22 of the Best Search Engine Marketing Blogs to Follow

The best search engine marketing blogs offer expert insights, the latest industry news, and best practices. Here are our editor’s top picks.

In the search engine marketing (SEM) industry, things change fast. The best way to keep up with the latest updates is to follow a reputable SEM blog.

Our team of editors reviewed the biggest blogs in digital marketing to find which ones offer the greatest value.

Top 22 search engine marketing blogs to follow

1. HawkSEM

We’ll make this one quick.

(Image: HawkSEM blog)

A little about us: HawkSEM is a digital marketing agency specializing in broad-scale, integrated marketing campaigns.

Our team of content writers and SEM experts work hand-in-hand to offer in-depth (and behind-the-scenes) information that’s hard to find elsewhere.

As an agency, we’re in the top 3% across the country according to the Google Premier Partners network — as well as official Microsoft Advertising Partners and Meta Business Partners.

With an average 4.5X ROI for our clients, our retention rate remains at a whopping 98%. In other words, we’re really proud of our SEM expertise.

Our blog is a way to provide free, valuable information to the public — especially those without the means to hire an agency like us (yet) and support their marketing efforts and business growth.

Featured content:

• PPC marketing hub
• All things search engine optimization (SEO)
• SEM content hub

2. PPC Hero

The Hero Blog is one of the all-time greats in pay-per-click marketing. They post new content on a near-daily basis, and it’s often some of the most exciting marketing content you can find.

(Image PPC Hero blog)

Their content creation generally falls into three categories:

• Deep dives into specific marketing strategies
• Interesting case studies
• Coverage of the latest news in search engine marketing

If you haven’t heard of them, check them out and follow their updates.

3. Wordstream

WordStream is one of the largest and most well-respected digital marketing agencies out there.

One of their central claims to fame is their impressive free tools, like their keyword tool — but that’s not why we’re recommending them today.

(Image: WordStream blog screenshot)

The WordStream blog is an unending series of valuable tutorials, listicles, and actionable reports.

4. HubSpot

As one of the biggest and best marketing companies in the business, HubSpot is practically a household name among business owners and C-suite professionals.

Whether it’s in-depth tutorials, broad industry coverage, or discussion of advanced B2B online marketing strategies, there’s something for everyone in one of their five different industry-specific blogs.

(Image: HubSpot blog)

You can pick a HubSpot blog to follow or follow all five through the central directory. They also co-produce an annual report, the State of Marketing report, that serves as a landmark industry survey every year.

Honestly, you can spend weeks of your life doing nothing but reading their blog.

5. Search Engine Land

Search Engine Land is a hub for authoritative content produced by dozens of the best and brightest in internet marketing.

They’re one of the best sources for marketing news with information from top names like Barry Schwartz and Bruce Clay.

(Image: Search Engine Land blog)

This site has everything, whether you want the latest industry news, a deep dive into a specific SEO strategy, or just compilations of actionable PPC tips.

6. Moz

Moz is one of the best in the biz, which means two things:

First, they have a massive index of information they can use to draw unique data and compile some of the best case studies you can get online.

(Image: Moz blog)

Second, they attract some of the biggest names in inbound marketing to write for the Moz blog. Their author roster is packed with some of the most brilliant minds in search marketing.

From global SEM to local SEO, they cover everything you could want and offer a wide range of tools to help you take advantage of their insight and advice.

7. Ahrefs

Many people think of Ahrefs as a link analysis SEO tool, but they’re so much more.

While the blog primarily focuses on SEO strategies, like link building and keyword research, instead of PPC —- they do have a healthy number of posts on paid marketing.

(Image: Ahrefs blog)

They’re up there with Moz in terms of having access to a massive amount of data for case studies and deep dives, and their tutorials are top-notch.

The content is valuable for small businesses and massive corporations alike.

8. Neil Patel

Spending more than a few weeks in marketing without seeing Neil’s smiling face somewhere is impossible.

He’s among the most prolific marketing experts, and his blog reflects his deep knowledge of a massive array of PPC and content strategies, all of which he’ll happily explain to you in great detail.

(Image: Neil Patel blog)

On top of that, he frequently publishes guest contributions from other experts while posting on a good proportion of the other sites on this list and elsewhere.

Lastly, he has a podcast called “Marketing School” on Spotify that we highly recommend.

9. Search Engine Journal

Of all of the search engine-focused sites on this list, SEJ is probably the most popular.

It has a variety of experts on its roster, as well as a constant stream of content from guest-posting thought leaders.

SEJ’s coverage includes everything from tutorials to industry news to reports and studies and even the occasional white paper.

You can also follow its webinars, which generally air a few times per month.

(Image: Search Engine Journal blog)

By following their blog, you can stay up to date with the marketing industry and always have something insightful to read.

10. Backlinko

Brian Dean, founder of Backlinko, is up there with Neil Patel as one of the all-time greats in marketing.

He doesn’t publish on his blog very often — and he’s frequently updating old posts — but every single article on his site is solid platinum.

(Image: Backlinko blog)

The only downside? Because every post is so in-depth, there are comparatively few of them.

11. Copyblogger

Writing compelling blog posts is one of the essential parts of modern marketing. The Copyblogger is a site 100% focused on copywriting, landing pages, and ad optimization.

(Image: Copyblogger blog)

Whether you’re training a staff of writers or you’re a writer looking to become an expert, their advice will guide you on your way. Of course, there are plenty of content marketing tips and actionable insights to boot.

