Improve Performance
Last Updated November 9, 2026
At a glance: comparing the top 7 Amazon marketing agencies
| Agency | Best for | Clients |
|---|---|---|
| SMBs in health, medical, and manufacturing | Ready Seal, Midway Sports, Superior Plastics | |
| Hands-off Amazon account management | TUNG, DecoArt, Little Unicorn | |
| Large businesses and enterprises | Microsoft, Verizon, Honda | |
| Multi-marketplace ecommerce brands | LG, Hearst, TRX | |
| International brands | Speedo, Mars, Colgate-Palmolive | |
| Beauty brands on Amazon and Walmart | Premium beauty, health, and wellness brands | |
| UK, EU, and US Amazon brands | Le Col, Black+Decker, Lee Kum Kee |
After two decades in business, we’ve seen many successful Amazon advertising and marketing campaigns come from these top contenders.
We chose the agencies on this list based on several factors, including:
- Years of experience
- Amazon marketing services offered
- Approach to Amazon marketing strategies
- Impressive client base (across multiple industries)
- Customer feedback
After carefully weighing different performance metrics, we chose the top agencies that offer Amazon business marketing services. And here are the ones that made the cut.
1. Thrive Agency
Thrive Agency is an award-winning digital marketing company that offers a wide range of marketing services.
From creating optimized product listings to reporting on campaigns, this agency supports brands through every step of the Amazon marketing journey.
Thrive will start by auditing your existing product listings and reviewing things like categories and metadata to see where you currently stand. Then, you can work with them on various campaign types like Sponsored Products, Sponsored Display, Lightning Deals, and more.
It also works with small and medium-sized businesses to set up and design Amazon Brand Stores and maximize exposure using Amazon A+ content.
Best for: SMBs and ecommerce brands in the health, medical, and manufacturing industries.
Services offered:
- Amazon SEO
- Amazon listing optimization
- Pricing strategy and testing
- Seller consulting
- Amazon PPC management
- Storefront branding
- DSP advertising management
Top clients:
- Midway Sports
- Superior Plastics
- J&B Electrical
- Aeon Systems
- Ready Seal
2. Palmetto Digital Marketing Group
Palmetto Digital Marketing Group, or PDMG, is one of the fastest-growing full-service Amazon agencies. With over 120 client testimonials and more than nine years in business, this agency has managed over $700 million in Amazon marketing and ad campaigns.
PDMG takes a performance-based approach to Amazon marketing. Their mission is to help Amazon businesses and Seller Central channels grow on the platform.
Don’t have a design team in-house? No worries. PDMG will provide all the creative services your business needs for A+ page creation, product images, product videos, Amazon brand stores, and other visual content.
Best for: Businesses that want to be completely hands-off with their Amazon account management.
Services offered:
- Full-service Amazon account management
- Amazon product listing optimization
- Amazon SEO
- PPC advertising
- Amazon FBA inventory management
- Customer support & reputation management
Top clients:
- TUNG
- DecoArt
- Little Unicorn
- Fluidstance
- 3D Car Care
Further reading: Influencer Marketing: How to Do It Right (+ Pitfalls to Avoid)
3. HawkSEM
HawkSEM is in the top 3% of agencies offering ecommerce marketing services. (Look, ma, we made it!)
Since 2006, we’ve helped ecommerce brands grow online with our signature mix of human support and the best technology and tools on the market.
As a full-service ecommerce marketing agency, we offer everything from Amazon SEO to Google Ads management services and social media marketing to help online retailers connect with new customers and drive repeat business.
We take an ROI-first, data-driven approach to Amazon marketing.
The result? Our team has helped ecommerce businesses like Swimsuits Direct, a stylish swimsuit brand, increase year-over-year revenue by over 100% and maintain a 400% return on ad spend (ROAS). Read the full case study.
Best for: Large businesses and enterprises that want a data-driven approach to Amazon marketing and pay-per-click (PPC).
