18 Best Marketing Blogs for Marketers to Follow

Here’s our list of the top marketing blogs to stay up-to-date on marketing trends while getting expert insights you can apply to your campaigns.

One of the most exciting things about marketing is there’s always something new to learn. Staying updated with marketing trends and expert insights is the best way to stay ahead of the competition.

In this roundup, we share 18 of the best marketing blogs to follow in 2024. We chose these blogs based on content quality, contributor level of expertise, frequency of updates, and unique insights.

After searching the Internet for the best marketing blogs, we settled on a list of our top 18. For each blog, we’ll explain what it is, why it’s unique, who it’s for, and why you should read it.

18 best marketing blogs to follow in 2024

1. HubSpot [Best inbound marketing blog]
2. Moz [Best SEO basics blog]
3. HawkSEM [Best SEM blog]
4. Search Engine Journal [Best overall SEO blog]
5. MarketingProfs [Best marketing strategy blog]
6. Content Marketing Institute [Best content marketing blog]
7. Neil Patel’s Blog [Best actionable marketing tips blog]
8. Social Media Examiner [Best social media marketing blog]
9. Social Media Today [Best social media news blog]
10. Adweek [Best advertising blog]
11. Seth Godin’s Blog [Best marketing thought leadership blog]
12. MarTech [Best marketing technology blog]
13. Search Engine Land [Best marketing news blog]
14. CoSchedule [Best marketing processes blog]
15. Copyhackers [Best copywriting blog]
16. Unbounce [Best conversion optimization blog]
17. Google Ads & Commerce [Best Google Ads blog]
18. BigCommerce [Best ecommerce marketing blog]

1. HubSpot [Best inbound marketing blog]

HubSpot provides marketing educational resources like free courses and certifications. The HubSpot blog is comprehensive, covering all aspects of inbound marketing, sales, and customer service.

One of our favorite things about this blog is that it offers a lot of in-depth guides and actionable resources, like templates and checklists, to help you implement what you learn.

Want to learn something new? It also has a log of beginner’s guides that help you get the basics down.

HubSpot is also well-known for its state-of-marketing reports that gather data from across marketing disciplines to offer a comprehensive overview of what’s working, what’s not, and which trends are here to stay.

Who it’s for: Beginner to intermediate marketing professionals who want to expand their knowledge on all aspects of inbound marketing.

Why you should read it: HubSpot has one of the most comprehensive digital marketing blogs. You’ll find everything you need to build and implement your digital marketing plan from start to finish.

Our favorite content:

• 2024 State of Marketing Report
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates]
• How to Do A/B Testing: 15 Steps for the Perfect Split Test

2. Moz [Best SEO basics blog]

The Moz blog focuses on SEO and inbound marketing, offering insights from industry experts. You’ll find everything from step-by-step tutorials and basic overviews of search engine marketing strategy to advanced deep dives and free resources, like templates.

What we love most about the Moz blog is its “Whiteboard Friday” video series that breaks down complex SEO topics. These videos are added to the blog with plenty of visuals for those who prefer reading to watching.

Looking for more SEM content? Take a look at our list of the best search engine marketing blogs.

Who it’s for: Marketers and business owners who want to learn more about search engine optimization and stay up-to-date with trends.

Why you should read it: Moz is well-known for breaking down complex SEO topics in a way that readers can understand. If you’re not an SEO expert, Moz is a great place to start on your journey to becoming one.

Our favorite content:

• How the SERPs Guide Content — Whiteboard Friday
• How to Make AI Your Writing Sidekick for Content Marketing
• Top SEO Tips for 2024 — Whiteboard Friday

3. HawkSEM [Best SEM blog]

HawkSEM (hey, that’s us!) is one of the top digital marketing agencies in the industry. And we’ve got the results to prove it.

As a full-service digital marketing agency, our team has a wide variety of marketing experts specializing in PPC, SEO, content marketing, social media marketing, conversion rate optimization, ecommerce marketing, and remarketing.

