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Table of
Contents
What’s Included in our SEO Marketing Services
Wondering what you’ll get with top-notch SEO services? Here’s a sampling of our deliverables
Keyword research and SEO strategy
Search Engine Optimization (SEO) strategy involves optimizing website content and structure to be more visible to search engines, thus appearing higher on search engine results pages (SERPs).
Keyword research is the process of identifying words and phrases people commonly use when searching for something online. This involves analyzing competition, search volume, and relevance to your content or website.
Google Search Console & Google Analytics setup
Google Search Console (GSC) helps monitor and maintain your site’s presence in Google search results, while Google Analytics provides insights into your website’s traffic and user behavior.
Both are essential for understanding and improving your website’s performance.
Organic traffic goal assessment
SEO is all about organic results, so setting goals to track your progress is imperative. This involves setting targets for increasing the amount of traffic your website receives from search engines without relying on paid advertising.
404 error identification, resolution & redirects
This technical piece is a lot like deadheading a houseplant – it’s crucial for maintaining a healthy (and user-friendly) website. It involves identifying broken external and internal linking, and either correcting them or redirecting them to another page.
Content analysis & production
SEO content needs frequent analysis and optimization to stay fresh. HawkSEM can help you revamp old content and produce new article ideas that will keep your brand top of mind.
Site architecture analysis
Another hallmark of SEO services is site architecture analysis. It involves evaluating the organization and layout of a website to ensure it’s user-friendly, search engine-friendly, and supports optimal performance in terms of SEO.
This analysis helps ensure that a website is well-organized, accessible, and optimized for both users and search engines.
Keyword analysis & recommendations
Along with research, keyword analysis involves evaluating and selecting the most relevant and effective keywords for a website or content piece to improve its visibility in search engine results.
Conducting thorough keyword analysis and implementing strategic recommendations, can improve your website’s visibility in search engine results and attract more targeted traffic, ultimately driving better results.
Page speed analysis
Page speed analysis involves assessing the loading speed and performance of web pages to ensure they load quickly and provide a smooth user experience.
Link building
Link building is the process of acquiring hyperlinks from other websites to your own. It’s a fundamental aspect of SEO and plays a crucial role in improving a website’s authority, credibility, and visibility in the SERPs.
Schema markup implementation
Schema markup, (AKA structured data markup) is a form of microdata that can be added to HTML to provide search engines with additional information about the content on a webpage.
This markup helps search engines understand the context of the content, which can lead to enriched search results (and help you nail the whole “search intent” thing).
Backlink audit, cleanup & monitoring
By conducting regular backlink audits, cleaning up toxic backlinks, and monitoring your backlink profile, you can maintain a healthy and high-quality backlink profile that positively contributes to your website’s SEO performance and overall online reputation.
Algorithm impact analysis & resolution
This process involves assessing how changes in search engine algorithms affect a website’s search visibility and performance, then taking appropriate actions to mitigate any negative impacts.
By conducting thorough analysis and implementing effective resolution strategies, HawkSEM can help you adapt to changes in search engine algorithms and maintain or improve your website’s search visibility and performance over time.
Page title & meta description optimization
This is an essential aspect of on-page SEO aimed at improving a website’s search engine visibility and click-through rates in SERPs. With proper title tags, alt tags, and meta descriptions, you can improve your website’s visibility, click-through rates, and overall performance in search engine results.
How Much Do SEO Marketing Services Cost?
Your business is unique – and your SEO marketing goals will be, too. That’s why we offer a range of custom plans to meet your needs. To get you started, here’s a look at our general pricing guidelines:
For local businesses looking to dominate their geo.
Full-service SEO management.
Larger brands that need more resources.
How do we determine costs?
- Your goals
- Timeline
- Competition
- Account size
Contracts Aren’t Our Thing
Goading you into signing a contract is not how we want to start our relationship. Instead, we rely on awesome results, and clear communication to maintain your trust.
