Written by Caroline Cox on Jan 27, 2021

Let the latest industry news you can use come straight to you through these email newsletters.

Here, you’ll find:

  • A list of the top marketing newsletters
  • What to expect from these emails
  • Newsletters for e-commerce, search engine marketing & more
  • The benefits of subscribing to industry publications

From Google updates to emerging social media trends and everything in between, keeping up with the digital media landscape can feel like its own full-time job. Enter: email newsletters. 

Newsletters are one of the easiest ways to stay in the loop when it comes to the latest and greatest tips, trends, developments, and more. 

Here, we’ve compiled 11 marketing newsletters worth smashing that subscribe button for.

1. SEJ Today

Looking for a marketing newsletter that highlights a specific niche, such as SEO, PPC, content, or social? Search Engine Journal’s newsletter options have you covered. You can sign up for the topics that interest you most, or opt for their daily or monthly editions that run the gamut.

As a bonus: Their content is a great mix of 101 explainers and advanced strategies.

hubspot marketing newsletter

2. HubSpot Marketing

Creating marketing content about marketing for marketers is no easy feat. But that hasn’t stopped HubSpot from amassing thousands of subscribers. In a similar style to other industry missives, HubSpot’s marketing blog newsletters feature a clean design that highlights a handpicked selection of their latest marketing content.

Expect everything from which social networks you should advertise on to the best books on working from home for remote employees.

3. Marketing Brew

This newsletter from the brains behind business publication Morning Brew comes out three times a week. It’s earned a spot in our inboxes thanks to its range of marketing and advertising news told with a voice-y tone that sounds like it’s coming from a witty colleague or friend.

Touching on everything from controversial ad campaigns to social media trends, we learn something new from each one.

HawkSEM newsletter

4. HawkTalk

Of course, we’d be remiss not to plug our own newsletter. (After all, marketing is all about getting the word out, right?)

HawkSEM’s monthly dispatch HawkTalk aims to be a once-a-month digest with quick bites about our newest blog content, the latest industry news you can use, and recommendations for the products, apps, podcasts, or other random things we can’t stop talking about. 

5. Search Engine Land

Never miss a search engine update or development with this industry publication’s daily newsletter. The skimmable email is separated by topic, such as e-commerce, local SEO, and paid search, so you can easily scroll to the content that speaks to you.

Check out the “What We’re Reading” section for a curated list of click-worthy links from other sites to boot. 

6. Moz Top 10

Moz is an SEO software and data brand helping marketers conduct rank tracking, site audits, backlink analysis, and more. Designed for SEO and digital marketing pros, the Moz Top 10 newsletter is a semi-monthly email featuring 10 information-filled articles from around the web.

Concise and to the point, you can read the headlines, get a short snippet describing each piece, and click through if your interest is piqued.

adweek marketing newsletter

7. Adweek First Things First

It’s safe to say Adweek has perfected the art of the eye-catching subject line. (One example: “Mr. Peanut’s Funeral Is Still On.” How can you resist opening that?)

The brand’s First Things First daily email highlights all types of advertising, though it tends to skew towards more traditional formats — like video, TV, and print — than others on this list. It also features refreshing takes on the advertising industry itself. 

8. theCLIKK

“Short,” “hilarious,” and “informative” are just a few of the terms readers use to describe these daily marketing newsletters. theCLIKK covers all things digital business, from marketing and startups to tech trends and the future of work.

Expect a range of content that includes instructional articles, random quizzes or links, and thought-provoking prompts that will get you thinking outside the usual marketing-strategy box.

9. Search Engine Watch

As another one of our prime search-engine news resources, Search Engine Watch offers a variety of subscription types. Opt for their daily newsletter or choose to only get info on their whitepapers, events, podcasts, awards, or webinars.

SEW covers newsy topics surrounding analytics, mobile, video, content, SEO, PPC, and more.

yoast marketing newsletter

10. Yoast

For all things SEO, look no further than Yoast. Along with a robust library of resources, their blog newsletter sends weekly tactical SEO tips straight to your inbox.

Get the latest info about optimizing your site’s usability and conversion, hear about Yoast’s new features and plugins, and get access to courses poised to help improve your site’s rankings. 

11. Shopify

Those in the e-commerce marketing space are likely familiar with the Shopify platform.

Their newsletter features a handful of helpful articles (like “9 Lessons from a 6-Figure Beauty Brand That Launched in a Dorm Room”). You can also expect blog posts, and exclusive offers like free training sessions to help you take your online shop to the next level. 

The takeaway

It’s easy to see why email newsletters are so popular. Instead of taking the time to research or seek out what you’re looking for, the info you want comes right to you.

Choosing a handful (or all!) of marketing newsletters to subscribe to can save you time and ensure you’re in the know about the latest industry developments.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

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