When it comes to search engine optimization (SEO), success is all in the details.
Whether you’re looking to promote brand awareness or boost your organic traffic, having kick-ass, informative blog articles and optimized SEO content on your site is imperative.
And, like most things with digital marketing, that can be tougher than it looks.
SEO content writing is a nuanced art — but there’s a science to it as well. That’s where HawkSEM comes in. Digital marketing is a little bit of both, and if you’re looking for a partner to help take your enterprise or small business to the next level, working with a content writing service can certainly help you get there.
What is SEO Content?
SEO content is anything that will help your web pages rank higher on search engine results pages (SERPs). This includes basically everything to do with the content on your website and the structure of that content. According to our good friends at Yoast, there are three main elements to consider when creating really good SEO content:
- 1.Keyword research
- 2.Site structure
- 3.Copywriting
Let’s take a closer look at each of these in turn.
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1. Keyword research
When doing keyword research, you’re essentially looking for a list of terms that your prospective customers are searching for and terms that you want to rank for. In this stage, you also need to keep search intent in mind. If your prospects are looking for the best live jazz clubs in New Orleans, keyword researchers need to consider how a potential patron will conduct that search.
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2. Site structure
Site structure is not just about making your website look pretty and sticking to your brand voice. A good-looking but disorganized website is frustrating to navigate, not to mention not very useful to potential customers.
Aside from creating a more cohesive user experience, a good site structure helps search engines “understand” your site. A well-organized site makes it easier for Google and the like to sort out the most important content on your website and index it accordingly.
As you build your website content, you’ll likely find that a lot of your article topics are very similar to each other. Good site structure coupled with detailed keyword research helps ensure that you’re not competing with your own content for those higher SERP rankings.
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3. Copywriting
So you’ve got the technical stuff down. The final and perhaps most important aspect of good SEO content is making your articles engaging and informative so that people will want to stay on your site. After all, you’re doing all of this to reach potential customers. This is where content services can be extremely helpful.
Search engine optimization (SEO) itself has changed a lot since the dawn of search engines. Something that worked really well in years past will probably not work as well now — even something that worked last week may not yield the results you want.
These coveted top search engine rankings on Google, Bing, or Yahoo results pages are not easy to snag, that’s why many companies have entire teams consistently working on their site’s optimization efforts to ensure that their solution is one of the first that comes up.
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What are SEO Content Writing Services?
SEO content writing services are content-based deliverables (like ready-to-publish articles, website copy, e-books, etc.) primed for search engine visibility and usually supplied by a contractor, consultant, or agency.
While some companies focus primarily on SEM or SEO, an agency that provides SEO content writing services will have a whole team dedicated to bolstering your business’s online presence by providing authoritative, high-quality content that can be found organically via search engines.
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Types of SEO Content
SEO content can take many forms, and each goes about accomplishing the same goal (organic ranking on search engines) in a different way. Our friends at SISTRIX came up with this handy list to break it down:
- Short form content consists of shorter articles (around 1,500 words) that focus on more long-tail keyword queries.
- Long form content articles are more in-depth (over 1,500), and usually target keywords that cover a larger topic, such as “paid search” or “SEO”.
- Blog articles help your SEO by being high-quality, relevant, and helpful to users.
- Social content, when optimized for social search engines, helps people find your company on social media platforms.
- Evergreen content is exactly what it sounds like — search-optimized content that stays “fresh” for a long period of time. Evergreen content is long, in-depth, informative, and optimized.
- Data-led content is consistently fresh and reliable, using up-to-date data to help demonstrate industry trends.
- Thought leadership content is written by experts, used to demonstrate authority over a given topic.
Benefits of SEO Content Writing Services
With everything that goes into SEO content writing, working with a team of professionals can do wonders when it comes to quality and meeting your content needs in a timely manner.
