SERVICES

Paid Search & Pay-Per-Click
(PPC) Management

Paid Search & Pay-Per-Click
(PPC) Management

When executed properly, PPC (also called pay-per-click or paid search) can be one of the most effective strategies in an ROI-focused, results-oriented digital marketing program.

As a PPC agency, we take paid search marketing seriously around here. For many of our clients, paid search is their bread and butter. That’s why we take an insight-drive approach to increase your bottom line. But we don’t stop there.

HawkSEM was able to help Columbia Virtual Academy increase search CTR by 45%

quote

The folks at HawkSEM worked hard to understand our business and helped develop a marketing strategy that enabled us to hit our annual targets in eight months!

Doug Killmer
Columbia Virtual Academy

Let’s Get Started

We work to track and analyze all data, provide actionable insights, and execute the necessary strategy to continue achieving better results using our exclusive ConversionIQ system.

And with human intelligence behind our methods, your campaigns will be customized — not cookie-cutter.

Whether you have an existing Google Ads account or need us to establish one for you, we’ll take the time to learn about your business, understand your goals, check out your competitors, analyze the industry, and review the data necessary to ensure we can get you results. Then, we provide a detailed road map to achieving results for your company. This process is more detailed than the typical commodity-based approach most other paid search agencies implement, but that’s why we love it.

Here’s a short list of our PPC deliverables:

  • Campaign strategy & execution
  • Campaign restructuring & build-outs
  • Keyword research & development
  • Remarketing, display, & YouTube campaigns
  • Shopping & feed management
  • Amazon advertising
  • Ad copy creation
  • A/B testing
  • Conversion & ROI tracking setup
  • And more
  • What
    Makes Us
    Different

  • The ConversionIQ System

  • We’re Marketing Scientists at Heart

  • Senior
    Managers Only

  • We’re Strategists
    Who Also Execute

  • A Focus on the
    Human Touch

Want more? Check out these blog articles

10 Steps to a Successful ROI-Driven PPC Campaign

10 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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PPC Marketing 101: What You Need to Know

PPC Marketing 101: What You Need to Know

Here's everything you need to know about PPC marketing and management, from the latest stats to all the components of a successful PPC ad and more....

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13 Steps to Selecting a PPC Service Agency

13 Steps to Selecting a PPC Service Agency

Using a PPC service agency can help you increase ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....

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