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Table of
Contents
WHAT IS GEO?
(aka AEO, LLMO, AIO)?
GEO is the practice of optimizing your brand’s digital presence so AI-driven search systems can:
- UNDERSTAND WHO YOU ARE
- TRUST YOUR EXPERTISE
- RETRIEVE YOUR CONTENT
- REFERENCE YOUR BRAND IN THE GENERATED ANSWERS
The goal is to improve how brands appear and perform in LLMs. By focusing on how AI models assess brands and products, we can optimize your business to be more likely given as answers in generated results.
GEO focuses on mentions and citations (not just rankings and clicks) so you can boost influence and own your brand narrative — not just traffic. It can also be referred to as answer engine optimization (AEO), large language model optimization (LLMO), or AI optimization (AIO).
While GEO is not SEO, there is overlap between the two as LLMs use search engines and content to source information.
Deliverables
GEO Deliverables
We deliver GEO built for the new way people find answers.
While some agencies may simply draw up an action plan and hand it over to you to execute, the best ones will work with you in a more direct, one-on-one capacity to help you build, launch, and fine-tune your initiatives.
All the while, we conduct research, suggest strategies and channels you may not have considered, and test different elements to see what performs best.
A GEO agency may offer deliverables that include:
- Analyzing the AI competitive landscape and noting any potential gaps
- Tracking across platforms: including ChatGPT, AI Overviews, Claude, Gemini, Microsoft Co-Pilot, Perplexity, etc.
- Ensuring brand story consistency across all channels
- Building AI awareness by optimizing for citations to influence AI responses
- Scale brand mentions for favorable AI results
- GEO tech audit
- GEO visibility & competitor audit
- Brand narrative audit
- Forum & UGC strategy
- LLM content seeding
- Outreach strategy & recommendations
- Flex deliverables
- CRO recommendations
- Press releases
- Infographics
- YouTube optimization
- & more
- Ongoing refinement as AI search evolves
How much do GEO services cost?
Your GEO needs will vary depending on factors like industry, company size, and goals. Here are some general pricing guidelines to keep in mind:
For local businesses looking to dominate their niche (paired with an SEO package)
Full-service GEO
Larger brands that need more resources
These are things we like to consider when determining costs:
- Business goals
- Desired time to goal
- Competition
- Account size
No contracts, you say?
We believe in earning your trust through building a great relationship, not in making you sign on the dotted line.
You get a detailed plan before working together
Our team will do a free audit of your existing digital footprint and provide a detailed plan of what to expect – before we begin working together.
Setup fees? Nope.
Other GEO companies may charge setup fees. We don’t do that at HawkSEM.
Enhance Your AI Visibility
Your business is too important to let just anyone handle your GEO.
You need a partner who can deliver results like these:
7x increased conversions
Increased Ecommerce Conversion Rates 2-fold
30% increase in conversions
Increased enrollment and filled seats in our sleep
3x lead volume
Doubled holiday sales
Timeline: How long GEO optimization takes to see results
We’ve been around long enough to know that a quality digital marketing strategy is no sprint – it’s a marathon. Most clients start seeing impact within:
2-3 months:
Noticeable growth in brand mentions and entity recognition.
4-6 months:
Inclusion in AI-generated answers or summaries. Results compound as AI models retrain and new content cycles through.
GEO vs. SEO: What’s the Difference?
Think you don’t need GEO services because you have SEO under control?
Here’s the thing: GEO does not replace SEO. It builds on it. Here are some of the key differences.
SEO:
- Optimizes for rankings & clicks
- Competes in traditional SERPs
- Measures traffic and conversions
GEO:
- Optimizes for mentions & citations
- Competes in AI-generated answers
- Measures visibility, sentiment, influence, and assisted conversions
SEO fundamentals are non-negotiable. LLMs utilize search engine results to answer user questions. If a site’s SEO foundation is weak, the GEO impact will be limited.
GEO performance depends on:
- Brand authority & trust signals
- Clearly defined brand and ICP
- Website crawlability/accessibility for LLMs
- LLM focused content strategy and formatting
- Schema and structured data
- Much more!
Who We Help
We do this through a combination of defining high-value ICP segments beyond surface demographics, mapping buyer questions, decision triggers, and challenges, and engineering messaging frameworks designed for discovery, citation, and conversion.
Here’s a peek at the industries we work with:
Ecommerce
As the digital shopping landscape expands, competition among ecommerce brands intensifies. Our ecommerce services go beyond audience targeting. We prioritize quality visuals, updated product feeds, stellar on-page content, and more to ensure your campaigns stand out in the crowded online marketplace.
SaaS
Software-as-a-service requires a unique approach due to its longer sales cycles. Our SaaS GEO, SEO and PPC strategies focus on emphasizing values and benefits over features, nurturing leads to conversion.
B2B
Accelerate the growth of your B2B offering with our expertly optimized GEO, SEO and PPC campaigns. We specialize in maximizing results through tactics tailored to the unique needs of B2B businesses.
Local
Looking to target a specific geographic audience? Our local GEO, SEO and PPC solutions help brands connect with potential customers in their vicinity, driving foot traffic as well as organic website traffic.
