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Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
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PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know....
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PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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Answer engine optimization (AEO) is the process of improving content so it appears in answer boxes, voice search results, and AI-generated responses in search engine results. It involves cre...
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Geotargeting uses location-based targeting to connect your audience with personalized messaging. We asked an expert for tips, tricks, and best practices....
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A content strategy with organized topic clusters can lead to better site architecture, higher search rankings, and a more satisfied audience....
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CRO Analytics: 14 Reports to Track for Higher Conv...
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
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What are Google Callout Extensions? How to Use The...
Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....
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Bing vs. Google: We Compare Users, Search Features...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Are ChatGPT Ads On the Horizon? What We Know So Fa...
While ChatGPT’s top brass have previously refuted the idea, recent internal documents show ChatGPT ads might be in the forecast. ...
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What's a good ROAS, and how can you improve yours? Read these expert insights to maximize ROAS on your next campaign....
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Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....
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What is Hreflang? A Digital Marketing Guide for Be...
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Programmatic SEO: What It Is, How to Use It + Exam...
Programmatic SEO allows you to produce quality content at scale. This guide will help you use pSEO to accelerate organic results....
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The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....
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Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....
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The best SaaS ads highlight pain points and present your product as the solution. See it in action with these high-converting Facebook ads....
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This guide explains how to calculate a PPC budget to help you hit your digital marketing goals without overspending....
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Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
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13 Ecommerce Growth Strategy Ideas to Boost Sales
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PPC for Casinos: Expert Tips, Costs, Benefits + Ad...
Learn the ins and outs of paid search aka PPC for casinos: get expert insights, then learn about costs, benefits, ad restrictions and more....
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How Does Internal Linking Help SEO? (How-To + 12 B...
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How Adhocracy Culture and Flexibility Lead to Happ...
As an industry-leading digital marketing agency with a team of remote employees, we know the best results come from happy team members....
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Google Marketing Live 2025: Top Takeaways for Digi...
From Performance Max updates to AI expansion, here’s what marketers need to know about the most recent Google Marketing Live event....
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How to Measure SEO ROI (+ An Easy 3-Step Formula)
SEO ROI shows the benefit of your organic search campaigns. Learn how measuring ROI for SEO reveals how campaigns boost your bottom line....
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SEO for Plumbers: How to Get More Customers (+ Ben...
SEO for plumbers helps plumbing websites rank higher in the organic search results. Learn how it works, what it costs, and more....
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Social Media SEO: How to Increase Visibility + Pro...
More and more people are leveraging social media apps as search engines. Here's why marketing pros should pay attention to social SEO....
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HawkSEM Wins Four Clutch 2025 Global Awards
HawkSEM has received multiple Clutch awards by the platform for its industry expertise and client-driven services....
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Google Ads Management: How to Run a Profitable Cam...
Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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SEO for Manufacturing Companies: A Step-By-Step Gu...
Proper SEO for manufacturing companies can help boost visibility and supercharge lead gen. This guide includes tips, examples, and more....
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12 Search Engine Marketing Benefits (+ Expert Tips...
Need more eyes on your business? Search engine marketing is your best bet. Learn all about it here....
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What is PPC Outsourcing? (Benefits + Costs)
Business that outsource PPC can go hands-off with building successful pay-per-click campaigns. Learn benefits, tips, and more....
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Relevant backlinks can boost your site’s authority and ranking. This guide will help you earn quality backlinks, with the best tools to use along the way....
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Learn SEO for real estate strategies to tailor your content, optimize listings, and build a digital presence to attract buyers and sellers....
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Google Ads Scripts: How to Get Started (+ Top 10 t...
From time-saving automation to precision targeting and more, Google Ads scripts are key to making the most out of your paid search campaigns. ...
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What is the Google AI Max Campaign Setting? + How ...
AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization....
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Facebook Ad Targeting: How to Reach the Right Audi...
Here's how to use Facebook audience targeting to connect with potential and current customers seamlessly and directly on the popular social platform....
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Meta Descriptions: Why They (Still) Matter + How t...
Find out what meta descriptions are, how to create your own, and why they're key for proper content marketing and SEO strategies....
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Dynamic Product Ads: How They Work + Setup Guide
Dynamic product ads use data, shopper history, and automation to generate better Facebook ads faster. Learn how to build DPA campaigns right....
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How to Duplicate a Google Ads Campaign: 7 Simple S...
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....
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PPC bid management lets you set the maximum amount you’re willing to spend on ads according to your goals. Here are the top strategies....
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How to Launch a Successful SEO Campaign: Costs, Ti...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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B2B SEO Strategy: A Step-By-Step Guide
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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What is Google Ads Change History? (+ How It Helps...
The Google Ads Change History feature records all the changes and edits made to a Google Ads campaign. Here’s how to leverage this helpful tool....
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SEO for Accountants: 11 Expert Strategies to Get M...
SEO for accountants is a strategy focused on improving a firm’s website rankings by optimizing with relevant keywords potential clients use....
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Do SKAGs Really Work Anymore? An Expert Weighs In
SKAGs are ad groups that only target one keyword. They were all the rage a few years back, but today’s PPC marketing landscape demands a broader focus on single topics instead....
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SEO for Higher Education: How to Attract Students,...
SEO for universities uses keyword research and website optimization to improve online visibility and attract students -- here's what you need to succeed....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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Branded vs. Non-Branded Keywords: What They Are + ...
Let's break down the differences between branded and non-branded keywords, and how you can use them both to level up your digital marketing program....
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Why ADA Compliance Matters for Websites (+ How It ...
Find out what ADA compliance is, how it factors into SEO, and ways to make sure your website meets the proper standards to be as accessible as possible....
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PPC for HVAC uses paid search advertising to drive HVAC company leads. Learn how our experts use PPC to boost traffic and conversions....
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Google Ads Not Matching Analytics? Here’s How to...
If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....
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How to Add a Manager in Google Ads in a Few Simple...
Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....
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What is BLUF? How to Use It to Improve Your Writin...
Bottom Line Up Front (BLUF) is an old military communication term. See how you can use this technique in effective content marketing....
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13 PPC Case Studies: Challenges, Solutions + Resul...
These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....
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Google Maps Ads: Setup Guide, Real-Life Examples +...
Google Maps ads place your local business in front of customers. Learn how to set up these ads, see proven examples, and get expert tips to ensure success....
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The AIDA Model: What It Is + How to Use It
The AIDA model can help you craft content marketing that compels and converts. Here's everything you need to know to leverage the AIDA model with success....
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Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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If you want to determine what percentage of revenue should be used on marketing, you need a 360-degree analysis of your business....
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Sitemaps keep your website organized, make it easy for visitors to navigate, and help search engines better understand what your pages are about. ...
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Are Facebook Ads Worth It? We Did the Math
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost all industries... if done right....
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Topical Authority: What It Is + How to Build It
Topical authority is a website’s credibility as a resource on a topic. You can earn topical authority by creating robust, helpful content....
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How to Build Full-Funnel Marketing on LinkedIn (+ ...
Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers....
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Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
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How to Run Facebook Ads: A Beginner’s Guide to S...
We talked to leading experts about how to run Facebook ads. Here are their top tips, plus examples to help you build campaigns like a pro....
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Marketing agencies charge $500 to $10,000+ ($3,500 on average) per month, depending on the services included, business goals, channels prioritized, and your niche. Read on for a complete bre...
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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14 SEO Case Studies: Challenges, Solutions + Resul...
Check out these dynamic SEO case studies from HawkSEM and other agencies for inspiration and insight into SEO best practices that led to impressive results....
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YouTube SEO: 14 Tips to Improve Rankings and Views...
Is your YouTube channel optimized for search engines? Follow these YouTube SEO steps to get your video content the maximum reach possible....
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What Are Google Search Partners? + 7 Pro Tips
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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Digital Marketing for Startups: 8 Steps to Crush Y...
Digital marketing for startups begins with keyword research and a website audit, followed by targeted content creation for your website, social media channels, and email lists....
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