Our marketing blog is a testament to our breadth of knowledge and experience. We write about various digital marketing topics, offering expert insights from our team and other top industry leaders. You’ll also find deep dives into advanced marketing strategies, and case studies or examples to show strategies in action.

Who it’s for: Business owners and marketing professionals who want to learn more about marketing strategies, trends, and best practices from experts.

Why you should read it: Our blog is comprehensive, giving actionable insights you can use to improve specific areas of your marketing. Plus, we get insights from the experts (both inside and outside of our team) to add more value.

Our favorite content:

• PPC Consultant: How to Find One + Top 9 Experts
• 7 Enterprise SEO Strategies That Work: Costs, Examples + Tools
• 8 Conversion Rate Optimization Case Studies: Challenges, Solutions + Results

4. Search Engine Journal [Best overall SEO blog]

Curious about the latest Google algorithm update or want to build your SEO lead generation strategy? Search Engine Journal (SEJ) is where to get the most up-to-date news and trends in SEO and search engine marketing.

The SEJ blog offers a mix of in-depth articles, webinars, and ebooks. The SEJ podcast, Search Engine Journal Show, also brings top SEO and PPC professionals together to chat about the latest challenges and opportunities in search engine marketing.

While they didn’t quite make the list, we also love the blogs from Ahrefs and Brian Dean at Backlinko for keeping up with the latest in SEO and link-building.

Who it’s for: Marketers and business owners who want to stay up-to-date with the latest in SEO and digital marketing.

Why you should read it: With ongoing Google algorithm updates, it’s important to stay on top of SEO changes and trends. SEJ is a one-stop shop for all your marketing news needs, covering paid media, content marketing, social media, AI, and analytics.

Our favorite content:

• 2024 SEO Tools & Tactics to Refresh Your Strategy & Boost Performance
• Google On Spammy Backlinks & Negative Impact on Rankings
• The Best SEO Conferences for 2024 (Virtual And In-Person)

5. MarketingProfs [Best marketing strategy blog]

MarketingProfs is a marketing education company offering training programs, online events, conferences, and resources. It helps marketers and organizations improve their marketing strategy and implementation.

The MarketingProfs blog publishes articles on a wide range of marketing topics. It provides a unique blend of practical tips, courses, thought leadership, and research reports.

MarketingProfs allows you to sign up for its newsletter and input your preferences to get preferred articles at your chosen frequency. (It beats sifting through all the articles to find what you want and ensures you never miss a new post.)

Who it’s for: Marketing professionals who take continuing education seriously and want to implement what they learn.

Why you should read it: You won’t just learn theory and strategy. You’ll get actionable tips to put into practice in your marketing. It doesn’t hurt that MarketingProf’s contributors are talented marketers working for brands across industries.

Our favorite content:

• Taylor Swift’s PR Strategy: Lessons for Any Brand
• The Psychology of Persuasion: Understanding Consumer Behavior in Marketing
• Three Data-Led Content Marketing Predictions for 2024

6. Content Marketing Institute [Best content marketing blog]

Content Marketing Institute (CMI) is a content marketing education company that offers online education, in-person and digital events, and plenty of free resources. The CMI blog dives into content strategy and creation, focusing on research and how-tos.

What’s unique about CMI is its many amazing resources beyond the blog. CMI hosts the largest content marketing conference in the world. And it has a Content Marketing Certification program in partnership with the American Marketing Association.

Want even more content marketing inspo? Check out these 10 content marketing examples that get results.

Who it’s for: Content marketers, copywriters, content creators, and other marketing professionals who want to create better content.

Why you should read it: If you’re a professional or business owner focused on content marketing, there’s no better resource than CMI. You’ll get unique insights and actionable tips to use in your marketing, and you’ll also find career advice and a job board.

