IconByDesign Partners with HawkSEM to Double Conversions & Revenue Through PPC & Paid Social

Furniture Brand Google Ads Case Study

Scandinavian Bedroom Furniture

About IconByDesign

IconByDesign (iconbydesign.com) is a furniture brand specializing in Scandinavian designs and handcrafted pieces. Each item is crafted with high-quality materials by master artisans. From dining room to bedroom and display shelves to storage solutions, IconByDesign pieces elevate your interior design and are built to last.

The Goal

The IconByDesign team came to HawkSEM with a goal of improving account efficiency and growing revenue from paid media.

The Challenge

The luxury furniture business is highly competitive, and it takes effort to stand out. IconByDesign’s team was running paid search and social campaigns on platforms like Meta, but they needed help with their Google Ads strategy and efficiency to meet and exceed their goals.

The Results

100%
Increased revenue by more than 100% YoY
37%
Improved CPA by 37% YoY
162%
Increased conversion rates by 162% YoY
Leads for IconByDesign
Scandinavian Furniture Results

The Solution

First, our team got to work on helping to improve product segmentation on the account. We improved the Performance Max strategy through segmentation and audience improvements. From there, we recommended a strategy focused only on revenue-producing conversion actions to align with their business goals.

Furniture Icon Improved product segmentation
Strategy Icon Enhanced PMax strategy
Improvement Icon Restrategized conversion optimization

The Impact

After making our tweaks and optimizations to IconByDesign’s accounts, we could focus on scaling top products like dining tables and chairs, while improving efficiency by allowing the account to optimize towards purchase conversions.

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