Services offered:
- Ecommerce marketing
- Amazon shopping campaign management
- Amazon PPC management
- Search engine optimization
- Product listing creation and optimization
- A/B testing
- Conversion and ROI tracking
Top clients:
- Microsoft
- Verizon Media
- Siemens
- Nike
- Honda
4. Optimizon
Optimizon is a UK-based agency under the SMOLLAN umbrella. Along with Amazon marketing and advertising, the team also offers eBay management and optimization services.
The agency’s team includes dozens of experienced retail strategists, Amazon marketplace experts, ecommerce analysts, and brand specialists.
Optimizon has a full-service suite of Amazon marketing solutions, including account management, design, copywriting, and strategy.
The team also provides technical support for its clients for things like account setup, Brand Registry, uploading listings, fulfillment, and listing suppression.
This agency aims to help you give your customers the same experience regardless of where they shop and create a seamless and consistent brand experience by maintaining brand control across online marketplaces.
Best for: Ecommerce brands that want to create a seamless experience across Amazon and other online marketplaces.
Services offered:
- Account setup and management
- Product listing optimization
- Amazon content creation
- Amazon SEO and keyword research
- Paid advertising
- Data analytics
- Seller consulting
Top clients:
- LG
- Stolichnaya Vodka
- Hearst
- TRX
- Webb
5. Podean
With offices in the U.S., UK, Europe, Australia, Singapore, Mexico, the Middle East, and Turkey, Podean is a global Amazon agency and marketplace consultancy.
(The agency has also recently acquired marketplace strategy and operations company Commerce Canal.)
Podean takes a holistic approach to driving performance, focusing not just on bringing in new customers but also on building loyalty with existing customers.
As an Advanced Amazon Advertising Partner, Podean specializes in developing Amazon advertising strategies and managing ad campaigns on the platform.
The team also offers creative services for product pages, stores, top-notch content, ad creative, and video.
Podean is platform- and technology-agnostic, which means it uses the tools that are best for its clients based on their needs.
It partners with businesses like Kenshoo, MediaGamma, and Perpetua for sponsored products and brand solutions, SellerLabs for reviews, and Whitebox for logistics.
Best for: Brands with international audiences and businesses that want marketplace consulting.
Services offered:
- Account setup and management
- Consulting and strategy
- Amazon SEO
- Amazon DSP and PPC
- Data analytics
- Sales and profit forecasting
Top clients:
- Speedo
- MARS
- e.l.f.
- DeLonghi
- Colgate-Palmolive
6. beBOLD
beBOLD is a full-service, omni-channel agency offering Amazon and Walmart marketing services for brands in the beauty industry.
From setting up seller and vendor accounts to tracking analytics and creating custom reports, beBOLD is there every step.
As a Verified Amazon Advertising Partner, the agency helps beauty brands reach new audiences through DSP advertising and Sponsored Products, Sponsored Brands, and Sponsored Display ads.
beBOLD’s team consists of beauty professionals, sellers, and digital marketing experts with decades of combined experience in the beauty industry.
After getting to know your brand inside and out, they work to develop an omnichannel approach to drive sales, execute the strategy, and report on the results.
Best for: Ecommerce brands in the beauty industry who need Amazon and Walmart marketplace support.
Services offered:
- Amazon account management
- Listing creation and optimization
- Amazon PPC and DSP advertising
- Amazon SEO
- Quality content and design
- Vendor recovery services
- Amazon seller analytics
Top clients:
- K18
- Embryolisse
- Wahl
7. Fluid Marketplaces
Fluid Marketplaces is a full-service Amazon agency that works with both vendors and sellers across Amazon in the UK, EU, and U.S.
With offices in Manchester, UK, and Miami, Florida, its team of 20+ commerce experts covers the full Amazon journey, from listing content and SEO to advertising, account support, and international expansion.
As an official Amazon Ads Partner, Fluid Marketplaces manages Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, plus Amazon DSP media planning, buying, and creative.
International growth is where the agency stands out. It helps brands expand across international marketplaces in any direction.
Its account support team also handles the problems most brands would rather avoid, like product suspensions, account validation, FBA shipment issues, and policy compliance.
