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Written by Caroline Cox on Sep 9 , 2021

Thinking of partnering with a remote agency for your digital marketing needs? Here’s why it might be the perfect solution for your company. 

Here, you’ll find:

  • How a remote agency partnership benefits companies
  • Why remote employees are often happier and more productive
  • Ways remote team members communicate effectively
  • How remote work fosters better life-work balance

Whether you’re choosing an agency to partner with for PPC, SEO, or all things digital marketing, the task can feel overwhelming.

After all, there are dozens of options out there. So, how do you know what to look for?

It all depends on things like your goals, budget, and priorities. But one main factor you may want to consider is the kind of team you’ll be pairing up with. Are they in-office or remote?

Call us biased, but we’ve seen a ton of advantages to being an all-remote marketing team. This way, we’re able to source the best of the best when it comes to employees. Plus, the flexibility of being able to take a lunchtime stroll after finishing up a client call is hard to beat. 

Here are a few benefits for businesses looking to work with an all-remote agency to take their digital marketing programs to the next level.

1. Top-tier talent, no matter their location

When higher ups are building an in-person team, they’re limited to hires who either already live in close proximity to the office or are willing to relocate. This understandably leaves businesses with fewer options for hiring than when building a remote team.

Conversely, all-remote companies are able to hire the best of the best, regardless of where they’re based. If they have a strong internet connection, possess the skills needed to fill the role, and can create a home office setup that works for them? Location is more or less irrelevant.

man working remotely on the phone laughing

There are a ton of advantages to not having to scramble to find an empty conference room when a customer wants to hop on the phone. (Image via Unsplash)

2. Flexible hours and availability

Who wants to wake up at 6 a.m. local time to hop on a Zoom call with a customer? Along with location flexibility, having employees that span the country or even the globe has added benefits for clients as well. Namely, the ability to potentially pair them with employees in their respective or a similar time zone.

“A remote agency provides the flexibility of having team members spread across the U.S., so that the best fit can work on their account,” adds Nina Breece, one of our SEM managers who is based in Baltimore.

3. Improved communication

Not only is it great to have an account rep that’s easily reachable during business hours, but remote employees often have a finely tuned communication style. They usually have no problem adapting to a client’s preferred method of communication, whether that’s regular phone calls, weekly status updates via email, or something in between.

Sure, working from home can present noise disruptions here and there (think: a neighbor’s yard work or a pup that barks in the background of a phone call). But there are a ton of advantages to not having to scramble to find an empty conference room when a customer wants to hop on the phone.

Fun fact: Teleworkers are an average of 35-40% more productive than their office counterparts, and have measured an output increase of at least 4.4%, according to Forbes.

4. Fine-tuned time management

Along with a tried-and-true communication style, remote employees are often able to better manage their time than office-bound ones. That’s because there’s generally more autonomy. 

When you take commutes and in-office distractions out of the picture (ping-pong table, anyone?), employees can use their time more wisely. Many remote teams can also leverage software such as Asana and Slack to make communication and organization around projects a breeze.

woman outside walking golden retriever dog on leash

One of the biggest advantages remote employees have is being able to take breaks and do things like walk their dog or step outside for a few minutes. (Image via Unsplash)

5. Happier people means better customer service

When it comes to answering questions or resolving issues with a business, customer service reps with a good attitude make a world of difference. Even when they’re fielding comments and concerns all day, remote employees often have more bandwidth to take care of their mental health and strike a proper life-work balance. 

One of the biggest advantages remote employees have is being able to take breaks and do things like walk their dog or step outside for a few minutes to decompress. As a remote worker, our SEM manager Jordan Fultz says, “I can balance my life more freely without having to worry about losing hours and hours of my life to commuting.” 

He adds that he can easily adjust his schedule to accommodate clients without sacrificing time with his family. Talk about a win-win.

The takeaway

After 2020, lots of businesses jumped on the bandwagon of having team members work remotely. Now that we’re barreling towards the end of 2021, it looks like a trend that won’t be going away anytime soon.

That’s because remote work benefit companies through decreased overhead costs. It also allows them to create a team that isn’t hindered by where they happen to reside. As a result, those who partner with a remote agency get to work with people who are flexible, knowledgeable, and self-motivated to get the job done. 

Are you a digital marketing pro looking to enjoy the perks of remote life? Check out HawkSEM’s current job openings here.

 

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

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