10 SaaS Landing Page Examples that Work (+ Tips to Build Your Own)

These software-as-a-service (SaaS) landing page examples showcase key elements for conversions: from a strong value proposition to a clear call to action. Explore our expert insights, tips, and favorite tools to build your own high-converting landing page.

SaaS landing pages are a vital part of the conversion funnel, communicating the software’s finest selling points, improving user engagement, and driving company growth.

“It’s the main collateral that turns a visitor into a customer,” says Sam Yadegar, CEO and co-founder of HawkSEM.

“You want to make sure whoever is managing marketing campaigns for your business is savvy to landing pages and puts a lot of time and emphasis into ensuring they are high converting.”

So how do you construct the perfect SaaS landing page to get more sales? Get inspired with these SaaS landing page examples, with expert insights into what makes them so successful.

What is a SaaS landing page?

A SaaS landing page is a standalone web page designed to market a SaaS product, with the goal of turning prospects into customers.

In the SaaS industry, the sales cycle is a long one. So the call to action (CTA) for a SaaS landing page might look like:

• Signing up for a free trial
• Scheduling a product demo
• Downloading a white paper
• Directly subscribing to the service

Beyond the types of conversions, SaaS landing pages also stand out because the content tends to be more substantial for complex products.

Unlike other landing pages, a SaaS landing page must explain complicated features in a way that is clear yet thorough, so tech-savvy employees and more business-focused decision-makers can see its value.

Key elements of a SaaS landing page

We recommend including the following elements to create a robust landing page:

• Headers and subheaders
• Hero image or video
• A strong value proposition
• Features and benefits
• Call-to-action (CTA)
• Explainer text or video
• Pricing page information
• Contact information
• Pop-ups
• Social media handles
• FAQs
• Integrations
• Security and compliance badges
• Footer
• Live chat or support widget
• Logos from proud users
• Trust seals
• Interactive elements
• Guarantees

10 SaaS landing page examples

These top SaaS landing page examples put the key elements for conversions into action.

1. Moz

Moz’s landing page starts off strong with a simple hero section and five well-known brands using its product. Doing this creates credibility, and entices the user to read on.

Scroll down and you’ll see membership options (standard and medium) with included features and specific pricing information.

This is followed by the key platform benefits: drive quality traffic, track performance, and spot technical gaps — with a helpful screenshot of the tool in action to help the visitor visualize themselves using the product:

The compelling headlines, snappy copy, clear images, and bright CTA buttons beautifully showcase the benefits and features and entice action.

Their final seal of approval is social proof — customer testimonials and awards prove this product is worth the investment.

2. Asana

Project management powerhouse Asana begins its landing page with a large headline promising to “Simplify task management” and two CTAs: “Get started” or “View demo.”

In the bottom right corner, a chatbot is on standby to answer any questions potential customers have.

Below the fold, Asana immediately addresses “the why” with specific numbers to create trust with the reader.

As you scroll, Asana showcases apps available for integration, featured templates, and real case studies so the user can see themselves from the perspective of a subscriber.

With product features, strategic CTA placements, an FAQ section, and page animations, this landing page keeps its target audience engaged from top to bottom.

3. Shopify

Shopify, like Asana, uses a bold headline that clearly describes the outcome of the SaaS product (i.e. the value proposition), and a clear CTA to sign up for a free trial.

Below, a section displays the three simple steps to set up a Shopify website, which helps the prospect to visualize the product in action.

A list of popular brands using Shopify and helpful reviews from users makes for strong social proof.

And finally, near the bottom of the page is a list of FAQs to address any hesitations or concerns:

4. Semrush

This Semrush SaaS landing page leads with bold colors and headlines that catch your eye while leading with the value proposition: to beat the competition in less time.

This elegant SaaS landing page design shows loyal brands beating their competitors and a tabbed table to browse through service offerings. Its sticky header maintains the logo and a CTA visitors can click any time:

It follows the service offerings with a list of specific data points to add credibility and impress prospects.

Bold headlines, high-resolution images of the software’s capabilities, and short copy emphasize its features and benefits:

The end of the page features scrolling reviews for added trust and a bright orange CTA tempting the visitor to click.

5. Honeybook

HoneyBook’s SaaS landing page opens with a description of the product’s biggest benefit and outcome: This is followed by an intriguing subheader asking “What do you want to do with Honeybook?” to showcase the platform’s customization.

Below the fold is an interactive section where users can hover over a specific feature to learn more about it. Notice the “No credit card required” beneath the CTA button, easing the hesitation of prospects.

