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Table of Contents
What do Dental SEO Services Include?
Here’s a sample of our SEO services helping dentistry practices grow:
SEO Audit and Goal Planning
We always start with your goals:
- What are you trying to achieve?
- Who are you trying to reach?
- Where are the gaps and opportunities?
We’ll sit down with you to understand your near-term and future ambitions. We’ll then audit your current SEO, website, and overall digital landscape to:
- Create a benchmark
- Identify near- and long-term goals
- Set KPIs
- Determine a success measurement plan.
This initial planning stage sets us up for long-term success, It gets our team members and clients on the same page and laser-focused on achieving your goals through integrated digital optimization strategies.
Analytics and Conversion Setup
The analytics landscape gets confusing fast. Many dental clients struggle with reliable data tracking — or no analytics setup at all.
We promise full transparency every step of the way, ensuring your analytics is set up properly and optimized to measure every website visit and conversion.
Google Business Profile (GBP) Setup and Optimization
Customers search for dental practices near their home or work. They evaluate practices against one another, looking at reviews and comparing service offerings.
Optimizing your Google Business Profile to show up for local search is key to gaining new customers in-market for your services.
We’ll claim, verify, and optimize your GBP to attract local and mobile searchers. These optimizations may include:
- Citations
- Business description, categories, and services
- Photos and videos
- Reviews and responses
- Questions and answers
- Location information, phone numbers, and maps data
We’ll also review and improve your business profile on other platforms and directories used by your target customers, like Facebook, Yelp, Bing, Mapquest, or Yellowpages.
Keyword Research and Analysis
We’re more than a little obsessed with data around here — and that’s why we approach content planning, SEO, and marketing efforts with keyword research.
With Keyword research, we analyze the keywords and phrases your target audience inputs into a search engine to find your services — and the phrases targeted by your competitors.
For example, a potential patient may type “orthodontist in Los Angeles” into Google. A Los Angeles-area orthodontist then targets these keywords in their web pages and Google Business Profile to ensure their website is at the top of search results for this important, high-intent term.
We perform keyword research to understand:
- What words and phrases your audience searches for to find your services
- What short- and long-tail keywords you already rank for
- What your competitors are currently ranking for
- Opportunities to write and improve content to better reach high-intent search audiences
This analysis helps us understand your customers’ needs, questions, challenges, confusion, and goals to write more helpful and valuable content and messages that help them find and trust your dental practice.
New Content Development
With thorough keyword analysis in hand, it’s time to write new content that educates customers, clears up confusion, and puts them at ease.
Content development may include:
- New web pages to promote each of your practice locations
- FAQ pages to answer customers’ common questions
- Educational content to inform customers about procedures and preventative care
- Thought leadership to share your point-of-view and better position your expertise in media publications
Every bit of copy on your website is an opportunity to better connect with your audience, improve your search engine rankings, and attract new customers.
On-page SEO
SEO is an ongoing process, and there are always opportunities to update your content to target keywords and phrases better, or align with Google’s algorithm updates.
Our dental SEO experts will perform on-page optimization tasks like:
- Updating title tags and meta descriptions for each page and incorporating target keywords.
- Formatting content structure with clear, keyword-driven header tags (H1 for main headings and H2, H3, etc., for subheadings).
- Creating SEO-friendly URLs that are short, descriptive, and contain the target keyword.
- Updating content pieces to incorporate keywords, improve readability, add new research or data, and improve overall quality.
- Optimizing images by adding alt text and compressing file sizes to improve page loading speed.
- Updating internal links, checking backlinks, and adding anchor text to build a more intuitive internal linking structure to help Google better navigate your website and rank information.
Technical SEO
Your content quality is one part of Google’s ranking factors, but the technical performance of your website is just as crucial.
Everything from your website’s speed to mobile performance is used by Google to decide whether your site should rank higher than similar dental practices in your area.
Our technical SEO services include:
- Page load speed optimization
- Mobile-friendly design
- Schema markup
- Social media integration
- Robots.txt and XML sitemap
- Navigation updates
The ultimate goal is to increase organic (non-paid) traffic to the dental practice’s website, resulting in more patients and potential clients.
How Much Do Dental SEO Services Cost?
