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Written by Jane Serra on Feb 12

Get ahead of the competition by optimizing your Google Shopping Ads campaign

Here you’ll find:

  • How Google Shopping Ads works
  • How to target the right keywords
  • The reasons why adding negative keywords is crucial
  • Best practices for optimizing ad images
  • How Showcase Shopping ads can help your brand 

The Google Shopping Ads feature is one of the best ways to get your products noticed. You upload your featured products to the Google Merchant Center, splash in some keywords, and images of your products will start to pop up on a Google search along with their prices.

It may sound simple, but there are a handful of key things you need to know to bring in serious sales using this service. If you want to take your marketing game to the next level, consider these six must-know tips to make Google Shopping Ads work for you.

HawkSEM: 6 Must-Know Tips to Make Google Shopping Ads Work for You

Optimizing the information you submit to Google is the key to getting the best return on investment. (Image via Rawpixel)

How does Google Shopping Ads work?

Before we dive into the tips, Google Shopping Ads – formerly known as AdWords – is a paid search advertising service that is available for e-commerce businesses to use to attract new clients.

This service lets brands set up campaigns based on their budget. Your ad will appear in the search results page with your product, cost information, and product photo when a relevant keyword is used in a search.

This will give you a marketing edge because consumers will see your products at the top of the page. It can also benefit you by pushing competitors farther down the search results page. 

What do I need to know about Google Shopping Ads?

Optimizing the information you submit to Google is the key to getting the best return on investment. Let’s go over these 6 tips.

1. Optimize your data feed

When you log in to your Google Merchant account, you’ll want to ensure that your data feed has the necessary information for your product titles. Descriptions in the product title should include:

  • Brand name
  • Material type
  • Sizes
  • Color
  • Model number

Do some keyword research to make sure you’re using the best keywords in your title descriptions. You can use Google’s keyword tracking tools such as Google Search Console and AdWords Keyword Planner to help with this.

2. Target the right keywords

You’ll want to leverage the same keywords a consumer would type into the Google search bar. For example, if your company sells coconut oil, “coconut oil” as a keyword would be too broad to use. 

Instead, imagine the searcher is looking for more specific information about “coconut oil.” It’s best to use long-tail keywords like “best all-natural coconut oil” or “coconut oil for cooking.” Implementing long-tail keywords gives your product a better chance to reach the right audience.

Being specific is important because you don’t want to waste money serving ads to people who aren’t looking for your exact product. Your coconut oil could be used for cooking, for example, while someone is looking for coconut oil body lotion.

3. Add negative keywords

Adding negative keywords tells the search engine platform that you don’t want your ad to end up in a specific search. Let’s go back to the coconut oil example. 

Refined coconut oil goes through a lot of processing and can be used to make soaps, bath oils, or body moisturizers, while unrefined coconut oil is best for cooking. If you’re selling unrefined coconut oil for cooking, excellent negative keywords you’ll want to add would be “refined coconut oil” or “processed coconut oil.” 

4. Optimize your images

To grab a consumer’s attention, make sure you’re uploading high-quality images to associate with your products. Keep in mind that, per Google, your images need to be under 1024 kilobytes

To get the best images possible, consider using a DSLR camera. These are cameras that provide the most detail and are used by professionals.

 Also, make sure your products are clear with no distractions or busy backgrounds. The most popular look is the product with a white background. Use good lighting and make sure the product is the main focus. 

HawkSEM: 6 Must-Know Tips to Make Google Shopping Ads Work for You

If your products aren’t converting, you may want to consider moving them to a different ad group and lowering your bids. (Image via Unsplash)

5. Focus on your top-selling products

Putting your top-selling products in their own ad group will give you the best chance at finding the right audience. You can track your top-selling products by using Google Analytics. Make your bids are on the higher side for these items for maximum exposure.  

If your products aren’t converting, you may want to consider moving them to a different ad group and lowering your bids. This can help ensure you’re maximizing your marketing budget and not overspending.

6. Use Showcase Shopping ads

The standard option that most businesses use is Product Shopping ads. These are the ads that show up on the top of a search results page. They have a product photo, price, and star reviews all nicely packaged in a small box that consumers can easily click on. 

