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Table of Contents
What’s Included in Home Services Marketing?
Home services marketing involves a range of strategies and activities designed to sell services related to maintaining, repairing, and improving homes. Key components include:
Website development
Having a user-friendly, informative, and attractive home services website not only provides an excellent customer experience but helps you find more potential clients, faster.
Search Engine Optimization (SEO)
A solid SEO strategy helps improve website visibility on search engines to attract more organic traffic.
Pay-per-click (PPC) advertising
Running PPC ads through marketing channels like Microsoft Ads and Google Ads helps drive targeted traffic to your site. Think of these ads like mobile billboards for your home services business.
Social media marketing
This involves engaging with potential customers on platforms like LinkedIn, Instagram, and Facebook.
Content marketing
Educate and attract potential customers by providing valuable content like blogs, infographics, and videos.
Email marketing
This involves curating an email list through which you can send promo offers and newsletters to retain current customers and nurture new leads.
Google My Business
This involves optimizing your business profile to appear on Google maps and in local search results.
Local directories
Business listing services on sites like Angie’s List, Yelp, and HomeAdvisor can help you make a name for yourself as a local business.
CRM software
This involves using tools and specialized software to manage customer interactions, follow-ups, and service history.
How Much Does Home Services Marketing Cost?
Your marketing needs will differ depending on factors like your audience and your goals. Here are a few pricing guidelines to get you started:
For smaller businesses looking to dominate their location
Full-service home services marketing
Larger orgs that need more resources
Here’s what we consider when determining costs
- Business goals
- Speed (desired time for goal)
- Competition
- Account size
Detailed plan (before working together)
Our team will audit your existing digital footprint and give you a detailed marketing plan before we start working together.
Zero contracts
We believe in earning your trust through building a good relationship and getting you great results, no contract necessary.
Zero setup fees
Other agencies charge upfront fees for account setup – we don’t do that here at HawkSEM.
How Long It Takes to See Results
PPC and SEO campaigns can show initial results in the first 2-3 months. However, significant and sustainable results in digital marketing may require a longer-term investment.
Core Phase (0 - 6 months)
Here, we create benchmarks and identify “quick wins”. On the PPC side, this means creating a solid foundation on which to build. For SEO, this might be optimizing meta tags, fixing technical issues, or improving website speed and user experience.
Amplification Phase ( 6 - 12 months)
This phase includes conducting any necessary pruning optimizations, creating predictability, and determining how to boost your position in the marketplace.
Domination Phase (12+ months)
Now it’s party time! Here, we focus on expansion, market leadership, and scaling your marketing efforts.
Who We Help
Financial services
Marketing can help FinTech companies showcase credibility, build financial brand recognition, and boost conversions in no time.
Lead generation
Our team of marketing pros can help put your content in front of prospective customers at just the right time.
Ecommerce
Online shopping is a staple in today’s society and competition in ecommerce is at an all-time high. Us Hawks understand that successful ecommerce ad campaigns aren’t just about audience targeting, but also updated product feeds, using high-quality visuals, and more.
SaaS
Software-as-a-service (SaaS) is in a realm all its own. Since SaaS has a longer sales cycle than most other industries, it requires a unique approach that highlights values and benefits over features and then nurtures leads to seal the deal.
B2B
Looking to scale your B2B offering faster? A killer PPC campaign is an excellent solution. Our team can help you optimize to get the results you want.
Law firms
Our team of experts can help make sure a firm’s ads are clear, concise, and relevant to prospective clients.
Real estate
Marketing services can help increase website traffic and put ads in front of potential home buyers.
Healthcare
When marketing in the healthcare industry, trust and clarity are the most important. We’ve helped multiple healthcare facilities build trust, reach new patients, and put potential patients at ease.
You’ve come to the right page.
At HawkSEM, you’ll partner with a team that consists of a senior-level strategist, an account manager, and a client success manager who are dedicated to understanding your brand and helping you achieve your business goals. Need development and website design services? We can help with that, too.
Top-notch Expertise
With over a decade of experience and a team made up of exclusively senior-level pros, we hold ourselves to the highest standards to help ensure your marketing success.
Did we mention that we’re a Google Premier Partner?