All of our plans have No Setup Fees and No Contracts. While specific needs and marketing goals may be different for each business, here are a few general pricing guidelines
For local offices looking to dominate their geo
Multi-Location Dental Offices
Larger practices who need more resources
How Long Does It Take to See Results?
Typically, our SEO services start to show initial results in 3-6 months, while significant SEO results can take up to 12 months.
We’ve helped countless local businesses rank higher in the SERPs and drive more traffic and conversions. But it requires patience and consistency to see these results. We take a calculated approach to planning and execution to ensure our clients see lasting results.
If you look under the hood, you’ll find too many SEO agencies are flying by the seat of their pants. We couldn’t be more different.
Getting our dental clients to the top of Google’s search rankings is never a happy accident. We achieve reliable results through years of specialized SEO experience and a long-refined, proven process.
Our SEO process to grow dental practices
- Audit
- Strategize
- Implement
- Report
- Thrive
Let’s dive deeper into each step.
Audit (Month 1)
Your dental practice is unique. Your goals, service offering, customer needs, office locations, sales performance — each factor informs the right approach to using SEO to grow your business.
We take the time to understand your ambition, pain points, audience nuance, website and marketing performance, SEO rankings, local SEO results, and more, to set a benchmark.
We then perform a series of deep-dive initiatives (like keyword research, competitor analysis, and more) to inform our custom SEO strategy.
Strategize (Month 1-3)
This may just be our favorite stage.
With our audit in-hand, our senior strategists are ready to help you attract customers, beat that initial benchmark, and catapult your business listing to the top of SERPs.
By understanding your goals and pain points, our strategists build a blueprint to prioritize quick wins and key optimizations, while setting a foundation for long-term, future growth.
We identify key performance indicators (KPIs) for each initiative to track progress and measure success every step of the way.
You receive this strategy deliverable and measurement plan, so we’re always on the same page.
Implement (Month 1-3)
Okay, okay — this is our FAVORITE part. Once you approve our plan, it’s GO time.
We’ll execute your custom SEO strategy to grow awareness for your dental business. We’re as hands-on as you can get — our projects are run by humans, not AI or set-it-and-forget-it tools.
You’ll know our progress, performance results, and optimization plans.
Report
It always comes back to data for us. We prioritize the utmost transparency with our clients, delivering data and performance metrics in a monthly report to track progress and inform our next optimization steps.
Clients particularly love how we use ConversionIQ, our proprietary, AI-driven reporting system. (We’ll dive into all things ConversionIQ below.)
Thrive (Month 3-12)
Time to enjoy the fruits of our labor. You’ll see higher search rankings, more dental appointments, and happier customer experiences.
Together, this means more new customers, repeat appointments, and business revenue.
But, we don’t stop there. For every win, we return to the data to determine the next set of strategic optimizations to achieve new levels of success.
Do Dentists Need SEO?
Here’s a closer look at the benefits:
Build trust and credibility for your brand
Routinely showing up at the top of the search results not only keeps you top of mind among online users but positions your practice as a trusted authority in your industry. When you consistently create and provide content that answers questions, delivers relevant information, and educates consumers, they will keep coming back to you as a source of information — and often share that information with friends and family.
Create a positive user experience
Even if they don’t book an appointment or make a call, Google takes into account how people interact with your site content, how long they stay on each page, and countless other indicators to determine search engine rankings. Technical SEO strategies (e.g., improving site speed and mobile responsiveness; optimizing headings, title tags, and image alt text; identifying errors such as duplicate content or broken links; and checking sitemap status) go a long way toward ensuring a positive online experience.
Measure online engagement and identify areas for improvement
Your dental practice website may be visually appealing, but it isn’t an effective marketing tool if it fails to support your patient acquisition goals. SEO analytics allow you to identify which pieces of content resonate most with your site users, where your potential patients are coming from and how long they stay on your site, and where you can make improvements to stay competitive.
From there, we will develop and implement an SEO strategy exclusively for your practice and monitor your website traffic to track performance. As an added bonus, HawkSEM clients have access to our Performance Team who are readily available to answer your questions and seek additional growth opportunities just for you.
Below is a short list of our top SEO deliverables.
