Tag Archives: Amazon ads

Written by Sam Yadegar on Oct 27 , 2022

If your Amazon PPC campaigns are lacking, then it might be time to call for backup.

Here you’ll find: 

  • What Amazon PPC agencies do
  • How these agencies can help your Amazon plans success
  • The 10 best Amazon PPC agencies in 2022
  • The benefits of partnering with an Amazon agency

Whether you recently added Amazon ads to your marketing arsenal or are looking to scale up your efforts, you’re in the right place.

The platform is 44% cheaper and can even surpass Google ad performance in certain instances. 

But to reap these rewards, it’s key to understand the important nuances of this e-commerce platform. How do you measure Amazon ad performance? And if you’ve plateaued, how do you come back?

Amazon pay-per-click (PPC) agencies abound online — a quick Google search will yield endless pages filled with options. So, how can you filter the best-in-class options from the average Joes?

With a team sporting decades of combined digital marketing expertise, we’ve gotten pretty good at being able to spot a team with skills to pay the bills – and teams that are way more talk than action.

Since it can be hard to translate all that knowledge, we took a deep dive into dozens of Amazon PPC agencies so we could bring the best of the best right to you

We used data-driven qualifiers to find agencies with the most tailored services, proven strategies and results, and real customer feedback on performance metrics.

Check out the list below, then keep reading to see why each agency was chosen – and which you may want to bring to your next strategy meeting. 

Top 10 Amazon PPC agencies

  1. HawkSEM
  2. Profit Whales
  3. JumpFly
  4. Bellavix
  5. Nuanced Media
  6. Blue Wheel Media 
  7. Fortress Brand
  8. Ignite Visibility
  9. Thrive
  10. Disruptive Advertising

hawksem amazon ppc

#1 HawkSEM Digital Marketing Agency

Based in Los Angeles, HawkSEM (hey, that’s us!) is a results-driven, ROI-focused digital marketing agency. Since 2006, we’ve helped brands of all kinds scale their e-commerce marketing strategies, from small businesses to big-name enterprises and everything in between.

How do we do it? We fuse our human touch with the latest, greatest technology and tools. 

Our exclusive platform, ConversionIQ, helps us take things to the next level by automating growth signals, account anomaly signals, trend performance, reporting, and more. It also helps us accurately depict your buyer’s entire journey, from first sight to purchase, helping companies avoid the dreaded abandoned cart.

HawkSEM is backed by reputable companies that have experienced our results first-hand. We’ve been recognized in the Google Partners program’s top 3% of U.S. agencies for our ability to drive success for our clients, from doubling Nike’s e-commerce conversions and reducing Honda Motor Co.’s cost per conversion by 30% to doubling Mighty Leaf’s holiday sales. 


  • PPC Ads Campaign Management
  • Search Engine Optimization
  • Amazon Marketing
  • A/B Testing
  • Campaign Strategy & Execution
  • Conversion and ROI Tracking

If you want customized results backed by artificial and human intelligence, we’re your people.

profitwhales amazon ppc

#2 Profit Whales

Profit Whales is a dedicated, full-service advertising agency for Amazon sellers. The company’s founders and staff aren’t just marketing professionals — they’ve been in your shoes, starting as Amazon sellers themselves back in 2016. 

Co-founder Oleksandr Nyeznyk has spent years learning the ins and outs of Amazon, working as a prominent Amazon seller and founder of two other niche Amazon agencies. 

Advocating a cross-channel strategy for multiple e-commerce platforms, Profit Whales has a comprehensive six-step approach to PPC management: 

  • Analysis
  • Strategy
  • Management
  • Support 
  • Analytics
  • Growth

It all starts with a 2-hour audit call — which is sometimes enough for brands. They get deep into the details, identifying keyword issues, campaign structure, and audience segmentation. As for their customers? A sweep through TrustPilot, G2, and Clutch.co reveals near-100% praise, with customers beaming about tripled profits and visibility. 


  • Amazon PPC Audit
    • Keyword and search engine optimization (SEO) analysis
    • Account Metrics
    • Marketing Effectiveness
  • Amazon Product Ranking
  • Amazon DSP Ad Services
    • In-depth Reporting
    • Remarketing Tactics
  • Amazon PPC Management

jumpfly amazon ppc

#3 JumpFly

Digital marketing is stressful, even if you’re good at it and your product sells. JumpFly recognizes this and cleverly markets its services as packaged “peace of mind.” So, how do they do it?

