Important Questions to Ask Before Choosing a Company

Who Is Managing My Account

At HawkSEM we have experienced full time managers dedicated to each and every one of our PPC campaigns.  Our managers take their time and become experts in your business so that we can direct all of our efforts to analyzing and ensuring the excellence of your campaign.  We dedicate our time and resources to focus on one client at a time, making your PPC Campaign a success.

Too often you will find companies outsourcing your PPC campaign to people who are not qualified, or do not have the time and energy to dedicate enough attention to the success of your PPC Marketing Plan.  This is why it is crucial to find out exactly who will be managing your campaign to be sure that your valuable time and resources are in the right hands.

What Is Your Experience

After finding out who will be directly managing your account, the next logical question would be how is this person qualified to run my PPC Campaign.  It is important to find out how long they have been in the business and if this is a full time or part time job for them.  It is also a good idea to ask how much time they plan on dedicating to your PPC Campaign.

At HawkSEM we understand that it takes full-time experienced SEM managers to make your campaign successful.  We take the time to research your business to become experts in ways to reach your clients and increase your conversion rates.  We employ only the best PPC management team to ensure the success of your campaign.

What Is Your Ad Campaign Strategy For My Account

Like most things, when a company does not have a clear plan of action for their marketing strategies, their plan will not run smoothly or produce the needed results.  It is important to ask for the details of the strategy for your specific campaign, and it is important to be able to measure the results of your PPC campaign against the clear plan of action.

As a potential client, you should be able to fully understand the strategy your campaign manager will take to make your PPC ads a success.  You should ask about the expected timelines, ad content, keyword targeting and any other questions you might have about how your customers will be directly targeted.  This will enable you to hold the manager responsible for the outcome of your marketing strategy; when you know what is expected, it is easy to measure the results and determine your ROI.

How Long Will It Take To See Results

After determining the plan of action, you should ask how long it will take to see positive results from your campaign.  The answer to this question is dependent on a multitude of factors that are relevant to your specific PPC campaign.  Whether a company is taking over an existing ad campaign or creating a new one, it will generally take anywhere from a few days to potentially longer to create, gather, and analyze data to determine the measurable results of your campaign.  The important thing to keep in mind when asking this question is to know what is involved in your specific PPC campaign, and to work out your individual expected timeframe before starting.

You should also ask how you will be receiving information and updates regarding your account.  There are many different ways you should be able to access your PPC ad campaigns, and you should have the ability to determine what level of involvement you want in the process.  At HawkSEM you will have the control over your account, and you will be able to access and view your account at any time.

You will also be able to tell us how often to update you on your results.  It is possible to get reports from your PPC ad agencies directly, or we will be able to provide them to you personally.  Whether you want us to communicate the information personally, or if you like to have them sent to you directly, it is essential that you have access to your account and data results.

How Will I Be Billed

This is an important question to ask before beginning any marketing strategy.  At HawkSEM we want to make costs and billing information clear before the beginning of any campaign.  This way, there are no surprises and your ROI is easily measured.  We believe that there should not be surprise additions to your account, and it is essential that all charges are clear and agreed upon.  To do this, we take the time to evaluate each and every client before our process begins, and we offer a risk free guarantee to begin working with us!