.
Here’s how to duplicate Google Ads audiences:
Pro tip: Want to include the bid strategy associated with these audiences as well? Simply check the “Include bids” box.
Keywords are the heart of a successful paid search ad campaign. These search terms are the thread that connect the right people to your products or services.
To duplicate a single keyword into an ad group, here’s what to do:
Pro tip: When you paste keywords into a new campaign, keep in mind those keywords will use the budget set for that particular campaign – you can copy the landing page URLs and bids as well, if you wish.
Having trouble copying or pasting a campaign, ad group, ad, audience, or keywords? The search engine explains that you might get a “Paused due to system errors” message during this process. Here’s how to deal.
Pro tip: If you suspect the error is something small and inconsequential, you can choose to enable it anyway. Just be confident that there’s no actual problem first.
After taking the time to test, achieve an affordable cost per click (CPC), craft eye-catching ad copy, and implement optimization tactics to your campaigns, being able to duplicate them is a win-win.
Whether you’re deeply invested in your Google Ads Editor app or work alongside a marketing agency, saving time on campaign creation means you can invest more in other factors like lead generation, keyword research, and analyzing metrics.
P.S. Looking for a Google Ads agency partner? We might be the perfect match — let’s find out.
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