Creating content that’s search engine-friendly seems like an easy enough task, right? Just follow best practices, post the content, then bam, more traffic than Disneyland during a three-day weekend, right?
Not exactly.
In reality, successful search engine optimization (SEO) that results in organic traffic to your website content comes from creating a competitive SEO strategy that involves meticulous research, talented writers, an organized plan, audience-targeting keywords, and much more.
Some business work with an expert SEO content writer to fill this need, while others opt for an SEO agency that can provide an experienced team as well as a holistic suite of other digital marketing services.
If you’ve been searching for a thorough read on what an SEO content agency has to offer, then you’re in exactly the right place.
What is an SEO Content Agency?
An SEO content agency is a team of marketing experts who help businesses build or improve their SEO-optimized content efforts. This can look like anything from strategizing and creating a content calendar to delivering top-notch content marketing collateral ready to publish.
Enhance your SEO Content Efforts
Your business is too important to let just anyone handle your SEO content efforts.
You need a partner who can deliver results like these:
Results are everything
HawkSEM in 90 seconds
Types of SEO Content
Blogs may be on top of the list when it comes to SEO content, but blogging certainly isn’t the only game in town.
In fact, there are plenty of different web content types you can leverage to attract organic traffic to your site. These include:
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Blogs
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Videos
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Case studies
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Directories
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White papers
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Product descriptions (for ecommerce)
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Guides
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Copy on web pages
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Infographics
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Off-page practices (like guest articles or link building)
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Press releases
Is an SEO Content Agency Partnership Right for Your Business?
Here’s the thing: If you want to stay competitive in your industry, then you can’t afford to leave content out of your marketing strategy. Those other brands vying for your same customers? They’re leveraging content.
No matter if you’re in SaaS, finance, wellness, ecommerce, or any other industry, the power a well-written SEO article has to educate, inform, and build trust with your audience is simply unmatched by other tactics.
We also know that most people, whether they’re business owners or marketing managers, don’t have the time or bandwidth to sit down and craft award-winning SEO content on the regular. That’s where a solid SEO content agency partnership comes in handy.
The right agency can take the reins and create a content strategy that operates like a well-oiled machine. Forget publishing blog content whenever, wherever — by building a content marketing strategy with SEO at the center, you can publish blogs, case studies, and other materials poised to resonate with both search engines and, most importantly, your target audience.
Looking for a fully hands-on, collaborative creation process or to receive publish-ready pieces of content worthy of your website? Partnering with the right content marketing agency is the first step to making that happen — and beating out competitors for the top search engine results page (SERP) spots as a result.
Nava Health is an innovative group of holistic health and treatment centers based in Virginia and Maryland. They partnered with the HawkSEM team to help with scaling, increasing lead volume and conversions, and attracting more foot traffic. We worked with them to create new content, launch to paid search campaigns, update their website, and more.
As a result, the Nava Health team saw impressions grow by 42% and form submissions increase more than five times over.
SEO Content vs. Traditional Content: What’s the Difference?
Yes, SEO content marketing and traditional content marketing are not the same things. Put simply, SEO content is created with organic SERP rankings in mind, while still keeping quality, readability, and audience resonance top of mind. One of the main ideas behind SEO content is to rank well and garner the maximum amount of clicks.
Standard content, on the other hand, is content that’s simply written to be read. It doesn’t necessarily take into account competitors, keywords, and organic rankings. While this type of content can still perform well on the SERP, SEO content generally has a higher chance of ranking well in search results.
What to Look for in a Content Agency
As with any partnership, finding the right content agency for your brand takes preparation (and a bit of patience). But once you know what skillsets or traits you’re looking for, you can quickly narrow down your options and fit the perfect fit for your needs. Here are some things to look out for:
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Industry Knowledge
While an agency doesn’t need to have dozens of past clients from your exact niche, it’s certainly helpful if they’ve worked in your space before and have at least a basic understanding of your audience’s needs, wants, and pain points.