Our favorite content:

• How to Find and Include More Underrepresented Voices in Your Content
• Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
• Helpful Advice To Find a New Job in Marketing and Content

7. Neil Patel’s Blog [Best actionable marketing tips blog]

Neil Patel is a top influencer in the marketing industry. He helped companies like Amazon and NBC grow their revenue through marketing. Then, he became the founder of CrazyEgg, Kissmetrics, and Ubersuggest — marketing SaaS tools.

What’s great about Neil’s blog is that he provides personal experiments and case studies that offer real-world insights into how his strategies work. The blog offers content on various marketing topics with actionable tips for businesses of all sizes.

Who it’s for: Small business owners, entrepreneurs, and marketers looking for actionable digital marketing tips.

Why you should read it: Neil does a great job breaking down complex topics and providing real-life examples of digital marketing strategies. No matter what size your business is, you can find plenty of takeaways to apply to your marketing.

Our favorite content:

• The Ideal Content-Length and Posting Frequency Per Social Network
• Top SEO Keyword Research Tools to Dominate the SERPs
• Retail Reveal: Retail Trends and Fears in 2024

8. Social Media Examiner [Best social media marketing blog]

Social Media Examiner is our go-to blog for the latest social media strategies and trends across all social platforms. From building your personal brand on LinkedIn to creating the best YouTube shorts, you’ll find informative and actionable articles on various social topics.

Social Media Examiner is well-known for its annual Social Media Marketing Industry Report and conference. The company also has 3 different podcasts — Social Media Marketing Podcast, Social Media Marketing Talk Show, and Marketing Agency Show.

Not sure if you want to spend more time on social media or SEO? Read our guide on SEO vs. social media.

Who it’s for: Social media marketers and other marketing professionals who love getting new insights and staying up-to-date with social trends.

Why you should read it: If social media marketing is your focus, you can’t afford to miss all of the updates and insights Social Media Examiner provides weekly. This way, you can stay ahead of the curve.

Our favorite content:

• TikTok Updates: Shopping Tools, Creator Features, and More
• Instagram Lead Generation Strategy
• Organic Social Marketing Strategy

9. Social Media Today [Best social media news blog]

Curious about a new Facebook feature? Want to know what’s coming to TikTok? Social Media Today is where you’ll find everything about social news, updates, and trends.

It’s more fun when you can nerd out on the latest social media news with other social media marketing fanatics, so check out its communities. Social Media Today hosts monthly live Twitter chats and has a LinkedIn community to connect and converse with other marketing professionals.

Who it’s for: Social media marketers and other marketing professionals who need to stay up-to-date with the latest news, trends, and updates in social media.

Why you should read it: If you’re someone who always likes to be one step ahead, Social Media Today is a great source for news on platform updates and new features. It provides ideas for getting ahead of the competition and using new features to your advantage.

Our favorite content:

• Google Adds Social Media Posts to Business Listings
• Meta Announces Updates to Advantage+ and Shopping Ads
• YouTube Tests New Audience Filters for Its Video Retention Stats

10. Adweek [Best advertising blog]

Since 1979, Adweek has been a leading source of news and insights around brand marketing. The company offers its articles in print and digital formats and has events, podcasts, newsletters, and a mobile app.

Adweek offers news and insights on the media, online marketing, and advertising industries. The publication excels at providing high-quality analyses of successful advertising campaigns and breaking down trends.

Who it’s for: Marketing, media, and advertising professionals looking for new insights, examples, and inspiration for their next ad campaign.

Why you should read it: If you’re looking for inspiration or examples of popular marketing and advertising campaigns, you’ll love Adweek. The articles give you a comprehensive look at why campaigns are successful, offering insights you can use in your campaigns.

Our favorite content:

• Don Cheadle Runs a Speakeasy With Forbidden Snacks in PopCorners Campaign
• Influencer Marketing Needs to Adapt: A Cautionary Lesson from Tarte Cosmetics
• What Would a TikTok Ban or Sale Mean for Advertisers?