Take these results for one client who owns a kitchen appliance company. 

JumpFly increased this brand’s Amazon ad revenue by more than 1,000% in just seven months. This Amazon PPC agency speaks ROI as a first language. JumpFly also garners kudos for its laser-sharp attention to customer service.

The team takes time to get to know you and introduce you to your strategy director before ever billing you. 

The company prides itself on helping businesses grow from a simple PPC strategy to smart digital marketing. Plus, they offer a free PPC audit for clients who invest over $5,000.


  • Social Media Advertising
  • Amazon Ad Management
  • Full Scale Paid Search (Google and Microsoft)
  • SEO Strategy and Link Building
  • Real-Time Monitoring
  • Extensive PPC Audit

BellaVix Amazon PPC

#4 BellaVix

BellaVix caters to two types of Amazon sellers: Vendors selling to Amazon and those selling to Amazon customers. The company’s impressive user-intent funnel helps them pinpoint high-intent audiences to drive sales and revenue with five steps: 

  1. Brand awareness
  2. Customer Engagement
  3. Purchase Intent Analysis
  4. Conversion
  5. Recurring purchases and customer loyalty

CEO Will Haire has an impressive advertising career. In 2018, he founded BellaVix and expanded its reach to support Google Shopping, eBay, Walmart, and Amazon sellers. Before that, he managed Amazon PPC campaigns at Bobsled Marketing.

Clients applaud BellaVix’s close communication, transparent process, and performance-driven strategies, noting higher ROI and time efficiencies for companies in varied niches — health, home decor, e-commerce, beauty, and more. 


  • Paid Search (PPC) for Amazon
    • Full-Funnel Advertising Strategies
    • Amazon Display (DSP)
    • Sponsored Brand Ads
    • Sponsored Product ads
  • Display Ads for Amazon
  • Amazon Seller Central Management Services
  • Vendor Central Management Services

nuanced media ppc amazon

#5 Nuanced Media

Nuanced Media is a top Amazon marketing agency in the U.S., offering customized approaches for every client. Whether you’re not hitting ROI goals, keep getting bested by competitors, or regularly overspend on a bid strategy, Nuanced will help you correct the issue through data-backed optimization and a team of expert strategists, developers, designers, and writers. 

One Amazon seller cites a whopping 450% increase in sales after working with Nuanced. A quick sweep through their case studies reveals similar successes.

Nuanced Media is a strong fit for brands focused on e-commerce and Amazon. Their Market Velocity Action Plan Process helps you zoom in on your target audience and create a foolproof, multi-channel e-commerce marketing strategy. 


  • Amazon Consulting
  • E-commerce Marketing
  • Amazon PPC Management and Optimization
    • Weekly, Bi-weekly, and Monthly Reporting
    • Bid Strategy Real-Time Monitoring
    • Targeted Ads and Keywords
  • Amazon DSP Management
    • DSP Metrics
    • AI Dynamic Ads

blue wheel media ppc amazon

#6 Blue Wheel Media

Blue Wheel Media has been in business for only three years, but the founders are no strangers to fast growth. They’ve created brands and built them up to generate $50 million in sales.

Their proprietary software, Companion, is the first of its kind to isolate search terms and automate keyword harvesting in real time. Blue Wheel believes in its process so much so that if they can’t find you savings on ad spend, they’ll refer you to another ad agency that can.


  • Amazon Advertising Management, DSP
  • Sponsored Ads; Video Ads
  • Auto-Bidding Management Technology Access
  • Real-time Keyword and Negative Keyword Research and Harvesting
  • Weekly Trend Analysis and Bi-Weekly Reporting
  • A/B Testing for Sponsored Brand & Product Display Ads

fortress brand ppc amazon

#7 Fortress Brand

Fortress Brand is an Amazon PPC agency specializing in beauty, health, and wellness brands, with proven success for clients in these niches. 

Headquartered in New York City, Fortress Brand combines PPC, SEO, and content marketing to drive conversion rates.

And if you’re into hands-off, passive income? Fortress Brand buys your products from you directly before marketing them to the world. Full-marketplace management is a step up from your average Amazon PPC service provider. 

The structure gives them a unique incentive to drive high performance. Plus, you can keep tabs on progress with the client dashboard. As for data and tech? Fortress Brand has an in-house proprietary marketing technology that tracks brand performance, customer lifetime value (CLV), sales reporting, and more.

