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Table of
Contents
Pricing: Our Google Ads Management Plans
No contracts, no setup fees — ever.
All of our plans have No Setup Fees and No Contracts. While specific needs and marketing goals may be different for each business, here are a few general pricing guidelines.
For local businesses looking to dominate their geo
Full-service Google Ads management
Larger brands who need more resources
Here are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
No Contracts
Detailed Plan Before Working Together
No Setup Fees
Deliverables: What Google Ads Services Include
Audit
Marketing Plan & Goal Setting
Campaign Strategy & Execution
Campaign Build Out & Restructuring
Competitor Analysis & Industry Research
Keyword Research & Development
Remarketing for Display & Search
Remarketing for Display & Search
Conversion & ROI Tracking Setup
Sale, Lead & Google Call Tracking
Exclusive Google Ads Beta Opportunities
Geo-targeting, Dayparting & Device Analysis
Extension Implementation
Extension Implementation
Bid Management
Search Terms Report & Negative Keyword Management
Trend Analysis & Relative Market Share Research
Display & YouTube Campaigns
Static Image Assets for Display
Custom Reporting
Timeline: When to Expect Results
Core Phase
(0-3 months)
Research, benchmark building, and identifying low-hanging fruit. The first three months of your campaign set up the foundation for your future success.
Amplification Phase (4-8 months)
Next up? Predictability. With substantial data on our side, we optimize your campaigns and defend our position in the marketplace so you can soar to new heights.
Domination Phase (9-12 months)
Scale away! At this point, we set our sights on market leadership and expansion.
Who We Help
Here’s a sampling of who we serve:
A Deeper Look: What to Expect with HawkSEM
Campaign Auditing & Research
First, we conduct a thorough audit of your current paid search campaigns, while also reviewing your current rankings, keywords, key performance indicators (KPIs), and target audience. This information, alongside additional search query research, will inform your strategy going forward.
Strategy & Buildout
With a stronger understanding of your industry, business, and goals, our team of experts creates a customized and comprehensive strategy for your campaigns.
The buildout process is admittedly technical, but it involves:
- Conversion tracking setup
- Compelling ad copywriting
- Appealing landing pages with strong calls to action (CTAs)
- Website optimization
- Organized ad groups
- A strong negative keyword list
- A/B testing setup
- Remarketing campaigns
- Bidding strategy setup
Our Proven Process in Action
When we say we have a proven PPC management process, we mean it.
Honda
When Honda wanted to generate awareness for their new Civic hatchback and Accord models, they partnered with HawkSEM.
The result?
- Cost per conversion reduced by 30%
- Dealer inquiries increased by 40%
- Traffic rate increased by 200%
Grayson Living
And when Grayson Living partnered with HawkSEM to grow ecommerce sales, they saw:
- Almost 6X ROAS
- Ecommerce sales increased by 279% in the first year
- Average order values (AOV) increased by 11%
Our Proven Process for Success
Award-winning marketing doesn't just happen. It takes years of experience coupled with a proven process to earn such a stellar reputation.
Audit
Strategy
Buildout
Optimize
Report
Thrive
Audit
Our partnership begins with a deep dive into your current SEM campaigns. After over fifteen years in the industry, we’ve developed a thorough checklist that your dedicated team uses to determine where improvement opportunities exist — from website optimizations and content gaps, to asset creation and bidding strategies, to keywords and tracking setup.
From here, we spend time learning all about your business and goals. Some highlights include:
- Competitor analysis (direct and indirect competitors)
- Search query and keyword research
- Current ranking research using data tools like Semrush, Google Trends, and Auction Insights
- Target audience research
- Industry demand by season and region
- Your key performance indicators (KPIs)
- We’ll circle back with a list of suggestions to improve your PPC campaigns right off the bat.
- This marketing plan is yours to keep, whether you choose to partner with us or not.
- But that’s just the beginning.
Strategy
Your goals are defined. Now it’s our time to create a digital marketing strategy that will knock ‘em out of the park.