Setup Fees? Not Here
Other agencies charge a setup fee – but that’s not really our thing.
Proposal First
Our free SEO audit includes a detailed proposal of what you can expect from our team of experts before we start working together.
Enhance Your SEO Efforts
Your business is too important to let just anyone handle your SEO.
You need a partner who can deliver results like these:
7x increased conversions
Increased Ecommerce Conversion Rates 2-fold
30% increase in conversions
Increased enrollment and filled seats in our sleep
3x lead volume
Doubled holiday sales
How Long Does It Take to See Results?
Immediate Impact (Weeks to Months):
Some SEO changes, such as fixing technical issues, optimizing meta tags, or improving website speed, can have immediate or relatively quick impacts on search engine visibility and rankings.
Short-Term Results (3-6 Months):
For less competitive keywords or niche markets, you may start to see noticeable improvements in keyword rankings, increases in organic search traffic, and higher click-through rates in search engine results pages (SERPs).
Medium-Term Results (6-12 Months):
In moderately competitive industries, it may take 6 to 12 months to see substantial improvements such as gaining traction for more competitive keywords, earning quality backlinks, and improving domain authority.
Long-Term Results (12+ Months):
In highly competitive industries or for websites with low domain authority, achieving top rankings and maintaining them can take longer. Long-term SEO success requires continued investment in content creation, link building, technical optimization, and monitoring and adjusting strategies based on changes in both search engine algorithms and industry trends.
Who We Help
With so many years of experience under our collective belts, it’s no wonder our expertise spans across so many methodologies and industries. Some of those industry specialties include:
Lead generation
Trouble getting qualified leads? No sweat. Our team of experts can craft a strategy that puts your business in front of the right audience at the right time.
Ecommerce
Ecommerce is highly competitive, and snagging shopper’s attention is vital. An effective ecommerce SEO strategy can take your business to the next level.
SaaS
SaaS SEO requires smart marketers who can speak to smart audiences – and our experts are the cream of the crop.
Finance
When it comes to makin’ money moves, trust and authority are imperative. Our SEO strategists can help you skyrocket to the top of the SERPs
Education
SEO to increase your enrollment? Please direct me to the registrar. Through proven optimization strategies and careful keyword research, our experts have certainly earned their PhDs.
Healthcare
We like to think of SEO as “vitamin C for your marketing strategy”. Give your business a boost in rankings with help from our esteemed strategists.
Real Estate
Increase website traffic and make it through escrow all in one fell swoop. SEO can’t find you a house in your preferred neighborhood, but it can help optimize listings and build a strong digital presence.
Dentists
Our proven strategies can help your dental practice rank higher in search engines and attract more patients. (P.S. Don’t forget to floss).
Accountants
SEO for accountants helps pinpoint key terms clients search for when they need an expert’s eyes on their books.
Nonprofits
A strong marketing strategy is key to any nonprofit’s success (cue Sarah McLachlan). Our experts can help get your business in front of the right people at the right time.
From increasing organic sessions by 200% for Honda to 4,000 new page-one keyword rankings for Microsoft, the biggest names in these industries trust HawkSEM to deliver results — and we do.
But don’t take our word for it. Check out our case studies to learn more.
Looking for an SEO company that stands out from the crowd?
You’ve found the right page.
When you partner with us, you’ll have access to a senior-level strategist, account manager, and client success manager who are committed to understanding and achieving your business goals. Plus, if you need design and development services, we’ve got you covered.
But that’s just the beginning.
We’re a Google Premier Partner
As a proud Google Partner, our Los Angeles SEO company ranks among the top 3% of agencies nationwide. We’re also recognized as an official Meta Business Partner and Microsoft Advertising Partner, showcasing our commitment to excellence and expertise.
Speaking of Expertise…
With over a decade of experience and a team of exclusively senior-level professionals, we hold ourselves to the highest standards to ensure your success.