Fortress Brand also offers a first-party structure, where they deal with Amazon directly and charge a percentage of your sales. 


  • Full marketplace management
  • 1P Management
  • Market and Competitor Analysis
  • Global Marketplace Access
  • Brand Strategy
  • Real-time Client Dashboard

ignite visibility amazon ppc

#8 Ignite Visibility

Need more than referrals or reviews to feel confident partnering with an Amazon PPC company? Ignite Visibility has an impressive reputation, topping lists for the best SEO company, paid media company, and digital agency in the U.S.

Ignite Visibility specializes in email marketing, SEO, pay-per-click advertising, social media marketing, and Amazon Marketing.

While Ignite manages $100 million in advertising dollars annually, they only work with businesses at the top of their vertical. That means the crème de la crème of Amazon sellers and businesses: Experian, DoorDash, Office Depot, and Morgan Stanley, among others. 

Perhaps that’s why each client gets more than one account manager — outfitted with an entire, dedicated Amazon marketplace team. 

The result? Increased ROI and incredible time savings, according to past happy customers. 


  • Amazon Ad Console Management
  • Seller Launch Consultation
  • Reporting
  • Organic Rank Enhancement
  • Amazon Listing Updates & Optimizations
  • Amazon DSP Management

thrive amazon ppc

#9 Thrive

Thrive is a comprehensive digital marketing agency. Their full-service roster includes SEO, link-building, e-commerce web design, online reputation repair services, and more. 

Each client gets a dedicated PPC account manager and marketing team to handle theirAmazon PPC advertising. What’s more, their team of web designers and marketers can create branded graphics and logos, as well as high-resolution photos and videos. 

Thrive takes businesses through a carefully tailored journey, starting with building brand awareness with keywords before even touching Amazon advertising. As a result, clients praise Thrive’s process and impressive ROI. 


  • Sponsored Product Management
  • Product Display Ads
  • Amazon Video Management
  • Amazon Vendor Central Management
  • Reputation Repair and Management
  • SEO Services and Link Building
  • Social Media Marketing
  • Video Production
  • Email Marketing

disruptive advertising ppc amazon

#10 Disruptive Advertising

Do you forget about product listings or leave them to the last minute? Disruptive can help. As an agency, they advocate for careful analysis of each listing’s SEO and PPC elements to maximize reach. In fact, that’s the first step in their Amazon Advertising methodology. 

First, they analyze, sifting through product listings with a fine-tooth comb. From there, they help you build and optimize campaigns based on ad analysis to improve CTR and conversions. Lastly, they A/B test and adjust tactics based on test results.

Disruptive specializes in ads across the board, including YouTube, Google, Microsoft, and social media channels. But the agency’s expertise with Amazon Ads is a shiny plus for e-commerce businesses in particular. 

Does that mean any brand can work with Disruptive? Unfortunately, the company shies away from early startups. Rather, they’re looking for clients with millions in annual revenue with a budget of tens of thousands for monthly ad strategy. 


  • Google Ads
  • Search Engine Optimization
  • Microsoft Ads
  • Amazon Advertising
  • Amazon PPC Management Service
  • Email Marketing
  • LinkedIn Ads
  • Website Optimization
  • CRO for E-commerce businesses

The benefits of working with Amazon PPC agencies

Even for seasoned e-commerce marketers, managing Amazon campaigns can be a full-time job. Partnering with an agency takes all those detail-oriented tasks off your plate and offers the combined know-how of experienced pros. 

An Amazon PPC agency can help you:

  • Manage bidding
  • Build brand awareness
  • Stay on top of market trends
  • Inform ad campaigns with data
  • Improve rankings
  • Pump up sales and ROI

And if that’s not enough to convince you, just think about the time you’ll save having someone else regularly update keywords, monitor Advertising Cost of Sales (ACoS, a term used by Amazon for their sponsored ads), study Amazon’s market and features, pivot campaigns, and address the Buy Box algorithm.

With an Amazon PPC agency in your corner, you’ll get peace of mind knowing your program is in good hands.

The takeaway

Amazon Advertising boasts serious benefits for your e-commerce business — increased glance views, boosted orders, and a potential 93% increase in sales, just to name a few.

But you’re unlikely to reach your goals if you don’t take a thoughtful, competitive approach to your Amazon PPC management strategy. 

