We’re a Top Tier Team According to Google Partners

98% Client Retention Rate

Best Places to Work

Voted Best Places to Work

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We manage over $80M+ in ad spend

What Do SEM Services Include?

We can’t vouch for every SEM services provider out there. But, at HawkSEM, we pride ourselves on offering a range of SEM deliverables to help you reach and exceed business goals. These digital marketing services include:

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PPC Management

PPC management is not something you can simply put on auto pilot. Rather, it requires diligent research, planning, execution, and tracking to create compelling PPC ad copy and continually optimize PPC campaigns to ensure their success.

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Search Engine Optimization (SEO)

SEO services involve continually monitoring your site and making the necessary changes or improvements to boost your ranking organically — from improving site speed and crawlability to conducting keyword research and enhancing the quality of the content on your site pages to more closely match common search queries.

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Content Marketing

Effective content marketing positions you as an industry thought leader, educates your audience, builds brand trust, and so much more. It’s a crucial part of any well-rounded SEO strategy, and we know just what it takes to create content that rises up the ranks.

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Conversion Rate Optimization

An effective SEM strategy will analyze data from every stage in the buying cycle to increase your conversion rate, using tools such as heatmapping and scroll tracking, user session recording, funnel analysis, A/B testing, and more.

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Paid Social Media Marketing

By adding targeted paid social campaigns to their SEM blueprint, companies can strengthen their online presence, learn more about their customers and their behavior, drive more high-quality traffic to their website, and expand their reach within their industry.

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Performance Display

Performance display campaigns deliver a clear and concise call-to-action (CTA) so that users know exactly what you want them to do right now. This is done using a variety of tactics, including proper ad placement, carefully crafted messaging, and tasteful remarketing.

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Nowadays, it takes multiple “touches” or points of contact before a potential customer takes action, so keeping your ads in front of people who have shown interest in your product or service ensures your business will be their first stop when they’re ready to convert.

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Shopping & Feed Management

For ecommerce businesses, your shopping feed can make or break your success. How you describe your products, along with the images and other assets you use to promote them, requires a considerable amount of thought and research to stand out in the competitive online shopping arena.

Full List of Deliverables:

  • A comprehensive audit
  • Competitive analysis and market research
  • Ad copy creation and optimization
  • Conversion tracking and keyword research
  • Landing page design
  • Page title optimization
  • Content production and optimization
  • Meta tag and description optimization
  • SEO-friendly URLs
  • Crawl budget management
  • Google Analytics monitoring (bounce rate, user behavior, etc.)
  • Internal and external link recovery
  • ALT tag image optimization
  • Canonical tag issue resolution
  • Google Search Console setup (as needed)
  • Crawl error identification and resolution
  • 301 webpage redirects (as needed)
  • Site architecture (navigation) analysis
  • Page speed improvements
  • Schema markup implementation
  • Robots.txt setup and optimization
  • Heading tag (H1, H2, etc.) optimization
  • Sitemap optimization

How Much do SEM Services cost?

All of our plans have No Setup Fees and No Contracts. While specific needs and marketing goals may be different for each business, here are a few general pricing guidelines


For local businesses looking to dominate their geo


Full-service PPC management


Larger brands who need more resources

Here are a few things we consider when determining costs:

  • Business goals
  • Speed (desired time to goal)
  • Competition
  • Account size
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No Contracts

We don’t believe in locking you into a contract. We believe that earning your trust should be based on great results and a great relationship.

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Detailed Plan Before Working Together

Our team will be more than happy to do a free audit of your existing digital footprint and provide a detailed plan of what to expect even before we start working together.

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No Setup Fees

While other agencies charge upfront or set up fees, we don’t do that here at HawkSEM.

Timeline: How long it takes to see results

Typically, our paid search services start to show initial results in 2-3 months, while significant SEO results can take up to 12.

We’ve been around long enough to know: digital marketing strategies that win are a marathon, not a sprint. We believe in an intelligent, measured action plan set up to stand the test of time.

Core phase (0-3 months)

This is when we research, create benchmarks, identify low-hanging fruit (those “quick wins”), and build the foundation.

Amplification phase (4-8 months)

From there, we create predictability, conduct any necessary pruning and optimizing, and determine how to defend — and boost — your position in the marketplace.

Domination phase (9-12 months)

Finally, we focus on market leadership, expansion, and scaling through increased impression share and more.

Who We Help

For more than a decade, we’ve helped hundreds of clients across all kinds of industries achieve and exceed their marketing goals. We’re proud that our customer roster includes a wide variety of business sizes, products, and niches. Here’s a sampling:
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The HawkSEM Difference

At HawkSEM, every member of our team is a seasoned marketer, so you can rest assured you are in the very best hands.

Each client is paired with a dedicated team that includes a senior-level strategist, account manager, and client success manager, all of whom have an intimate knowledge of your business and are available to answer questions and troubleshoot any issues that may arise.

We also offer design and development services for mid-market and small business clients who may not have an in-house professional.