12. Search Engine Watch

Search Engine Watch is one of the oldest publications still active regarding digital marketing and SEM.

They’ve been active since 1997 and, throughout the years, have been identified as one of the best marketing blogs and called a “must-read” blog by authorities like Matt Cutts.

(Image: Search Engine Watch blog)

While they don’t publish new content daily, each post is authoritative and valuable.

13. Bing

Google Search may have 90% of the search market share and be one of the largest ad networks in the world, but it’s not the only player in the industry. Bing — that is, Microsoft — has plenty of skin in the game.

(Image: Microsoft Advertising blog)

The Microsoft Advertising blog covers a lot of generically helpful advice, of course, but it also offers specific data-driven insights into Bing and Microsoft ads and other marketing strategies.

You might be surprised at the value you can get out of Microsoft’s blog.

14. Semrush

Semrush is undoubtedly one of the most valuable B2C and B2B marketing tools for SEM research and management available today.

It stands to reason that the people responsible for making it have a deep knowledge of SEM, and you’d be right to assume as much.

(Image: Semrush blog)

Every blog post they publish offers detailed instructions on completing relevant, useful tasks, from identifying and tracking KPIs to improving search rankings to beginner’s guides for starting a new venture.

There’s something for everyone somewhere in their blog, and every post is high-quality and worth reading, even the older ones.

15. Search Engine Roundtable

Search Engine Roundtable started as an aggregator blog meant to curate and report on the best and most exciting threads on SEM forums and other communities. They still do that, but they do so much more these days.

They have daily recaps and roundups of fascinating discussions, reporting from industry SEO experts, and a wide range of possible topics to cover.

(Image: Search Engine Roundtable)

It’s worth noting that they sacrifice deep dives in favor of more fast-paced curation, which means other blogs have better insight. There’s also a lot of crossover between SERoundtable and a few others on this list.

16. Convince and Convert

The Convince and Convert Marketing Insights blog is a top-tier blog with in-depth information on all forms of modern digital marketing, from influencer marketing and word-of-mouth to large-scale customer experience, social media, conversion rate optimization, ecommerce, and search engine marketing.

(Image: Convince & Convert blog)

Throughout the blog, you can find everything from broad, general strategizing to deep-dive tutorials into specific techniques.

Plus, they frequently post guest-written content by industry thought leaders. And they were named the world’s number one content marketing blog by the Content Marketing Institute.

17. BG Theory

Brad Geddes is one of the original experts and has been a top-tier source of knowledge for nearly 25 years. He probably knows more about Google Ads than most experts, including those working for Google.

(Image: BG Theory blog)

He doesn’t post very often on his blog — just a couple of times a year — but every post is gold.

18. Buffer

Buffer is primarily a social media marketing company, but they have several publications, including one focused on engineering and development and one focused on marketing trends and stories.

(Image: Buffer blog)

The real reason to follow Buffer, though, is their case studies.

Whether it’s a close examination of a specific online business and its strategies, or a broad, industry-wide case study, Buffer produces some of the best data and reporting in the industry.

If nothing else, regularly browsing their case studies can give you a ton of actionable information.

19. Subreddits

You may need some sifting to find the best content, but some great communities are available on Reddit (also known as “subreddits”).

Reddit is more of a forum than a blog, but as one of the most popular communities online, they have a variety of niche-focused expert communities where some of the best discussion takes place.

(Image: Reddit)

Consider checking out subreddits like r/PPC, r/SEO, r/Marketing, r/BigSEO, and r/TechSEO. It’s common to see big names on there and even Google Employees like John Mueller who use Reddit daily.

20. Google

What better source of information can you ask for than the people who make the rules? Google’s official blog (blog.google) covers many topics, but we’re specifically looking at the Google Ads & Commerce Blog.

(Image: Google blog)

While they aren’t going to give you any growth hacks or insider tips on how the Google algorithm actually works, the blog is an excellent way to be first to know about new tools, changes, and techniques endorsed by Google.

21. Yoast

This popular WordPress plugin isn’t just for developers. Yoast’s SEO blog features a wide range of subjects from beginner guides on using relevant keywords to in-depth technical topics.

(Image: Yoast blog)

Where Yoast really shines is in its vast inventory of blog articles that focus on SEO content writing. If you want to keep your finger on the pulse of the latest search engine marketing dos and don’ts, keep Yoast in your blog rotation.

22. Copyhackers

As their name suggests, Copyhackers is a go-to resource for learning how to write copy that converts (and finessing your brand’s unique voice and style).

From boosting organic traffic to click-through rates for your PPC ads, this small but mighty blog covers a range of topics for marketing beginners and experts alike.

(Image: Copyhackers blog)

Search engine marketing success is all about reaching the right audience at the right time – and you can’t get there without good copy. Copyhackers is an information gold mine you’ll want to see for yourself.

The takeaway

Whether you’re looking for tips to reach the top of the search engine results page (SERP), inspiration for your digital marketing strategy, or templates to kick off your A/B testing, the best SEM blogs offer educational content to make you a better marketer.

Meanwhile, if keeping up with these search engine marketing blogs feels like a big ask, that’s fine too!

Not everyone needs to be an expert in everything. That’s why we offer free consultations. Drop us a line to chat about what we can do for you.

This post has been updated and was originally published in September 2022.