The best Amazon PPC agency protects your business from high CPC and inserts your brand seamlessly into your audience’s purview (and checkout cart). Look for agencies that can:

  • Use proprietary software that manages digital marketing activities in one place
  • Paint a picture of your buyer journey from first sight to purchase
  • Provide demonstrated success and improved ROI for other clients
  • Be flexible enough to work with your niche, size, and channels

Ready to rock Amazon? We’d love to work with you. We’ll meticulously study your business and industry, and conduct A/B testing to inform a customizable, tailored strategy to optimize your Amazon campaigns. 

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

Related Posts

How to Set Up SEM Campaigns

How to Set Up an SEM Campaign: Advice from a Paid Search Age...

Ready to start running SEM campaigns? Use this guide to get started and be set up for success....

Read More
google office from the outside

Google Ads Management: How to Manage a Successful Campaign

Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....

Read More
facebook on mobile

Facebook Audience Targeting: What You Need to Know

Here's how to use Facebook audience targeting to connect with potential and current customers seamlessly and directly on the popular social platform....

Read More
Written by Caroline Cox on Dec 3 , 2021

This primer explains the ins and outs of Amazon Advertising, from the different ad types to best practices and more.

Here, you’ll find:

  • A breakdown of Amazon Advertising
  • Ways to set up your Amazon ads for success
  • How to access enhanced ad options
  • Best practices for ad creation on this platform

What is Amazon Advertising?

We’re going to guess that you’ve seen an Amazon ad before. When searching for a product on the globally recognized e-commerce and streaming site, you’ll often see a few “sponsored” items at the top of your results. 

And it’s not just products — brands and entire stores can advertise themselves as well.

Getting started with Amazon Advertising (formerly known as Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform) may seem daunting at first. But if you’ve launched a website, paid ads, or are familiar with social media for businesses, you’ll probably catch on quickly. 

How Amazon ads can benefit your brand

Amazon Advertising refers customers to your product pages, and traffic to those pages is a big part of influencing your placement in search results. The relationship between your product page and ad content is a lot like the relationship between your website’s landing pages and the Google Ads that drive traffic to them.

But there’s a key difference: the diversity of ad choices and placement. 

Unlike search engine ads on Google or Bing, your Amazon campaign can also appear in recommendation emails, on-site product recommendations, and banner ads, in addition to the keyword-inspired campaigns that resemble Google Ads.

Pro tip: Only brand-registered owners can access anything other than Amazon’s product ads. To enroll in Amazon Brand Registry, you’ll need to have a registered and active text or image trademark and submit an enrollment request. Applying to be a brand owner will unlock enhanced product descriptions with images and formatting that adds engagement.

hawksem blog: amazon sponsored ads

1. Optimize your product pages

Before taking out ads on Amazon, you need a fully optimized product page. Each aspect of the page description and layout is integral to your success, so it helps to have a checklist. Deciding on your goals and tracking their success can help you properly manage your outcomes. 

When optimizing your product pages, keep the following parameters in mind:

  • Product title – The length shouldn’t exceed 200 characters. The title can’t contain promotional phrases (e.g. discount, free shipping) but should mention product identifying information like “running shoes” or “sneakers.”
  • Images – The size should be 1,600 pixels or larger in height or width. You can add up to nine product images, including a main image. Images must be descriptive and convey the size of the product. (Brand-registered owners can add images and videos.)
  • Key features – You can highlight 5 key features, but you only have 1,000 characters to do it, so put the most important features first.
  • Product description – The maximum length is 2,000 characters for this section. Use short and clear sentences and be honest about the product — overselling could result in unmet expectations and poor reviews. (The description isn’t indexed, so using keywords isn’t necessary — just focus on pertinent info like special instructions or more details.) 

Adding to your user experience is key with organic optimization. A strong user experience (more time on the product page, more scrolling, more likely to convert) can help build your organic presence and page ranking. 

From there, you can easily capitalize on and enhance ranking when pushing ads to these listings.

2. Fill out the backend search term field

We’ve seen too many sellers fail to properly fill out the backend search term field. This is an important step, since Amazon uses its own algorithm to match user searches with the terms you’ve mentioned in the product listing’s backend. 

Leverage this feature by:

  • Entering as many unique keywords into the field as possible
  • Including keyword synonyms, abbreviations, and alternate names
  • Not repeating keywords (e.g. running shoes for women, warm running shoes) — the algorithm indexes each keyword, so repeating isn’t required (e.g. running shoes women warm)
  • Excluding punctuation, brand name, and ASIN (Amazon Standard Identification Number) so you don’t waste characters

Pro tip: To find the backend search-term field, log in to your Seller Central account and go to Inventory Tab > Managed Inventory > Edit.

