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What Do Keyword Research Services Include?
The Keyword Research Deliverables
We blend data-backed insights, industry trends, and decades of digital marketing experience to deliver unparalleled results to our clients. When it comes to keyword research, here’s what you can expect after partnering with us:
- Meticulous keyword analysis and strategy
- Page title and meta description optimization
- Competitor keyword analysis
- Keyword metric and performance reports
- Sky-high keyword rankings
All these deliverables translate to a keyword research process that results in a high-authority web presence to bring in web traffic and leads daily.
Other SEO Service Deliverables
Why stop at keyword research? HawkSEM’s holistic SEO approach covers every aspect of your digital marketing profile to unlock a more prominent web presence.
Our SEO service deliverables include both on-page and technical SEO:
- Content marketing, strategy, and production
- Strategic link building
- Keyword analysis and strategy
- Google Search Console and Analytics setup
- Organic traffic goal assessment
- Thorough competitor analysis
- Page speed analysis
- 404 error identification, resolution, and redirects
- Site architecture analysis
- Algorithm impact analysis and resolution
- Technical issue resolutions (broken links, missing metadata, broken images, etc.)
Pricing: How Much Do Keyword Research Services Cost?
High-quality keyword research services from an agency can cost anywhere between $2,500 to $5,000 per project.
The pricing models vary by service provider, industry, competitive landscape, and SEO goals. We offer a range of custom plans to meet your needs. To get you started, here’s a look at our general SEO pricing guidelines:
For local businesses looking to dominate their geo
Full-service SEO management
Larger brands that need more resources
How do we determine costs?
- Your goals
- Timeline
- Competition
- Account size
No-Contract Zone
Pressuring you into a binding contract isn’t how we want to start our relationship. Instead, we rely on awesome results to maintain your trust (and your business).
Setup Fees? Not Our Style
Other agencies charge a setup fee – but that’s not how we do things.
Risk-free Proposal
Our free SEO audit includes a detailed proposal of what you can expect from our team of experts before we start working together – yours to keep, whether or not we partner up.
How Long Does It Take to See Results?
Immediate Impact (First Few Weeks):
Some SEO changes, such as fixing technical issues, pinpointing new keywords, optimizing existing content, or improving website speed, can have quick impacts on search engine visibility and rankings.
Short-Term Results (3-6 Months):
For less competitive keywords or niche markets, you may start to see noticeable improvements in keyword rankings, increases in organic search traffic, and higher click-through rates in search engine results pages (SERPs).
Medium-Term Results (6-12 Months):
In moderately competitive industries, it may take 6 to 12 months to see substantial improvements such as gaining traction for more competitive keywords, earning quality backlinks, and improving domain authority.
Long-Term Results (12+ Months):
In highly competitive industries or for websites with low domain authority, achieving top rankings and maintaining them can take longer. Long-term keyword targeting success requires continued investment in content creation, link building, technical optimization, and monitoring and adjusting strategies based on changes in both search engine algorithms and industry trends.
Who We Help
Lead generation
Trouble getting qualified leads? We get it. Our team of marketing pros can tailor-make a strategy that targets your audience with the right keywords at the right time.
Ecommerce
Ecommerce is highly competitive, and snagging shopper’s attention is vital. An effective ecommerce SEO strategy with proper keyword research can help your brand survive and thrive.
SaaS
SaaS keyword research requires smart marketers who can speak to smart audiences – many of our team members have experience working with this industry and navigating its nuances.
Finance
We know how crucial building trust and authority is for finance companies in particular. Our SEO and keyword strategies are designed to ensure your audience gets accurate info while positioning you as an industry leader.
Education
Our education results will have you saying “class dismissed!” to the other agencies. Through careful keyword research paired with tried-and-true optimization tactics, you’ll be giving us all “A”s.
Healthcare
We’ll use keyword research to give your business a boost in rankings with help from our esteemed strategists, helping your healthcare brand reach the right patients with all the important info they need.
Real Estate
A strong SEO plan with keyword research at its core can help optimize listings and build a strong digital presence to beat out other real estate competitors.
Dentists
Through the right keywords and local SEO tactics, your dental practice can rank higher in search engines and attract more patients (with more smiles).
Accountants
Accountant-based keyword research will pinpoint key search terms clients use when they need a trusted expert’s eyes on their books.
Nonprofits
Keywords are, well, key for nonprofit organizations when it comes to connecting with your target audience online. We’ve got the chops, and we’ll put them to good use for your org.
From increasing organic sessions by 200% for Honda to 4,000 new page-one keyword rankings for Microsoft, the biggest names in these industries trust HawkSEM to deliver results — and we do.
But don’t take our word for it. Check out our case studies to learn more.
Looking for an SEO company offering keyword research services that stand out from the crowd?
You’re in the right place.
When you partner with us, you’ll have access to a senior-level strategist, account manager, and client success manager committed to understanding and achieving your business goals. (And, if you need design and development services, we’ve got you covered there, too.)
What else makes us stand out? We’re glad you asked.
We’re a Google Premier Partner & Microsoft Advertising Partner
As a proud partner of the top two search engines around, our agency ranks among the top 3% nationwide. We’re also recognized as an official Meta Business Partner and have recently garnered awards for our digital marketing services as well as our company culture, showcasing our commitment to excellence and expertise.
Speaking of Expertise…
With more than a decade of experience and a team made up of dozens of senior-level professionals who have worked in nearly every industry out there, we hold ourselves to high standards and strive towards lofty goals.
ConversionIQ
Forget hopping around different platforms and piecemealing together metrics siloed-out services. ConversionIQ is our proprietary marketing tech designed to streamline your marketing efforts. ConversionIQ consolidates all your marketing data into one central, easy-to-use dashboard.