Another option is Showcase Shopping ads. Showcase Shopping ads give your audience a preview of what your brand is all about. This option lets you feature more than one product. It’s also ideal for broader keyword searches. For example, if you sell summer dresses, you can feature multiple dresses you sell in one ad for that keyword.

The takeaway

The tips we’ve mentioned above are crucial for making your Google Shopping Ads campaign successful. Paid search advertising like Google Shopping Ads help your audience find your products. By following the strategies of keyword targeting, using negative keywords, and image optimization, you’ll be on the right track of making your ads pay off.   

Want to find out how you can optimize your PPC campaigns even further? Let’s talk!

Jane Serra

Jane Serra

Jane Serra is the VP of Marketing at HawkSEM. She's an accomplished marketing executive with more than 12 years of experience leading digital marketing teams across demand generation, branding, events, content, and communications. When she's not strategizing, networking, and honing her craft, she enjoys traveling and scrolling Yelp for new restaurants to try.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Feb 4

Competition is stiff for e-commerce — these SEO strategies can help you rise through the ranks

Here, you’ll find:

  • The elements of a good e-commerce SEO strategy
  • How to set up your site for SEO success
  • Common e-commerce SEO missteps to avoid
  • The importance of proper tracking and reporting

Whether you’re selling a hyper-specific luxury boat motor, a plain white t-shirt, or any of the billions of products in between — when it comes to e-commerce, good SEO matters.

While ads can get you in front of the right prospective customers at the right time, having strong SEO will ensure you also have a steady stream of organic traffic coming your way. Not sure what steps to take? Keep reading.

Start with standard SEO practices

When it comes to SEO, it should come as no surprise that the standard rules across the board also play a big role on e-commerce sites. Some of those practices include making sure your site is well organized with a sitemap.

You also want your site to be easy to navigate and interact with across devices, and secure like any other site. (Google has confirmed that there’s a slight rankings boost for sites serving content over HTTPs vs. HTTP, according to Ahrefs — yet another reason to follow suit.)

Implementing these basic SEO practices into your marketing strategy will help you start your e-commerce SEO off on the right foot and ensure you’ve got the proper framework (literally and figuratively) to build on. 

Find the right keywords

Digital marketers won’t be surprised to know that, for e-commerce just as with other businesses, the right keyword strategy is table stakes for strong SEO. Focusing on long-tail keywords (along with site performance) is likely going to be the best way to see early wins when it comes to your SEO.

SpyFu explains that you can also conduct keyword research through:

  • starting with Google Keyword Planner
  • using Google Search to see what’s currently ranking organically
  • leveraging a tool (like theirs) for competitor research
  • playing around with Amazon Suggest
  • entering target keywords into Wikipedia to find more related words and phrases

Once you conduct your keyword research (with an eye on things like search volume, relevance, and competition), aim to use it just 3-5 times per page. This will give you the juice you need to start building up page credibility without looking like keyword stuffing. 

HawkSEM: The E-Commerce SEO Strategy Your Website Needs

44% of people begin their online shopping experience with a search engine and 30% of all traffic to e-commerce sites coming from search engines. (Image via Rawpixel)

Use relevant product titles & descriptions

Leveraging the proper keywords in your product titles and descriptions should also be a standard practice across your site. Instead of just keyword stuffing (which Google frowns upon), tag your items by categories, accurately title your images, and make sure those images are fast-loading. 

Crazy Egg reports that 44% of people begin their online shopping experience with a search engine. They also say that 30% of all traffic to e-commerce sites comes from search engines. This is all the more reason why you should be thoughtful about your titles and descriptions. 

Don’t just say what a product is — describe what it’s made of, what its purpose is, and how it’ll benefit the buyer. 

Create a Merchant Center account

Something we recommend all online sales brands do is to create a Google Merchant Center account with proper data feeds for the search engine to leverage in its shopping tab on the search engine results page (SERP). 

This is a free feature that helps you organize your content in a way Google favors — and it gives great exposure to new customers with images (unlike search results). 

With the Merchant Center, e-commerce brands can:

  • upload accurate product information
  • reach customers through paid and unpaid channels
  • view reports for your programs linked to Merchant Center
  • and more

This is also a good feature to take advantage of if you create Google Shopping ads or might want to in the future. 

