Right now, a strong search engine optimization (SEO) strategy is critical to the success of your dental office. Regardless of the size of your practice, your current location, or how many patients you serve, HawkSEM can help you map out your SEO plan and put it into action so you can race up the search engine results, reach even more potential patients, and ultimately drive revenue for your dentistry business.

What Are Dental SEO Services?

Dental SEO services involve advanced optimization strategies for dental websites to improve visibility and organic traffic. This typically includes:

  • Keyword research
  • On-page optimization
  • Local SEO
  • Technical SEO
  • Content creation
  • Link building
  • Analytics & reporting
  • Web design

The ultimate goal is to increase organic (non-paid) traffic to the dental practice’s website, resulting in more patients and potential clients.

Results Are Everything

HawkSEM in 90 seconds

Do Dentists Need SEO?

The short answer is a resounding yes. Recent findings from the American Dental Association (ADA) reveal that the number of dentists in the United States is projected to steadily increase through 2040, with more practitioners entering than leaving the field. Not only that, but the growing dental workforce is likely to outpace the country’s population growth, further driving competition within the dental industry.

Without an effective marketing strategy in place, your practice may not have what it takes to compete with the bigger players on the field. By focusing on dental SEO, you will be able to drive more prospective patients to your website and deliver a positive online experience that makes them likely to book an appointment with your practice.

Greater visibility and user interaction tells the Google algorithm that yours is a trusted business and pushes your placement higher in the search rankings. This not only helps you stand out among competitors but will eventually boost your overall business volume to help you reach your revenue goals.

All you need is a reputable dental marketing company to get you there.

What Are the Benefits of Dental SEO Services?

  • Increase Online Visibility

    In order to generate more phone calls and bring in more new patients to your practice, people need to be able to find you online and understand the services you provide. Search engine optimization for dentists helps to pinpoint the exact keywords and phrases your potential patients are using to help your practice rise through the search engine rankings, possibly even landing you on the first page of the SERP.

  • Build Trust and Credibility for Your Brand

    Routinely showing up at the top of the search results not only keeps you top of mind among online users but positions your practice as a trusted authority in your industry. When you consistently create and provide content that answers questions, delivers relevant information, and educates consumers, they will keep coming back to you as a source of information — and often share that information with friends and family.

  • Generate More High-Quality Leads Without Breaking the Bank

    While paid advertising can quickly eat away at your marketing dollars, SEO is a cost-effective strategy to increase visibility without draining your entire budget. Dental SEO marketing ensures your content is continually optimized and relevant to search engines. This makes it easier for your target audience to find your practice, resulting in more high-quality leads that will convert into long-time patients.

  • Create a Positive User Experience

    Even if they don’t book an appointment or make a call, Google takes into account how people interact with your site content, how long they stay on each page, and countless other indicators to determine search engine rankings. Technical SEO strategies (e.g., improving site speed and mobile responsiveness; optimizing headings, title tags, and image alt text; identifying errors such as duplicate content or broken links; and checking sitemap status) go a long way toward ensuring a positive online experience.

  • Measure Online Engagement and Identify Areas for Improvement

    Your dental practice website may be visually appealing, but if it fails to support your patient acquisition goals, it is not an effective marketing tool. SEO analytics allow you to identify things such as which pieces of content resonate most with your site users, where your potential patients are coming from and how long they stay on your site, and where you can make improvements to stay competitive.