The Human Touch
In a world of AI and automation, we know the best results come from prioritizing personalized service and human connections. It’s one of the reasons why we boast a 98% client retention rate. Success isn’t built on search engine results alone – it’s also about building connections and thinking outside the box to produce innovative work.
Enhance Your SEO Efforts
Your business is too important to let just anyone handle your SEO.
You need a partner who can deliver results like these:
7x increased conversions
Increased Ecommerce Conversion Rates 2-fold
30% increase in conversions
Increased enrollment and filled seats in our sleep
3x lead volume
Doubled holiday sales
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Our Proprietary Software: ConversionIQ
Imagine: All your online marketing data in one place. ConversionIQ does exactly that.
A brilliant hybrid of reporting system and marketing tool, ConverionIQ merges our clients’ marketing channels into one simple dashboard. This gives you visibility into what’s happening inside your accounts each day and their overall performance — without waiting for a monthly report from us (although you’ll still get those, too).
Here’s what ConversionIQ does:
Connects Your Marketing Channels
Whether HawkSEM manages your SEO marketing exclusively, or your PPC and social media marketing too, ConversionIQ gives our team the ability to make connections across all your marketing channels. This shows us where prospects drop off in the buyer’s journey, where conversions happen, and how your marketing channels can be more unified.
Unlimited Access to Reporting
Transparency and communication are among our highest values here at HawkSEM, and ConversionIQ is proof.
This tool gives our clients the ability to review their account performances anytime — so you never have to wait for a monthly report for answers.
Did We Mention Optimizations?
This is perhaps the most important benefit of ConversionIQ.
With all this data on hand, our team has insight into instant optimization opportunities — which leads to some pretty impressive results.
How Does Keyword Research Benefit Your Marketing Program?
Over 90% of web pages don’t get any traffic from Google. Our keyword research puts you into that coveted 10% that does.
It’s like opening a direct line of communication with your target audience. Without leveraging relevant keywords and building targeted SEO campaigns, you risk squandering your marketing budget on irrelevant keywords or ones that don’t convert.
High-impact keyword research helps you:
- Find the right keywords to reach your audience
- Build brand awareness and authority in your niche
- Keep your content fresh, relevant, and updated
- Target conversion-ready leads and potential customers
- Identify topics that resonate with your audience
- Discover competitors’ strengths and how to outshine them
- Dodge keyword investments that don’t drive traffic or sales
Keyword research is the bedrock of a successful SEO strategy, delivering more web traffic, conversions, and audience engagement.
Why Partner with HawkSEM for Keyword Research Services?
Does your marketing team have time to sift through thousands of words or phrases your audience types into Google?
Do they have the expertise to navigate keyword research software and interpret metrics like search intent, keyword difficulty, search volume, and how they fit into your overall marketing strategy?
Here’s how it often unfolds:
- A brand takes on keyword research solo, opting for a basic subscription to a keyword research tool or even a free one. Months go by, and still no results. It’s enough to pull your hair out.
- But that’s not enough to sustain a revenue-generating, audience-attracting keyword strategy that perseveres across changing industry trends and audience interests.
- Effective keyword research requires serious marketing expertise, competitive research, and dynamic SEO software. Plus, it takes an exorbitant amount of time to mold a strategy that generates–and maintains–rankings.
- A digital marketing SEO agency handles all the tedious tasks associated with keyword research, from combing through endless keywords, scoping out the competition, and navigating the maze of data to build the most effective strategy for ideal results.
- Beyond the data? They provide peace of mind, ensuring your investment pays off in the form of higher rankings, traffic, and conversions.
Helpful Resources
SEO Keyword Research Service FAQs
How do I find the best keywords to reach my audience?
You can use a few strategies like manual keyword research on Google, competitor analysis, and audience research. Additionally, keyword analysis of metrics like volume, intent, and difficulty can help you narrow down specific keywords that are most likely to generate conversions. Specialized SEO software like Semrush or Ahrefs can show you keyword ideas and accompanying metrics.
How long does keyword research take?
Initial research, like assessing your competitive landscape and potential short-tail and long-tail keywords, can be done in just a few days. However, the best keyword research is backed by data. You’ll need to assess keyword data and metrics, conduct A/B testing, and refine your strategy over time. This can span several months, with organic results taking up to a year to realize on the SERP. But without a strategy? It can take even longer, which is why we recommend recruiting qualified keyword research services to set you up for success.
How much does keyword research cost?
High-quality keyword research services from an agency can cost anywhere between $2,500 to $5,000 per project. This investment often includes a tailored content strategy to promote your keywords. Small businesses can hire a freelance SEO as a more affordable option, but it may take longer to find a qualified professional with proven expertise and results. Another option is to pay an agency hourly, which can cost $50-$100 per hour and doesn’t necessarily promise results.
The Bottom Line
Every day, Google processes over 8.5 billion searches. Within those searches are specific keywords and phrases linking your brand’s products and services to your audience. Keyword research remains a top SEO priority to generate traffic and get you the rankings and revenue you deserve.
We know how much time you’ve put into your business, but without solid keyword research and an SEO strategy, all that effort could be in vain. To stay ahead of Google’s ever-shifting algorithms and truly connect with your audience, investing in keyword research services from a top SEO agency is your ticket to lasting rankings.
HawkSEM’s SEO experts and PPC strategists are at your beck and call, working tirelessly to identify keyword opportunities that make your website the hottest destination for your conversion-ready audience. Our keyword research ensures they choose you over your competitors with every click.
It’s time to secure your rightful spot on the SERP. First order of business? A powerhouse keyword research strategy that works like a magnet to attract your target audience. We’re ready when you are.
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together