SERVICES

Search Engine Optimization & Content Marketing

Search Engine Optimization

From technical SEO to high-quality content, we want to help you get to the first page of Google when people search for your product or service.

We’ve helped plenty of our SEO agency clients rise through the search engine ranks through search engine optimization, but we also know this isn’t a one-and-done marketing strategy. That’s why we analyze and track data, develop actionable insights, and identify areas to capitalize on.

HawkSEM was able to help Mommy’s Bliss increase total keyword rankings by 79%

quote

We use our website as an educational resource for our consumers, so it’s important to have good content and a clean site to help pull them in. HawkSEM has been great! They are strategic as well as easy to work with.

Nicole Hoenig
Mommy’s Bliss

Our Process

Our experienced team of professionals understands search engine optimization inside and out.

We follow white hat principles, stay on top of the latest algorithm updates, and assist with developing and distributing high-performing content.

We also understand that the “non-technical” aspects of SEO marketing services — from the amount of time a user spends on your site to how useful they find your content — are just as important when it comes to getting your site highly ranked. We understand that Google’s goal is to provide the searcher with the most useful and relevant results, so we set up and optimize

Content

An effective content marketing strategy is about connecting with your targeted persona by providing them with information that educates, engages, and makes their lives better.

Before we decide what to write about, how to write about it, and where to distribute it, we take the time to understand your audience. As a content marketing agency, we think through how and where we should address them to properly communicate a message that resonates. We know the most effective content is written for people — not search engines.

All of our content marketing campaigns are based on identifying the six keys to success: buyer persona profile, priority initiative, success factors, perceived barriers, decision criteria, and buyers journey.

From there, we create compelling and valuable content that positions your brand as an industry thought leader, to help ultimately generate awareness and conversions. But we don’t just want to know about your audience — we want to know about you. Learning about your company, brand, industry, and target audience helps us better understand your short-term and long-term goals. From there, we create a customized content marketing strategy with a clear path to results.

Here’s a short list of our SEO
& content deliverables

  • Organic traffic goal assessment
  • Link building
  • Content analysis & development
  • Keyword analysis & recommendations
  • Backlink audit, cleanup & monitoring
  • Page title & meta description optimization
  • Google Search Console & Analytics setup
  • 404 error identification, resolution & redirects
  • Site architecture analysis
  • Page speed analysis
  • Schema markup implementation
  • Algorithm impact analysis & resolution
  • And more
  • What
    Makes Us
    Different

  • The ConversionIQ System

  • We’re Marketing Scientists at Heart

  • Senior
    Managers Only

  • We’re Strategists
    Who Also Execute

  • A Focus on the
    Human Touch

Want more? Check out these blog articles

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