ConversionIQ
Say goodbye to hopping around different platforms. ConversionIQ is our proprietary marketing tech designed to streamline your marketing efforts. From Google Ads and Bing ads to Amazon advertising and social media, ConversionIQ consolidates all your marketing data into one comprehensive dashboard.
Just as Important: The Human Touch
We prioritize personalized service and human connections, boasting an impressive 98% client retention rate. For us, effective marketing isn’t just about search engine results — it’s about building meaningful relationships with our clients and helping them thrive.
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
Our Process
Truth is, search engine marketing success can be hard to come by. That’s where our award-winning SEO services take the cake. With years of experience coupled with a proven process, we make results happen.
Here’s a sneak peek into what that process looks like:
- Audit
- Strategize
- Implement
- Report
- Thrive
Audit
Our partnership begins with a deep dive into your existing SEO campaigns. We’ll take a look at your current online presence and SEO results, your overall web design (do you include pricing and FAQs?), and run through a long checklist of improvement opportunities for your on-page and off-page SEO.
But that’s just where the audit begins.
Next up, it’s time to learn more about you. What are your SEO goals? Who is your target audience? What are their needs? What are your KPIs? What other digital marketing strategies are you utilizing?
Once we have a strong understanding of your goals and challenges, we can build a custom strategy.
Strategize
This is the fun part. Our marketing plans provide SEO solutions to questions you may have had for months. These thorough proposals show how to best reach your goals with your unique challenges (and strengths) in mind. The best part? This marketing plan is yours to keep, no strings attached.
Implement
While your SEO plan is available to you whether you choose to partner with us or not — most big and small businesses alike enthusiastically continue full speed ahead with our digital marketing services from here. With our optimization strategies laid out and approved by you, our team rolls up our sleeves and gets to work.
Report
After implementing our recommended changes, we track your website traffic like a hawk (wink).
Once we gather enough data to provide insight, we immediately deliver those metrics to you in a monthly report. These reports are always customized to your specific KPIs, easy to understand, and delivered to you on time.
Even better? These reports are accessible to you any time with our proprietary reporting system, ConversionIQ (more on this in a moment).
Thrive
Consider the ranks conquered. We can’t wait to see your ongoing success.
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Our Proprietary Software: ConversionIQ
Imagine: All your online marketing data in one place. ConversionIQ does exactly that.
A brilliant hybrid of reporting system and marketing tool, ConverionIQ merges our clients’ marketing channels into one simple dashboard. This gives you visibility into what’s happening inside your accounts each day and their overall performance — without waiting for a monthly report from us (although you’ll still get those, too).
Here’s what ConversionIQ does:
Connects Your Marketing Channels
Whether HawkSEM manages your SEO marketing exclusively, or your PPC and social media marketing too, ConversionIQ gives our team the ability to make connections across all your marketing channels. This shows us where prospects drop off in the buyer’s journey, where conversions happen, and how your marketing channels can be more unified.
Unlimited Access to Reporting
Transparency and communication are among our highest values here at HawkSEM, and ConversionIQ is proof.
This tool gives our clients the ability to review their account performances anytime — so you never have to wait for a monthly report for answers.
Did We Mention Optimizations?
This is perhaps the most important benefit of ConversionIQ.
With all this data on hand, our team has insight into instant optimization opportunities — which leads to some pretty impressive results.
What are the benefits of working with an SEO marketing company?
No matter which SEO management company you partner with, working with a team of experts offers a ton of benefits you might not otherwise get.
From years of experience and expertise to access to advanced tools and customized strategies, SEO marketing agencies (like HawkSEM) can provide the expertise, resources, and support you need to thrive.
If you’re ready to improve your online visibility, attract more organic traffic, and grow your digital presence, we’re ready to help you soar.
Types of SEO Marketing Services
Your business is unique – and your SEO marketing goals will be, too. That’s why we offer a range of custom plans to meet your needs. To get you started, here’s a look at our general pricing guidelines:
On-page SEO
High-quality, relevant content is the name of the game. Our SEO specialists produce and publish content that helps your target audience while appealing to search engines like Google and Bing.