Healthcare
Trust, transparency, and clarity are paramount in healthcare marketing. We leverage our expertise to craft clear and accurate messaging that resonates with your audience, enhancing your paid search performance.
Realtor
Our Realtor GEO, PPC and SEO services ensure your properties get the exposure they deserve, connecting sellers and buyers with the right realtors at the right time.
Amazon
As GEO, SEO and PPC advertising specialists, we help you leverage Amazon PPC to its full potential, driving visibility and sales.
Hotel
Increase website traffic and bookings with our tailored hotel GEO, SEO and PPC solutions. Our expert strategists ensure your hotel listings rank at the top of the SERP, surpassing competitors and attracting more guests.
Senior Living
Crafting messaging that resonates with families seeking senior living facilities is essential. Our senior living GEO, SEO and PPC campaigns combine visibility with compelling copywriting to drive clicks and conversions.
Law Firms
We’ll help you craft clear, visible, and conversion-focused ads to ensure you connect with individuals in need of legal services promptly.
Manufacturing
Reach potential buyers effectively with specialized manufacturing GEO, PPC and SEO campaigns. We understand your industry’s audience and leverage the right channels and content to drive leads and conversions.
Recruiter
Highlighting value propositions and leveraging strategic ad copy, our recruiter GEO, PPC and SEO services help recruitment companies achieve significant results in PPC advertising.
Financial Services
Build brand recognition, showcase credibility, and boost conversions with tailored financial services GEO, SEO and PPC solutions. We help FinServ brands achieve their marketing goals efficiently through strategic campaigns that go the distance.
What Else Sets Us Apart
Our proprietary AI tracking tool stack
We measure your performance progress by tracking and optimizing based on KPIs like AI visibility, positions across tracked prompts, brand sentiment, referral traffic by AI engine, bottom funnel conversion actions, AI Overviews, and more.
Premier Google Partner status
HawkSEM is proud to be a Google Partner, recognized for our excellence in annual ad spend, product diversification, and client growth. We are also Microsoft Advertising and Meta Business Partners, further solidifying our expertise and commitment to excellence.
Expertise
Our team comprises senior-level talent with decades of combined experience across various industries, methodologies, and platforms. You can trust that you’re working with the best in the field.
We don’t do contracts
With HawkSEM, transparency is key. We offer straightforward pricing, hassle-free flat fees, and month-to-month services. If you’re ever unsatisfied with your campaign performance, you’re free to discontinue our services without any obligation.
Free consultation
Our ultimate goal is to significantly elevate your digital marketing results. Whether you’re interested in GEO, SEO, PPC, or any of our other services, our data-driven approach and top-notch professionals are dedicated to delivering exceptional results.
Ready to take your digital marketing to the next level? Let’s chat.
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
The ConversionIQ System:
Our unique cutting-edge platform
If all your internet marketing data was in one place, how would that change your strategy (and results)?
Part marketing tool, part reporting system, ConversionIQ connects all our clients’ marketing channels and data tools, from Google Ads and Google Analytics to Facebook and Hubspot, all in one easy-to-navigate dashboard. No more hopping around from one platform to another.
But more importantly, ConversionIQ gives you a clear picture of what’s happening inside your marketing accounts and their performance in the digital world. Each piece of data contributes to a larger story, and ConversionIQ puts the chapters together.
Here’s how it works:
1. Unifies Your Marketing Efforts
Whether HawkSEM manages just one branch of your marketing or all of them, ConversionIQ allows us to make connections across your marketing channels to find where prospects drop off in the buyer’s journey, where the conversions happen, and how your marketing channels can be more aligned.
2. Reporting On Your Time (Anytime)
While it’s an excellent tool for strategy and analysis, our clients appreciate that ConversionIQ gives them the freedom to check in on their account performances and activity on their time.
That means you don’t have to wait for a monthly report from your team (although you’ll still get those, too). Instead, you can jump into your account on a whim.
It’s your digital marketing, after all. Shouldn’t you have complete transparency?
3. Bulletproof Optimizations
This is where ConversionIQ shines.
All this high-level data accumulation makes it possible for our team to make insanely effective optimizations to your marketing campaigns.
Take our clients, Nike and Verizon, for example:
Both already drove a high volume of revenue before working with us. But new customer acquisition costs? Those were higher than their customer lifetime value – with little growth in net new customers.
That is, until ConversionIQ came into play. Once we connected their campaigns, we uncovered a big missing piece: While there were spikes in new customers, those order values were low and never resulted in repeat purchases.
Using the data ConversionIQ uncovered, we optimized their campaigns, which led to a massive increase in the lifetime value of their customers. The kicker? We also improved ROAS by 109%.
Helpful Resources
FAQs About GEO Services
Is GEO really different from traditional SEO?
Yes. While traditional SEO focuses on ranking for keywords, GEO focuses on context, entities, and authority signals that help your brand show up in AI-generated answers across platforms like ChatGPT, Gemini, Copilot, and Perplexity.
It’s not about tricking algorithms, it’s about making your brand indispensable to them.