Ensure your site is properly set up & reported

Many online brands carry tons of products. Because of this, implementing all of these various SEO strategies into each of them can be a timely undertaking. 

Plus, product SEO can be a bit trickier than standard website SEO. For example, you may offer one shirt in four different sizes and 10 colors all on the same product detail page, or PDP. 

You have many more possibilities for canonical URLS (also called canonical tags), which help search engines understand that some pages will have very similar information on them and points to which ones should be given the most value or weight. 

Making sure your canonical info is set up properly helps ensure that your monitoring and reporting will be accurate. This is also a good way to set yourself apart from the competition and boost your bottom line.  

Pro tip: You can create a list that tells search engines which links are canonical through Google Search Console. Use the URL Inspection tool to determine which links Google considers canonical. (However, know that Google might choose a different canonical page than the one you designated for various reasons, such as content or page performance.)

Stay consistent to avoid common errors

When adding new products is a frequent task, making sure they align with the same strategy as your others is key. This is because you want to set things up so each product has a fair chance at performing its best online. 

Consider creating a checklist for adding new products to your site so nothing slips through the cracks. This can include everything from the optimal image sizes and product name formats to the tone of descriptions, URL parameters, and more. This will also make it clearer which items are performing better than others.

Other common SEO missteps that e-commerce brands should avoid include:

  • Poorly organized content that makes navigation or filtering products difficult
  • Out-of-stock items showing up in lists without being able to be filtered out 
  • Not having individual images for different variations offered
  • Not properly making use of img tags or metadata at a product level
  • Inconsistent image or video sizes
  • Slow-loading sites
  • Non-responsive sites or limited options by device
  • Unclear return policies
HawkSEM: The E-Commerce SEO Strategy Your Website Needs

It’s key to keep CRO in mind and consistently test elements like layouts, filters, and images for products, to see which ones result in better performance. (Image via Rawpixel)

Remember that conversion rate optimization (CRO) is part of SEO

Because of the high competition that surrounds many e-commerce brands, your site’s ease of use can really be a make-or-break factor in its success. 

That’s why it’s so key to keep CRO in mind and consistently test elements like layouts, filters, and images for products, to see which ones result in better performance. 

Pop-ups, for example, may not be as effective as banners and may even turn off some users. You can also analyze your site’s performance through the use of heatmap, scrollmap and confetti reports. These reports track your site visitors’ behavior to illustrate where people are gravitating, where they’re bouncing, and more. 

As we’ve discussed before, you can set your site up for maximum CRO by optimizing your checkout process and being mindful of not overwhelming your shoppers with too many options.

The takeaway

It’s becoming increasingly difficult for e-commerce brands to stand out in the saturated online space — that’s why SEO can be such a game-changer. 

The brands that climb the SEO ladder successfully following best practices like making use of the right keywords, taking note of what audiences do and don’t respond to, and having a consistent listing process. While solid SEO takes time, it’s a worthwhile endeavor for e-commerce businesses that aim to be around — and thriving — for the long haul.

Ready to take your e-commerce ads to the next level? We can help.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her nearly 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

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Written by Caroline Cox on Dec 13

Having quality e-commerce content on your website is one of the most effective ways to improve your SEO rankings.

Here, you’ll find:

  • How content benefits e-commerce brands
  • How to determine your content topics
  • Why visuals are the key to quality content
  • How to define your brand’s content voice

Quality content and SEO go hand in hand — and that includes e-commerce sites. If you don’t think your website needs content, you may be opening your brand up to being lapped by the competition.

Whether you write it yourself, leverage a team member, or outsource to an agency, these are the elements you need for e-commerce content that’ll make your brand an industry thought leader.

How to Create Quality E-Commerce Content

The most effective content speaks to your audience in their language and with terms they know well. (Image via Unsplash)

Define your voice

Hopefully, you already know exactly who your audience is — from where they shop to how they search. Your voice should reflect your audience while being true to your brand’s mission and values.

The most effective content speaks to the audience in their language and with terms they know well. If your target audience is millennials or Gen Z, for example, you’ll likely have different verbiage and communication styles than you would if your target audience was affluent couples over 50.