Whether you’re looking for PPC, SEO, paid social, or all of the above, our team will churn out a detailed outline of your marketing channel’s next moves. This in-depth proposal includes the “why” behind our suggestions, the “how” for implementation, and ongoing expectations and projections.
Each client strategy is unique and custom crafted for your unique objectives.
Buildout
Once you approve our proposed strategy, the fun begins. And while things get a bit *technical* here, we can give a brief outlines of a typical buildout process for our PPC clients:
- Conversion tracking setup
- Building well-structured ad groups with relevant keywords
- Building negative keyword lists
- Selecting the best bidding strategies
- Remarketing setup
- Crafting appealing ad copy
- Optimizing landing pages
- Strong calls to action (CTA)
- A/B testing setup
- Connecting your marketing channels inside ConversionIQ
Is that a criminally brief overview of the work we do to build out your campaigns? Yes. But it gives you an idea of the steps we take to ensure your campaigns are locked and loaded and ready to thrive.
Optimize
It’s the song that never ends.
Optimizations are where the real magic happens: Where our team meticulously gathers helpful metrics and executes the changes that make conversions happen.
For paid search clients, these optimizations include:
- Refreshing ad copy, assets, & formats
- A/B testing keyword variations, landing pages, & assets
- Updating negative keyword lists
- Making conversion rate optimizations
- Adjusting bidding strategy
- Improving Quality Score
- Trying new match types
- Checking languages & locations
As time goes on and performance improves, we learn the key to what makes your paid ads successful and replicate that success like crazy.
Reporting
It’s easy for SEM agencies to take their clients’ money and virtually disappear.
And because so much of what marketing agencies do is behind the scenes, how are clients supposed to feel confident that their budget is being well spent? The answer: Clear communication paired with desired results.
At HawkSEM, you can always expect your reports to be:
- Recurring
- On time
- Easy to understand
- Customized to the KPIs that matter most to you
- Accessible anytime with ConversionIQ
Our clients feel empowered when they partner with us because there’s no uncertainty. Not only do we set up regular reporting to keep you in the know, we also work with your schedule and on your terms. Some clients prefer emails while others prefer phone calls. Some lean toward video chats while others can only squeeze in a prerecorded update
However frequently and whatever method you choose, we take it upon ourselves to fit effortlessly into your existing and preferred business operations.
Thrive
Build, test, optimize, repeat.
Our data-driven process is fueled by empathy, setting you up for continued growth and scalability. If you’re ready to ramp up your ROI, we’re here for you.
We stand out for a few other reasons, too:
Google Premier Partners
Google recognizes us as a top 3% team each year by our annual ad spend, product diversification, and client growth.
Our Expertise
Our team is made up of only senior-level talent with experience across nearly every industry.
Custom Campaigns
We don’t do templates or cookie-cutter campaigns. There’s a reason our team is made up of Google Ads specialists with a wide range of industry expertise, after all. Your campaigns and strategy are built to fit your business, your KPIs, and your target audience.
Communication
We don’t take your trust lightly. You’ll know exactly how your ad dollars are spent (and multiplied) with custom reports and crystal-clear communication. Collaboration is key here, and our team has the flexibility to touch base however and whenever you need to feel comfortable.
Free Consultation, No Contracts (Ever)
Our audit comes with a full checklist of improvements you could make right away to your campaigns — whether or not you choose to work with us. This initial consultation gives you a sense of what our team would do for you with no strings attached.
Results You Gotta See to Believe
7x increased conversions
Doubled Lead Volume
Increased Revenue 562.45%
Increased Organic Sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Included in Our Google Ads Services: ConversionIQ
There are a lot of things that set us apart from other agencies. But perhaps one of the most exciting is ConversionIQ.
Our proprietary marketing tool is a huge asset to building a successful Google Ads campaign and a strong overall marketing plan.
ConversionIQ connects all your marketing channels (Google Analytics, social media metrics, email marketing metrics — you name it) into one dashboard that is easy to navigate but also makes connecting the dots between your marketing channels easier.
In fact, ConversionIQ can pick up on weaknesses in your marketing campaigns that otherwise go unnoticed. Making it easy for our team to make effective optimizations quickly, and for you to see results fast.