What does “appearing in AI answers” actually mean?
When users ask a question in AI chat tools (e.g., “What’s the best CRM for startups?”), those tools summarize information from across the web, including websites, social posts, Reddit threads, and videos.
If your brand is cited, mentioned, or linked in that AI response, it’s effectively the new front page of search.
GEO improves the odds that your brand becomes one of those top-cited sources.
Will this help with traditional SEO?
Yes — optimizing for AI and optimizing for Google overlap heavily. Both Large Language Models (LLMs) and traditional search rely on semantic relationships, authority signals, and entity recognition.
By strengthening those, your organic visibility and rankings improve simultaneously.
How do you track whether a brand appears in AI answers?
We use a mix of proprietary and manual tracking tools to:
- Query major AI models across thousands of prompts
- Monitor when and where your brand appears in answer sets
- Measure frequency, context, and sentiment of mentions
- Benchmark your AI visibility against key competitors
You’ll see these insights visualized in your monthly reporting Conversion IQ dashboard.
What kind of content performs best for AI visibility?
AI models tend to surface content that’s:
- Entity-rich – clearly defines people, products, and brands
- Credible and cited – includes references, author info, and unique data
- Comprehensive – answers user intent clearly without fluff
- Well-distributed – appears across multiple trusted platforms, not just your own site
We design a content ecosystem that supports all of these pillars.
Does AI optimization mean using AI tools to generate content?
Not necessarily. While we leverage AI for research and efficiency, our focus is on training AI systems to recognize your brand — not flooding the web with auto-generated content.
In fact, overusing AI-written content can backfire by diluting your credibility and making your brand less distinctive in model outputs.
How does AI optimization fit with E-E-A-T (Experience, Expertise, Authoritativeness, Trust)?
Perfectly. AI models reference content that demonstrates E-E-A-T because it signals quality, authenticity, and authority.
We enhance your author signals, structured data, and content transparency — ensuring your expertise is machine-legible and human-credible.
What’s the ROI of GEO?
Beyond traffic and rankings, the ROI comes from:
- Brand inclusion in AI-generated recommendations
- Higher trust and engagement from being cited as a top resource
- Reduced dependency on paid media as AI-driven discovery grows
- Future-proof positioning as search evolves beyond traditional SERPs
It’s important for those investing in this channel to have an early-adopter mindset and know that AI visibility is directional, not absolute for insights.
Basically, that means we optimize for AI visibility signals, but can’t control how or when AI platforms surface content.
Because AI systems are personalized, results vary per query, and impression-level visibility in AI isn’t always trackable.
Think of it like paid social media marketing — for GEO, we only get the direct attribution from referral traffic, but GEO does influence brand lift.
What if I already have a strong SEO foundation?
Perfect — that foundation accelerates your path. We build on what works, optimizing for the next evolution of visibility.
How does this strategy adapt as AI models evolve?
Our team monitors updates across major LLMs and search engines continuously.
Because our optimization is built around semantic integrity and brand authority, it remains effective even as models and interfaces change. When AI behavior shifts, your strategy shifts with it.
Is GEO only for large enterprises, or can mid-sized brands benefit as well?
Both business sizes can benefit, but in different ways.
Enterprise brands need to protect their authority in AI-driven results. Mid-sized and challenger brands can leapfrog competitors by optimizing early, before AI ecosystems fully mature.
GEO is a strong fit for brands that:
- Compete in crowded or high-trust industries
- Rely on education or comparison before purchase
- Want visibility even when clicks decline
- Need to future-proof organic performance
- Are already investing in SEO initiatives
Our framework scales to fit your visibility goals and existing footprint.
Can you guarantee my brand will appear in AI answers?
AI technology is changing at lightning speed. While we can’t absolutely guarantee your brand will appear in AI answers, we can drastically improve your probability and track brand appearances over time. No one can guarantee placement. AI systems don’t have fixed ranking systems like Google.
GEO focuses on strategic content optimization for AI visibility through content designed to support the full buyer journey and built around how AI retrieves and summarizes information. We focus on clarity, trust, and authority across digital experiences.
GEO isn’t a way to “game” the system. There’s no trick that forces AI platforms to recommend a brand. GEO builds on technical SEO, on-page optimization, and site authority, and requires ongoing refinement, monitoring, and adaptation.
Through structured optimization, entity clarity, content authority, and multi-channel visibility, we dramatically increase your probability of being surfaced by AI models and consistently referenced over time.
Ready to Be the Brand AI Trusts?
Traditional SEO is about ranking higher to become visible and trusted. Now, it’s about being chosen by algorithms that summarize, synthesize, and decide which brands deserve to be mentioned.
If your brand isn’t optimized for how AI learns and retrieves data, you’re already behind.
We’ll map your AI visibility, then build a GEO roadmap to help your brand earn organic trust from both humans and machines.
We’re in the top 3% of agencies in the country according to Google’s Premier Partners network, and have been hand-selected as a Microsoft Advertising Partner.
Not only that, but we have a 98% retention rate, and our clients average a 4.5X ROI. Could your search for the perfect agency partner be over? Let’s chat about your goals to find out.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together