Hiring SEO content writers gives you a particular edge. Blog writing for search engines may seem simple: fill your content with searchable terms and beat out your competition. In reality, search engines monitor some less-than-great tactics that some websites try to use to swipe the top spots on a SERP. One such tactic is keyword stuffing, which can look something like this:
Looking for the best hiking backpack? Look no further. Our hiking backpacks boast premium weather-resistant construction, a roomy interior for all your outdoor essentials, plus hidden pockets for your most important possessions. We know all hiking backpacks are not made equally, and our hiking backpack is designed to stand the test of time.
Even an SEO novice can tell this piece of content is aiming to rank for “hiking backpacks,” but it kind of looks like a Martian wrote it, right?
The real trick to quality SEO content creation is weaving in relevant keywords in a way that feels natural – while still offering the pertinent information you customers are looking for. And good copywriting services know how to strike this balance every time (without any scary plagiarism pitfalls).
Here are some of the top benefits to keep in mind when partnering with an SEO content writing agency:
- You’ll have a team of SEO experts at your disposal to help achieve whatever business goals you’d like to focus on.
- Your content will be both informative and user-friendly — an important balance to strike when delving into the world of SEO articles.
- You won’t have to concern yourself with keeping track of all the ins and outs of your SEO strategy, leaving room for you to focus on other parts of your business.
SEO is complex and changes almost daily. One of the biggest benefits of partnering with an SEO content writing agency is the ability to work with a team of experts who are up-to-date on all the latest industry info. SEO requires consistent optimization, robust keyword research, and a trained eye. Working with an agency partner can be the difference between a good content marketing strategy and a great one.
Benefits of SEO Content
Some marketing pros think that SEO and content marketing are two separate marketing strategies, but like many things in digital marketing, these two work best together.
Think of SEO and content marketing as overlapping strategies that each have their benefits separately, but at times work hand in hand. Within that intersection is where your content can truly thrive.
High-quality SEO content makes your website more visible to your target audience, and there are tons of benefits to investing in good SEO content.
SEO gets more clicks
When folks are researching something specific, they’re going to naturally skip over those sometimes pesky PPC ads and go straight for the thought leadership articles to help them solve their problem. When your content ranks higher, more people will click on it. And if it’s good, those website visitors are more likely to stay on your site.
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When folks are researching something specific, they’re going to naturally skip over those sometimes pesky PPC ads and go straight for the thought leadership articles to help them solve their problem. When your content ranks higher, more people will click on it. And if it’s good, those website visitors are more likely to stay on your site.
SEO targets quality traffic
The clicks you get are from people who are looking for exactly the kind of products or services you provide.
Quality SEO helps you keep up with the Joneses
The Joneses being your competition. SEO is widely considered to be a staple in modern digital marketing, and keeping it top of mind can help you keep pace (or even surpass) your largest competitors.
Difference Between a Content Writer and an SEO Writer
SEO copywriting. SEO content writing. Regular content writing — what’s the difference? The Venn diagram of an SEO writer and a content writer is not quite a circle, but it’s pretty close. Let’s take a closer look.
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Content Writer
A content writer writes any form of web content you can publish on your site. Often in the form of blog posts, industry articles, case studies, white papers, or even longer-form social media posts, good content makes you a reliable voice in your industry.
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SEO Writer
An SEO writer writes anything that will help your site’s organic traffic and engagement. This can be done through product descriptions, content blocks on ecommerce sites, and yes, also blog posts and industry articles.
See how the two work hand in hand? Good content that includes relevant keywords will naturally boost your organic traffic and overall engagement.
They’re quite similar but there is a distinction. Think of an SEO writer as an awesome content writer wearing a little white hat.
Partnering with an SEO Content Writing Service Agency
We’ve discussed some of the benefits of working with an SEO content writing service, now let’s get into what this partnership can look like:
New Century Financial offers invoice-based, receivables-based, and other types of factoring services. After having less-than-successful relationships with other PPC agencies, HawkSEM swooped in to help NCF lower their cost per acquisition (CPA), improve lead quality, optimize their landing pages, and provide proper data tracking. On the SEO side of things, we were able to go a step deeper with keyword-level data to not only optimize based on leads, but on the very keywords that generated those final deals.
