Improve Performance
Fix Problems
Learn
Audit
Case Studies
Guides
Blog
Mission & Values
Hawks take FLIGHT
HawkSEM’s mission is to drive client growth through creative and impactful digital marketing strategies that challenge the status quo. With a focus on transparency, innovation, and measurable results, our remote team of marketing professionals thrives in a flexible work environment that empowers them to deliver their best work. As industry leaders, we stay ahead of trends, setting new standards in performance marketing while helping businesses achieve maximum ROI and long-term success.
Our 95%+ client retention
rate speaks for itself.
How’d we get here?
By practicing what we preach. Through our own ConversionIQ System (our “secret sauce”), ROI-driven strategies, and staying on top of the latest and greatest industry developments, we continue to grow our client base and keep a steadfast commitment to each client’s long-term success.
HawkSEM is looking for equally committed team members who are results-oriented, ready to hit the ground running, and eager to grow with us year after year.
Team Culture
We are a collective of digital marketers specializing as account managers, strategists, data analysts, developers, designers, content marketers, and sales executives.
Hawks operate autonomously and are given the trust, resources, and strategic ownership needed to continuously grow and scale their assigned client accounts, with responsibilities revolving around:
- Client communication and retention
- Strategy development
- Hands-on execution and optimization
As a fully remote company, we rely on platforms like Asana, Slack, and Google Meet to connect and share everything from a new Search Engine Land article to a personal win that’s worthy of a virtual high-five.
What makes us unique?
innovating and adapting.
Sharing new ideas and initiatives is encouraged by top leadership and peers alike. Leadership treats each team member as an asset and maintains consistent efforts to make sure all views are heard and valued. This includes gathering input through frequent team forums and pulse surveys, and immediately acting on those insights.
same skill set or experience.
We are a diverse team with various hidden talents that people are eager to both learn and teach. HawkSEM is always looking for lifelong learners and knowledge seekers to add something unique to our collective brain, from conversion-tracking wizards to shopping campaign experts.
come naturally.
Our passion for digital marketing, constant knowledge-sharing, and willingness to lend a helping hand keep us connected, no matter how many miles and time zones are between us. From PTO coverage to collaborative scrums, these Hawks flock together. Our plethora of Slack channels keeps things fun too, from #cooking to #pets-of-hawk and everything in between.
balance.
Hawks are encouraged to take advantage of our unlimited PTO policy and flex schedules to pursue personal interests and hobbies outside of work. We have Hawks who coach high school sports, lead an improv group, and even pursue higher education in marketing and astrophysics(!) while still showing up and giving their best to clients and colleagues. Our fully remote work environment also allows for the flexibility to travel, with Hawks meeting each other along the way.
- Frequent collaborator with a love of learning
- Obsessed with conversions and results
- Passionate about the ever-changing world of digital marketing
- Adaptable and willing to learn new strategies
- Self-driven with an autonomous work ethic
- A strong GIF game or custom Slack emoji game is a bonus
See more on our socials
Our Work
By performing thorough, preliminary audits and maintaining transparent communication, we partner with clients who don’t have the time or resources to manage their digital marketing in-house effectively. This includes:
- Mid-market and enterprise companies
- National and local lead generation, and ecommerce campaigns
- Industries like SaaS, education, finance, healthcare, consumer goods, local services, and many more
Rather than simply reporting on vanity metrics like click-through rates, we focus on accomplishing clients’ business goals and providing tangible impact. Through industry expertise, best practices, and the latest technology, we find better ways to connect with client audiences, create effective online advertising campaigns that drive conversions and revenues, and grow their business as a result.
See for yourself
These results have led HawkSEM to be named in the top 3% of agencies multiple times by the Google Premier Partner Network, in addition to some other honors that we’re proud of:
Benefits & Perks
The best results come from people with the time and energy to live their lives. Our unlimited PTO policy supports work/life balance by giving you flexibility and autonomy over your schedule.We also offer paid parental leave and flexible hours when you need to attend an appointment or pick up the kiddos from daycare.
HawkSEM has been a fully remote agency since its launch in 2006, which enables us to source the best talent from all across the country. Hawks work their local business hours with flexibility as needed, and we encourage and respect boundaries set on your time during work hours.
We’ll pay you a salary commensurate with your experience, as well as performance, referral, and retention bonuses for additional earnings potential. We also conduct regular salary reviews to ensure compensation is competitive, fair, and reflects performance.