Below, there’s a section full of positive reviews from happy customers using HoneyBook, along with a concrete number for credibility, “Trusted by 100,000+ independent businesses.”

And we love the personal touch at the end of the page for the final CTA:

6. Airtable

Airtable’s landing page addresses its value proposition alongside a timely topic of conversation in the industry: AI.

There are two CTAs at the top of this page: “Sign up for free” as well as “Contact sales,” a less committing conversion option for hesitant visitors (but a conversion nonetheless).

Like many other SaaS landing page examples, Airtable demonstrates its product features with images of the platform in use (below the logos of high-profile clients for added trust).

…All followed by the platform’s benefits to boot:

7. Docusign

DocuSign’s landing page starts with a persuasive number: “Join more than 1 billion users who trust DocuSign,” followed by a non-committing CTA to “Try eSignature free for 30 days.”

As one of our shorter SaaS landing page examples, DocuSign only includes its top highlights and leaves the rest. Below the fold, the online signature platform highlights four prominent benefits, followed by a powerful review:

Even skipping a final CTA at the bottom (a bold move in our opinion), DocuSign ends its landing page with the logos of recognizable brands that use their product.

8. Grammarly

Grammarly’s unique header uses animation of its product in action as the hero image. In a few seconds, the user knows exactly what the product does without even scrolling.

This landing page also offers two CTAs, although they lead to the same outcome:

Even without fun designs and transitions in its web design, Grammarly educates users on the product features by using images, text, and white space.

Although a simple page, it’s informative and tells users what they need to know instantly.

9. Monday.com

Monday.com’s landing page welcomes the prospect with a soft design and emotive language to describe their value proposition in the hero image: “Made for work, designed to love.”

Directly below the fold, Monday.com showcases its customization options by asking the reader what they would like to manage, offering a personalized experience:

This subtle CTA invites the user to interact with the page and explore available solutions. Beneath is example after example of the platform’s benefits, including screenshots that show the tool in action: .

After scrolling past the cards, there are stunning stats that emphasize the product’s credibility.

10. Zendesk

Zendesk’s landing page starts with a unique entry page asking for your company’s size and industry to better direct your needs.

After choosing an option, a form appears for you to submit your email to see a demo.

Upon scrolling down, it presents accolades for industry leadership followed by a visually appealing description of its benefits: .

The short and sweet landing page It follows up with social proof of recognizable businesses that use their product, along with a simple CTA and a final option to view the demo that will lead to 80% customer service automation for its users.

Tips for a high-converting SaaS landing page

Now that you’ve seen some of the best SaaS landing page examples, here’s how to make yours a top converter, too:

Create engaging headlines

Your headline should immediately summarize the overarching benefit or outcome of your product.

You have seconds to grab the user’s attention, so make those headlines clear and informative. Here are example headlines that hook the reader and touch on pain points:

• “Beat the Competition in Less Time” – Semrush
• “Elevate Your Work with Effortless Writing” – Grammarly
• “Accelerate Growth with Trusted AI” – Salesforce
• “Avoid Distractions with App Integrations” – Asana

Each one addresses a pain point or a need that could increase the likelihood of grabbing a user’s attention.

Use your subhead to further explain how your product makes this come to life.

Add clear CTAs

Reaching the end of a landing page and having no further guidance tells visitors to leave without converting.

Instead, incorporate CTAs early and often, from the first hero image to the bottom of the page. But don’t use plain links — make your CTAs stand out with colorful, large buttons.

Some clear and actionable CTAs are:

• “Start your free trial” – Zendesk
• “Let’s talk” – Lever
• “Get started” – Monday.com
• “Take action” – Patagonia
• “Secure your seat” – Booking.com

Make sure your CTAs are consistent (only ask for one or two actions) and sprinkled throughout the page, without becoming a distraction (think one button per page scroll).

Incorporate trust signals

Reports show that 93% of people make purchasing decisions based on recommendations from others.

Be sure to include testimonials, reviews, and success stories on your landing page to build trust. Including the brand logos of the clients you work with also adds to your brand’s credibility.

Optimize for mobile

A responsive mobile SaaS website ensures accessibility and usability for all devices. A mobile-friendly site should have things like:

• Responsive page versions depending on the device
• Readable buttons, headers, and text
• Easy-to-tap elements
• Subtle pop-ups
• Faster load times
• Search functionality
• Optimized images and videos

SaaS companies: if your website isn’t mobile-friendly, get in touch with your developer to make those fixes now.

Simplify forms

Avoid long and intimidating forms. For example, B2B companies don’t always need to collect addresses, birthdays, or ages to start nurturing a lead.

