Improve Performance
Fix Problems
Learn
Audit
Case Studies
Guides
Blog
We’re a Top Tier Team According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
We manage over $80M+ in ad spend
Table of
Contents
What do PPC services include?
Our full suite of PPC services includes everything you need to drive growth, from a detailed audit to fresh landing pages, campaign buildouts, strategy, and execution. We take a hands-on approach to PPC management, which means we’ll be with you each step of the way. Here is a breakdown of all the included services:
PPC audit of current campaigns
You can’t know where you’re going without knowing where you’ve been. If you’ve already been running PPC ads and have a plan in place, your PPC management agency may want to conduct an audit to get an in-depth, clear picture of where your current initiatives stand. This is also a great time to align with our team about your overall digital marketing plans and business objectives.
Competitive analysis & market research
While our primary focus is creating a winning program tailored to your unique business needs, we also have a keen interest in what your competitors are doing and your industry’s current landscape looks like. That means auditing direct and indirect competitors, keeping up with Google Trends, and other insights.
Conversion & goal tracking review
You may think you have your PPC account set up and tracking properly, but working with hundreds of clients over the years has taught us that conversion and tracking errors are more common than you might think. That’s why we take the time to audit all conversion points to ensure all goals are being tracked properly – including forms, calls, emails, and appointments.
Identifying key opportunities & platforms
The opportunities and platforms you leverage as part of your PPC program will depend on your program’s scope and the agreement you’ve made with your PPC partner. Whether that means PPC only or other avenues like Display, Shopping campaigns, and the like. Once these parameters are put in place, we can work with you to pinpoint your biggest areas of opportunity and even identify some potential quick wins.
Campaign buildouts, strategy & execution
Consider this PPC deliverable stage the building blocks that will help you reach those goals you’ve solidified and set. It involves building an advertising strategy that takes factors like budget, bid type, optimization objective, and creative recommendations into account. It may also include projections about what can be accomplished with the current budget.
Keyword research & development
Launching PPC ads without doing proper keyword research? Yikes. This deliverable is one of the most crucial because of how it informs everything from your ad copy to the targeting parameters you put in place. Along with the audit mentioned above, keyword research and development help you find new opportunities for targeting based on your ideal client personas, company goals, and your product or service selling points.
Audience, ad copy & creative buildout
Once your ideal client personas have been fleshed out, the next step is to create these custom audiences so you’re targeting strategically rather than creating generic ad campaigns that are less likely to resonate. From there, you can create an ads management plan and brainstorm better ad copy that speaks to these audiences using the keywords identified previously within the overarching strategy.
A/B testing and landing pages
Testing, testing, 1-2-3. Testing is a key factor when optimizing your campaigns – leave the “set it and forget it” mindset to your competitors. Meanwhile, you can test headlines, ad copy, landing page design, imagery, and more, then see what your audience responds to best. This is also the time to start updating or building out custom landing pages for paid, conversion rate-focused campaigns. Heatmapping is a great resource for this stage of the process, since it helps pinpoint areas of improvement on your landing pages.
Custom Reporting
Having customized reports on your PPC campaign’s progress not only keep everyone on the same page, but it’s helpful to bring your company’s C-Suit level when they ask about how things are progressing. The reports we build will depend on your desired key performance indicators (KPIs), applicable customer relationship management (CRM) tool data, and any other valuable insights.
Full List of PPC Deliverables:
- Initial Audit of Marketing Plans & Business Objectives
- Campaign Strategy & Execution
- Campaign Restructuring & Build Outs
- Competitor Analysis & Industry Research
- Keyword Research & Development
- Remarketing for Display & Search
- Ad Copy Creation & A/B Testing
- Conversion & ROI Tracking Setup
- Sale, Lead, & Google Call Tracking
- Access to Exclusive Google Ads Beta Opportunities
- Geo-targeting, Dayparting, & Device Analysis
- Demographic Analysis (age, gender, household income)
- Extension Implementation
- Bid Management
- Search Terms report & Negative Keyword Management
- Trend Analysis & Relative Market Share Research
- Display & YouTube Campaigns
- Static Image Assets for Display
- Custom Reporting
How much do PPC services cost?
While specific needs and PPC goals may be different for each business, here are a few general pricing guidelines:
For local businesses looking to dominate their geo
Full-service PPC management
Larger brands who need more resources
Here are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
No Contracts
We don’t believe in locking you into a contract. We believe that earning your trust should be based on great results and a great relationship.
Detailed Plan Before Working Together
Our team will be more than happy to do a free audit of your existing digital footprint and provide a detailed plan of what to expect even before we start working together.