Expand your digital marketing knowledge through Slack forums, monthly department meetings, group-based training sessions, and HawkAcademy, an internal learning and development resource that gives you access to hundreds of courses, certifications, and more to level up your skills and professional interests.
We provide medical insurance benefits through an ICHRA plan (Individual Coverage Health Reimbursement Arrangement) for optimal flexibility when choosing your health insurance. We also offer free telehealth services for general medical and mental health care and an annual health and wellness stipend. Yoga classes? Camping gear? Pottery lessons? If it improves your well-being, it’s covered.
Choose between a one-time stipend or a company-provided laptop to accommodate work-related technology. We’ll also provide a monthly stipend to help cover home internet and streaming services.
Work towards your long-term financial goals through a 401(k) plan with a 3% company match.
FAQ
What’s the path for growth as an SEM, SEO, or Paid Social Account Manager?
We are always proud to promote from within. High-performing account managers are able to pursue different career paths at HawkSEM, whether they want to go into people management or continue to grow as strategic, individual contributors.
- Senior Account Managers are SMEs in their respective channels and are consistently praised for their strong account performance, client retention, and ability to excel in cross-collaborative teams.
- Lead Strategists are seasoned Hawks who lead client accounts, maintain client relationships, and collaborate with account managers on high-level strategy and execution.
- Team Leads focus on the direct management and personal growth of account managers; their success comes from ensuring that account managers are operating at a high level, staying productive, and meeting expectations, while also facilitating their continuous learning and career path goals.
As the organization expands and we maintain strong employee retention, many Leads have gone on to become Associate Directors and Directors, helping us grow the agency to new levels.
What support teams would I work with?
We have internal teams of designers and developers, as well as teams of freelance content writers and backlinks vendors.
We also have an internal analytics team for all things conversion tracking, tagging, reporting, and data analytics.
What platforms and tools does the team use?
Depending on your channel specialty, you will find yourself working directly in the UI of platforms like Google Ads Editor, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Ads, Amazon Ads, and WordPress.
Additional support tools include Semrush, Screaming Frog, Ahrefs, SpyFu, CallRail, Google Analytics 4, Google Looker Studio, Google Tag Manager, Instapage, MS Clarity, and Supermetrics, just to name a few… If it’s effective, we’re on it. If you know of something that would make us better, we’ll try it.
How will my performance be measured?
Tangible measurements include client retention, feedback, and account performance. We’ll also keep an eye on the intangibles, like internal activity, knowledge sharing, and going the extra mile to help fellow Hawks.
As a new hire, we set you up with 1:1 sessions at 30/60/90-day marks to get your feedback throughout your onboarding experience while training you on certain development materials like our Hawk Academy.
Throughout the year, you will have regular 1:1s with your manager to support your day-to-day role, as well as quarterly development check-ins that are documented by both manager and employee for transparent feedback on ongoing performance while allowing employees to highlight their goals and what success looks like for them.
Annually, all staff members receive a 360 Review that is tracked through our Project Management tool, Asana. 360 Reviews include 5-8 peers who will complete a review template for a given role that holistically captures an employee’s career based on hard skills, soft skills, and our Hawk company values.
What does the onboarding process look like for a fully remote company?
We start with a comprehensive, 30-day Asana onboarding project covering every task from adding an email signature and setting up health insurance to learning landing page design best practices and how our ConversionIQ system works. This is in addition to consistent video meetings with a team lead who will tailor your training experience and assist you in learning internal processes for things like client tracking, deliverables, reporting, etc., and adopting new/existing projects.
We also stay connected through virtual all-company events and Slack channels covering a variety of interests like fantasy sports, pets, cooking, tv/movies, outdoor activities, and many more.
If everyone works remote, what hours would I be expected to work?
Local business hours. No need to wake up at 6 am on the West Coast for a 9 am East Coast meeting. We encourage and respect boundaries set on your calendar, email, and Slack.
How do billable hours and time-tracking procedures work?
We prefer to empower, not micromanage. We don’t get bogged down with time tracking for billable hours. Instead, we provide transparency to account managers around client size and expected workload, to help them prioritize their work in a way that makes sense for their particular client roster.
Spread your wings
Think you’d be a good fit for HawkSEM?
Please fill out our general application form and we will contact you if there’s a match!