That means our company ranks among the top 3% of agencies nationwide. We’re also recognized as a Meta Business Partner and a Microsoft Advertising Partner, showcasing our commitment to expertise and excellence.
ConversionIQ
Our proprietary tech, ConversionIQ, is designed to streamline your marketing efforts. By consolidating all your data in real time into one comprehensive dashboard, this tool makes scaling and optimization a breeze.
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
What is Home Services Marketing?
Home services marketing involves a range of strategies and tactics aimed at promoting and selling services related to the maintenance, repair, and improvement of residential properties.
These services can include things like plumbing, roofing, electrical work, HVAC maintenance, landscaping, cleaning, pest control, home remodeling, and more. The goal of home services marketing is to attract new customers, retain existing ones, and build a strong brand presence in the market.
Helpful Resources
Whether you choose to work with us or not, we pride ourselves on providing helpful content that informs and educates. Here’s a sample:
Frequently Asked Questions
What is home services marketing?
Home services marketing involves promoting businesses related to home maintenance, repair, remodeling, and improvement through various channels (both online and offline) to attract and retain customers.
What is local SEO and why is it important?
Local SEO involves optimizing your online presence to attract more business from relevant local searches. This, of course, is especially helpful when trying to reach local customers.
How much should I budget for home services marketing?
Your budget will nearly always depend on the size of your business, your competition, and your marketing goals. A good rule of thumb is about 5% – 10% of your revenue for marketing efforts.
How do I measure the success of my marketing efforts?
The best way to measure success is to track key metrics such as:
- Website traffic
- Conversion rates
- Lead generation
- Customer acquisition cost
- Return on investment (ROI)
- Customer feedback
How can I encourage customer reviews?
Aside from providing excellent service, it’s good practice to ask satisfied customers directly for reviews and make it easy by providing links to online review sites. Offering incentives (such as discounts) for leaving feedback is also a good tip.
When should I hire a professional?
While small businesses can manage basic marketing efforts, hiring marketing professionals can provide expertise, save time, and improve results, especially for larger or more competitive markets.
What is Google My Business and why is it important for home services companies?
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Google Maps.
It enables businesses to create and update their Google business profile, which includes information such as the business name, address, phone number, hours of operation, website, photos, and customer reviews.
For home services providers, this profile easily provides essential info to homeowners who are searching for your services.
Benefits of Home Services Marketing
Increased visibility
Effective marketing helps your business appear in search results, local directories, and social media platforms, making it easier for potential customers to find you.
Along with this, consistent marketing efforts can gradually increase brand awareness among your target audience – so when they need your services, they know who to call.
Lead generation and nurturing
Google’s local service ads, PPC, SEO, and social media marketing strategies attract potential customers actively seeking your services.
Once you’ve generated some interest, email marketing, content marketing, and video marketing help nurture leads by providing valuable info and keeping your business top-of-mind.
Higher conversion rates
Tailored (and well-optimized) marketing campaigns reach the right audience, increasing the likelihood of converting leads to customers.
Improved customer trust
Home services rely heavily on customer testimonials. Things like positive reviews, referrals, and case studies build trust and credibility, encouraging potential customers to choose your services.
Customer retention
Once you have your customers, you want to make sure they keep coming back! Home services marketing agencies can help you build loyalty programs and manage email newsletters and social media engagement.
Competitive advantage
A great perk of partnering with a marketing agency is that they know all the best tips and tricks. Effective marketing differentiates your business from competitors by highlighting unique selling points and superior services.
Pulse, keeping up with marketing trends ensures your business stays relevant in a constantly evolving market.
Cost-effective
Online marketing strategies, such as SEO and social media marketing, often offer a higher return on investment compared to traditional advertising methods.
Digital marketing also allows for precise tracking of campaign performance, enabling you to adjust strategies for better results and cost efficiency.
Scalability
Looking to grow your business? As your marketing efforts succeed, your business can scale operations to meet increased demand.
The Bottom Line
From plumbers to electricians and everything in between, effective digital marketing strategies can help home service professionals take businesses to the next level.
Home services marketing strategies can effectively grow your customer base, enhance your online reputation, and achieve sustained success in a competitive market.
Want all the best home services marketing tips? Get in touch today.
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At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together