Amazon Buy Box

3. Get familiar with the Buy Box Algorithm

Unless your product is in a total class of its own, it’s likely that other Amazon merchants are selling similar wares. To make sure your product is the one that ends up in people’s carts, it helps to win the Buy Box competition. 

The Buy Box is the space to the right of the product with the “Add to cart” button. When the customer clicks the button, your product goes into the cart. 

As BigCommerce explains, “only businesses with excellent seller metrics stand a chance to win a share of this valuable real estate.” With the right elements in place, it’s possible to win the Buy Box even if your pricing is higher than the competition’s. 

To compete for the coveted Buy Box, you need:

  • A professional seller account
  • Buy Box eligibility status
  • To sell new (not used) items
  • High performance metrics (such as timely order fulfillments, positive seller reviews, and high conversion rate)

To improve your chances of winning the Buy Box, you can:

  • Use Fulfillment by Amazon
  • Lower your price (if you have less than top-notch performance metrics)
  • Offer quick shipping
  • Optimize your Amazon ads

With the rise of mobile Amazon users, the Buy Box is especially important. In the site’s mobile version, the box is directly under the product’s image, while the rest of the offers are out of sight.

Pro tip: Even if you are the only seller, you’re not guaranteed to be in the Buy Box.

4. Conduct keyword research

The research you put into appropriate keywords is the key to getting the returns you want out of Amazon Advertising. You can do manual research by plugging words into Amazon’s search bar and seeing when you find products similar to your own. 

You can also make use of negative keywords. Look through your Search Term report for negative keywords to prevent irrelevant traffic, which results in wasted clicks and spend. 

Amazon allows you to also negate product listings from your ad campaigns. If you’ve been showing up with one of your own listings under “other items” and paying for those clicks, you can now block that from happening. 

Amazon offers its own marketing tools to assist new advertisers, which can give you some starter keyword recommendations. These aren’t always right for your product, but they can be a place to begin testing.

If you’re using Google Shopping ads, you can discover new keyword opportunities for your Amazon Advertising campaign. The Google Ads’ search term report can show you which terms drive the most revenue. 

Pro tip: After you have some experience with the platform, you can reverse the process and use profitable Amazon terms for your Google advertising campaign as well.

5. Select a format

These are the major sponsored ad categories you can choose from when setting up a campaign:

  • Product display ads work by selecting other products or keyword-related interest themes to seed your product as a recommended product or similar option. Display ads also run off-site remarketing display ads similar to Google’s display ads (only available to brand-registered owners).
  • Brand ads display as banner ads in search results for selected keywords, similar to the mechanism for Google Ads. 
  • Product ads appear within the search results for selected keywords as promoted results relevant to the person’s search.
  • Brands videos are a newer cost-per-click (CPC) ad type that auto-plays a video while also showing an image, description, and link to the product below it.
  • Lockscreen ads allow you to target your audience with ads for e-books they may be interested in reading.

It helps to run test campaigns in a few different formats to determine which one delivers the best return for a particular product and to see if using a few ad campaigns together provides even better results. 

As a reminder, brand ads, videos, and display ads can only be unlocked if a seller is a brand-registered owner.

Pro tip: In September 2021, Amazon added a new reporting feature. You can now view top-of-search impression share (or IS), which is useful for brand awareness when gauging your bids and budgets as compared to your competitors.

sponsored ad results for a dog food bowl

6. Take advantage of the available features

Amazon is consistently updating and expanding its ad features. For keywords, Sponsored Brands broad match can now use “modifiers +” to ensure the word is in the search, rather than pure broad match that can match with related words or phrases.

More recently, they rolled out ad groups for Amazon Advertising vendors. This gives you the ability to further organize and efficiently structure your campaigns. (It was originally only available in the Seller Central platform.) 

There’s no one-size-fits-all method for Amazon Advertising, and new updates are introduced regularly. Because of this, it’s wise to keep an eye on the site’s advertiser information to stay in the know about the latest features and developments.

Pro tip: It’s key to know what products Amazon does and doesn’t allow on its platform. For example, the Environmental Protection Agency (EPA) has been very strict as of late when it comes to selling pesticides. These products require an EPA registration number to be sold — here’s Amazon’s full Pesticide Policy.  