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2.
Strong Grasp of Best Practices
Enthusiasm is nice, but knowing what actions to take to make content successful on the search engine is non-negotiable. Make sure the agency you partner with can give you an explanation of what elements help content perform well in search results.
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3.
A Variety of Samples
Let’s just put it out there: talk is cheap. Don’t let an agency merely tell you about how great they are – ask for samples of their content work. A solid agency should be able to provide you with samples that show their range, whether that be the content type, industry, intent, or all of the above.
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Proven Results
Along with samples, don’t be shy about asking for data and case studies that highlight the results they’ve gotten for past customers. Being able to show proven results is key to establishing trust and credibility.
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Transparent Communication
What good is traffic that doesn’t convert? Our SEO services always include thorough conversion optimization through custom landing pages, recurring A/B testing, and heat-mapping. This data informs our ongoing SEO strategy and ensures you’re not only increasing traffic — you’re increasing your revenue, too.
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Willingness to Pivot
Change is a constant in any business — customer needs evolve, goals shift, and priorities must pivot accordingly. And when you add in regular algorithm shake-ups, things can get downright chaotic in a flash. A content agency with enough years in the game should understand this and be able to modify your efforts accordingly and as seamlessly as possible.
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7.
Fresh Ideas
We’ve seen some of our most successful content initiatives come from out-of-the-box thinking. Sometimes it just takes an outside perspective to tackle a new topic or content type to help you tap into a whole new audience segment. The best agencies aren’t afraid to try something new.
When Phoenix-based audiology practice Happy Ears Hearing Center was ready to take the next step in solidifying itself as the industry experts for hearing issues, they came to HawkSEM. Through our partnership, we were able to help them improve their content efforts, boosting conversion rate optimization (CRO) in the process. The results: Happy Ears increased their organic keyword rankings by more than 245% and grew estimated organic traffic by 396%.
Our SEO Content Services
Like SEO management, content marketing isn’t done through a single method or action. Rather, successful SEO content comes from thoughtful strategizing, proper keyword and competitor research, audience-driven messaging, and high-quality standards.
These are the SEO-minded content marketing services we offer clients:
- Content strategy and analysis
- Content creation
- Competitive landscape and industry analysis
- Multiple pieces of complete, high-quality content primed for SEO
- White-label tools to help with planning and content optimization
- Content uploads (as needed)
- Duplicate content resolution
- Target keyword research, analysis, and recommendations
- Internal linking structure improvements
Another benefit to partnering with a full-service marketing agency: Access to a well-rounded team of marketing experts who can ensure your big-picture marketing efforts are working together correctly and set up to bring about maximum results.
Along with SEO content writing, HawkSEM offers these additional services:
- SEO (on-page, off-page, and technical)
- Remarketing campaigns
- Lead generation
- Paid search campaigns & PPC management
- Ecommerce marketing management
- CRO
- Paid & organic social media marketing
- Performance display
- Email marketing
- Landing page design
ConversionIQ: A Game-Changer for Your Marketing Plan
Our clients are busy — so we wanted to make it as easy as possible for them to understand and monitor their digital marketing strategy as a whole.
Enter: ConversionIQ.
This proprietary tool is our proven way to drive better results from both paid and organic tactics. The platform connects all of your existing marketing power players — from Google Ads, Microsoft Ads, and CRMs like HubSpot to social media channels, Google Analytics, and more — into one centralized dashboard.
As a result, not only do our clients get better reports with more meaningful takeaways, but it helps more quickly spot a program’s strengths and weaknesses (AKA wasted ad spend), so we can work together to create more targeted, optimized, and high-performing campaigns.
With ConversionIQ, you get:
- A bird’s-eye view of your entire marketing strategy
- Unlimited access to reporting
- Instant optimization opportunities
- Actionable insights
- Full-funnel attribution
- More high-quality conversions
With ConversionIQ, you can connect the dots from search to sale, capture the right audience, and cultivate informative insights that’ll help you scale and thrive.