Best for: UK, EU, and U.S. brands that want one Amazon partner for advertising, listings, and international expansion.
Services offered:
- Amazon PPC, DSP, and SEO
- Content and listing optimization
- Amazon account support
- Amazon Attribution
- Strategy and growth
- International expansion
Top clients:
- Le Col
- Black+Decker
- Lee Kum Kee
- Chums
- House of Rum
The bottom line
Amazon offers ecommerce brands an amazing opportunity to reach more buyers online. But with the crowded marketplace, brands must find ways to stand out through Amazon SEO and PPC.
Partnering with an Amazon marketing agency can help your brand grow its presence and sales on Amazon while you continue to focus on what you do best: creating amazing products and customer experiences.
HawkSEM would love to be your agency partner to help take your Amazon marketing to the next level. Contact us to get started.
FAQs about Amazon marketing agencies
What is an Amazon marketing agency?
An Amazon marketing agency helps businesses that sell products on the Amazon marketplace increase their sales through different digital strategies. Amazon marketing agencies offer services like Amazon PPC management, Amazon listing optimization, and Amazon store SEO.
How much do they cost?
The cost of an Amazon marketing agency varies between $1,500 and $10,000 per month, while full-service and integrated growth engagements can run $10,000 to $25,000 or more per month, depending on scope.
How much you pay will depend on the size, complexity, and length of your project.
Benefits of hiring an Amazon agency
Even if you have an in-house marketing or ad specialist, Amazon marketing and ad campaigns can get tricky if you don’t know the platform’s nuances.
Hiring an agency that knows Amazon and how to increase visibility for your storefront and products sets you up for the best chance to meet and exceed your business goals.
An Amazon marketing agency can help you:
- Find the right search terms to get your products found
- Create engaging Amazon product listings and optimize them
- Manage your Amazon PPC advertising campaigns
- Improve your Amazon presence to drive brand awareness
- Drive sales on the Amazon platform
Hiring an Amazon PPC agency goes beyond just keyword research and PPC campaigns. When you hire an agency, you get a team of experts who regularly monitor and adjust your campaigns for better ROI.
They track advertising cost of sales (ACOS), adjust detail pages based on insights, manage sponsored products, and always look for new ways to help your brand increase sales.
You’ll never have to worry about your Amazon account because the agency has it covered.
How do I choose the best Amazon marketing agency for my brand?
Compare agencies on their years of ecommerce experience, the specific Amazon services they offer, such as PPC, SEO, listing optimization, and DSP, and a documented track record of client results in your industry. Ask for references or case studies that match your product category and budget before signing a contract.
Can one agency handle both Amazon PPC and Amazon SEO?
Yes. Most full-service Amazon marketing agencies, including several on this list, combine PPC campaign management with listing optimization and Amazon SEO under one contract. Handling both together lets an agency align ad spend with organic ranking signals like conversion rate and click-through rate.
What to look for in an Amazon marketing agency
So you’re ready to hire an Amazon marketing agency. But what should you look for?
These are some of the qualities that should be considered by businesses looking to hire an Amazon marketing agency.
- ROI-driven approach to Amazon marketing: The best Amazon marketing agencies take an ROI-driven approach to ecommerce marketing.
- Years of experience with ecommerce marketing: Look for an agency with years of experience helping ecommerce brands grow online.
- A history of getting client results: HawkSEM has a history of getting results for our ecommerce clients — Grayson Living, a high-end furnishing brand, partnered with our team and grew ecommerce sales by 279% in year one, 260% in year two, and 55% in year three.
What makes HawkSEM’s approach to Amazon marketing different?
HawkSEM pairs Amazon PPC management with its proprietary ConversionIQ platform to track the buyer’s journey and tie ad spend to actual revenue rather than clicks alone. That approach is what produced results such as Swimsuits Direct’s 109.93% year-over-year revenue increase.
HawkSEM, the agency that publishes this guide, is included in the ranking above and was evaluated against the same criteria as every other agency on this list.
This article has been updated and was originally published in April 2024.