7. Decide on sponsored brands vs. sponsored products

A sponsored brand campaign can be effective for more general or broad keywords. These campaigns also let you show an array of products instead of a single item.

For example: If someone searches for “running shoes,” you can show several of your best-selling sneakers to give the user more options and highlight variety. 

Sponsored products, on the other hand, will show a single product. These ads are great for more specific searches. If someone is looking for “women’s orange trail running shoes,” you can show a more specific product than you would in the previous example. 

campaign bidding strategy

8. Have a thoughtful bidding strategy

Outside of your main bids on keywords or ad groups for automatic targeting, you have the ability to adjust bids on placements where your ad shows. For automatic targeting, you can bid on targeting groups. 

When it comes to deciding between manual and automatic bidding, we’ve found that manual targeting is the best way to control what your ad shows for as you put in keywords with match types and bids. 

You can run manual targeting with more budget focus in tandem with an automatic campaign with less budget focus. The campaign can help you discover new keywords to strengthen your manual targeting. 

9. Focus on long-tail keywords

While short-term keywords are important, long-tail keywords in particular can bring you buyers with high intent. People who add specifics to their search usually know what they want in a product. Once they find it, they’re likely to make a purchase.

Typing “running shoes” into the Amazon search field will bring people millions of results to sift through. That’s why searchers tend to be more specific when they’re ready to buy.

10. Use reviews on your product page

You can use any existing product reviews you have to your advantage, even if you’ve only sold a couple of products so far.

For example, consider adding your best review to the product’s description so it stands out to the potential customer when they browse your product page.

While this review will eat up some of your description space, it can push the customer down the sales funnel more effectively than extra product information would.

11. Use Sponsored Brands video ads

Brand awareness is another key part of a well-rounded Amazon advertising campaign. Not long ago, the platform added the option to use videos in Sponsored Brands ads for brand-registered owners. Just like the rest of the ads, these videos are keyword targeted.

Besides a video, the ad contains important details like star ratings, review count, pricing, and Prime eligibility. Videos often do a better job engaging customers than static content does. Including them in your ads can help you improve brand awareness and sales to boot.

12. Use the “adjust bids by placement” option

“Adjust bids by placement” (formerly Bid+) is a feature that allows you to set bid multipliers (between 0% and 900%) for Sponsored Products. The multiplier will kick in when you compete for the right to show your ad in a certain place (top-of-search, product pages, rest-of-search) on the platform.

On Amazon, the place where your ad appears can be just as important as the bid size or keyword relevancy.

By using this option, you can figure out which ads work best in which scenario. It can also be paired with your dynamic bidding strategy.

amazon prime listings for a wireless keyboard and mouse

13. Understand Amazon Prime

Obviously, Amazon Prime (​​a paid subscription program offering free delivery, exclusive deals, and more) is a huge part of Amazon’s overall selling strategy. Many customers seek out products that are eligible for Prime in particular.

Whether or not your offerings are qualified for Amazon Prime depends on a few factors. As Search Engine Journal explains, to become Prime eligible, your products must be sold through Vendor Central, the Kindle Direct Platform (Create Space and Merch), or Seller Central via the Fulfillment by Amazon (FBA) Network or Seller Fulfilled Prime (SFP) programs.

SEJ adds that, “If you have a direct competitor either on your listing or a similar product that has an FBA offer, customers will more than likely pick the Prime offer over yours.”

Pro tip: Another Seller Central platform benefit is the ability to keep tabs on your account health and performance metrics via a handy dashboard. 

The takeaway

Using Amazon as a marketplace and order fulfillment hub is a great opportunity for businesses of all sizes, but it’s not a guaranteed road to riches. 

You’ll need a good strategy, determination, and a long-game mindset to get the results you want. Follow the steps above to create Amazon ads that shoppers can’t help but notice.

This article has been updated and was originally published in September 2019.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

Related Posts

How to Set Up SEM Campaigns

How to Set Up an SEM Campaign: Advice from a Paid Search Age...

Ready to start running SEM campaigns? Use this guide to get started and be set up for success....

Read More
google office from the outside

Google Ads Management: How to Manage a Successful Campaign

Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....

Read More
facebook on mobile

Facebook Audience Targeting: What You Need to Know

Here's how to use Facebook audience targeting to connect with potential and current customers seamlessly and directly on the popular social platform....

Read More