12 Search Engines (Other Than Google) to Explore

Alternative search engines are a great way to boost your marketing efforts. Here are some of our top picks worth exploring.

If your paid search marketing strategy involves only paying attention to Google search results, you could be missing out.

From big tech players like Microsoft and Yahoo to alternative search platforms that specialize in privacy or planting trees, exploring other search engines outside of Google could greatly benefit your marketing efforts.

If you use search engine optimization (SEO) and pay-per-click (PPC) advertising in your marketing strategy (and you do, right?), you have a vested interest in learning what search engines are out there and how they work.

Otherwise, you might be missing out on a search engine your audience is using — and have competitors lapping you in search results.

Here’s a closer look at some of the best alternative search engines, complete with expert insights from HawkSEM Co-founder and CEO Sam Yadegar.

12 search engines other than Google to consider

1. Bing

When it comes to market share, Bing sits proudly in second place.

According to Yadegar, we should all be paying closer attention to Bing, especially since it began incorporating AI into its search capabilities with the chatbot Copilot.

Here are some key stats about Bing you need to know:

• The number of monthly visitors on Bing is over 500 million.
• The largest age group on Bing is 25-34, making up more than 29% of users.
• 34% of Microsoft Search Network users (which includes Bing) have graduated from college.
• 36% of Microsoft Search Network users have a household income in the top 25%.

When it comes to paid advertising, ads on Bing have their own unique advantages.

When you use them, you’re putting your ads out on the Microsoft Network (Bing, Yahoo, AOL, as well as Windows and Xbox users). Plus, the CPC on Bing is lower than on Google, and in certain industries, the difference is significant.

For example, in the legal sector, Bing ads have 2. DuckDuckGo

DuckDuckGo is popular among users who are concerned about privacy. It positions itself as a search engine that doesn’t track things like IP or search terms, nor personalize search results.

Since 2023, this search engine has seen its market share rise.

This steady increase in popularity could be attributed to a growing concern about personal data and privacy.

Today, DuckDuckGo registers nearly 3 billion search queries a month. While the reach of DuckDuckGo is narrower than that of Google or Bing, the number of users is increasing.

Pro tip: You can set DuckDuckGo as your default search engine on iOS.

3. Yandex

If a part of your target audience is located in Russia, you want to pay special attention to Yandex. In this country, Yandex is the leading search engine, taking around two-thirds of total user visits, with Google claiming the #2 spot.

When using Yandex for advertising, it’s a good idea to familiarize yourself with Russian web privacy laws. (General Data Protection Regulation, or GDPR, isn’t active in Russia.)

Data shows the global market share of Yandex has gone from 1.63% to 2.62% in just two years. It’s one of the top four search engines in the world and can be an excellent investment for businesses that operate in Russia.

4. Baidu

If your business works with a Chinese audience or you have some stellar non-English content to share, you’ll want to pay special attention to Baidu.

Since Google is blocked in mainland China, Baidu holds the top spot as the most popular search engine, accounting for an incredible 95% of the market share.

Advertising on Baidu can be tricky since Chinese laws are strict about advertising. To start using Baidu Ads, you need to provide a significant amount of paperwork.

When advertising on this search engine, you also have to work with a local manager who makes sure that you aren’t marketing anything that can be considered “sensitive,” according to Chinese laws.

5. Kagi

Kagi is a little different from the other search engines on this list. Typically, search engines are free. They can offer their services without a cost because they collect data and advertise.

Kagi runs with a subscription model, which means advertising isn’t an option.

However, you can still try to rank organically on this unique platform.

We’ve seen how premium subscription models like Netflix and YouTube TV took off because some users find the pricing worth it to reduce or eliminate the number of ads they’re shown.

This type of user experience for search engines could potentially grow in popularity, and we think it’s worth the time to learn more about the platform.

6. Ecosia

No matter your target audience, there’s likely a significant portion that cares about sustainability. For brands looking to connect with an environmentally conscious audience, take some time to dig into Ecosia.

This search engine’s homepage promises users that it spends the money it earns through advertising on planting trees.

And with nearly two-thirds of Americans reporting they’re concerned about climate change, chances are some of your audience may overlap.

Ecosia reports that it has 20 million active users, and its global market share is 0.11%.

This search engine is especially popular among Germans, where the company is based, and there is a strong culture of caring about the environment.

And since advertising on this search engine is less expensive than on Google, spending some of your marketing budget there may make sense.

Ecosia partners with Microsoft Bing, Google, and EUSP as its web crawlers to surface the most relevant results for searchers. However, the search engine says that it enhances ads with its own algorithms.

7. Swisscows

Just like DuckDuckGo, Swisscows is a privacy-focused search engine.

Since launching in 2014, it claims not to store any data, positioning itself as a private alternative to Google. It also claims to be “family-friendly” by not surfacing results that could be deemed explicit.

The majority of traffic to Swisscows comes from searchers in Switzerland. However, 25 million users monthly and works with Bing for advertising.

8. Brave

Brave Search is a search engine developed by Brave Software and is the default search engine for Brave web browser users in some countries.

