Hire a Content Writer: The Top 6 Options for Success

Want more traffic and sales? Then it’s time to hire a content writer. Here are six stellar options for content marketing success.

We. Need. Content. People can’t go a day without consuming it, making it one of the most sought-after assets on the web. And it’s not just text-based blog posts they’re after — folks are watching videos, enjoying images, and learning from infographics. 

And the individuals behind these formats are all considered content creators. 

But it’s the content writers that design engaging copy that informs, sells, and entertains the people of the world wide web. In other words, the ones who drive action. 

If you’re not already using a content writer for your business, then you’re missing an opportunity to attract the right traffic to your website. And odds are your competitors already use them. Here’s how to catch up and get ahead without hiring and training full-time in-house content writers. 

Best places to hire content writers

1. HawkSEM
2. Verblio
3. WriterAccess
4. BKA
5. Brafton
6. Scripted

Knowing what to look for is only half the battle. So here’s a look at the top agencies and marketplaces we recommend to hire content writers.

 HawkSEM

HawkSEM isn’t your average digital marketing agency. We have a team of in-house experts that can handle every aspect of your digital marketing campaigns. This includes:

• Developing a content strategy based on your business goals
• Ideating topics to drive engagement from your target audience
• Optimization to improve the site’s visibility in search engines
• Writing (blog and web content) that speaks to your audience’s pain points and how your business can solve them 

At HawkSEM, content writing means nothing without a strategy. And a content strategy means nothing if it doesn’t connect to your business goals. All of these elements must be aligned to deliver the outcomes necessary for your company to thrive.

That’s why we take a holistic approach to our clients’ content marketing. We build, execute, monitor, and update to achieve the results you need.

For example, Nava Health came to HawkSEM after struggling to increase lead volume and conversions. We got to work building landing page tests, developing fresh content, and even creating new site designs. And we didn’t just track online activity — we also monitored offline conversions to track actual appointment visits (not just form fills). 

The result:

• 42% increase in impressions
• 588% increase in form submissions
• 39% reduced cost per acquisition

We achieve these types of results all the time — not just because we have decades of combined experience, but because we developed an outstanding tool that tracks and analyzes your content marketing performance.

ConversionIQ is our proprietary software that ensures we take the proper measures to improve your campaign results. If you’re looking to work with a team of strategists and writers who can build and execute successful campaigns, then you’ve come to the right place.

 Verblio

Verblio is a platform dedicated to connecting businesses and agencies with the best content writers for their needs. It has a network of over 3,000 writers across dozens of industries, including:

• Automotive
• Health and beauty
• Healthcare
• Legal
• Marketing
• Software
• Real estate

Many of these writers have years of experience and/or hold MBAs, JDs, and PhDs in their respective fields. These high-end writers helped Verblio earn six consecutive Mercury 100 Awards for being one of the fastest-growing companies in the country.

Its writers can craft all sorts of content for your business, including:

• Blog posts
• Newsletters
• Press releases
• Website content
• White papers
• Video
• Ebooks
• Pillar content
• Big content projects
• Revamp your content
• Product category pages
• Product descriptions

If having a massive team of top-notch writers wasn’t enough to set them apart, Verblio is one of the first content creation platforms to offer “Human-crafted AI content.”

Now, this isn’t hitting “Write” and allowing a content generation AI tool to do all the heavy lifting. It’s an option to speed up the writer’s workflow by drafting content and then going in to edit and add the human touch (e.g., examples, quotes, data, and tone of voice tuning).

It’s a service that costs 50% less, which may be attractive to cash-strapped startups and small business owners. Otherwise, you can ask for non-AI content written 100% by humans.

What’s more: if you don’t like the work produced, you don’t have to pay for it and can have another writer tackle the assignment. 

Content packages at Verblio start as low as $144/1,000 words. 

 WriterAccess

WriterAccess is another content creation platform with a talent pool of freelance content writers and editors. You can browse through over 15,000 freelance writing experts from around the world.

Each writer goes through an approval process to join the platform, including writing tests. They’re then given a rank that increases as they complete projects satisfactorily. 

On WriterAccess, you can choose writers based on their expertise, writing style, and rate (determined by their rank). You can assign work on an as-needed or ongoing basis and even post jobs for writers to apply to vs. looking for them yourself. 

The platform simplifies collaboration with writers by allowing you to create, manage, and edit work in your dashboard. You can build a team of trusted writers to work on your projects monthly or whenever a project springs up.

Over 40,000 businesses used WriterAccess to create more than 2.5 million writing projects. It’s an affordable option to access a large pool of writers and editors. It has plans starting at $39/mo, but you can begin with a free 14-day trial to test the platform and its writers. 

 BKA

BKA develops content for businesses with on-page and off-page content strategies. It offers three content writing services to clients, including:

• Ongoing monthly blog content that requires little to no assistance from your end 
• Managed writing services that are suitable for agencies and businesses that need an executioner for their content strategy
• Self-service for businesses that need occasional writing help and would like to be more hands-on in selecting the writer

Companies come to BKA for a range of content types, including:

• SEO articles
• Premium content
• Web pages
• Branded blog posts
• Press releases
• ecommerce product descriptions

You’ll receive a dedicated account marketing manager that can “templatize” your orders so you can scale your writing needs. BKA’s customer support also streamlines working with writers on the platform. 

All writers on BKA are American and hand-picked by the company to ensure quality and consistency. They optimize your content for search engines and ensure it matches your audience’s needs — all at an affordable rate.

The monthly writing plan starts at $195/mo, or you can order blog posts individually starting at $0.07/word. 