Once you define your voice, consider codifying it via a brand-specific content and style guide so that everyone on your team is on the same page. This can also be referenced by the person writing social media posts, since brand voice should be consistent across those platforms as well.

Pinpoint where your content lives

Content can be many things: from videos, blog posts, and your “About Us” section to landing pages, social media, product descriptions, and more.

Not all of these content types will make sense for all e-commerce companies. But if you think a content strategy has no place in your business plan, think again!

Look at all of the content your brand produces and ask yourself things like:

  • Is your tone consistent across your various content spaces?
  • Is the audience you’re speaking to consistent across your various content spaces? (This excludes landing pages that may target different audience subsets)
  • Does the verbiage across these content spaces accurately reflect your brand?

Leveraging these content areas can be highly beneficial, not only by making your brand stand out, but by showing your target audience that you’ve taken the time to craft clever, eye-catching copy that speaks to them on their level.

E-commerce brands can leverage content in a number of ways. If a photo you post on one of your social media accounts does well, you can consider adding that photo to a blog or other page of your site.

The same goes for professional product photoshoots you do for products — consider using those images on social media in collages, carousels, or even Shopping ads if they resonate well.

Highlight what makes your brand unique

It’s simply a fact that no two brands are exactly alike. Because of this, content is a great way to showcase what makes yours unique. Write about your company’s mission, journey, and origin story.

Do you source your materials sustainably? Did your grandmother ignite your love of fashion design? Are your products cruelty-free?

These days, an increasing number of consumers want to buy from brands that are trustworthy and sustainability-minded — content can remind them that there are people behind your business.

HawkSEM: How to Create Quality E-Commerce Content

No matter the type, the most effective content has great storytelling at its core. (Image via Unsplash)

Use e-commerce content to educate and problem-solve

Content marketing shouldn’t be about trying to game the search engine system. Rather, the primary role of your e-commerce content should be to educate your consumers and help them solve problems.

This can have many different interpretations, depending on your industry. If you sell camping equipment, you could highlight how certain products could be best used in warm and cold climates. If you offer career coaching, you could post a blog article highlighting all the different professional stages where talking to a career coach could be beneficial (and how).

Focus on storytelling

“How tos” are widely understood as one of the most effective types of content you can publish. And while this may be true in the B2B space, B2C can be a bit more tricky. But no matter the type, the most effective content has great storytelling at its core.

According to Social Media Today, “Storytelling is one of the best, most effective ways in which [e-commerce] businesses can connect with prospective buyers, and also generate traffic and social shares.”

Think about the marketing campaigns or pieces that stick with you. Most likely, there’s an emotional element to the story the brand is telling, which helps make it more memorable to the reader.

Great storytelling comes from great writers — if your team doesn’t have the chops (or the time), you can consider partnering with an agency or hiring freelance writers via sites like Upwork.

As far as topics go, think about the stories you want your brand to tell. It could be anything from an inspiring customer journey to the way your business gives back.

Prioritize visuals

Visuals can take your content from good to great in a flash. Not only do images help us retain information better, but content with images often results in more engagement and shares as well.

While it’s not required, it’s also a good idea to make sure the graphics on your site are accessible to visually impaired people through descriptive text or captions.

Like your brand voice, the images on your website should be in line with your mission and audience. Add visual elements to your e-commerce content through things like:

  • Licensed or free stock photos
  • Well-designed graphics
  • Videos
  • User-generated images

Speaking of user-generated images, this can be an effective way to add a visual element to your content while highlighting your customers. See if someone’s tagged your business on social. If the image is high-quality (and in line with your brand’s aesthetic), use it!

Just be sure to ask their permission before sharing. Let the person know when the content is published so they can re-share with their networks for an extra boost of exposure.

Pro tip: When uploading any images to your site, it’s important to title the images beforehand to serve as alt text, which helps improve your SEO.

HawkSEM blog: How to Create Quality E-Commerce Content

User-generated images can be an effective way to add a visual element to your content while highlighting your customers. (Image via Unsplash)

The takeaway

For e-commerce brands looking to boost visibility and sales (and what brand isn’t?), implementing a solid content marketing strategy is the way to go.

By publishing content that’s authentic, in line with your company ethos, and speaking directly to your target audience, you can continue to see your SEO rankings improve.