Currently, its search market share is not listed. The search engine is a relatively new addition to its browser, which sits around 1.3% of the browser market share in the U.S.

However, it’s still a network to consider advertising on, as the Brave browser has grown rapidly in recent years.

In fact, in October 2025, the company announced Brave’s browser had passed the 100 million mark for monthly active users.

One of the most notable things about Brave Search is that it uses its own index of the web.

Many other small search engines, such as DuckDuckGo and Ecosia, use larger engines like Google or Bing to create their search results.

As the user base of Brave’s browser grows, it’s likely that its search user base will, too. Now could be the perfect time to get ahead of your competition and start advertising there.

9. Mojeek

Like Brave, Mojeek is a search engine with its own search index.

For users, this means it delivers unbiased results and is excellent for research.

On the other hand, it can also mean there are limited results that could potentially hamper research.

More than one-third of Mojeek’s user base is located in the United States.

But it’s also popular in the U.K., Germany, and China, which together make up nearly one quarter of its user base.

It also has predominantly male users. More than three-quarters (77%) are male. Most of the other search engines on this list have a more even split between male and female users.

10. Gibiru

Gibiru touts itself as an “uncensored” private search engine. They don’t use tracking cookies or log your IP address.

It has Firefox and Chrome browser extensions as well as Apple and Android mobile apps. They’ve been protecting their users’ data since 2009.

While Gibiru doesn’t offer an ad platform, you’ll still want to make sure your search engine optimization (SEO) is properly optimized so you rank in the search results.

While they do keep the specifics of their ranking algorithm close to the vest, it wouldn’t hurt to use similar strategies to those you use for Google and Bing.

For instance, it would appear that knowledge-based links like those from Wikipedia will have a positive effect on ranking on this platform.

11. Startpage

Startpage is yet another search engine that prides itself on protecting its users’ privacy. They don’t track users’ search history.

They offer an encrypted connection by removing your IP address from their servers while also blocking price trackers and retargeting ads.

You can rest assured that your info is safe. If you still want to use Google, you can by installing a Startpage Chrome extension.

12. Qwant

Qwant is a France-based search engine that launched back in 2013. Similar to others on this list, it doesn’t track its users and states that it won’t sell your personal data.

Qwant supplements its search results from Microsoft’s Bing. It recommends users create and log into their own accounts to experience the search engine’s full roster of offerings, including AI features.

Pro tip: Search engine Searx was formerly on this list, but has since been discontinued.

Why you should care about search engines other than Google

Google Search is the bona fide boss of the market, with nearly 80% of the market share.

But there are some other important players taking up that other 20%.

Beyond extending the reach of your marketing campaign, it’s wise to optimize for other search engines for these reasons:

#1. Google is losing popularity

While currently dominant, Google’s market share is steadily declining. This steady and slow decline indicates that internet users are starting to explore other search options.

So now is the time for your marketing team to take note and start planning content focused on these alternative search engines.

#2. Competitive edge

Many companies ignore all search engines other than Google, which gives you the opportunity to reach certain audiences faster.

#3. Cost-effectiveness

Paid advertising is also often less expensive on alternative search engines. For example, the average cost-per-click (CPC) for Bing Ads is $2.69.

Sure, Google should still probably continue to get the majority of your time and attention for marketing purposes. But experimenting with Google alternatives may bring you surprising results.

It can also help you learn and understand these algorithms before they start taking up a bigger share of the market.

Social media networks as search engines

Did you know that social networks like Facebook, LinkedIn, and TikTok have advanced search options?

Many people use social networks for a variety of information, such as reviews, hours of operation, menus, appointment scheduling, and directions.

We’ve covered a lot of platforms here, so you may be wondering which upcoming platforms you should check out.

While your first thought might be to keep an eye on more traditional search engines, our CEO suggests social media should be on your radar instead.

“In terms of upcoming search engines,” says Yadegar.“Video search on TikTok should be on our radar.”

It’s safe to say social media search networks are trending upward. In fact, social media has overtaken search engines for “discovery among Gen Z and millennials.”

As these search algorithms get more sophisticated, it’s worth keeping them in mind.

AI chatbots as search engines

Because of how artificial intelligence has evolved at lightning speed over the last few years, we couldn’t cover search engines without at least mentioning generative AI chatbots like ChatGPT.

Is ChatGPT a search engine? No. However, it’s worth noting that more and more people are using these platforms to ask queries in similar ways to traditional search engines.

While ChatGPT doesn’t currently run search ads, they’ve mentioned that they plan to explore this as a possibility in the coming years.

The takeaway

There’s no denying Google’s power when it comes to the online search experience.

However, there are a lot of search engines other than Google growing in popularity.

Yadegar suggests keeping our search engine options open outside of just Google in order to access a variety of “diverse opinions and search results, different content uploaded to different platforms gives users a more holistic view.”

By focusing your attention on other search engines, you’re also widening your reach and potentially increasing conversions,visits to your web pages, and your marketing ROI.

This article has been updated and was originally published in October 2021.