 Brafton

Brafton is a content marketing agency that doubles as a content writing platform. Once onboarded, you’ll receive access to a platform where you can build and share strategies and access content creation services. 

All projects are managed through its content management system, marketing automation software, and analytics tools. 

To date, Brafton has developed a team of subject matter experts across, including:

• SEO professionals
• Social media specialists
• Writers
• Designers
• Developers
• Videographers
• Consultants

This means you get access to a complete content creation service from ideation and planning to writing and development. If you’re creating a video series or building a new website, you’ll have a team to execute it.

Other services Brafton offers include developing inbound marketing strategies, landing pages, ebooks, infographics, press releases, email content, animations, and blog posts.

 Scripted

Scripted has a team of writers from all over the work that work with businesses across various industries. Like all the others on this list, Scripted aims to provide high-quality, original content to its clients. 

They’ll even manage the entire process for you, so you can focus on growing the rest of your business. Notable companies, including LinkedIn, Adidas, L’Oréal, Adobe, Ticketmaster, and IBM, have teamed up with Scripted for their content creation and distribution services.

Plus, it integrates with business favorites, such as HubSpot and WordPress. Scripted even has its own proprietary tech for performance reporting and matching businesses with the best writers. This simplifies analyzing your content and hiring content writers. 

Scripted’s content solutions are customizable to match your business’s needs. For instance, it has:

• Strategists to assist with developing your content roadmap and marketing campaigns
• Optimizers to ensure your content ranks
• Streamlined publishing to get your content on the web seamlessly
• Promotion to ensure your target audience sees your content

Scripted’s end-to-end marketing solutions make it a one-stop solution for small, medium, and large businesses alike. These services include:

• Content strategy and ideation
• Workflow and content creation
• Publishing and promoting content
• Content performance and optimization

Plans start at $199/mo for self-service solutions. 

What is a content writer?

A content writer is a professional who creates written content, typically for digital media, such as online articles and social media posts.

Each requires different skills and provides unique outcomes. For instance, blog writers use their expertise and research to create compelling brand stories that inform and engage their readers.

Others use copywriting skills to “sell” your company’s products and services via your website. And some employ a journalistic approach to craft in-depth content to “educate” the reader so they can make an informed purchasing decision in the future.

All are forms of marketing content — you just have to understand which you need to deliver the desired results. 

Why your business needs content writers

The right content writer will understand your target audience and create content that resonates with them and speaks to their needs. (Image: Adobe Stock)

Content writers can help businesses reach more customers, increase website traffic, improve online visibility, and build brand awareness.

The right content writer will understand your target audience and create content that resonates with them and speaks to their needs. This type of content is more likely to be shared on social media and other platforms, which can lead to more customers and website visitors.

Here’s a list of the benefits of working with experienced content writers:

1. Attract your target customers

Content writers take time to learn about your business and its customers, so they can develop content that speaks to their pain points and desires. Why’s this important? Because it improves the odds of conversion (e.g., a sale).

2. Design quality content

A content writer will create easy-to-read, interesting, and persuasive content. All the ingredients necessary to captivate your audience and earn their trust. Who knows, they may even become loyal fans, and, eventually, loyal customers.

3. Build your brand

Content writers can create the content your business needs to build brand awareness using tactics to increase visibility. This includes writing blog content that drives traffic and even social media content to spread the word about your brand faster.

What’s more, content writers can create video scripts for your business’s YouTube channel to gain more exposure to audiences that prefer visual content.

4. Increase production

Content writers are experts in their craft and can create high-quality content faster than an internal team. That’s because they can focus 100% on content generation without the distractions found in the office. 

5. Tap into industry expertise

By hiring writers, you’re getting creators who’ve spent years researching and writing about your industry. This increases the accuracy and authority of your content, positioning your brand as a trusted (and hopefully go-to) resource. 

6. Boost your ranking in search

Writing content without optimizing for search engines will leave even the best content lurking in the darkest corners of the web, never to be seen by your target audience.

However, that’s not likely to happen with content writers who know how to write for search engines (and people). 

7. Grow your authority

Not all content is designed to rank first — sometimes, you want to position your brand as a thought leader in your space. In this case, you need an experienced writer who can interview you and pull insights that’ll make your content stand out in a good way.

How to find the right content writers for your campaigns

Understanding the role content writers play in your digital marketing strategy is the first step. The next are designing your content strategy and finding the right writers to craft pieces that drive business results. 

You have two ways to find content writers:

1. Publish job postings and manually sift through applicants to bring in-house. 
2. Work through a marketplace or agency that can connect you with vetted writers who can hit the ground running. 

If you’re looking to scale your content marketing efforts fast, then we recommend the second option. Either route you go, vetting writers is key. So make sure to check that they have:

• A solid portfolio of high-quality pieces that relate to your industry and audience
• Willingness to learn your business and its unique content needs
• Years of experience in your industry as a writer or professional (e.g., a teacher turned educational writer or physician turned medical writer)
• Strong communication and writing skills not just to connect with your audience, but to keep your team updated on project progress
• Ability to meet deadlines without sacrificing quality
• Research and interview skills to uncover insights and trends that’ll make your content up-to-date and authoritative 
• Revisions policy, so you can get changes made quickly based on your feedback (two rounds of proofreading and editing is ideal)

Who you hire will be the difference between good content and great content. While one reads well, but the latter performs well, so choose wisely.

The takeaway

If you’re ready to develop content that attracts the right eyes (and buys), you need a strategy and writers to make it happen. 

By partnering with the agencies and platforms on this list, you can find well-rounded talent to take your content campaigns from nowhere to the stars. 

Interested in getting a complete concierge service that includes planning, execution, monitoring, and optimization? That’s why we’re here.