11. Seth Godin’s Blog [Best marketing thought leadership blog]

Seth Godin is a best-selling author, educator, entrepreneur, marketer, and founder of the altMBA. He’s published a daily blog post for the past decade, with thought-provoking insights on marketing, business, and leadership.

Seth’s unique perspective is both insightful and inspiring. His concise posts are a quick read but offer food for thought and may inspire you to try something new or look at something familiar with a new perspective.

Who it’s for: Marketers who want a unique perspective on marketing and business.

Why you should read it: There’s no better way to start your day than with a thought-provoking story or question. Seth’s blog is a quick read but will leave a lasting impression.

Our favorite content:

• Naming is part of marketing
• Curation (vs the road to junk)
• Hiding the ‘aha’

12. MarTech [Best marketing technology blog]

MarTech (formerly Marketing Land) covers various digital marketing topics, including marketing technology, B2B marketing, digital advertising, marketing automation, and analytics. The blog offers daily recaps of the most important marketing news and trends.

In addition to publishing new articles daily, MarTech has a daily newsletter, white papers, webinars, and an in-person and virtual conference.

If you consider yourself an early adopter, you’ll love the MarTech Intelligence Reports, which analyze new marketing technology solutions.

Who it’s for: Business owners and marketers who want to stay up-to-date with marketing tech trends and news.

Why you should read it: MarTech helps you stay ahead of the curve by exploring all the latest trends, topics, and solutions that can transform your marketing strategy.

Our favorite content:

• 3 proven ways to use ChatGPT to beef up your content strategy
• The B2B CEO’s social media checklist
• Marketing Automation Platforms: A Marketer’s Guide

13. Search Engine Land [Best marketing news blog]

MarTech’s sister publication, Search Engine Land, offers the latest news on SEO and paid search. With daily news coverage of industry trends, new features, and product changes, you can stay ahead of the curve.

In addition to the latest news, Search Engine Land also features articles from subject matter experts, offering practical tips and strategies for running marketing campaigns.

The most unique feature of this publication is its SearchBot. Search Engine Land has created a generative AI chatbot trained on the site’s content. You can chat with this bot to learn about various topics, including marketing AI, business analytics, email marketing, PPC, SEM, social media, technical SEO, on-page SEO, and more.

Who it’s for: Marketing professionals who like to stay up-to-date with the latest news and trends in SEO and PPC.

Why you should read it: Every time a platform updates an algorithm or adds a new feature, there are new things to consider regarding your SEO and PPC strategy. Search Engine Land keeps you updated on the latest news, changes, updates, and trends, so you can stay current.

Our favorite content:

• Is ChatGPT the Google Search killer we’ve been expecting?
• Bing Deep Search is officially live for all users
• Mastering content quality: The ultimate guide

14. CoSchedule [Best marketing processes blog]

CoSchedule is an all-in-one content marketing calendar that organizes and simplifies teamwork.

CoSchedule’s blog covers many marketing topics but excels at content management, processes, and workflows. It provides editorial calendar templates, content brief walkthroughs, and everything in between to create an efficient and productive content team workflow.

The blog also discusses marketing tools for improving processes. If you’re looking for a new SaaS tool, this is a great starting point.

Who it’s for: Content marketers and business owners who want more bang for their content bucks.

Why you should read it: Most of the blogs on this list cover strategies and tactics. But few discuss the workflows and processes behind marketing content creation. CoSchedule’s articles will change how you look at the process and help you get more out of your content marketing.

Our favorite content:

• 200 Powerful Marketing Interview Questions to Hire the Best
• How to Organize an Effective Marketing Schedule (Template)
• Explore This Better Sprout Social Alternative for Social Media Management

15. Copyhackers [Best copywriting blog]

Copyhackers is a copywriting education company that offers courses, templates, and tutorials for copywriters and freelancers who want to advance their careers. But it’s also a great place for anyone who wants to learn more about copywriting.

