PPC Bid Management: A Complete Guide (+ 8 Proven S...
PPC bid management lets you set the maximum amount you’re willing to spend on ads according to your goals. Here are the top strategies....
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Do SKAGs Really Work Anymore? An Expert Weighs In
SKAGs are ad groups that only target one keyword. They were all the rage a few years back, but today’s PPC marketing landscape demands a broader focus on single topics instead....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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How to Add a Manager in Google Ads in a Few Simple...
Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....
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13 PPC Case Studies: Challenges, Solutions + Resul...
These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....
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10 Expert Tips to Optimize Google Ads for Maximum ...
Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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What Are Google Search Partners? + 7 Pro Tips
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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How to Write Google Ads Headlines That Click (+ Ex...
The best Google Ads headlines grab the attention of qualified leads and get them to click. Learn the tips our experts use to write headlines that get attention — examples included....
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PPC for Small Business: 12 Tips to Drive More Reve...
PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....
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Google Ads Not Showing Up? 14 Reasons Why + How to...
Vanishing acts are fun at magic shows, but not when your Google Ads have disappeared. Find the solution to get your campaigns back on track in this guide....
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