Content Marketing

An effective and successful content marketing strategy is all about connecting with your targeted persona by providing them with information that educates, engages, and makes their lives better.

Before we decide what to write about, how to write about it, and where to distribute it, we take the time to understand who your audience is. We think through how and where we should address them to properly communicate a message that resonates.

All of our content marketing campaigns are based on identifying the six keys to success: buyer persona profile, priority initiative, success factors, perceived barriers, decision criteria, and buyers journey.

Once we have the information we need, we create compelling and valuable content that positions your brand as an industry thought leader, ultimately generating awareness and conversions. We’re not just a team of talented writers, we also have the expertise to properly distribute content so it reaches the proper eyes.

But we don’t just want to know about your audience — we want to know about you. Learning about your company, brand, industry, and target audience helps us better understand your short-term and long-term goals. From there, we create a customized content marketing strategy with a clear path to results.

Here’s a short list of our content
marketing deliverables:
  • Inbound Marketing Blueprint
  • Persona Development
  • Blog Setup & Optimization
  • Social Media Management (Facebook, Twitter, Instagram)
  • On-Page SEO & Link building
  • Analytics & Tracking Setup
  • Blog Management
  • Content Posts with Editorial Calendar
  • Whitepapers and e-Books
  • Workflow Development
  • Landing Page Development
  • Email Campaign Development
  • Contacts Management & List Creation
  • Lead Nurturing
  • Content Promotion Management