A company name, point of contact, and email address would suffice in this instance. Make it simple — collect only information that matches your goals, otherwise, you may risk losing the lead.

Build an eye-catching design

A stunning website design improves user experience and keeps visits engaged. Use captivating colors, high-resolution images, and readable fonts.

Use relevant content

Address pain points and provide stats and facts to emphasize the solution. Use case studies and reviews to uplift the product and display how it’s the solution to their problem.

Researching your user to understand their needs early in your digital marketing strategy will aid in this area.

For example, you wouldn’t target a small business owner looking for beginner graphic design tools with a master-certificate-level Adobe course.

Rather, you’d want to promote easy-to-use graphic design tools that nix the steep learning curves that come with tools like Adobe.

Keep offering value and insight with every scroll so the only logical choice is to invest in your product.

The best SaaS landing page builders

Landing page templates and tools are available to help you create a high-converting landing page with no design or code knowledge needed.

Each tool in our list offers templates to simplify and speed up the landing page-building process:

• Unbounce
• Leadpages
• Instapage
• Clickfunnels

1. Unbounce

Unbounce is a drag-and-drop page builder that helps you build complex pages. The platform starts at $74 a month for its most basic plan, with more advanced subscription offerings available.

The basic “Build” subscription includes:

• Drag-and-drop builder
• Unlimited pages
• Over 100 high-converting templates
• Custom scripts and pixels
• Custom code
• Custom styling
• Popups and sticky bars
• AI copywriting
• 1,000+ integrations

You can acquire more conversions, domains, and more visitors with higher tiers.

Pros:

• A/B testing capabilities
• Text auto-correct for PPC campaigns
• Customizable templates
• Integration capabilities with CRMs and marketing tools

Cons:

• The price might be too high for small businesses or all-in-one marketers
• Requires a learning curve for new users

Unbounce is the preferred option for marketers and businesses with a focus on optimizing and improving their conversion rates. It’s particularly useful for people creating test landing pages.

2. Leadpages

Unlike Unbounce, Leadpages is less than half the cost for its lowest tier subscription at $37 per month. Leadpages offers:

• 5 landing pages
• Unlimited traffic and leads
• 1 custom domain
• 200+ conversion-optimized templates
• Best-in-class conversion tools
• Standard integrations

Pros:

• More affordable than competitors
• Includes unlimited website traffic and leads
• Over 250 templates to choose from
• Built-in conversion tools

Cons:

• Landing page testing options are limited
• Some users have critiques for outdated templates

Leadpages is ideal for small businesses with a tight budget, making this the simplest and most cost-effective solution around.

3. Instapage

Instapage offers its most basic package at $79 per month, with much more advanced options available for a higher cost

It is a sophisticated SaaS landing page builder with advanced features — like AI experimentation, heatmaps, custom fonts, and conversion consulting, to name a few — perfect for marketers with high SaaS marketing budgets.

Pros:

• Focuses on team collaboration and agency use
• Provides heatmaps to analyze a user’s behavior
• Offers detailed A/B testing and analytics tools

Cons:

• A limited number of published landing pages are allowed with the core plan
• Expensive for marketers or agencies with lower budgets

Despite its price, Instapage remains one of the better solutions for companies requiring real-time collaboration and detailed analytics.

4. ClickFunnels

ClickFunnels is suitable for users wanting comprehensive and effective landing pages.

Its lowest subscription starts at $81 a month for the basic plan and for one website includes up to 20 funnels, 10,000 contacts, and unlimited pages, courses, workflows, products, and email sequences.

Pros:

• Heavy focus on building complete sales funnels, not just landing pages
• Includes affiliate manager and email autoresponder (if subscribed to higher tiers)
• Hosts a large community of users and a variety of learning resources

Cons:

• On the expensive side
• Users report a high learning curve that affects productivity

Clickfunnels is a crowd favorite with entrepreneurs and businesses looking to build landing pages and improve their funnel strategy.

The takeaway

A well-crafted SaaS landing page must go beyond aesthetics and become a strategic tool tailored to address the complexity of your products. It should engage customers and guide them toward a clear call to action.

Whether you’re a seasoned marketer or a SaaS startup looking to gain traction, this guide equips you with the best practices and can inspire you with real-world industry examples.

Armed with this knowledge, you’re now better prepared to create a SaaS landing page that stands out, converts, and gives your product the attention it deserves.

If you require further assistance or advice on building SaaS landing pages, contact HawkSEM for a free consultation.

This article has been updated and was originally published in December 2023.