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Baskits Partners with HawkSEM to Boost Holiday PPC & Paid Social Resulting in Up to 545% Return on Ad Spend
Gift delivery & ecommerce company
About Baskits
Baskits has been North America’s premier fine-gift delivery service since 1985. From milestone birthdays to company celebrations, this woman-owned Certified B Corporation has made a name for itself in the gifting space through a selection of high-quality wares and stellar customer service.
Whether you’re shopping for a special occasion or just need that perfect personalized gift for someone you care about, Baskits has you covered.
The Goal
The Baskits team was focused on the busy holiday shopping season — they wanted to maximize EOY profits through paid search campaigns and social media initiatives.
The Challenge
Baskits came to HawkSEM to ensure that the brand’s 2024 holiday shopping season was a success and allowed them to meet their goals for the year.
The Result
The Solution
After digging into Baskits’s current marketing efforts, we reallocated the percentage of the budget spent on Traffic Ads starting in October to increase website visits to potential interested customers early in the holiday season.
We spent the remaining budget on sales campaigns, with the majority going towards the remarketing audiences of past customers, abandoned carts, website visitors, and users who visited the website from paid search.
New approach to ad copy and creative for images and videos
Expansion and realignment with audience signals
Building off of existing search campaigns and historical data learned
The Impact
We saw that, because of the competitive cost for prospecting audiences during the holiday season for sales ads, it was cheaper and more effective to push traffic ads to prospecting audiences and remarket with custom messaging based on where their sales journey ended to get them to convert.
This meant past customers were seeing new products, those with abandoned carts were receiving alternative checkout options and coupon codes, paid search users were shown top products and gift card options, and website visitors were seeing products based on where they landed on the website.
As a result, our team was able to help Baskits see huge increases in revenue and ROAS from Paid Search and Meta, such as a 545% ROAS via Bing on Black Friday.
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