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Table of Contents
What’s Included in Financial Marketing Services?
Financial marketing services involve both digital and traditional marketing tactics. Here at HawkSEM, we’ve got your digital advertising game on lock. Here’s a sampling of what we offer:
Website + online presence
Marketing services can help ensure that your site is responsive, user-friendly, and optimized for search engines. This includes content creation (e.g. blogs, videos, infographics, etc.) and creating targeted landing pages to capture leads and drive conversions.
Search engine marketing (SEM)
This is an umbrella term that encompasses both search engine optimization (SEO) and pay-per-click (PPC). SEO includes optimizing your website content and structure to rank higher on search engines. That can mean repurposing or refreshing content or beefing up meta tags and including new keywords. PPC involves running paid ads on search engines like Google and Bing to drive traffic to your site.
Social media
Not sure whether to invest in Meta, LinkedIn, or both? Our team can help choose which platforms to use for your ads, the ad campaigns themselves, and video creation, and we can even assist with community management. Plus, educational webinars and in-depth video content can go a long way in the finance industry – we can help with that, too.
Email marketing
Building trust with your audience and nurturing leads are crucial for financial advisors, and email marketing is a great way to accomplish that. A digital marketing agency can help build and send newsletters, promotional emails, and personalized messages to segmented audiences.
Content marketing
Agencies like HawkSEM can help create and distribute articles, ebooks, whitepapers, infographics, and videos that position your institution as an industry leader and trusted advisor.
Customer relationship management (CRM)
Implementing CRM software helps manage customer data, track interactions, and personalize your marketing efforts. At HawkSEM, we use our exclusive tech (ConversionIQ) to create a data-driven marketing approach.
Analytics and reporting
This involves using analytics tools to monitor the effectiveness of your marketing campaigns. We measure key performance indicators (KPIs) like conversion rates, website traffic, click-through rates, and return on investment (ROI).
Regulatory compliance
Anyone who works in the finance industry will tell you that regulatory compliance is paramount. A marketing agency can help ensure that all digital marketing efforts comply with financial industry regulations and guidelines. In addition, we can help provide clear and accurate information about financial products and services to avoid misleading customers.
How Much Do Financial Marketing Services Cost?
Your marketing needs will differ depending on your target audience and company goals, but here are a few general guidelines to get you started.
For smaller organizations looking to dominate their geo
Full-service financial services marketing
Larger companies that need more resources
These are a few things we consider when determining costs
- Business goals
- Speed (desired time for goal)
- Competition
- Account size
Zero contracts
We believe in earning your trust through building a good relationship and getting you great results — no need to sign on the dotted line.
Setup fees? Nope.
Other agencies charge fees upfront for account setup – we don’t do that here at HawkSEM.
Detailed plan (before working together)
Our team will audit your existing digital footprint and give you a detailed action plan before we start working together.
How Long It Takes to See Results
Both PPC and SEO campaigns can show initial results within about 2-3 months. Awesome news, right? It certainly is! However, significant and sustainable results in digital marketing may require a longer-term investment.
Core Phase (0-6 months)
In this phase, we create benchmarks, and identify those “quick wins”. For SEO, this might be optimizing meta tags, fixing technical issues, or improving website speed and user experience. On the PPC side, this means building a solid foundation on which to build.
Amplification Phase (6-12 months)
Here’s where the fun really begins. This phase means conducting any necessary pruning optimizations, creating predictability, and determining how to boost your position in the marketplace.
Domination Phase (12+ months)
Now it’s party time! Here, we focus on expansion, market leadership, and scaling your marketing efforts.
Who We Help
We’ve been helping hundreds of clients across multiple industries (including the financial services industry) achieve their marketing goals for over a decade. Our client list includes companies across a wide variety of industries and niches. Here’s a sample:
Financial services
Marketing can help FinTech companies showcase credibility, build financial brand recognition, and boost conversions in no time.
Lead generation
Our team of marketing pros can help put your content in front of prospective students at just the right time.
Ecommerce
Pretty much everybody shops online nowadays – and competition in ecommerce is at an all-time high. Us Hawks understand that successful ecommerce ad campaigns aren’t just about audience targeting, but also updated product feeds, using high-quality visuals, and more.
SaaS
Software-as-a-service (SaaS) is on a plane all its own. Since SaaS has a longer sales cycle than most other industries, it requires a unique approach that highlights values and benefits over features, and then nurtures leads to seal the deal.
B2B
Looking to scale your B2B offering faster? A killer PPC campaign is an excellent solution. Our team can help you optimize to get the results you want.
Law firms
Our team of experts can help make sure your firm’s ads are clear, concise, and relevant to prospective clients.
Real estate
Marketing services can help you increase website traffic and put ads in front of potential home buyers.
