SERVICES

Content

An effective content marketing strategy is about connecting with your targeted persona by providing them with information that educates, engages, and makes their lives better.

Before we decide what to write about, how to write about it, and where to distribute it, we take the time to understand your audience. As a content marketing agency, we think through how and where we should address them to properly communicate a message that resonates. We know the most effective content is written for people — not search engines.

All of our content marketing campaigns are based on identifying the six keys to success: buyer persona profile, priority initiative, success factors, perceived barriers, decision criteria, and buyers journey.

From there, we create compelling and valuable content that positions your brand as an industry thought leader, to help ultimately generate awareness and conversions. But we don’t just want to know about your audience — we want to know about you. Learning about your company, brand, industry, and target audience helps us better understand your short-term and long-term goals. From there, we create a customized content marketing strategy with a clear path to results.