Learn More
Room to Grow: Our Full List of Digital Marketing Services
No contracts, no setup fees — ever.
All of our plans have No Setup Fees and No Contracts. While specific needs and marketing goals may be different for each business, here are a few general pricing guidelines.
Paid and organic social media marketing (LinkedIn, Instagram, Facebook, Twitter, TikTok, Reddit, and Pinterest)
Performance Display
Conversion Rate optimization (CRO)
Shopping & Feed Management
Website Design
Content Marketing
Email Marketing
Landing Pages
Display Ads
Retargeting & Remarketing Campaigns
Video Ads
Amazon Advertising
Helpful Resources
FAQs
What are Google Ads services?
Google Ads services include the strategy, buildout, optimization, and ongoing management of paid search ads on the Google Ads platform.
What are Google Ads service deliverables?
Google Ads services generally include campaign auditing, research, strategy creation and buildout, analysis, reporting, and optimizing.
How much do Google Ads Services cost?
Between $2,500-$10,000+ each month, depending on the experience of the Google Ads services company, the desired timeline, scope, and goals — although this varies depending on the service provider.
How to Choose a Google Ads Management Team
It’s really important to us that you end up with the best Google Ads management team for your business.
And while we hope that’s us, you also deserve to know what to look for and consider when hunting for your perfect management match, regardless of which partner you choose.
Choosing the right team comes down to:
- Services offered
- Qualifications & experience
- Culture
- Pricing options
Services Offered
Do you want a team that offers Google Ads PPC management services exclusively?
Or do you want an agency that offers additional digital marketing services, like search engine optimization (SEO), paid social media marketing, and email marketing?
If you want to grow your marketing efforts in the future, perhaps you want a team that can take on your other marketing channels. And if you already have a digital marketing plan in motion, your PPC team should be able to make your search campaigns complement (and amplify) your existing efforts.
Here’s how:
- PPC and SEO are more powerful together because search engines always award higher rankings to websites that are fast, easy to navigate, and full of high-quality content.
- Stronger SEO = stronger chance of desirable ad placements. (Learn more about how SEO and PPC work together here.)
- PPC and email marketing directly feed off each other. PPC advertising funnels email addresses into your list. The users who offered their email are more likely to make a conversion from your email marketing efforts — and, those emails make for more targeted remarketing PPC campaigns to nudge them along the way.
- PPC and social media marketing pack their own one-two punch. Google Ads is effective for high-intent research, but don’t forget social media’s ability to earn trust through reviews, images, and a more authentic connection with your potential customers.
Qualifications & Experience
Before hiring an AdWords management company, scan their website for proof of qualifications and experience.
Here’s what to look for:
- Awards and certifications
- At least 5-10 years in business
- Ongoing education
- Strong case studies
- Experience with your specific industry
- Google Premier Partners
- Positive reviews
Fun fact: HawkSEM only hires senior-level employees with over three years of digital marketing experience. And, as a fully remote agency, we have the flexibility to hire the best talent the country has to offer.
Culture
Speaking of multiple marketing strategies…
Your future agency should match the culture you strive for at your business. After all, this team should feel like a partner in your success. That means you trust the team and feel confident in the AdWords PPC management services they provide.
In other words, trust your instincts.
The Bottom Line
You’re looking for more than Google Ads services.
You’re looking for less work on your plate and more time to focus on what matters to you. Higher revenue and less wasted budget would probably be nice, too.
So while you want Google Ads services, you’re also looking for less worry and more growth. And HawkSEM can get you there.
From our average ROI of 4.5X for our clients and our Google Premier Partnership that ranks us in the top 3% of agencies in the country, to our ConversionIQ platform and our seasoned team of Google Ads experts, there are a whole lot of reasons why we have a 98% retention rate.
But we think that, while those stats are exciting and all, it’s the relief our clients feel that makes us the best team in the country.
Or perhaps the excitement our clients feel when their campaigns allow them to scale their business for the first time in years.
Or the way they can relax when they leave work for the day, unburdened by late-night worries about why their campaigns aren’t working.
Are you ready to feel excited? Let’s talk.
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together