One of the stand-out features of the Copyhackers blog is the search filter tool at the top of the page. You identify who you are (copywriter, marketer, founder, blogger, freelancer) and what type of content you’re looking for. The blog then shows the content most relevant to you.

Though it didn’t make our list, we also love Copyblogger for copywriting and content marketing tips. (Unlike the name suggests, it’s not just for bloggers but anyone interested in content marketing.)

Who it’s for: Copywriters, freelancers, and marketers looking for quick, actionable copywriting tips to boost conversions.

Why you should read it: Content is at the heart of any digital marketing campaign, and copywriting is a must-have skill to convert visitors into buyers. After reading Copyhackers, you’ll walk away with actionable tips on how to improve your messaging and write better copy.

Our favorite content:

• Every Copywriting Formula Ever (or The Ultimate Guide to No-Pain Copywriting)
• I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users
• Simplifying User Journey vs User Flow for Newbies

16. Unbounce [Best conversion optimization blog]

Unbounce is an excellent landing page builder. The company’s blog is the ultimate source for expert advice on landing page copy and design, conversion rate optimization, ecommerce, and marketing campaign strategy.

Unbounce’s blog has a wealth of information on different aspects of landing page design and copy that impact conversion rates. It also features resources on A/B testing. Aside from actionable tips, its articles showcase examples of high-converting landing pages for inspiration.

Who it’s for: Ecommerce brands, startups, and marketers looking for new ways to optimize conversion rates

Why you should read it: If you use landing pages in your marketing, you’ll find a bunch of actionable tips for how to improve your landing pages and increase conversions.

Our favorite content:

• 32 CRO tools you need in your marketing stack
• Are you getting the most out of landing page testing? Here’s the best way to get results
• Mastering ecommerce conversion rate optimization: expert tips and inspirational examples

17. Google Ads & Commerce [Best Google Ads blog]

Google’s official blog on ads and commerce offers the latest news and updates about Google Ads and Commerce products. If you’re running Google Ads campaigns for your business or clients, this is the best source of information for updates, changes, and trends.

Who it’s for: Marketers and agencies who manage Google ads and are looking for ways to optimize their PPC campaigns.

Why you should read it: Who better to tell you about Google Ads features and trends than Google? Get the latest news straight from the source to stay ahead of your competitors.

Our favorite content:

• 3 new Chrome features to get more helpful suggestions
• Put Google AI to work with Search ads
• Empowering your team to build best-in-class MMMs

18. BigCommerce [Best ecommerce marketing blog]

BigCommerce is an ecommerce SaaS solution that helps ecommerce brands run their business online. The company’s blog offers actionable insights for ecommerce brands that want to stay ahead of the competition.

In addition to ecommerce news and insights, the blog features articles on growth strategies and thought leadership from subject matter experts. It’s a one-stop shop for all things ecommerce marketing.

Looking for more ecommerce trends and marketing tips? Shopify also has an excellent blog offering marketing resources and business advice for ecommerce shop owners.

Who it’s for: Ecommerce brands and marketers who want to keep up with ecommerce trends and industry news.

Why you should read it: BigCommerce offers a lot of global trends studies and reports that will help you make data-driven decisions about your ecommerce growth strategy.

Our favorite content:

• 2024 Global Ecommerce Report: Home, Garden, and Furniture
• Are Virtual Fitting Rooms Brilliant or Fool’s Gold?
• Consumer Behavior Trends: How Brand Values Impact Customer Loyalty

The takeaway

If you want to stay ahead in the fast-evolving marketing landscape, add a new marketing blog (or six) to your weekly rotation. Spending even 30 minutes each morning reading the latest trends and expert insights across marketing disciplines will help you stay ahead.

And if you like learning about marketing but need support with implementation, we’re here to help. Set up a free consultation to get started.