There is no denying the power of social media in our digital world. 60% of the global population now uses social media, spending 2.5 hours each day scrolling through their favorite sites. In the last year, roughly 150 million new users have joined the ranks and opened social media accounts, making social media marketing even more essential to your broader digital marketing plan.

Social media websites and platforms were originally created to help people connect with one another over the internet. However, in just two decades since the launch of the first social sites, they have become a powerful tool for marketers looking to grow their online presence, increase brand awareness, and reach their marketing goals.

As a full-service digital marketing agency, HawkSEM offers a full suite of social media marketing and advertising services to expand your paid and organic social presence. Through dynamic content creation and targeted paid social media advertising, we help marketers, business owners, and account managers reach more potential customers through social media networks such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.

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What Are Social Media Marketing Services?

Social media marketing services are professional services offered by individuals or agencies to help businesses promote their products, services, or brand on social media platforms.

Most companies today maintain social media profiles on more than one social platform, as each site offers its own unique attributes. However, simply having a social media account is different from creating a social strategy and using social media marketing to achieve your business goals.

While everyday social media management involves uploading posts or videos to your accounts, responding to your followers if they leave comments or ask questions (i.e., community management), and making sure your profile information is accurate and up to date, social media marketing is far more complex.

It involves developing a long-term strategy for social growth, creating and publishing high-quality content, measuring consumer engagement to identify areas for improvement, and incorporating paid social ads to reach a wider audience — all while tracking the results of your online marketing efforts.

For small businesses especially, social media marketing is a cost-effective way to promote your brand and reach more potential customers, but it is important to first understand the nuances of each platform and how they benefit your business.

LinkedIn, for example, helps brands connect with their customers and establish trust, while Facebook helps them engage a wider audience and drive website traffic. Instagram is especially effective at building brand loyalty and capturing high-quality leads, and the explosive growth of TikTok has helped businesses see a significant boost in exposure. Even Snapchat, which most people think of only as a messaging app, has become an effective social media marketing tool.

Organic Social vs. Paid Social

In the same way that search engine optimization (SEO) complements pay-per-click (PPC) advertising in the broader scope of your overall marketing plan, an effective social media marketing strategy will incorporate both organic (free) social and paid social strategies. Together, they help to grow your social media presence and boost your lead generation efforts.

By consistently posting high-quality content on your social media profiles, more people will like, comment on, share, and save your content. Search engines pay attention to these metrics and the algorithm uses them to determine search rankings — which means your social presence has the power to influence your online visibility organically and help you rank higher on the search engine results page (SERP).

Benefits of Organic Social:

  • Helps your business stay competitive
  • Increases awareness about your brand and new products or services
  • Allows you to promote new offerings in a cost-effective way
  • Helps you stay top of mind with new and existing customers
  • Fosters brand trust and loyalty
  • Illustrates your brand story and personality

Paid social, in contrast, is when businesses pay a fee to popular social media channels such as Facebook or YouTube to display their ads or sponsored messages to targeted audience groups. These posts may include text, images, and/or video and are designed to blend in with other posts in a user’s feed.

Benefits of Paid Social:

  • Lets you seamlessly connect with potential customers
  • Enables you to grow your reach by targeting varied audiences
  • The ability to A/B test visuals such as images and video
  • Helps your business maintain market share
  • Generates leads and increases conversions
  • Nurtures relationships to boost customer acquisition

Why Hire a Social Media Marketing Agency?

Like everything in the digital world, social media platforms — along with the features and capabilities they offer — are continually evolving, with new changes happening almost daily. Without a designated team to adapt to those changes, your business may get left behind.

If your current social media marketing efforts have not yielded the desired results, or if you (or your in-house marketing team) simply don’t have the bandwidth to manage multiple paid social campaigns, partnering with an agency will help you develop a comprehensive social media content strategy and create data-driven paid social ad campaigns geared toward your target market to boost brand awareness and increase conversions.

HawkSEM Social Media Marketing Services

Seventy-one percent of small to mid-size businesses today rely on social media marketing to increase awareness and drive growth. At HawkSEM, we take pride in offering a range of social media marketing deliverables to help you reach and exceed business goals. They include:

  • Paid Social Audit

    One of the first things we will do is take a deep dive into your current social media presence. A social media audit involves examining each individual account to view the content of your social media posts and determine whether or not you are using each platform to its fullest potential. For example, have you created a content calendar? Are you using hashtags effectively? Are your posts reaching the right people?

  • Identification of Key Platforms and Opportunities

    Next, we will research your brand, your industry, and your core offering to determine which social media platforms are best suited to your business and what opportunities might exist for your social media marketing campaigns. For example, should you be taking advantage of influencer marketing or incorporating user-generated content into your posts?

  • Audience Builds

    Understanding your target audience and what motivates them to take action is one of the most important aspects of social media marketing. We create in-depth audience builds based on demographic targeting, interest targeting, email lists, previous site visitor remarketing, and more.

  • Ad Campaigns

    Paid social media platforms such as Facebook Ads, TikTok Ads, and YouTube Ads take time to understand and require constant monitoring to ensure you are keeping up with the latest changes. HawkSEM helps you plan and build successful paid social campaigns and manage your ad spend so you get the highest return for your marketing dollars.

  • Campaign Strategy and Execution

    Trying to expand your paid and organic social presence without first establishing a clear, long-term strategy is a common mistake — and a surefire way to lose your potential customers to your competitors. The team at HawkSEM will help you create targeted social media campaigns that will keep you top of mind and ultimately benefit your bottom line.

  • Ad Copy Creation

    Writing compelling ad copy requires a deep understanding of your potential customer. It should effectively describe the benefits of your product or service, include the right targeted keywords to ensure clicks, and provide a clear and concise call to action (CTA) to capture the conversion. You could agonize for days over ad copy creation, or you could let our paid social team knock it out of the park on the first try.

  • Bidding Strategy

    With pay-per-click advertising comes the complex world of bidding strategy, in which advertisers bid on their ads in order to secure the best placement locations. Because each paid social platform has its own bidding model (some more complicated than others) it is important to work with an expert who understands how to bid strategically and in a way that maximizes your marketing dollars.

  • Testing and Optimization

    A/B testing is essential to a successful social media marketing campaign. Testing every element, from the format of your ad (e.g., video, single image, or carousel) to the placement (e.g., messenger, stories, or feed) provides a clear picture of what resonates best with consumers and motivates them to make a purchase, fill out a form, contact your business, or some other desired action.

  • Conversion Tracking

    One of the biggest mistakes marketers make is not tracking conversions — or not tracking them correctly. This is critical to understanding how well (or how poorly) your campaign is performing. Our proprietary marketing technology, ConversionIQ, makes analyzing your campaign metrics a breeze so you can optimize for higher conversions and create more targeted, successful paid social ads.

  • Facebook Meta Pixel & LinkedIn Insight Tag Implementation

    These are pieces of code that you can install on your website that will enable you to track conversions back to your social media campaigns. In other words, they provide enhanced audience data to help you measure campaign effectiveness, so it is important to know how to install and utilize them correctly.