Healthcare
When marketing in the healthcare industry, trust and clarity are the most important. We’ve helped multiple healthcare facilities build trust, reach new patients, and put potential patients at ease.
Top-notch Expertise
With over a decade of experience and a team made up of exclusively senior-level pros, we hold ourselves to the highest standards to help ensure your marketing success.
ConversionIQ
Our proprietary tech, ConversionIQ, is designed to streamline your marketing efforts. ConversionIQ consolidates all your data into one comprehensive dashboard, making scaling and optimization a breeze.
Did we mention that we’re a Google Premier Partner?
That means our company ranks among the top 3% of agencies nationwide. We’re also recognized as a Meta Business Partner and a Microsoft Advertising Partner, showcasing our commitment to expertise and excellence.
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Ready to scale?
If you’ve read this far, you might be ready to work together. Or maybe you’re already working with someone! (We won’t tell).
In either case, it might be time to hire a (new) marketing company if:
- Your internal marketing team is doing great — but could use additional horsepower to level up
- You’re an established organization looking to expand and grow revenue, and Google Ads is your next step
- You had a disappointing experience with a digital advertising company before but are ready to try again (with a more performance-focused marketing partner)
- You tried to manage ad campaigns in-house, but it takes too much time or too many resources
- You plateaued with your existing efforts and need an upgrade
- You’re ready to scale marketing solutions and improve performance
If any of that sounds familiar, let’s chat.
Financial Marketing Services
This refers to the tactics and strategies used to promote community colleges, universities, and other higher ed institutions. These services aim to achieve a few different goals:
- Enhance an institution’s reputation
- Increase enrollment
- Engage with stakeholders
- Support overall institutional goals
Helpful Resources
We pride ourselves on providing helpful content that educates and informs (whether or not you work with us). Here’s a sample from our FinServ portfolio:
Frequently Asked Questions
Why are digital marketing services important for financial institutions?
Digital marketing is crucial for financial institutions. It allows you to engage with new customers in real-time, reach a broader audience, personalize marketing efforts, and measure the effectiveness of your campaigns with precise data.
How can FinServ companies ensure compliance with regulations in digital marketing?
Financial institutions must stay up-to-date on industry regulations (e.g., GDPR, FINRA), ensure all marketing materials are accurate and transparent, and include necessary disclosures. Working with compliance and legal teams can help maintain adherence to regulations.
What digital marketing strategies are effective for financial services?
General goals for financial services companies are to attract, engage, and retain customers.
Effective strategies include content marketing, SEO, PPC advertising, social media marketing, email marketing, mobile marketing, and video marketing.
How can financial services use content marketing effectively?
Good content marketing helps educate customers, build trust, and position your institution as a thought leader. To do this effectively, we recommend focusing on creating valuable, informative content (e.g., blogs, videos, and whitepapers) that addresses the interests and needs of your target audience.
The Benefits
Increased accessibility and reach
Digital marketing allows financial institutions to reach a global audience, and online platforms let customers access info and services at any time, which offers convenience (and even increased customer engagement).
Measurable results
With digital marketing comes insights and detailed metrics for campaign performance, allowing for real-time adjustments and tracking. The ability to measure things like ROI and other KPIs helps in optimizing strategies and making informed decisions.
Targeted marketing
This is a biggie for financial service providers, where trust and credibility are crucial. Digital marketing enables precise targeting based on interests, behaviors, demographics, and more, ensuring that your marketing efforts reach the most relevant audiences. You can also create tailored messages and offers based on customer data, which leads to more effective and engaging marketing.
Cost-effectiveness
Digital marketing is often more cost-effective, especially when compared to traditional marketing methods. This, of course, offers higher ROI with a lower investment (Cha-ching).
Along with this, campaigns can be scaled according to budget, allowing financial institutions of any size to benefit.
Enhanced customer experience and engagement
Online services are always available, no matter when a customer gets the itch to find some info. Chatbots, mobile banking, and online account management improve the overall customer experience.
Digital platforms can also facilitate direct communication between your institution and potential customers, which does wonders for improving customer service and satisfaction.
Enhanced lead gen and conversions
This goes hand-in-hand with targeted marketing. Marketing automation and targeted content help nurture leads at every stage of the sales funnel, and personalized marketing efforts often result in higher conversion rates
Innovation and integration
Digital marketing encourages the adoption of new technologies, enhancing service delivery and marketing effectiveness. It can also be seamlessly integrated with other marketing channels, providing a unified customer experience.
The Bottom Line
Whether you’re a startup, a wealth management firm, an insurance company, a commercial bank, or anything in between, our track record shows that we might just be the financial services marketing agency of your dreams.
By leveraging a solid marketing partnership, financial institutions can enhance their marketing effectiveness, improve customer relationships, build brand awareness, and achieve better business outcomes all around.
Ready to rocket to the top of the SERPs? Let’s get ready for lift-off.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together