Technical SEO
From improving page speed to optimizing images and videos, off-page SEO is the “behind the scenes” work that acts like rocket fuel for your website rankings. Our team ensures website navigation is intuitive and mobile-friendly, and that schema markup is used appropriately.
Local SEO
For those clients with a local brick-and-mortar business, our team makes sure your website is optimized for local search to get those customers through your doors. This includes a Google Business Profile (formerly Google My Business), landing pages for each location, plenty of reviews, and localized content.
Ecommerce SEO
Like local SEO for brick-and-mortar outposts, ecommerce SEO is essential for ecommerce businesses. If you have an online store, our SEO team ensures your product pages include robust, well-written descriptions (including the right keywords) and high-quality images.
Conversion Rate Optimization
We don’t just drive traffic. We drive conversions.
Our experts create custom landing pages and perform perpetual A/B tests to increase our clients’ conversion rates. From heat-mapping to form interaction and drop-off analysis, we know that getting website traffic is only one hurdle on the path to what really matters: increased revenue.
Our (Other) Services
- Pay-per-click (PPC)
- Paid and organic social media marketing (LinkedIn, Instagram, Facebook, Twitter, TikTok, Reddit, and Pinterest)
- Performance display
- Conversion rate optimization (CRO)
- Shopping & feed management
- Website design
- Content marketing
- Email marketing
- Landing pages
- Display ads
- Retargeting & remarketing campaigns
- Video ads
- Amazon advertising
So whether you want to start with SEO and grow your other digital marketing channels later, have our team tackle your entire online marketing strategy, or just stick with SEO, we’ve got you covered.
Search Engine Optimization Services
Trying to crawl up those search engine rankings can be downright defeating when there is so much competition out there.
(But we don’t need to tell you that.)
A robust SEO strategy is the foundation of success for businesses everywhere. Even the results of other digital marketing strategies, like pay-per-click (PPC) advertising or email marketing rely heavily on SEO performance.
All of this is a lot to take on – and that’s where SEO marketing services can make all the difference. SEO professionals are updated on all the latest trends, algorithm changes, and best practices, allowing them to develop and implement effective SEO strategies tailored to your business goals.
So, if your organic traffic feels stuck, don’t stress. You just need a boost from a top-tier SEO marketing agency.
Helpful Resources
FAQs
What are SEO services?
SEO services involve improving websites to rank higher for relevant keywords in search engine results pages (SERPs).
A team of SEO experts can help narrow in on the technical and creative aspects of organic search engine marketing, leveraging SEO best practices to understand what your target audience needs.
Ultimately, all the backend and on-page optimizations are geared toward making your website as appealing and relevant to your audience as possible.
How much does SEO cost?
SEO pricing depends on the company’s pricing model. You can expect to spend:
- $3,000 to $10,000 per month for fixed rates
- $500 to $1,000 per month for local SEO
- $5,000 to $30,000 for one-time projects
Have more questions about cost? We wrote an article about it!
Are SEO services right for your business?
Chances are, your business has already set its sights on SEO marketing in the past. And whether your SEO efforts have been made in-house with a marketing manager or with another SEO service provider, it’s probably time to join forces with a (new) partner if your results just aren’t what you were hoping.
If your organic traffic is lacking or your website still isn’t ranking for your most valuable keywords — you don’t need to settle (or try to do it all yourself).
The Bottom Line
You deserve an SEO services company that works as hard as you do — one you can trust with your investment of time, money, and trust.
As leaders in the search engine marketing industry, HawkSEM has maintained its status as an award-winning SEO agency while helping businesses of all sizes achieve their goals.
After all, your business is unique. And our specialists create customized SEO strategies geared toward your specific needs, all while unifying your digital marketing efforts toward growth and scalability.
So are you ready to rise up in the ranks? Let’s do it together.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together