Right now, a strong search engine optimization (SEO) strategy is critical to the success of your dental office. Regardless of the size of your practice, your current location, or how many patients you serve, HawkSEM can help you map out your SEO plan and put it into action so you can race up the search engine results, reach even more potential patients, and ultimately drive revenue for your dentistry business.
What Are Dental SEO Services?
Dental SEO services involve advanced optimization strategies for dental websites to improve visibility and organic traffic. This typically includes:
- Keyword research
- On-page optimization
- Local SEO
- Technical SEO
- Content creation
- Link building
- Analytics & reporting
- Web design
The ultimate goal is to increase organic (non-paid) traffic to the dental practice’s website, resulting in more patients and potential clients.
Do Dentists Need SEO?
The short answer is a resounding yes. Recent findings from the American Dental Association (ADA) reveal that the number of dentists in the United States is projected to steadily increase through 2040, with more practitioners entering than leaving the field. Not only that, but the growing dental workforce is likely to outpace the country’s population growth, further driving competition within the dental industry.
Without an effective marketing strategy in place, your practice may not have what it takes to compete with the bigger players on the field. By focusing on dental SEO, you will be able to drive more prospective patients to your website and deliver a positive online experience that makes them likely to book an appointment with your practice.
Greater visibility and user interaction tells the Google algorithm that yours is a trusted business and pushes your placement higher in the search rankings. This not only helps you stand out among competitors but will eventually boost your overall business volume to help you reach your revenue goals.
All you need is a reputable dental marketing company to get you there.
What Are the Benefits of Dental SEO Services?
Increase Online Visibility
In order to generate more phone calls and bring in more new patients to your practice, people need to be able to find you online and understand the services you provide. Search engine optimization for dentists helps to pinpoint the exact keywords and phrases your potential patients are using to help your practice rise through the search engine rankings, possibly even landing you on the first page of the SERP.
Build Trust and Credibility for Your Brand
Routinely showing up at the top of the search results not only keeps you top of mind among online users but positions your practice as a trusted authority in your industry. When you consistently create and provide content that answers questions, delivers relevant information, and educates consumers, they will keep coming back to you as a source of information — and often share that information with friends and family.
Generate More High-Quality Leads Without Breaking the Bank
While paid advertising can quickly eat away at your marketing dollars, SEO is a cost-effective strategy to increase visibility without draining your entire budget. Dental SEO marketing ensures your content is continually optimized and relevant to search engines. This makes it easier for your target audience to find your practice, resulting in more high-quality leads that will convert into long-time patients.
Create a Positive User Experience
Even if they don’t book an appointment or make a call, Google takes into account how people interact with your site content, how long they stay on each page, and countless other indicators to determine search engine rankings. Technical SEO strategies (e.g., improving site speed and mobile responsiveness; optimizing headings, title tags, and image alt text; identifying errors such as duplicate content or broken links; and checking sitemap status) go a long way toward ensuring a positive online experience.
Measure Online Engagement and Identify Areas for Improvement
Your dental practice website may be visually appealing, but if it fails to support your patient acquisition goals, it is not an effective marketing tool. SEO analytics allow you to identify things such as which pieces of content resonate most with your site users, where your potential patients are coming from and how long they stay on your site, and where you can make improvements to stay competitive.
How to Improve SEO for Your Dental Practice
A 2018 survey found that 80% percent of Americans use the internet to research healthcare information and find practitioners in their area, including dentists and orthodontists. Not only that, but 63% of respondents said they were more likely to choose one provider over another because of a “strong online presence.”
If you do not currently have a comprehensive SEO blueprint in place for your practice, it may be time to think about creating one. Before you get started, keep in mind that search engine optimization — and all of its nuances — is still just one facet of your overall digital marketing strategy. Unless you have an in-house dental SEO marketing expert, it may be worth partnering with an agency to achieve your long-term return on investment (ROI) goals.
Remember that even the results of other digital marketing strategies, such as PPC advertising and email marketing, rely heavily on SEO performance — and the right SEO agency can help you rise up the rankings.