  • ConversionIQ

    Let’s get back to ConversionIQ. This is HawkSEM’S proprietary marketing technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions.
    The exclusive ConversionIQ system utilizes a robust reporting dashboard to ensure your SEM campaigns are continually optimized and primed to reach the right audience, which significantly benefits your bottom line.

  • Distinctive Partnerships

    HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.

  • No Contracts

    With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you are unhappy with your campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.

  • Free Consultation

    At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a top 3% SEM service provider, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your ROI year after year.

Enhance Your SEM Efforts
Your business is too important to let just anyone handle your SEM.
You need a partner who can deliver results like these:

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7x increased conversions

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Doubled Lead Volume

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Increased Revenue 562.45%

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Increased Organic Sessions by 200%

Increased Engagement 20%

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Nearly doubled Google impressions in just 3 months

Meet the Minds Behind the Madness

We make things happen, but
don't take our word for it.

Rave reviews from our lovely clients...

Google Review - Rob Google Review - Marcelo Google Review - Samuel Google Review - Hope Google Review - Allison Clutch Review - Univera Clutch Review - Athletic Tape Clutch Review - LendingPoint
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The ConversionIQ System: Our smart way of marketing to drive more revenue.

ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.

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SEM vs. SEO: What’s the Difference?

Quality SEM services involve using both SEO and PPC in tandem. It’s a lot of acronyms, we know, but when cooked just right, this delicious alphabet soup does wonders for your digital marketing campaigns.

The main distinction to keep in mind is that SEM is a multi-faceted marketing technique which involves strategically bidding for ad spots in the first few results of a search engine result page (SERP) through things like paid search and PPC. SEO focuses on ranking organically by using relevant keywords and offering quality content.

Simply put, there really is no rivalry between SEO, SEM, PPC, and the like. They just play different roles.

Helpful Resources

We care about providing helpful, accurate content that educates and informs, whether or not you decide to work with us. Here are just a few articles we’ve crafted to make SEM management easier and more effective:

Frequently Asked Questions

What are SEM services?

SEM services are the professional strategies and techniques offered by digital marketing experts to improve website visibility on search engine results pages (SERPs) using paid advertising and optimization efforts.

What are SEM service deliverables?

Deliverables typically include a complete audit, competitor research, ad copy, conversion tracking, and keyword research. In addition, deliverables should include content optimization and page speed improvements.

How much do SEM agencies cost?

SEM services can cost between $3,000-$10,000+ each month, depending on the experience of the SEM services company, the desired timeline, scope, and goals — although this varies depending on the SEM service provider.

Why SEM Services Are Important

SEM services are the various SEO and PPC marketing strategies implemented to increase brand engagement online and drive growth. These services are generally provided by an agency, independent contractor, consultant, or in-house marketing team member.

These search engine marketing services include creating, managing, and optimizing paid search campaigns using platforms such as Google Ads (formerly Google AdWords), Meta Ads (formerly Facebook Ads), and Microsoft Advertising (formerly Bing Ads), as well as designing and launching visually appealing landing pages that increase conversions.

For ecommerce brands, SEM management services may also include building, managing, and continually updating your product feed to drive sales and help businesses outperform their competitors.

Remarketing is also an effective SEM tool across multiple industries and verticals, allowing companies to “retouch” potential customers who visited their website but did not convert.

What does a PPC Specialist Do?

Why Do You Need SEM Services?

Search engine marketing is a key component of your overall digital marketing strategy, one that is critical to the success of large, mid-size, and small businesses. However, just because you’re a seasoned marketing manager or a small business owner doesn’t mean you’re an expert.

On top of that, SEM is essentially a full-time job. While you may be able to get many of the key components in place, you may not have the resources (or bandwidth) necessary to continually optimize your efforts, track your results, and tackle any issues that may arise.

Partnering with an experienced SEM services provider will help you grow and scale your business without the hassle and uncertainty that comes with trying to do everything on your own.

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The Bottom Line

In our increasingly digital world, companies can no longer afford to be lax about their online presence and marketing efforts. If your target audience isn’t seeing your ads because you didn’t use the right keywords, or if your organic ranking is dismal because your website content isn’t optimized, your business (and your profits) will suffer the consequences.

Whether your goal is to create killer PPC ads, rank higher on the SERP, increase ecommerce sales and lead generation, or simply to elevate your brand’s visibility, you need to have a well-thought-out advertising strategy that includes search engine marketing. If that feels like too monumental a task to tackle on your own, it may be time to find an SEM team that can help you carve a clear path to success.

The SEM experts at HawkSEM will provide a comprehensive proposal tailored to your business and show you how we can take your marketing to the next level.

Request a Free Consultation

At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.

No BS, just results. Clients see an average 4.5X ROI

  • Dramatically improve ROI
  • Outperform the competition
  • Increase conversion volume
  • Better track ROI
  • Reduce cost per acquisition
  • Improve lead quality

Ready to see if we're a match made in marketing heaven? Let's find out together