Top 8 B2B Marketing Agencies (+ Costs and Tips to Find Your Match)

A B2B marketing agency helps B2B brands grow their online presence, drive more traffic, and increase conversions. The cost is typically $1,500 to $30,000 per month, depending on the scope. Discover the top B2B agencies to hire — along with tips to choose the best partner for your goals.

From complicated sales models and crowded buying committees to interdependent supply chains and longer sales cycles, business-to-business (B2B) brands face unique challenges.

The stakes are high, the deals are huge, and buyers’ expectations have never been greater.

That’s where a B2B marketing agency steps in.

B2B marketing agencies help businesses connect with other businesses to sell their products or services.

As experts in the B2B space, these specialized agencies offer a comprehensive suite of integrated digital marketing and website optimization services to help businesses stay competitive in the digital-first market.

We’ve created a list of the top 8 B2B marketing agencies to help you find the best partner for your goals.

Top 8 B2B marketing agencies

Choosing the right B2B agency can make or break your marketing ROI. That’s why we evaluated dozens of firms to bring you these top 8 partners worth considering:

1. HawkSEM

As an award-winning B2B agency, HawkSEM helps B2B clients grow and scale through data-driven marketing strategies.

We have extensive experience helping clients reach business buyers through search engine marketing (SEM) campaigns that include pay-per-click (PPC) advertising, search engine optimization (SEO), and paid social media marketing platforms like Meta and LinkedIn.

With website and landing page optimizations that engage, inform, and convert buyers, our conversion rate optimization (CRO) strategies are part art and part science.

Our data-driven team uses our proprietary marketing technology ConversionIQ to untangle complicated attribution models, uncover every conversion opportunity, and automate reporting.

Even better? Set-it-and-forget-it doesn’t exist here — we have a senior strategist on every account, and our team members evaluate and optimize campaigns for better performance.

Sample services

• PPC
• SEO
• CRO and landing page optimization
• Paid social media marketing
• Shopping feed management
• Remarketing

Clients

• Honda
• Microsoft
• Nike
• Verizon
• Merril Lynch

Best for: B2B, ecommerce, SaaS, finance, healthcare, education, professional services

2. Ironpaper

B2B growth agency Ironpaper helps businesses leverage integrated digital marketing strategies to attract their target audience, convert customers, gain revenue, and achieve measurable results.

Ironpaper’s team of over 70 members is obsessed with finding unique ways to help businesses grow.

As a HubSpot Diamond Certified Agency Partner, Google Partner, and Databox Premier Certified Agency Partner, Ironpaper has the skilled expertise to help your B2B business maximize its techstack to achieve goals and better performance.

Sample services

• Content marketing
• Sales enablement
• Website design
• Consulting and strategy

Clients

• Shell Catalysts & Technologies
• Goddard Technologies
• Steelcase
• Crossfit
• Sparks Group

Best for: B2B, technology, SaaS, IT/cloud computing, cybersecurity, healthcare, manufacturing, industrial, professional services

3. Jellyfish

Jellyfish is a global performance marketing company combining creativity, technology, data, strategy, media, and more to help B2B brands accelerate success.

Whether you’re based out of London or San Francisco, the Jellyfish team has extensive technology partnerships with Meta, Google, Amazon, Salesforce, Bloomreach, and TikTok to help you thrive.

With more than 2,000 employees across 22 countries, Jellyfish helps clients maximize their online presence, MarTech stack, marketing campaigns, and data to reach audiences in over 150 markets.

Sample services

• Creative
• PPC
• SEO
• Data analytics
• Partner technology
• Strategy

Clients

• Amazon Fashion
• Yves Rocher
• UNHCR
• Harrods
• Yanolja

Best for: B2B/B2C, retail, FMCG, financial services, travel, automotive, healthcare, media, entertainment

4. Human

B2B marketing strategy agency Human helps ecommerce entrepreneurs grow their business through a comprehensive set of B2B ecommerce and marketing services.

True to their name, Human takes a human approach to understanding your business, goals, teams, needs, and marketing efforts. In fact, they boast a 1-1 employee-to-client ratio, ensuring you always have the team’s undivided attention.

If you’re an ecommerce business struggling to maximize technology and digital strategies to grow your business, Human should be a top contender in your search for an agency for B2B marketing.

Sample services

• Marketing strategy
• Branding and creative
• Content marketing and SEO
• CRO and paid media
• Ecommerce marketing
• Email marketing and SMS marketing
• Marketing analytics

Clients

• Thompson Tee
• Kwik-Hang
• GoGreenSolar
• Textedly
• FASTECH

Best for: B2B and ecommerce

5. Intero Digital

Global marketing agency Intero Digital combines integrated digital marketing solutions and proprietary AI technology to help businesses succeed.

With over 400 seasoned marketing professionals and marketing automation at your service, Intero Digital offers paid media, search, email marketing, web development, creative design, digital PR, and more — everything a B2B business needs to reach, attract, convert, and re-engage customers.

It’s secret sauce? Its InteroBOT technology mimics crawling spiders from Google, Bing, and other search engines to determine the best opportunities to improve your site and search rankings.

