Are Facebook ads still worth it? Yes! Find out why and see Facebook ad examples to inspire your next campaign.

Here, you’ll find:

  • What Facebook ads are
  • Why Facebook ads should be in your advertising strategy
  • Types of Facebook ads
  • Facebook ad examples to get inspiration

Tiktok. BeReal. Threads. New social platforms are emerging all the time.

It’s tempting to shelve Facebook because it’s the “Myspace” of the bunch. But don’t sleep on it just yet, especially not when it touts more than 2 billion active daily users (a 4% year-over-year increase). 

The fact is, Facebook is still a big deal in digital marketing — not just for B2C brands, but B2B companies looking to reach their target audience. 

Rather than relying solely on organic posts and engagement, you can use Facebook advertising to expand your reach. 

Not sure how to make high-quality Facebook ads that stand out?

Scroll on for some of the best Facebook ad examples to inspire your next campaign.

Facebook ad examples to add to your swipe file

Swipe files are great resources for digital marketers. These inspiration folders are useful for triggering your creativity and giving your campaigns a new spin, style, or angle.

1. Coca-Cola: Joining humane causes

Sometimes, making a bold stand for (or against) something can make your brand feel more personable and authentic. This is especially true for larger companies that can feel cold, distant, and out of touch. 

Coca-Cola is one big company that chose to show its stance on human rights in its Facebook ad:

facebook ad by coca cola

(Image: CocaCola Facebook ad)

2. Renault: Basic with a bit of clout

Renault chose to go with a basic image ad for its full hybrid vehicle, Arkana. It doesn’t do anything flashy — so no videos of a pro driver taking its wheels for a spin through the mountains in Nova Scotia.

Instead, they opt for a simple side-angle shot of the car and accolades it received (New Car Award 2022). 

Renault facebook ad

(Image: Renault Facebook ad)

Its goal is to get people to hit the CTA button and book a test drive. Notice the all lower-case letters and no punctuation marks, which gives it a casual feel.

Since it doesn’t come off as an advertisement, it’ll likely catch eyes and clicks. 

3. Superside: Gamification to win interest

Who doesn’t like playing games, especially when the game is free and all about you?

In Superside’s Facebook ad, the brand chose to gamify its lead generation process by giving users a quiz to learn which character they’re the most like:

Superside facebook ad

(Image: Superside Facebook ad)

This is a nice touch for a creative-as-a-service agency that helps other brands find their characteristics and style. Not only is the company showing its creativity, but it’s also helping companies to find theirs.

4. Topicfeel: Plays on customer pain points

There’s a reason marketers are so tempted to target the audience’s pain points in their ads — it catches the audience’s attention, keeps them hooked, and inspires them to buy from you. That’s pretty much what Tropicfeel did in this ad:

Tropicfeel facebok ad

(Image: Tropicfeel Facebook ad)

The opening line captures attention with its catchy, contradictory headline, “Get messy, and stay organized.”

The idea: It’s possible to go on an adventure and stay organized, triggering curiosity and intrigue — much like the ad image. Then, it lists advantages, seducing travelers who value efficient packing for limited luggage space.

The ad also has a clear call to action, “Shop Now,” which is often used in ecommerce to effectively communicate the desired action and create a sense of urgency. 

5. The New York Times: Using current events to draw attention (and a connection)

This sponsored post leads with a list of topics that often raise eyebrows. The storied publication knows what they’re doing — and this is a masterful way to tie in a buzzy current event (in this case, a new film) with a new angle (the fact that the book has been banned in the past).

NYT facebook ad

(Image: NYT Facebook Ad)

The mention of the novel’s 53-year history and its controversial nature as both a “banned and beloved” book adds an element of intrigue and piques the reader’s interest enough to make them click the ad to read the article.

6. Mailchimp: One central pain point

Marketers suggest using the “one ad, one problem, one solution” approach to be precise and impactful. Mailchimp’s ad shows how this is done:

Mailchimp facebook ad

(Image: Mailchimp Facebook Ad)

The ad sheds light on a critical pain point of email marketers: the necessity for personalization. A crucial element in an age where generic emails land in the spam folders of their audience.

This ad can effectively persuade customers already considering Mailchimp, giving them one more solid reason to choose the solution.

7. Airbnb: Know what your customers desire

Who can resist the temptation of a relaxing sunbath on a beach in winter? Airbnb knows and leverages it to capture attention and evoke the desire for an unforgettable winter getaway.

Airbnb ad

(Image: Airbnb Facebook Ad)

Bright colors in ad images and persuasive storytelling help the ad tap into the passion for a memorable winter experience and entices viewers with the promise of their “best winter ever.”

The taglines “Follow the sun” and “Escape to Europe” are compelling CTAs, inviting viewers to indulge in a sun-drenched vacation.

8. Brandfolder: Social proof as an end game

When you’re a little-known brand, social proof is your ticket to fame. Trust is everything when a customer is in the decision phase of the funnel. So to make them believe your product is as good as you claim, social validation can be a powerful tactic to achieve that.