No Setup Fees
While other agencies charge upfront or set up fees, we don’t do that here at HawkSEM.
Timeline: How long it takes to see results
Core phase (0-3 months):
This is when we research, create benchmarks, identify low-hanging fruit (those “quick wins”), and build the foundation.
Amplification phase (4-8 months):
From there, we create predictability, conduct any necessary pruning and optimizing, and determine how to defend — and boost — your position in the marketplace.
Domination phase (9-12 months):
Finally, we focus on market leadership, expansion, and scaling through increased impression share and more.
Who We Help
Ecommerce PPC
More people than ever are shopping online – that means competition for ecommerce brands is at an all-time high. We understand successful ecommerce PPC campaigns aren’t just about audience targeting, but about quality visuals, updated product feeds, and more.
SaaS PPC
With longer sales cycles than other industries, software-as-a-service (aka SaaS) is in a lane of its own. That means proper SaaS PPC requires a unique approach that puts values and benefits over features, then nurtures leads to seal the deal.
B2B PPC
If you’re looking to grow your B2B offering faster, then pay-per-click advertising is an excellent solution. The trick is knowing how to optimize your PPC campaign to get the results you want – that’s where we come in.
Local PPC
Local PPC allows marketers to reach an audience in a specific geographic location. We help brands connect with potential visitors primed to visit their brick-and-mortar location and become paying customers.
Healthcare PPC
Trust, transparency, and clarity are crucial when it comes to marketing the healthcare industry. We’ve helped multiple healthcare businesses boost their paid search with clear and accurate messaging that puts searchers at ease.
Realtor PPC
As a Realtor, clients rely on you to find the perfect home to raise a family, an affordable space to build their small business, and the right buyer for their childhood home. Our job is to help your clients find you. We connect property sellers and buyers with the Realtors they deserve.
Amazon PPC
If you sell products on Amazon, their PPC program is a wildly effective tool to add to your marketing toolbox (as long as you have a solid marketing strategy and team to execute it, that is). At HawkSEM, ecommerce and PPC advertising is our bread and butter — and Amazon PPC is no exception.
Hotel PPC
Increased traffic to your website and through your doors? Be our guest. With expert strategists to get your listing at the top of the SERP (above your competitors), we do just that.
Senior Living PPC
Finding a facility that feels like a home for elderly loved ones is no easy task. With PPC for senior living, your messaging matters as much as your visibility. Our team helps craft copy that effectively communicates your dedication — and gets clicks that convert.
Law Firm PPC
Prospective clients seeking a lawyer don’t have time to waste. Our team of experts makes sure your ads are clear, visible, and easy to convert so you can serve the folks who need you faster.
Manufacturing PPC
We know creating successful paid search campaigns for the manufacturing industry requires a deep understanding of the industry’s audience – it’s all about reaching potential buyers on the right channels with the content they need.
Recruiter PPC
Financial Services PPC
Pay-per-click marketing helps financial services (or FinServ) brands build brand recognition, showcase credibility, and boost conversions in a flash.
We stand out for a few other reasons, too:
ConversionIQ
Our proprietary marketing technology, allows us to build robust reporting dashboards to continually optimize your PPC campaigns, reach the right audience, and deliver actionable insights.
HawkSEM is a Proud Google Partner
This means that Google has consistently recognized us as being in the top tier of participating companies each year based on factors such as annual ad spend, product diversification, and client growth. Along with this, we are also a Microsoft Advertising Partner, and Meta Business Partner
Our Expertise
We hold Hawks to high standards. That’s why our team includes only senior-level talent. Our combined decades of experience span a wide variety of industries, methodologies, and platforms, so you get the best of the best.
Contracts? Nope
With HawkSEM, we offer transparent pricing, zero-hassle flat fees, and month-to-month services. There’s never any obligation to continue if you are unhappy with your campaign performance (although, we think you’ll be pretty happy.
Free Consultation
When it comes down to it, our mission is to significantly improve your digital marketing results. We offer a full range of PPC and SEM services run by top-notch professionals who are focused on data-driven optimization and delivering awesome results. Interested? Let’s chat.
Results From Our PPC Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
The full-suite HawkSEM digital marketing services
Along with PPC, here are the other services we offer:
- SEO
- Content marketing
- Paid and organic social media marketing (LinkedIn, Instagram, Facebook, Twitter, TikTok, and Pinterest)
- Conversion rate optimization (CRO)
- Display ads
- Retargeting & remarketing campaigns
- Video ads
- Ecommerce marketing
- Amazon advertising
When It's Time to Scale
By now, you know PPC marketing should be the right move for your business. You have the budget and a solid biz model that can handle the growth. Maybe you’re even working with a PPC management company right now!