Sample services

• Paid media
• Social media marketing
• SEO
• CRO
• Web design and development
• Email marketing
• Content creation

Clients

• Clark Land Services
• Blackbaud
• Arcadia Data
• Auberge Resorts
• Tuscany Pavers

Best for: Small and mid-sized B2B businesses looking to improve their digital presence

6. ATAK Interactive

ATAK Interactive is a full-service B2B agency helping businesses grow revenue.

At ATAK, customer success comes down to four steps: strategy, execution, communication, and success — all supported by analytics and conversion optimization.

Its team is experienced across major technology platforms, languages, APIs, and integrations. It offers a full suite of integrated marketing, creative, and strategy services to make B2B businesses more integrated, structured, engaging, and competitive.

Sample services

• Strategy
• Marketing
• Web development
• Design
• HubSpot

Clients

• Watters International Realty
• Triumvirate
• Randstad RiseSmart
• Gaviña Coffee Solutions
• California Pizza Kitchen

Best for: B2B, technology, biotech, fintech, manufacturing, industrial, professional services

7. Bython

Demand generation publishing and marketing company Bython specializes in helping B2B marketing and sales companies attract qualified leads, build brand awareness, drive results, and achieve positive ROI.

Bython focuses on marketing operations and specialized B2B campaigns, such as account-based marketing (ABM), buying groups, form fills, intent data, multi-touch campaigns, and more.

The agency also drives success with Byonic, an innovative technology for B2B demand generation and digital operations. It combines intelligence, demand generation insights, and automated smart data dashboards into a single platform.

Sample services

• B2B content syndication
• Events and webinar marketing
• Telemarketing
• Marketing operations

Best for: B2B, SaaS, IT services, cybersecurity, cloud solutions, enterprise software, AI/machine learning

8. TKG

TKG (The Karcher Group) has offered web, marketing, and IT solutions to market leaders for over 25 years.

This group helps B2B businesses grow their customer base and sales through a comprehensive suite of branding, B2B marketing services, and video solutions.

Plus, they set themselves apart with a focus on IT services, from cyber and email security, ADA compliance, SSL services, and other platform services.

If you’re a B2B leader needing creative, technical, platform, and marketing services, TKG is a one-stop shop and committed partner to advancing your business.

Sample services

• Branding
• Website design
• Digital marketing
• Video
• IT services

Clients

• Premier Bank
• United Way of Greater Stark County
• Gregory Industries
• Goodyear Tire and Rubber Company
• Lucky Shoes

Best for: B2B, technology, SaaS, manufacturing, healthcare, financial services, non-profit

When to hire a B2B marketing agency

It’s best to consider a B2B marketing agency when your business needs extra help with its marketing performance or growth.

B2B marketing agencies can look at your existing campaigns, analyzing your top metrics to identify opportunities to improve your messaging, customer experience, and deliver high-quality leads.

Unless you have considerable in-house resources (experienced in media planning, data analysis, market research, and multi-channel marketing programs), an expert will be able to unearth opportunities you wouldn’t get from a smaller team.

B2B marketing agencies are made up of industry experts with extensive education, experience, and resources — without the cost of an employee’s annual salary.

Questions to ask yourself before hiring a B2B marketing agency:

• Do you have in-house team members with the technical, creative, and strategic expertise to manage your brand, website, buyer journey, and multi-channel sales strategy?
• Do you have the bandwidth to focus on marketing and continuous optimization?
• Are you achieving your marketing goals?
• Do you understand your customer’s pain points, needs, and customer journey?
• Can you effectively attribute each marketing channel’s influence on conversions, customer acquisition, and retention?
• Are you expanding into new offerings or markets?
• Are you struggling with lead generation or reaching decision-makers?
• Are you getting full value out of your existing technology stack?
• Do you have the data for a complete picture of your customers and business?
• Would your time be better spent focused on other areas of your business?

How do you find the right B2B marketing agency?

To find the right B2B marketing agency, consider your primary goals and concerns, then schedule an interview with your prospective partners.

Questions to ask a potential agency:

• How do you approach B2B marketing differently than B2C?
• What is your past performance in my industry?
• How will you learn about my business?
• What strategies do you recommend to achieve [insert goal]?
• What is your pricing structure?
• What would my day-to-day communication look like?
• What does your reporting look like, and how frequently am I updated?
• Who are your technology partners?
• Will you be outsourcing any component of my project?
• What certifications does your team have?
• Can I read case studies or speak to a previous client?
• How would you safeguard my budget?

Choose the agency that makes you feel most comfortable, excited, and confident that they can be a true partner and dedicate themselves to your success.

The Takeaway

Not every agency is created equal, especially when it comes to B2B.

Look for a partner that understands the longer sales cycles, complex buyer journeys, and integrated tech stacks that define your space. The right agency won’t just help with traffic growth — they’ll help with business growth, too.

Need help finding a B2B agency you can trust? We’re an award-winning, full-service digital agency with many happy B2B clients from tech companies to the healthcare industry. Reach out today.

This article has been updated and was originally published in April 2024.