Agencies know how and when to implement SEO tactics that will drive significant results, like the ones we helped NCF achieve. With quality keyword research, proper data utilization, and reporting, SEO content writing services can help your business get information out to the right people at the right time.
Content marketing services can also be a huge help when it comes to the nitty gritty pieces of writing such as proofreading, revisions, recommending which type of content works best for a certain initiative, and of course creating friendly content that’ll attract more eyeballs.
If you’re looking for an SEO content writing service to act as a partner in everything from lead generation to boosting your organic traffic, you’ve come to the right place!
How Much Do SEO Content Writing Services Cost?
What you pay for SEO content writing services will vary agency by agency, or freelancer by freelancer. According to Upwork, hourly rates for freelance writers on their platform varies from $15-$35 per hour.
It can be a challenge to discern how much you should pay for this service, but never fear. Our friends at Search Engine Journal pulled some handy data from professional writers to give you an idea:
- $100-$125 for 600-750 words
- $40 for 500 words
- $5-$10 per article
- $.10-$.20 per word
- $35 per article
- $.02 per word
- $4 per 100 words
- An hourly rate A performance-based fee
Facebook, Upwork, Fiverr — the list of places to find awesome SEO content writers goes on and on. Working with a content writing company simply guarantees you’re getting the cream of the crop.
SEO Content Writing Services at HawkSEM
At HawkSEM, our approach to article writing services is to create long form, meaningful, and engaging content that readers love, all while having a conversion-oriented focus. We price our services as a simple flat fee, ranging anywhere from $2,500-$10,000+ depending on your needs.
With our proprietary technology, ConversionIQ, we can also provide you with reliable reporting, forecasting, and improving diminishing returns. All of this is available on a personalized dashboard built to drive actionable insights and high-quality conversions to continuously improve your bottom line.
ConversionIQ in Action
For our B2B clients like Microsoft, Datadog, and Columbia University, ConversionIQ was able to connect the dots between which leads were actually leading to new business. We uncovered situations where, although certain keywords were converting at high volumes with a very low cost per lead, it was actually the long-tail, low-volume keywords that drove most of the revenue.
We were able to overhaul the campaigns and properly allocate budget to maximize ROAS. Overall, lead volume went up 2x, cost per acquisition was down over 40% and lead quality improved 60%.
The HawkSEM Difference
HawkSEM offers a wide range of digital marketing services to fit your business’s needs. Every member of our team is a seasoned marketer with in-depth knowledge in their respective fields, so you can rest assured you’re in the very best hands.
Each of our clients is paired with a knowledgeable team that includes an account manager, a client success manager, and a senior-level strategist. Your team is available to answer any questions you have and troubleshoot any issues that arise. For companies that don’t have an in-house professional, we also offer design and development services.
The Bottom Line
SEO content services are an incredible investment when it comes to creating blog content that’s SEO optimized that’ll boost brand awareness and help you reach your business goals.
And if you’re looking for an agency that’ll help you find that sweet sweet balance between the art and science of SEO content writing, you’ve come to the right webpage.
At HawkSEM, we pride ourselves on our data-driven approach to all things digital marketing. Alongside SEO content writing services, we can also help with other vital digital marketing tactics such as:
- Content strategy
- Pay-per-click (PPC) marketing campaigns
- SEO
- Landing page and conversion rate optimization
- Email marketing
- Remarketing and retargeting
- Performance display
- Ecommerce shopping and feed management
- & more
Top 3% Google Premier Partner Agency
And, it’s not just our team members who think we’ve got it going on. Google’s Premier Partners network has named HawkSEM in the top 3% of agencies in the country. With a 98% retention rate and the average 4.5x ROI we bring to our clients, we’re inclined to agree.
We’re also an official Microsoft Advertising Partner and Meta Business Partner, meaning we run the gamut when it comes to your digital marketing efforts.
If that all sounds good to you, we’d love to get the ball rolling.
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- Dramatically improve ROI
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- Increase conversion volume
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- Reduce cost per acquisition
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