How to Choose the Best Agency for Dental SEO Services
Thinking about hiring an agency to help with SEO for your dental practice? Look for an established SEO agency with a team of dental SEO experts. Such a partner will have the knowledge and the tools necessary to boost your online visibility so that your business appears on the first page of Google searches when new patients are looking for dental care providers.
Not sure where to start? Here are some questions to consider:
- Are they an experienced agency?
- Have they worked with dental professionals before?
- Do they have positive reviews, testimonials, and case studies?
- Do they provide a thorough audit?
- Do they follow white hat practices?
- Do they offer customized strategies?
- Are they transparent in their reporting?
- Are they also local SEO experts?
- Do they provide a content strategy?
- Do their communication methods align with your needs?
- Do you feel comfortable with their pricing structure?
- Are they focused on your return on investment (ROI)?
Why Partner with HawkSEM?
HawkSEM is an award-winning digital marketing agency with a dedicated team of SEO experts who understand the unique needs and pain points of healthcare practitioners — including dental care providers — who are looking to stay competitive in a highly digital world. As a premier marketing services agency with over 15 years of experience, we specialize in both the technical and creative aspects of organic search engine marketing, leaning on textbook best practices and the latest consumer trends to understand what your target audience needs and deliver results.
Our tailor-made SEO plans are designed to meet the unique needs of your practice and begin with a deep dive into your current online presence and SEO results. Our experts will take a look at your overall content marketing blueprint and dental website design (do you include pricing and FAQs?) and identify any improvement opportunities for your on-page and off-page SEO.
From there, we will develop and implement an SEO strategy exclusively for your practice and monitor your website traffic to track performance. As an added bonus, HawkSEM clients have access to our Performance Team who are readily available to answer your questions and seek additional growth opportunities just for you.
Below is a short list of our top SEO deliverables.
Keyword research and SEO strategy
Google Search Console & Analytics setup
Organic traffic goal assessment
404 error identification, resolution & redirects
Content analysis & production
Site architecture analysis
Keyword analysis & recommendations
Page speed analysis
Schema markup implementation
Backlink audit, cleanup & monitoring
Algorithm impact analysis & resolution
Page title & meta description optimization
ConversionIQ: Our Proprietary
Whether HawkSEM manages your SEO strategy exclusively or the full scope of your digital marketing action plan, ConversionIQ gives our team the ability to make connections across all of your marketing channels from one user-friendly dashboard. An innovative hybrid of a marketing tool and a reporting system, ConversionIQ provides real-time visibility into your accounts each day and their overall performance to take your SEO success to the next level.
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you are unhappy with your campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
At the end of the day, our mission at HawkSEM is to significantly improve your marketing results and help your business grow and scale. As a full-service digital marketing agency with a premier SEO strategy team, we bring to the table a group of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your ROI year after year.
Dental SEO Services FAQs
How much does dental SEO cost?
Dental SEO services can cost $1,500-$5,000 and up per month depending on the provider’s experience, timeline, scope, and desired goals.
What is a dental SEO company?
A dental SEO company is a team of marketing professionals who specialize in search engine optimization practices to increase organic traffic and online visibility for dental practices.
How long does it take to see results?
On average, it takes 6-12 months before you can expect to see results from dental SEO services.
The Bottom Line
Whether you run a small solo practice or you lead the marketing efforts for a larger organization with a team of dental care providers, a strong SEO strategy is essential to your success.
The average person spends roughly seven hours a day browsing the internet, which means focusing on search engine optimization can help you gain an edge over your competitors by increasing your online presence and driving more traffic to your website — in turn bringing more new patients through your door.
From creating valuable and high-quality content to tuning up your technical SEO, the team at HawkSEM delivers customized SEO strategies to help your dental website skyrocket to the top of the SERP. And the higher your organic search rankings, the more successful every other marketing channel will be for your business.
Request Your Free Consultation Today
The content creation experts at HawkSEM will provide a comprehensive proposal tailored to your business and show you how we can take your content marketing strategy to the next level.
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No BS, just results. Average clients see a 4.5x ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality