PPC ROI: How to Calculate Success + Grow Revenue
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
Read MoreTop 12 SEM Agencies to Help Your Business Boost ROI
Building a successful search engine marketing (SEM) strategy isn’t just about what you work on. It’s also about who you decide to work with. The people on your team will determine how well you pla...
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How Long Does PPC Take to Work? (+ How to Make Sur...
How long does it take PPC to work? This article has the answer, plus tips for ensuring your campaigns succeed....
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22 of the Best Search Engine Marketing Blogs to Fo...
Here are our favorite search engine marketing blogs to follow for industry news, advanced strategies, and success on your SEM journey....
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How to Lower Your Cost Per Click: 20+ Proven Strat...
Cost per click determines how profitable your campaigns can be. Learn 20+ ways to lower CPC without affecting ad performance....
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The 12 Best Los Angeles SEO Agencies (+ Average Co...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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Financial Services SEO: 10 Things to Know (+ What ...
SEO can help companies grow their reach, boost leads, and beat competitors. Here are the financial services SEO strategies you need to know....
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How to Plan an SEO Budget to Maximize ROI (+ Calcu...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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What is Google Ads Expert Mode? (+ Why You Should ...
Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
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PPC for Hotels: Expert Tips, Real-World Examples +...
PPC for hotels help drive more bookings. Check out these expert tips that turn search traffic into stays and learn from real examples....
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We Boosted HawkSEM Blog Visits to 40K a Month – ...
This blog offers an inside look at our journey to answering one of the biggest questions in digital marketing: how to scale SEO effectively....
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PPC for Senior Living: Benefits, Costs + Strategie...
PPC for senior living centers focuses on capturing more qualified leads to increase occupancy. Our PPC team has helped clients manage ad campaigns and drive high ROI....
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Google Ads PPC Campaigns: A Beginner’s Guide...
This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...
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SEO for Dentists: An Easy to Follow Guide + Exampl...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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Podcast SEO: How to Rank Across Platforms (+ Costs...
If you're taking the time to produce a podcast, you want it to get the widest reach possible. Podcast SEO is the way to do it....
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What Is Paid Search Marketing?
Get ready to become a paid search marketing master and score some of the most valuable real estate on the SERPs....
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Google Merchant Center: Get Started in 4 Easy Step...
Google Merchant Center (GMC) enables ecommerce companies to upload and manage product information to reach more potential customers....
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7 Effective Off-Page SEO Strategies (Beyond Just B...
Here, we dig into what off-site SEO (aka off-page) is, why it's important, and how to implement it successfully....
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Create Stellar Bing PPC Ads (+ Pro Tips That Work)
Bing (aka Microsoft Advertising) allows you to capture traffic you might miss on Google. Maximize ROI with these steps to Bing PPC success....
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Email Marketing: A Beginner’s Guide (By An Exper...
From building your subscriber list to optimizing your design and content, here's everything you need to know about email marketing....
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Responsive Search Ads (RSAs): Best Practices, Pro ...
Responsive search ads automatically adjust your ads so they resonate with searchers to increase clicks and conversions. Learn the best practices and strategies we use to increase CTR by 135%...
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Successful PPC Campaigns: Proven Examples + 22 Bes...
What makes successful PPC campaigns? Read on for plenty of examples, 22 of our best practices for succesful campaigns, and some highly successful PPC ads....
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Why Is My CPC Rising? + 7 Tactics To Bring It Down
When CPC rises, your ads become less cost-effective. Read on to learn why CPC rises and what strategies you can use to bring it back down....
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How to Manage Your Google Ads Budget Like a Pro (4...
Your Google Ads budget management dictates where you put your PPC ad dollars. Learn the latest strategies, expert tips, and more....
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11 Thank You Page Examples for a Better User Exper...
A good thank you page is not only a great touchpoint for users, it’s also prime real estate to encourage more conversions down the line. Check out these 11 examples of awesome thank you pa...
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HawkSEM is Named one of 2025’s “Best Places to...
Tech recruiting platform Built In has named us one of the “50 Best Startups to Work For in Los Angeles in 2025.”...
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Top 9 Google Ads Consultants to Consider (+ Benefi...
Google Ads consultants are masters of Google’s advertising ecosystem. Learn the role, benefits, costs, hiring tips, and our top picks....
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Google Ads Campaign Types Explained (+ When to Use...
PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
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All Google Ad Sizes: Examples, Best Practices + Pr...
Looking for the best Google Ad sizes for your next ad campaign? In this post, we share all the specs, how to choose the best, and opinions from experts. ...
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17 Expert Tips to Optimize Facebook Ads and Improv...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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Marketing Agency Pricing: How Much They Charge + W...
Marketing agencies charge $500 to $10,000+ ($3,500 on average) per month, depending on the services included, business goals, channels prioritized, and your niche. Read on for a complete bre...
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HawkSEM Wins Marcom Gold Award for Tricon Resident...
HawkSEM has been recognized by Marcom for the work our paid search team conducted for Tricon Residential and the impressive results we achieved....
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Healthcare PPC: 9 Paid Search Tips from the Expert...
Marketers experienced in the healthcare space know that it can be finicky — even when there’s not a pandemic....
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What are Affinity Audiences? How to Use Them, Exam...
Affinity audiences are categorized by a group's specific interest in (or affinity to) a topic. Learn how to prospect the right audience in this guide....
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93 Instagram Ad Examples to Inspire Your Next Camp...
Level up your next Instagram ad campaign with dozens of inspo-worthy examples for every stage of the funnel....
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All 20 Types of SEO Services + Pricing and Deliver...
Read on for our top 20 list of SEO services you need. We also explore the pricing, deliverables and benefits of each service....
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TikTok Ads 101: Benefits, Best Practices + How to ...
TikTok continues to take the social media world by storm. We created this step-by-step guide to help you craft TikTok ads like a pro....
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Google Ads Video Campaigns: What They Are + How to...
Video marketing is here to stay. Let's delve into what Google Ads video campaigns are and how to make them work for your business....
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How to Run Facebook Ads: 10 Easy Steps + Expert Ti...
We talked to leading experts about how to run Facebook Ads. Here are their top tips, plus examples to show you how to build campaigns like a pro....
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A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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12 Common SEO Mistakes — And How to Fix Them (+ ...
SEO can be a game-changer for your business -- if you do it right. Here are the common SEO mistakes we see brands make, and how you can avoid them....
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Healthcare Search Engine Marketing: A 2025 Guide
It’s vital to establish trust in your healthcare search engine marketing, as well as be mindful of what claims you can and can’t make. In this guide, we’ll show you how to get ahead in...
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How to Do Keyword Research: Tools to Use + Proven ...
Keyword research is the process of determining which words and phrases your target audience uses to find your product, service, or business online. ...
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What is an SEO Canonical Tag? How to Use It + Expe...
SEO canonical tags organize URLs to help avoid content issues. Learn how to set them up, why they matter, and how to use them like a pro....
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Google Ads Automation: How to Use It + Advice From...
Google Ads Automation uses specialized tools to automate your PPC for maximum efficiency. Learn how we automate campaigns for maximum ROI....
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Who Uses Bing (Microsoft Ads)? Top Industries + Su...
Think Microsoft Ads isn’t as relevant as Google Ads? Tons of industries use it to boost their bottom line, and you can, too....
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Top 10 Content Writing Agencies to Fuel Success in...
Our team of editors vetted and reviewed content writing agencies based on content quality, case studies, years of experience, and client reviews. Use this list to find the right content writ...
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Video Marketing Strategy 101: A Step-by-Step Guide
Here, we're highlighting the latest statistics and data surrounding video marketing, along with tips to make it work for your brand....
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Top 10 B2B SEO Agencies for Exceptional Results
It takes a great B2B SEO agency to know one. (And as a top 3% SEO agency with a 98% retention rate, we know one when we see it.)...
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Ecommerce PPC Management Explained (+ 7 Expert Tip...
Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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Video Marketing SEO: 8 Optimization Tips + Benefit...
Video marketing SEO is the practice of optimizing video content to improve visibility and ranking on search engines. Learn 8 expert tips. ...
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11 Proven Tips for Successful Instagram Ads
Paid social ads on Instagram can be an affordable way to see serious ROI. Here are 11 best practices to follow for killer Instagram ads....
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Responsive Display Ads vs. Standard: Benefits + Pr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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20 On-Page SEO Factors to Help You Rank On Page On...
From an organized website to relevant keywords to alt text, these on-page SEO factors boost organic visibility in search results....
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What is BLUF? How to Use It to Improve Content Wri...
Bottom Line Up Front (BLUF) is an old military communication term. See how you can use this technique in effective content marketing....
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10 SaaS Landing Page Examples that Work (+ Tips to...
These SaaS landing page examples showcase key elements for conversions: from a strong value proposition to a clear call to action. Explore our expert insights, tips, and favorite tools to bu...
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How to Build a Keyword Strategy: 6 Easy Steps (+ E...
Build a successful keyword strategy in six steps to attract your target audience, improve your content, and rank higher in search engines....
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Why Is Another Brand Outranking Me? 9 Reasons (+ W...
There are plenty of reasons why your competition could be outranking you on the SERP. Here’s how to take back the top spot....
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HawkSEM Named 2024 Fall Clutch Global & Champ...
As double award recipients for the second year in a row, HawkSEM has been recognized among the top companies on Clutch’s platform....
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How to Track SEO Conversions (+ Tools and Expert T...
SEO conversions happen after someone visits your website from an organic search result. Here's how to track (and improve) SEO conversions....
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Content Marketing Metrics: How to Measure ROI + 6 ...
When it comes to content marketing metrics, measuring results and ROI can be difficult. This digital marketing guide breaks it all down. ...
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18 B2B Landing Page Examples + How to Build a Winn...
With features like strong calls to action, eye-catching images, and enticing headlines, let these successful examples inspire your next B2B landing page....
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Local SEO Audit: What It Is, Why It Matters + Top ...
A local SEO audit helps evaluate your business’s online presence and gives you steps to improve local search visibility. Here’s what to know....
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16 PPC Ad Copy Examples That Convert (+ Template a...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Scale Facebook Ads (Expert Strategies + Tip...
Scaling Facebook ads involves either increasing ad spend or expanding your audience to get more reach, conversions, or revenue (without sacrificing performance). Learn 5 strategies experts u...
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Top 10 Ecommerce Landing Page Examples to Boost Sa...
Get inspiration for your next high-converting landing page and learn proven tactics to build and optimize effective ecommerce landing pages....
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Landing Pages Not Converting? Here’s What to Do
If you find yourself asking, “Why are my landing pages not converting?” you’re not alone. Here's what to do to get back on track....
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PPC Analytics Reports: How to Build One (+ Which M...
PPC analytics reports summarize your campaign performance based on predetermined goals and important metrics. Here’s how to build your own report to simplify optimizations and increase ROI...
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What is Keyword Difficulty? Why It Matters + Exper...
What is a good keyword difficulty score and how do you determine your potential to rank? We've got answers, examples, and expert tips....
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11 Conversion Rate Optimization Trends + Tips to G...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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What Percentage of Revenue Should You Spend on Mar...
If you want to determine what percentage of revenue should be used on marketing, you need a 360-degree analysis of your business....
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How to Build a Target Audience: 6 Proven Steps to ...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Use Retargeting Ads to Boost Conversions
Retargeting ads can help boost conversions by reminding people of their interest, connecting with them at the right time, and collecting data to help optimize your strategy. Here’s how to ...
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How to Rank in Organic Shopping Results: 7 Tips Th...
Find out how your ecommerce brand can grab those top organic Shopping spots on the search engine results page. ...
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PPC Call Tracking for Google Ads: Setup Guide, Too...
PPC call tracking shows which search ads are driving calls to your business. Learn how to set it up, the best tools, and expert tips to help improve conversions and increase ROI....
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7 Easy Ways to Lower Customer Acquisition Costs fr...
These are the optimization strategies experts use to lower customer acquisition costs and increase customer lifetime value....
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Top 8 Inbound Marketing Agencies Getting Major Res...
Inbound marketing is still one of the most effective ways to generate leads. If you need help, here are our top picks. ...
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How to Set up Amazon PPC Campaigns: Pro Tips + Mis...
Amazon PPC campaigns allow sellers to advertise their products on the most popular ecommerce platform on the planet. Learn how to set up your campaign, expert tips to thrive, and mistakes to...
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PPC for Casinos: Expert Tips, Costs, Benefits + Ad...
Learn the ins and outs of paid search aka PPC for casinos: get expert insights, then learn about costs, benefits, ad restrictions and more....
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12 Best Content Marketing Agencies | Vetted and Re...
To build a competitive SEO strategy, content should be a priority. But who says you have to do it all on your own? Enter: A content marketing agency....
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12 Best SEO Agencies | Vetted and Reviewed by Expe...
As an award-winning SEO agency ourselves, our team of editors reviewed & vetted these top SEO agencies to help you find the best of the best....
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Top 12 SaaS Marketing Agencies to Drive SQLs and S...
Top SaaS marketing agencies have niche experience, glowing testimonials, SEO and PPC services, recognizable clients, and impressive growth stats. As an award-winning agency, here’s our rou...
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Top 8 Google Ads Agencies For Next-Level Success
Hand your Google Ads management off to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and the scalability you deserve....
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9 Growth Marketing Agencies Proven to Help You Sca...
As a growth marketing agency, we help companies double conversions and cut costs. Here's our list of agencies to help you reach your goals....
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9 Proven Travel Marketing Tips for Sky-High Succes...
Travel marketing helps businesses entice potential travelers to visit a particular destination. Read on for proven strategies....
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Keyword Match Types Explained: What They Are + How...
Keyword match types help brands build ads that relate to a user’s search query to gain more clicks. Learn how they can boost conversions....
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15 Landing Page Testing Ideas, Benefits + Top Too...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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12 Holiday Ecommerce Tips for Your Best End-of-Yea...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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How to Do Voice Search Optimization: 6 Audience-Gr...
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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Restrictions for Housing Ads: What You Need to Kno...
Housing search ads have specific guidelines and restrictions due to Fair Housing laws. Here’s what you need to know to ensure your campaign is compliant and set up to succeed....
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Top 21 PPC Agencies to Drive Growth This Year | Ve...
It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.)...
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Top 10 Content Strategy Agencies: We Did the Resea...
Spotting a content strategy superstar takes a trained eye. Since we’ve unleashed millions in ROI for our clients with killer content, we’ve got 20/20 vision when it comes to these leadin...
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Top 10 Performance Marketing Agencies to Boost You...
A performance marketing agency uses data-driven insights to generate leads and boost revenue. These top 12 were vetted by our team of experts....
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11 SaaS Marketing Tools to Drive More SQLs
SaaS marketing tools help businesses through automation, analytics, and simplified platform management. Boost MMR with these top tools....
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What are Negative Keywords? How to Use Them + Free...
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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Schema Markup: What it is, How to Audit + Why it M...
Schema markup (or structured data) is a search engine’s love language. And a schema markup audit keeps the flame burning bright. ...
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How to Measure Social Media ROI: Top Metrics and E...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Holiday Marketing: 2024 Trends, Predictions + Expe...
Recycling your same old holiday marketing plan again? Stay competitive with expert tools and tips to help you craft your best-ever holiday ads this season....
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PPC for Lead Generation: 10 Pro Tips to Get More L...
PPC for lead generation is a digital marketing strategy that attracts potential customers to your website through targeted ads. Bring more (qualified) leads into your pipeline with these tri...
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Google Ads Performance Max: What It is, How to Use...
Learn everything you need to know about the Performance Max campaigns that are taking the world of Google Ads by storm....
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Reddit and Paid Search: What Marketers Need to Kno...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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