That’s exactly what Brandfolder did with its product ad:

Brandfolder ad

(Image: Brandfolder Facebook Ad)

Looking at this ad, the reader might get the impression that Brandfolder must be good because industry leaders like Mastercard, Lyft, and Zoom use this specific product.

Also, the ad backs its claim of saving time and money with a precise number, 273% ROI — more effective than vague phrases like “High ROI.”

9. Talkspace: Letting the customer speak for you

Your prospects may trust you more when other customers, industry leaders, and influencers say good things about you.

That’s why marketers love to leverage testimonials, reviews, and word-of-mouth. Talkspace takes full advantage of this strategy with the help of storytelling:

Talkspace ad

(Image: Talkspace Facebook Ad)

The ad effectively communicates that Talkspace offers a judgment-free environment where individuals can freely express themselves and receive the emotional support they require.

10. Shopify: We’re there for you

Wouldn’t you pay attention to someone offering you support in your hustle?

This ad effectively addresses entrepreneurs’ need for connection, growth, and support and projects Shopify in a positive light as a helpful guide:

Shopify ad

(Image: Shopify Facebook Ad)

The ad also communicates the benefits of joining Shopify’s live events, inspiring small business owners to sign up and take advantage of the resources and support available.

11. Less is more

“Less is more” is often considered a good copywriting practice, especially in advertising. This ad by is an excellent example: ad

(Image: Facebook Ad)

Instead of listing multiple product features, it effectively addresses the pain point (manual work) and suggests a particular capability of its product as a solution (prebuilt automations). Clear, concise, and to the point.

The ad’s straightforward message of “Say goodbye to manual work” immediately resonates with sales professionals who spend a big chunk of their time managing spreadsheets instead of selling.

12. Tentsile: Comfort is gold

Addressing consumers’ emotional and physical yearnings for comfort is one way to build compelling and persuasive ad campaigns — just like Tentsile did in this ad:

Tentsile ad

(Image: Tentsile Facebook Ad)

It emphasizes comfort throughout the ad copy, including the caption, image, and headline. It employs effective strategies to capture the attention and interest of its target audience.

The opening statement, “Say hello to the best night sleeps you’ve had camping,” immediately grabs the reader’s attention by addressing a common pain point of uncomfortable sleep while in the great outdoors.

The ad creative taps into their emotions to further connect with readers, emphasizing “cloud-like comfort.” This carefully chosen phrase evokes a sense of tranquility, conjuring images of a supremely cozy sleep experience.

The ad also demonstrates how using appropriate emojis can make your message more impactful. 

13. Liquid Death: Ignite your rebel spirit

Liquid Death is known for having edgy and unconventional elements in its marketing campaigns, like in this ad: 

Liquid death ad

(Image: Liquid Death Facebook Ad)

The ad effectively captures attention by blending in like a selfie a friend might post organically to social media. It also creates intrigue with a simple but provocative message.

14. BestSelf Co: Nurturing relationships

In this ad, BestSelf Co demonstrates how you can leverage the emotional aspect of relationships to connect with consumers. It uses a familiar and relatable scenario to promote its notebook: couple’s therapy.

BestSelf Co ad

(Image: BestSelf Co. Facebook Ad)

The conversational tone in the caption addresses the audience directly and appeals to their desire for connection and intimacy with their partner. Phrases like “Let your love grow” and “Connect with your partner more intimately” cater to the reader’s sentiments.

Also, discount coupons, and special offers, such as “Now 70% off” and “Free shipping on orders $45+,” create a sense of urgency and FOMO, motivating potential customers to take action and purchase.

15. Drizly: Using special occasions

Holidays, special celebrations, and cultural events can allow you to tap into the values, interests, and traditions associated with it.

Drizly takes advantage of the spirit of National Wine Day to capture attention and entice potential customers:

Drizly ad

(Image: Drizly Facebook Ad)

The caption is attention-grabbing and uses a mix of simple graphics and a convenient message to entice action (get your wine delivered right to your door). 

16. Sunday: Protect pets, people, and the planet

This ad by Sunday appeals to individuals concerned about the environment, making it engaging and likely to drive a high conversion rate.

Sunday ad

(Image: Sunday Facebook Ad)

The ad addresses communicates its value proposition to environmentally conscious consumers by promoting a lawn that benefits pets, people, and the planet.

It also uses poetic alliteration in phrases “Simple. Sustainable. Sunday.” and “pet, people and planet” to create a rhythmic and melodic effect that enhances the overall impact of the message.

The takeaway

Let’s be real — most people aren’t hanging out on a company’s social media pages to see what’s new. So the next best thing is to bring the conversation to them using enticing Facebook ads. 

We hope these examples offer the inspiration you need to create campaigns that help you reach your goals and connect you with your target audience. 

Need a hand building or executing your next Facebook ad campaign? Reach out to HawkSEM’s experts today.

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