Are you a digital marketing pro with well-rounded expertise
in both paid advertising and SEO?

Can you show us your ability to achieve top search rankings on Google as well
as optimize campaigns on ad platforms like Google and Facebook?

We’re glad you’re here.

Take on an exciting and challenging experience as a valued team member of our results-driven digital marketing agency — a Premier Google Partner and Microsoft Advertising Partner.

Going strong since 2006, our integrated marketing solutions have been achieving valuable conversions and high returns for clients across e-commerce, SaaS, Finance, Healthcare, Education, and many more.

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But what sets us apart? We focus on increasing
our clients’ profits not just vanity metrics.

We are now looking for a multi-faceted Digital Marketing Manager with the same focus, as well as a proven track record of successfully managing paid and organic search marketing accounts.

This individual will set up, manage, and optimize our client campaigns, including:

  • Keyword research and consulting
  • Conversion rate optimization
  • Account audits + setups
  • Reduce CPA
  • Keyword bidding
  • Campaign expansions
  • Performance monitoring
  • Ad copy creation and testing
  • Image ad and landing page design direction
  • Budget management
  • Tracking
  • A/B testing
  • Developing article ideas and content calendars for clients
  • Optimizing on-page content and landing page design
  • Reviewing technical SEO issues and recommending fixes
  • Directing off-page optimization projects (e.g. link-building)
  • Collecting data and reporting on traffic, rankings, and other SEO aspects
  • Reporting and client communication

Responsibilities

  • Overall strategy and efficient day-to-day management of assigned client accounts, focusing on client gross profit growth.
  • Manage and maintain daily/monthly budgets for clients to ensure each campaign meets the desired performance metrics.
  • Optimize paid media campaigns on platforms like Google, Facebook, LinkedIn Ads.
  • Develop creative advertising media with the design team.
  • Fully understand business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and be able to translate this into PPC strategy and SEO action plans.
  • Report on key performance indicators and present results effectively to clients and senior management.
  • Frequently research and learn the latest tools and techniques in paid online marketing (such as advanced “behavior-based” targeting, and retargeting) and form a view on the relevance of these to business objectives.
  • Undertake smart buying decisions to ensure maximum effectiveness for a given online budget.
  • Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.
  • Work with Information Technology and Web Development teams to ensure there is a technical capability to deliver, capture, and ensure the success of key aspects–such as landing pages, tracking codes, and integration of analytics.

Qualifications

  • 4+ years of digital marketing experience with a focus on paid media and SEO.
  • Google Ads certification preferred.
  • Demonstrated ability to manage large monthly ad spends on national campaigns.
  • Experience in Search Engine Optimization (SEO) with proven ability to achieve top search engine rankings.
  • Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and search engine ranking factors.
  • A passion for discovering and testing the latest social media trends, technologies, and platforms.
  • Proven experience using a variety of tools like Ads Editor, Analytics, Screaming Frog, SEMrush, Facebook Ads Manager, Facebook Pixel Helper, LinkedIn Campaign Manage, Supermetrics, Instapage, Unbounce, Advanced Excel with Pivot Tables, WordPress, etc.
  • Self-motivation and a strong sense of accountability when there is no supervision.
  • Capacity to handle multiple ongoing projects and deadlines in a fast-paced team environment.
  • Exceptional attention to detail with strong written and oral communication skills.

Logistics

  • 100% remote work-from-home.
  • Competitive salary commensurate with experience.
  • Performance and referral bonuses.
  • Paid vacation days, holidays, sick days, and baby bonding leave.
  • 401(K) plan with company match.
  • Full health, dental, and vision insurance benefits.
  • Continuous learning, training, and development opportunities.

To apply, send us a resume and a note sharing your proven track record of driving successful paid and organic advertising campaigns.

Apply Now

HawkSEM provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Learn more about EEO and Job Applicants here: https://www.eeoc.gov/employees-job-applicants