12 Landing Page Examples That Convert

Effective landing pages include a strong header, prominent CTA, clear messaging, simple design, and trust signals. Learn from these examples to inspire your own high-converting landing page.

Whether you’re a startup or an established brand, a great landing page can be the key to boosting conversion rates.

These standalone web pages are where a visitor “lands” after clicking on an ad. Because these visitors are typically warm prospects, your landing page can be the final push they need to convert.

(No pressure.)

To demonstrate what makes a truly effective design, we round up landing page examples across industries to help inspire your own page and optimizations.

Key features of an effective landing page

Effective landing pages combine several key elements, including:

• A headline
• Value proposition
• Concise content
• A prominent call-to-action (CTA)
• Visually appealing, accessible design
• High-quality images
• Trust signals
• Easy-to-access contact information like a phone number

12 landing page examples

See these elements in action with some of the best landing page examples:

1. Monday.com

Project management platform Monday.com communicates what the product does immediately with a benefit-driven headline, interactive product visuals, and a prominent and consistent “Get Started” CTA.

The landing page doesn’t overwhelm visitors with an exhaustive list of features. Instead, it introduces the platform through short sections that highlight key use cases, automation capabilities, and integrations.

Vertical: SaaS

Goal: Free signups

Why it works: The page quickly tells a new visitor who they are, what they do, and how they can help.

The overall design is sharp — with clean visual hierarchy, interactive product imagery, and concise copy. The repeated CTAs also make it easy to scan while guiding users naturally toward creating a free account.

2. Webflow

Webflow‘s enterprise landing page combines a bold headline with sleek product visuals to communicate its value to marketing and development teams.

The page highlights business outcomes like faster workflows, scalability, security, and collaboration to move the visitor to convert. Credibility is reinforced through customer logos, case studies, and product demonstrations.

Vertical: SaaS

Goal: Demo requests

Why it works: Webflow does a great job of educating while centering its benefits around the visitor.

The page uses clean web design, concise copy, interactive product imagery, and repeated CTAs to guide visitors naturally toward booking a demo.

Every section builds on the previous one, making complex software feel approachable while reinforcing trust with recognizable enterprise brands.

3. Hulu

Hulu uses bold images from popular shows alongside a simple value proposition to capture attention immediately.

Instead of relying on lengthy copy, the page highlights subscription options, current promotions, and exclusive content to encourage visitors to start streaming.

Vertical: Streaming

Goal: New subscriptions

Why it works: Hulu understands its biggest selling point: content. Eye-catching imagery with minimal copy and clear pricing make it easy for visitors to understand the offer right away.

The streamlined design keeps the focus on starting a free trial or selecting a subscription plan.

4. Ahimsa

Ahimsa connects with its target audience through a clean design, calming photography, and messaging centered on healthy, sustainable living.

This inviting shopping experience gives space for the brand to emphasize its benefits: craftsmanship, product quality, and family-friendly values.

All the while, they use lifestyle imagery to help visitors envision the products in their homes.

Vertical: Ecommerce

Goal: Product purchases

Why it works: Ahimsa relies on beautiful visuals, clean white space, and thoughtful storytelling to build trust with visitors. The page creates an emotional connection with its audience before encouraging them to explore the product collection.

5. HubSpot

HubSpot keeps its landing page focused on the goal of helping businesses get started with its customer platform.

The page immediately introduces the product with a straightforward headline, highlights key benefits through simple visuals, and backs up its claims with trust signals like customer testimonials and awards.

Vertical: SaaS

Goal: Free signups

Why it works: HubSpot’s landing page effectively reduces friction. The page is scannable, breaking information into digestible sections with social proof throughout the experience.

The CTAs are clear and appear consistently without interrupting the flow, making it simple for visitors to convert.

6. DoorDash

DoorDash makes its primary action the center of attention in this bright, bold landing page. The page centers around a simple address field, allowing visitors to begin ordering within seconds.

Supporting copy, app download options, and restaurant imagery reinforce convenience without distracting from the primary goal.

Vertical: Food delivery

Goal: Orders

Why it works: DoorDash designed this page entirely around user intent. The landing page eliminates unnecessary decisions by placing the search bar front and center.

Minimal copy, intuitive navigation, and a single primary CTA create a seamless path to conversion — while enticing, high-quality photos support the messaging.

7. Nectar Sleep

Mattress brand Nectar created this comparison landing page specifically for shoppers considering its competitor, Casper.

Rather than simply listing product features, the page directly compares the two brands across pricing, trial periods, warranties, materials, and customer ratings to help buyers make an informed decision.

Vertical: Ecommerce

Goal: Drive sales from competitor comparison searches

Why it works: Instead of avoiding the competition, Nectar addresses it head-on. The side-by-side comparison makes it easy for shoppers to evaluate their options, while trust signals, clear product benefits, and repeated CTAs help move high-intent buyers toward a purchase.

Throughout the page, Nectar reinforces its value with customer reviews, trust signals, and multiple opportunities to shop.

8. Winc

Winc is an online wine club where customers can either hand-pick one-of-a-kind wines or take a quiz to discover new blends that suit their palettes — and get them delivered straight to their doors.

This page is a strong example of how to stand out in an otherwise crowded digital marketplace. The headline offers a distinct value proposition: The internet’s #1 wine club.

Vertical: Ecommerce

Goal: Sign-ups

Why it works: The black CTA buttons against a bright background guide readers to convert right away.

Concise copy and minimalist design give this page a clean look, and the addition of trust indicators reinforces credibility.

9. Triaxiom Security

Cybersecurity is a hot topic in today’s digital landscape, and this page gets right to the meat of what potential customers want and need — speaking to the user’s pain points (their business’s cybersecurity risks) and offering tangible solutions.

A good lead capture page can be a tough balance to strike, and this landing page example from Triaxiom Security does the trick.

Vertical: Cybersecurity

Goal: Lead generation

Why it works: The lead gen form is short and at the end of the page — making visitors more likely to complete it and send it off. With plenty of whitespace to balance the features and benefits listed, this page keeps the visitor scrolling to learn more.

10. HelloFresh

HelloFresh is a meal kit delivery system that uses its landing page to quickly communicate its core value proposition (convenience, flexibility, and quality).

The page combines high-quality photos of food with copy that enforces the brand’s affordability, variety, and accessibility to a wide variety of diets.

The page also includes customer reviews, frequently asked questions, and multiple CTAs to reinforce the offer and guide users toward signing up.

Vertical: Ecommerce

Goal: Gain subscribers

Why it works: HelloFresh uses strong imagery that captures attention alongside enticing copy, trust indicators, and repeated CTAs. The page effectively addresses common objections and encourages visitors to claim an introductory discount.

11. Insense

If you work in paid social, you know how tough it can be to find and manage the right creators for your marketing campaigns.

Insense seamlessly addresses this challenge with a bold headline and concise subheading.

“I was part of the team working to create this new Insense homepage,” shares Daria Gogoleva, Growth Strategist at Tweet Binder by Audiense. “I think it might be used as a benchmark for all homepages.”

It’s easy to navigate, containing all must-have sections — like a powerful header with CTAs, benefits, campaign types, social proof, and FAQs.

Vertical: B2B SaaS

Goal: Book demos

Why it works: It’s a prime example of how to create an effective landing page, as it checks all the boxes. Even the linked demo form is neatly designed and optimized for conversions.

12. HOMER

Early education app HOMER knows its target market well. The landing page captures the interest of parents with young children right away.

“The headline is the means through which you can get into your customer story right away and show your understanding,” Gogoleva explains.

“As a parent, this headline immediately grabs my interest and attention, as usually I have a negative feeling when my children are in front of the screen.”

“To do something powerful like that requires deep customer and market understanding. These are very basic marketing things that are easy to understand but hard to get. This is the art of marketing and research.”

Vertical: App

Goal: Free trials

Why it works: It starts with a compelling headline, followed by all the essential elements of effective landing page design — including social proof, customer reviews, and clear CTAs.

10 landing page best practices and optimization tips

Ready to create a landing page that converts? Follow these best practices and optimization tips.

1. Focus on one conversion goal

A good landing page should guide prospects toward the desired outcome using a combination of copy, creatives, and a compelling offer.

“Having a singular focus is key,” suggests Gianluca Ferruggia, General Manager at DesignRush.

“Every element should direct the visitor to convert, not distract them. That means highlighting the USP in the headline, using concise copy to explain benefits, utilizing social proof like testimonials, and having a prominent CTA.”

2. Write clear, benefit-driven copy

Strong landing page copywriting should quickly communicate what you’re offering, who it’s for, and why visitors should take action.

“The one thing you have to get right for a landing page to succeed is the copy,” explains Gauri Manglik, CEO and co-founder of Instrumentl.

“You can have a great design and some catchy images, but if you can’t convince people to click on your call-to-action button, your landing page won’t do you much good. Your copy needs to be persuasive, clear, and direct.”

Provide clear and concise information about the offer, addressing the visitor’s pain points and highlighting the key benefits. Avoid overwhelming your reader with excessive content or distracting information.

“Beyond strong UX (user experience) design, the most critical element for landing page success is nailing your value proposition,” says Jason Smit, CEO of Contentellect. “Visitors need to immediately grasp what your offer means for them, specifically.”

3. Craft a compelling headline

Your headline and primary CTA should appear near the top of the page so visitors immediately understand the offer and next step.

Craft a concise and attention-grabbing headline that clearly communicates the value proposition or offer. It should capture the visitor’s interest and make them want to explore further.

4. Leverage high-quality visuals

Include relevant and high-quality visuals such as images, videos, or infographics that support your message and engage your readers. The best landing page visuals help visitors understand:

• What the product or service does
• How it works
• What results they can expect

Pro tip: Animations and interactive elements can also help highlight key features or guide attention, but they should support the user journey rather than distract from the CTA.

5. Keep the design simple

Simple, focused designs are likely to perform better because they make it easier for visitors to take action.

To do this, incorporate bullet points, white space, a clean color palette, and simple sign-up forms — avoid intrusive pop-ups and busy animations.

Not sure how to build a landing page from the ground up? Consider using templates.

Landing page builders like Unbounce, Leadpages, and Shopify offer landing page templates that have already been optimized to keep visitors scrolling and converting. All you have to do is plug in your copy, creatives, and branding.

“I use templates, but I also customize them for each offer that I create,” shares Manglik.

“That way, I can ensure that every landing page looks and feels like it belongs with the rest of my brand aesthetic, while still being unique and distinct from other offers on my site.”

6. Address objections

Reduce hesitation by proactively answering common questions and concerns by:

• Adding FAQs
• Explaining pricing or features
• Offering a free trial or demo
• Including guarantees or customer support information
• Featuring customer stories and testimonials

Other valuable conversion offers can include free ebooks, webinars, and consultations.

7. Create a prominent CTA

A strong call-to-action should:

• Motivate the user to click
• Give a clear idea of what happens when you click
• Be relevant to your conversion goal (e.g. lead generation, engagement, etc.)
• Start with a verb
• Focus on what you gain, not what you part with
• Set realistic expectations

Try the “squint test.” Squint your eyes while looking at a section of your page once it’s been designed.

Ask yourself: What is your eye drawn to when you can’t actually read anything? Hint: it should be drawn to your CTA.

8. Leverage social proof

Social proof helps page visitors feel more confident about making a conversion. To be more credible, include:

• Testimonials
• Customer reviews
• Client logos
• Case studies,
• Awards

Depending on your audience, social proof may also include influencer partnerships, creator testimonials, or user-generated content.

9. A/B test

Also known as split-testing, this process involves testing different elements of the landing page.

Test elements like:

• Headlines
• CTA copy and placement
• Images
• Page layouts
• Forms
• Offers

“Optimizing landing pages takes testing and iteration,” explains Ferruggia.

“Start by understanding customer motivations and design pages to align with their intent. Be rigorous about tracking key metrics like bounce rate to identify areas for improvement. Refine through continuous small changes informed by data.”

10. Prioritize accessibility

“Addressing accessibility and optimizing a landing page go hand-in-hand,” says marketing and accessibility professional Blake Steinecke.

“By following simple tips like using a logical heading hierarchy, high-contrast CTA buttons, labeled links and buttons, white space, and alt text in images, you can improve accessibility and drop the bounce rate of users with disabilities.”

The takeaway

With a combination of tried-and-true best practices and ongoing testing and optimization, you can create effective landing pages that attract your target audience and drive conversions.

And with these examples, you’ll have plenty of inspiration to guide the process.

Unsure how to get the ball rolling? That’s where HawkSEM can help. Our team of experts crafts landing pages that enhance your marketing strategy.

From landing page optimization and pay-per-click (PPC) advertising to search engine optimization (SEO) and paid social media marketing — we offer a full suite of digital marketing services to capture and convert your target audience.

Chat with us today and get started on a partnership that will help take your business to the next level.

This article has been updated and was originally published in November 2023.