Curious how we help e-commerce brands improve their SEO, SEM, and more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her nearly 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

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Written by Jane Serra on Nov 8

Here’s how your e-commerce brand can ensure that this holiday season is your best and (most profitable) yet — while surviving the end-of-year rush.

Here, you’ll find:

  • How to leverage the busy season
  • Ways to make holiday e-commerce email campaigns work for you
  • Tips for beefing up your PPC ads
  • Ideas for optimizing your product pages

As the hustle-and-bustle of the holiday season picks up and Q4 quickly comes to a close, you want to end the year not with a jingle, but with a bang.

According to Deloitte’s 2019 retail holiday survey, shoppers are expected to spend nearly $1,500 per household during this holiday season. On top of that, those surveyed expect to spend 59% of their holiday budget shopping online.

Even if the weather outside is frightful, a boost in holiday e-commerce sales is always (you guessed it) delightful. So, how can you make the most of the seasonal madness? We’re glad you asked: start with these e-commerce holiday tips that’ll help you turn sales season into growing traffic and a better bottom line.

HawkSEM blog: 10 Ways to Take Holiday E-Commerce Sales to the Next Level

Black Friday and Cyber Monday are two of the busiest days of the year for most online retailers. (Image via Unsplash)

1. Create a personalized shopping experience

Page journey tracking (or what Google calls flow visualization) can identify a customer’s cursor at every stage of the shopping process through checkout. Not only can this help you identify strengths and weaknesses on your site, but you can use these details to reveal different information and products to different customers based on their browsing history and content interaction. 

Add a call to action (CTA), reduce page length, or insert an exit-intent popup to help engage the customer more effectively. You can also re-engage repeat customers through remarketing ads that include similar products or special offers like a discount or free shipping.

2. Leverage peak promotions

If it seems like every other company is blowing up ad space and social feeds with holiday catchphrases and Santa Claus memes, that’s probably because they are. Black Friday and Cyber Monday are two of the busiest days of the year for most online retailers, with the month of December not far behind. 

Google Trends suggests people begin to holiday shop in September and are in full purchasing mode by mid-October. This means it’s wise to form a strategy early so it can be ready to roll before the big buying push — not afterward. To make promotions as effective as possible, figure out when peak purchasing times are and design campaigns to be released ahead of time.

3. Prioritize customer service

As the number of shoppers and purchases increase, so do the questions. 

Here are just a few FAQs to be prepared for:

  • How many days does it take to ship a product out?
  • Are there any additional promos or deals going on?
  • Will it be here by the holidays?
  • How can I find or track my purchase?

Adding an FAQ page to your website makes it easy for shoppers to find the info they’re looking for, and it gives your team members a link they can send to those with the same questions.

However simple you make accessing this page, some shoppers will likely still reach out in an email or through social media messages. In some cases, shoppers will even want to talk to an actual human being and will make a phone call. To handle the increase in these types of customer questions during the holidays, have multiple communication options available to customers. 

Pro tip: While you can hire a seasonal elf or two to handle the phones, a chatbot might also be necessary for those nocturnal shoppers who need help with purchases in the middle of the night.

4. Create holiday e-commerce email campaigns

Email is one of the most effective marketing methods you can leverage when it comes to holiday e-commerce strategies. Cyber Monday drove $7.9 billion dollars in e-commerce sales in 2018, according to Big Commerce. Furthermore, Shopify reports that approximately 24% of those sales were through email.

Holiday email marketing lets you meet your customers and potential buyers where they already are — but to stand out in an overflowing inbox, you’ve got to get creative. 

When crafting your emails, we recommend you:

  • Keep the message short and include eye-catching, themed visuals
  • Create a “holiday countdown” email that tells recipients how much time they have left to place an order for overnight delivery, free shipping, etc.
  • Always include a clear CTA that leads back to your site
  • Add a limited-time offer (LTO) — customers are more likely to take action when they know the deal won’t be around for long
  • Segment your email lists so you can send the most relevant products to each group
  • Optimize for mobile, as the percentage of people purchasing straight from their phone continues to rise

Is your company participating in any philanthropic initiatives during the holidays? Whether it’s donating to a nonprofit organization or volunteering, highlight this in your email. Consumers tend to favor brands that give back over those that don’t. 