(We won’t tell.)
But it might be time to hire a (new) digital marketing partner if:
- You’re ready to scale and improve performance
- You plateaued with your existing efforts, or PPC agency, and need an upgrade
- You tried to manage ad campaigns in-house, but it takes too much time or too many resources
- Your internal marketing team is doing great — but could use additional horsepower to level up
- You had a disappointing experience with a paid search management company before but are ready to try again (with a more performance-focused partner)
- You’re an established company or entrepreneur looking to expand and grow revenue, and Google Ads is your next step
If this sounds familiar, we need to talk.
PPC services for ecommerce brands
Online shopping continues to grow in popularity due to its accessibility, easy process, and seemingly endless purchase options. And search engines have taken notice.
Ecommerce brands can create their own visual paid search ads that will surface for keywords related to an individual product.
The extra features and tools Google has created for ecommerce brands have made it easy for shoppers to purchase directly from Google, simplifying the buying process and driving sales as a result.
Between ensuring your product feed is up to date, optimizing your landing pages, and ongoing paid search campaign management, the right PPC partner will save you time while boosting your ROI.
Helpful Resources
FAQs about PPC Services
What are PPC services?
PPC Services are methods and strategies that help manage, monitor and optimize a company’s PPC campaign.
What are PPC service deliverables?
Deliverables typically include a PPC audit, competitive analysis, market research, ad copy, campaign builds, conversion tracking, keyword research and reporting.
How much do PPC Services cost?
The average business that invests in PPC marketing spends around $5,000 – $10,000 a month, typically including both media spend and PPC management service fees.
What is a PPC ad?
A PPC ad is a form of digital advertising appearing on search engine sites or apps. The aim is for your ad to show up in search results when someone is seeking out your company, product, or service. Every time someone clicks on your ad, you pay a fee, (hence the “pay per click” nomenclature). This fee varies depending on factors like the industry you’re in, how much the competition is spending, Quality Score, keywords, negative keywords, and more. Sponsored ad results are one of the quickest and most effective digital marketing methods to get your brand in front of the right people at the right time in the right place (that place being Google). With the right strategy, you can land one of the coveted sponsored slots on the search engine results page (SERP). SEO is just as important as PPC, but the latter usually takes less time to show significant results.
Why is SEO important to PPC services?
If you ask us, no well-rounded search engine marketing (or SEM) plan is complete without both SEO and PPC strategies in place.
After all, you can have the most well-written, dynamic search ads on the block. But if those ads lead to a sub-par website with outdated content, poor UX, and little change of appearing in search results? Then you're simply not allowing your efforts to reach their full potential. Taking advantage of the latest and greatest SEO best practices can bring plenty of benefits to the PPC services you have in play. One of the main ways is through keywords. As a key component of both PPC and SEO, keywords that bring you lot s of quality leads are likely good keywords to create content marketing around as well. Next, you can cross-analyze data from both of these initiatives to enrich your metrics and give you a better picture of your overall digital marketing performance. This will also result in more effective A/B tests to gauge how your buyer personas are reacting to both your efforts.Where do PPC ads show up?
Many marketers think of Google Ads first and foremost when they think of PPC campaigns. And while Google is certainly the most popular search engine globally, it's not the only game in town.
Non-Google search platforms include:
Microsoft Ads (Bing Ads)
Yandex
Yahoo!
Ecosla
Amazon
Baidu
DuckDuckGo
Request a Free Consultation
How can PPC services help scale your business, drive sales & increase revenue?
There's a reason why brands invest a significant portion of marketing spend into paid search ads. Think about it: People see ads in so many places. They pop up when we're scrolling social media, driving or walking around, and when visiting most websites.
But when people are using a search engine, whether on their smartphone or desktop, they're searching for answers. Depending on the query, your offering could be just what they're looking for.Leveraging paid search management gives you the opportunity to:
- Connect with your target audience
- Build better brand visibility on the SERP
- Increase lead gen
- Grow your website traffic
What are the benefits of working with a PPC services provider?
A DIY approach can work for smaller businesses or those just starting out with pay-per-click initiatives. But when it's time to take your program to the next level (and see those next-level results), partnering with a PPC management agency can be your one-way ticket to scalable upward growth.
And if it's pricing you're worried about (who isn't?), then look at the data. Many agencies can pinpoint both missed opportunities and areas of wasted ad spend, not only helping you save money, but oftentimes see a dramatic increase in your ROI, making the partnership a cost-effective, well-worth-it, investment in the end. This is what we've been able to do for brands like Nike, ADT, and Merrill Lynch.Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together