Improve Performance
On average, our roofing clients see a 4.5x return on their investment.
We’re a Top 3% Agency According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
Table of
Contents
Andes Roofing Case Study
How One Roofing Company Tripled Their High-Ticket Jobs and Cut Lead Costs in Half
The Goal: Get in front of homeowners who need full roof replacements and insurance restoration work, the jobs that actually grow your business.
- 123% Increased
Conversions - 53% Decrease in
Conversion Cost - 3X Return on
Investment
The Challenge
Andes Roofing had the skills and the crew, but they were stuck relying on word-of-mouth and the occasional referral. When homeowners in their area searched Google for a roofer, they were hard to find. Meanwhile, their competitors were showing up first and snagging the insurance claims and full replacements. Andes knew they needed to succeed online, but didn’t have the time or expertise. Andes also wasn’t sure if it would even be worth the investment.
The Solution
HawkSEM built Andes a complete online presence with both SEO and Google Ads.
SEO (Long-term play): Got their website ranking organically, dominating Google Maps when people search for roofers in their area.
Google Ads (Immediate results): Put them at the top of search results right away, targeting homeowners searching for high ticket jobs, insurance roof claims, and full replacements. Not just the cheap repair jobs.
The key was going after how people actually search when they need a new roof, terms like “insurance approved roofer,” “damaged roof replacement,” and “roof replacement contractor.” These searches attract serious customers ready to do real work, not just tire-kickers looking for a quick patch job.
The Results
- 123% increase in conversions – More than doubled their customer pipeline
- 53% lower cost per lead – Getting better quality leads for half the price
- 3x more high-ticket roofing jobs – Full replacements and insurance work became the norm, not the exception
What Do Marketing Services Include?
When your business depends on being the first roofer a homeowner sees when searching “roof repair near me”, standing out is everything. The roofing industry is brutally competitive. Every market has a dozen companies all running ads, all claiming to be the best.
So how do you win? With marketing services built specifically for roofing companies, not generic digital marketing that treats you like an e-commerce store.
Here’s what you get when you partner with HawkSEM:
Google Ads & Local Services Ads
- Google Search & Local Services Ads setup and management
- High-intent keyword targeting and negative keyword filtering
- Ad copy written for homeowners in your local market
- Bid strategy and budget optimization for maximum job volume
- Call tracking and lead attribution so you know what’s working
Local SEO
- Google Business Profile optimization and management
- Local keyword research (city + service targeting)
- On-page SEO for service pages (“roof repair in [city]”)
- Technical SEO audits and site speed improvements
- Citation building and local link acquisition
- Review strategy to boost your online reputation
Content Marketing
- Service area landing pages built to rank and convert
- Blog content targeting homeowner search intent (“how to tell if you need a new roof,” “what does roof insurance cover,” etc.)
- Before/after project pages that build credibility
- Content strategy that feeds both SEO and paid ads
Social Media
- Facebook and Instagram ad campaigns
- Geo-targeted storm response campaigns
- Retargeting ads for website visitors who didn’t call
- Seasonal and promotional campaign creative
- Lead generation campaigns with instant quote forms
Remarketing
Only a small percentage of visitors contact you the first time they visit your site. Remarketing keeps you in front of those homeowners as they browse other websites, a constant reminder that you’re the local roofer to call. We set up and manage remarketing campaigns that bring warm leads back, ready to convert.
Reporting
Whether you need data for the higher-ups or want a bird’s eye view of progress for transparency, we take pride in creating custom reports for each of our roofing clients that highlights the exact info you want in a way that’s easy to digest.
Pricing: What Does It Cost?
At HawkSEM, we take a holistic view. That means leveraging best practices for both paid search and organic digital marketing tactics, so the results are greater than the sum of their parts.
And while pricing will vary depending on your unique
business goals, here are our general pricing plans:
For local businesses looking to dominate their geo
Full-service management
Larger brands who need more resources
These costs are determined by your:
- Goals
- Desired timeline
- Competition
- Account size
No Contracts
We’re not here to lock you down – plus, when you see the results, we have a feeling you’ll want to stick around.
A Free Marketing Plan
(Yours to Keep)
Before you commit to our ecommerce marketing services, our expert team will gladly audit your existing ecommerce marketing initiatives. That way, we can offer a customized plan outlining how we would achieve your goals.
Setup Fees: Thanks,
But No Thanks
Most agencies charge some kind of onboarding or setup fee. You won’t find that at HawkSEM.
Results From Our Services
3x Return on Investment
Doubled Lead Volume
Increased leads by 56%
Timeline: When Will You See Results?
Core phase (0-3 months)
First, we’ll research, create benchmarks, identify low-hanging fruit (aka “quick wins”), and build the foundation your plan needs.
Amplification phase (4-8 months)
Next, we create campaigns, foster predictability, conduct any necessary optimization, and determine how to solidify your position in the marketplace.
Domination phase (9-12 months)
Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.
ConversionIQ: Our Proprietary Tech
Most agencies can tell you how many clicks your ads got. We can tell you which clicks turned into booked jobs, and what it cost to get there. Our ConversionIQ platform connects your marketing data end-to-end, so you always know your real ROI, not just surface-level metrics.
Dedicated Account Managers, Not Rotating Junior Staff
When you call us, you talk to the strategist who manages your account. Not a customer service rep. Not a revolving door of junior analysts. A dedicated expert who knows your market, your competitors, and your goals.
We Only Win When You Win
Our 98% client retention rate isn’t because we lock clients into long contracts. It’s because we deliver results that make an impact. We’re built on performance and driving client success.
Transparent Reporting, Always
You’ll have 24/7 access to a live dashboard showing every metric that matters: leads, cost per lead, conversion rates, call tracking data, and ROI. No smoke and mirrors. No waiting for monthly reports. Just clarity.
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
Helpful Resources
FAQ
Do you work exclusively with roofing companies?
We work with roofing companies as a dedicated niche, along with other home services and contractor businesses. You’re not getting a generic agency, you’re getting a team that has built proven systems specifically for roofing lead generation.
What's the difference between SEO and PPC for roofing?
PPC (like Google Ads) delivers leads quickly, you’re paying to appear at the top of search results. SEO builds organic rankings over time, which deliver free traffic once established. The most successful roofing companies invest in both: PPC for immediate lead flow, SEO for long-term market dominance.
Do you help with storm chasing campaigns?
Absolutely. Storm response is a high ROI opportunity in roofing. We can set up geo-targeted emergency campaigns that activate quickly when severe weather hits your service area — getting your ads in front of affected homeowners before competitors even know a storm happened.
How do you measure success?
We track everything that matters to your bottom line: total leads, cost per lead, lead-to-job conversion rate, and overall ROI. Our ConversionIQ platform gives you a live view of your marketing performance at all times — no more guessing.
Are there long-term contracts?
We don’t believe in locking clients in. Our agreements are structured to keep us accountable to performance. Our 98% retention rate speaks for itself, clients stay because we deliver, not because they’re contractually obligated.
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together