Pro tip: Plan to launch your holiday campaign before Black Friday. Data shows that Thanksgiving Day is actually the fastest-growing day of cyber week for e-commerce sales.

HawkSEM blog: 10 Ways to Take Holiday E-Commerce Sales to the Next Level

Customers value sustainability more and more — and it can affect a purchase decision. (Image via Unsplash)

5. Focus on video ads

Video ads on sites like YouTube and platforms like Instagram’s IGTV can produce better results than a text advertisement in some instances.

The current generation of shoppers mostly prefers video ads, and this type of ad tends to be a better way to engage consumers. Live-action features like Instagram Live also make it easy for e-commerce brands to get traction through promotional videos.

6. Use ad extensions and sitelinks

Because pay-per-click (PPC) campaigns encourage targeted traffic, they’re on the top of most e-commerce brands’ wish lists. When your company ad comes up, give customers the option to click on sales products, special holiday gifts, bonus offers, and similar promotions. 

Using ad extensions and sitelinks gives you the chance to add more context to the ads you publish. When a brand is searched for on Google, sitelinks can appear below the ad’s main URL. Similarly, Google Ads can include ad extensions that provide more info about whatever your ad is about through copy.

These sitelinks and extensions reduce the amount of work shoppers have to do, which can encourage them to click the link. You can also use review ad extensions to mention price reductions, special holiday shipping information, and more.

7. Target the eco-consumer

Customers value sustainability more and more — and it can affect a purchase decision. Get creative by highlighting any eco-conscious efforts you have at your company (hopefully you have a few). It may be the tipping point that gets someone to choose your product over a competitor’s. 

Consider (and following through with) the following to comfort shoppers concerned about the environmental impact of their purchases:

  • Reduced packing material
  • Re-usable boxes
  • Recycled (or recyclable) packing materials
  • Eco-friendly package transportation
  • Packing a multiple-item-order in as few packages as possible

8. Create a holiday gift guide (or related content)

Who doesn’t love a gift guide? Adding a fun branded gift guide into your email newsletter can be a highly effective way to grab the attention of shoppers and help boost sales. It’s safe to guess that subscribers are already familiar with and fans of your brand, so these guides connect with consumers through convenience as well. 

It saves shoppers from having to scroll through page after page or list after list of older or less relevant products and showcases the new merchandise or services alongside (ideally) special promos and ways to save.

If you only have one or a few products or a gift guide just doesn’t mesh with your brand, you can also consider creating holiday-specific content, such as a gated guide or e-book that provides value to the consumer and incorporates your product.

9. Focus on review sections

When 91% of customers who browse internet products read reviews, you know they’re incredibly valuable. Online shoppers tend to pass over or red-flag products with no reviews or too many negative ones. 

You can beef up your credibility by adding review sections, making them more prominent on your product pages, or asking previous satisfied customers to provide reviews via automated emails.

10. Ensure your site is speedy

Oh, what fun it is to shop on a site with an average load time of under two seconds! (…Not.)

Radware found that after three seconds, 57% of site visitors left a page they were unable to interact with. Simply having a fast load time can double traffic — no sleigh required.

Site speed can also influence repeat business, as 79% of shoppers who had a poor impression of website performance are unlikely to purchase from or revisit that site, according to Kissmetrics.

HawkSEM blog: 10 Ways to Take Holiday E-Commerce Sales to the Next Level

Deck your site with holiday cheer and watch the sales grow. (Image via Unsplash)

The takeaway

The holidays should be a time of cheer — not a time to run yourself and your team ragged trying to keep up. Hopefully, these tips can put you at ease and show you how your e-commerce digital marketing holiday campaign can be your most successful yet. 

Now that you’re excited (or at least a little less Grinch-like) about the holidays, it’s time to deck your site with holiday cheer and watch the sales grow.

Jane Serra

Jane Serra

Jane Serra is the VP of Marketing at HawkSEM. She's an accomplished marketing executive with more than 12 years of experience leading digital marketing teams across demand generation, branding, events, content, and communications. When she's not strategizing, networking, and honing her craft, she enjoys traveling and scrolling Yelp for new restaurants to try.

Questions or comments? Join the conversation here!

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