- 404 error identification and resolution
- Algorithm impact analysis and resolution
- Backlink audit, cleanup, and monitoring
- Content analysis an production
- Google Search Console/Google Analytics setup
- Keyword analysis and recommendations
- Keyword research and SEO strategy
- Link building
- Organic traffic goal assessment
- Page speed analysis
- Page title and meta description optimization
- Schema markup implementation
- Site architecture analysis
ConversionIQ: Our Proprietary Marketing Technology
Whether HawkSEM manages your SEO strategy exclusively or the full scope of your digital marketing action plan, ConversionIQ gives our team the ability to make connections across all of your marketing channels from one user-friendly dashboard. An innovative hybrid of a marketing tool and a reporting system, ConversionIQ provides real-time visibility into your accounts each day and their overall performance to take your SEO success to the next level.
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
SEO vs. SEM: What’s the Difference?
SEO focuses on optimizing your dental website to rank organically in search results for keywords related to your services, like “best dentist near me” or “emergency tooth extraction.” You do this by creating high-quality, informative content that answers patients’ questions and concerns to build trust and credibility with potential patients.
Dental PPC (pay-per-click) advertising involves bidding on keywords to get your ads in front of patients actively searching for dental services. When someone clicks your ad, they’re taken directly to a landing page to book an appointment or learn more about your practice. The brand with the biggest budget doesn’t mean it’ll automatically win the top position in the SERPs — instead, it’s about your bid and ad quality — something we’re insanely great at.
SEO is a long-term strategy that builds organic traffic over time, PPC can get you immediate visibility and traffic for competitive keywords. Together, they form a 1-2 punch to help your practice dominate search results and get more patients in the chair.
If you want to see how SEO and SEM can drive more leads to your practice, contact our experts to build your strategy.
Helpful Resources
Knowledge is power. And we love to empower our clients and prospective clients with information to help their businesses succeed. So here are several resources that can help you improve your SEO strategy:
Frequently Asked Questions
How Much Do Dental Practices Spend on SEO services?
SEO pricing costs $1,000 to $10,000 per month, but varies by agency or provider and the variety of services in your custom SEO plan.
It’s well worth the investment. Unlike PPC advertising (which requires regular ad spend to drive results), SEO continues to bring new customers to your website to schedule appointments for months and even years after.
How long does dental SEO take to work?
SEO is a long game, taking from six months to a year to see results — but those results keep giving long after you’ve invested in SEO services.
What are Examples of Dental SEO Services?
SEO services to improve your dental practice’s online visibility might include:
- Google Analytics 4, Google Search Console, and conversion tracking setup
- SEO goals, strategies, and KPIs roadmap
- Local search audit and recommendations
- Keyword analysis and recommendations
- Competitive landscape and dental industry analysis
- New content strategy, planning, writing, and on-page search optimization
- Off-page SEO, link-building, and PR recommendations
- Technical SEO and website optimization
- Custom reporting and strategic recommendations
- Algorithm impact analysis and resolution
Why Dental SEO Services Are Important
With dental marketing, we create informative, high-quality content, highlight customer reviews, promote dental products, and improve customers’ website user experience. These factors build credibility and deepen trust between customers and your business.
Building trust is especially crucial with around 36% of people in the United States fearing dental treatment, and another 12% experiencing extreme fear.
A smart dental SEO marketing agency, like HawkSEM, applies industry knowledge and past performance to execute a strategic SEO and content plan.
We combine niche-specific content marketing with on-page, off-page, and local SEO strategies to attract customers to your business, and show them your practice is the right dental provider for their needs.
Plus, dental websites must abide by HIPPA regulations, and they fall squarely under Google’s “YMYL” (Your Money Your Life) classification.
This means a dental practice’s website content is more closely scrutinized by Google’s Search Quality Raters to ensure the information shared is valuable, accurate, and unharmful to readers.
A dentist SEO agency (with years of experience) is key to navigating this complicated landscape successfully.
The Bottom Line
Whether you run a small solo practice or you lead the marketing efforts for a larger organization with a team of dental care providers, a strong SEO strategy is essential to your success. The average person spends roughly seven hours a day browsing the internet, which means focusing on search engine optimization can help you gain an edge over your competitors by increasing your online presence and driving more traffic to your website — in turn bringing more new patients through your door.
From creating valuable and high-quality content to tuning up your technical SEO, the team at HawkSEM delivers customized SEO strategies to help your dental website skyrocket to the top of the SERP. And the higher your organic search rankings, the more successful every other marketing channel will be for your business.
Request a Free Consultation
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At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together