Our Process
While we can’t speak for all content agencies, we’ve spent years fine-tuning our content deliverables process to bring clients dynamic, engaging content designed to attract website visitors and start them on the path to becoming loyal customers.
Here’s how we do it.
- 1.Content
- 2.Off-site visibility
- 3.On-site structure & technical SEO
- 4.Tracking & reporting
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1. Content
No matter what content needs we’re providing, we like to start with an audit. This gives us a big-picture look at what current efforts you have in play and where your efforts currently stand. We’ll also research your competitive landscape and industry. From there, we’ll work with you on content strategy and analysis that takes keyword analysis into account.
As far as SEO copywriting, we can deliver thousands of optimized words each month and work with you on fleshing out word counts, content briefs, and revisions. We can even take care of the uploading process if needed.
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2. Off-site visibility
Pieces of content aren’t meant to exist alone like an island. Rather, we know the best-performing pieces involve internal and external links for maximum search engine visibility. That’s why we conduct a backlink audit, monitoring, and cleanup to ensure the links connected to your content are relevant and quality.
In addition, we provide recommendations for channels like video platforms and social media channels.
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3. On-site structure & technical SEO
Alright, here’s where things can get complicated (not for us, we’re pros!). But technical SEO and on-site structure deal with the back-end parts of your website – still crucial, just more behind the scenes.
Here’s when we’ll work on elements like page title optimization, ALT tags, meta descriptions, and SEO-friendly URLs. We also asses site architecture (aka navigation), set up your Google Search Console if necessary, and address any issues we spot, like redirects or errors.
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4. Tracking & reporting
After hitting “publish,” we know there’s more to be done. As the last stage of our process, our team analyzes organic traffic performance, makes sure your Google Analytics account is tracking properly, and monitors your position on the SERP.
On an ongoing basis, we keep an eye on algorithm changes to assess how they might impact your content, and provide custom reporting so you’re fully in the loop about how you’re tracking toward your content goals
Meet The Team
SEO Content: What Does it Cost?
SEO content can cost $5,000-$15,000+ per month. The amount you should budget for a content writing company will depend on a handful of factors, from what specific deliverables you want to the service provider you decide to partner with.
As far as pricing goes, you will likely be charged a flat monthly fee if you work with an agency on a more holistic SEO content strategy. If you work with an individual freelancer or contractor for article writing services alone, you’ll probably be charged on a piece-by-piece basis, and the fee will likely depend on the length and type of content.
The Bottom Line
We may be a fun-loving group, but our team doesn’t play around when it comes to results.
We’re not just marketing pros – we’re lead strategists who execute. That means our project managers don’t just create a plan of action and hand it back to you. We’ll work with you side by side to put our proven strategies into play, then monitor the results and keep you in the loop on how your program is performing.
We may be a fun-loving group, but our team doesn’t play around when it comes to results.
We’re not just marketing pros – we’re lead strategists who execute. That means our project managers don’t just create a plan of action and hand it back to you. We’ll work with you side by side to put our proven strategies into play, then monitor the results and keep you in the loop on how your program is performing.
We’ve got SEO experts with years of experience in a variety of fields, so we know the best way to dig into your industry and competitors, craft SERP-primed content ready to publish, and optimize existing content for maximum visibility.
Not only that, but having an all-remote team means you get to work with the best of the best in digital marketing, regardless of where you or our team members are based. We’ll work with your schedule, communication style, and company goals to sync up our visions and make actionable steps toward solutions.
Lastly, we’re proud of the recognitions and accolades we’ve received from big players in the industry. HawkSEM is a Google Premier Partner – in fact, they’ve named us in the top 3% of agencies in the country. We’ve also been selected as an official Meta Business Partner and Microsoft Advertising Partner.
Ready to join our roster of clients who score high-ranking results? We’re ready to make it happen.
Request a Free Consultation
No BS, just results. Average clients see a 4.5x ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality