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Google Shopping Ads Costs: How to Optimize Spend +...
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Use this HawkSEM guide to brush up on the latest search engine marketing strategy basics and get inspired by successful paid search campaigns....
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Top 11 Amazon PPC Agencies for Ecommerce Success
Ready to partner up with a top Amazon PPC agency to achieve ecommerce success? Get proven results, tailored services, and more with the teams on this list....
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What is Backlinking? How to Earn Links That Boost ...
A good backlinking strategy can do wonders for your brand's SEO. Here, we break down what backlinking is, how to do it right, and what missteps to avoid....
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Google Ads Audience Manager: Ultimate Guide + Tips...
Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....
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6 Fashion SEO Tips: Costs, Benefits + Checklist
Fashion SEO helps ecommerce websites improve search engine rankings and attract more customers. Here are expert tips to create a winning SEO campaign and a downloadable checklist....
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Pay-per-click (PPC) analysis is a method to understand ad campaign outcomes and find ways to improve results. Learn which metrics to track and the top tools to use to get more value from you...
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We gathered the latest SaaS market trends and insights to help you navigate the rapidly changing market. Learn the most recent growth statistics to help fuel your innovation and gain a compe...
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What are Google Ads Local Campaigns? (+ Proven Str...
Google Ads Local campaigns can help you reach potential customers within a specific location, like a neighborhood, town, or region....
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How to Use Generative AI for Content Marketing: To...
AI writing tools can streamline the content creation process to boost productivity and efficiency. Learn the advantages of AI-generated content and how to effectively integrate it into your ...
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Smart Bidding Exploration: What It Is + Who Should...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...
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Top 8 Amazon Marketing Agencies to Grow Your Onlin...
An Amazon marketing agency can increase sales for your brand. Check out the top agencies we recommend and choose the best match for you....
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What Is a Content Calendar? (+ How to Create One)
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SEO Tracking: 12 Metrics to Track + Top Tools to M...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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How to Create an Ideal Customer Profile (+ Templat...
Your ideal customer profile (ICP) is the group of people you most want to attract. Buyer personas are fictional representations of your ideal customers....
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Holiday Marketing: 2025 Trends, Predictions + Expe...
Recycling your same old holiday marketing plan again? Stay competitive with expert tools and tips to help you craft your best-ever holiday ads this season....
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Google Ads for Lawyers: How to Build a Winning Cam...
Google Ads helps lawyers grow visibility and capture qualified leads. Hiring an agency can cost $1,500 to $10,000 per month. Learn from our experts and examples to make your campaigns stand ...
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20 Best Marketing Blogs: The Ultimate Guide for Ma...
Here’s our list of the top marketing blogs to stay up-to-date on marketing trends while getting expert insights you can apply to your campaigns. ...
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A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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13 Holiday Ecommerce Tips for Your Best End-of-Yea...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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How to Set Up a TikTok Shop for Ecommerce Success
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From leveraging AI to launching campaigns sooner than you think, here’s how to make this year’s Black Friday/Cyber Monday sales your best yet. ...
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Social Commerce: What It Is and How to Get Started...
Social commerce is the process of promoting and selling products directly within social media platforms. Here’s why (and how) to get started....
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Google demand gen ads identify top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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TikTok continues to take the social media world by storm. We created this step-by-step guide to help you craft TikTok ads like a pro....
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Pinterest ads are highly targeted, affordable, and a high percentage of users visit with purchase intent. Here’s how to get their attention....
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Law Firm SEO: Costs, Benefits + Expert Tips
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Pinterest ads are highly targeted, affordable, and a high percentage of users visit with purchase intent. Here’s how to get their attention....
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Jewelry ecommerce is slated to pass the $100 billion mark soon. Learn the strategies that can ensure you get a piece of the sparkly pie....
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Semantic SEO helps search engines understand the content of your web pages. Learn how it works, how to use it to your advantage, and more....
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The best ecommerce experts bring in-depth expertise, unique strategies, and a portfolio of proven results. Here's the top 8, handpicked by our team....
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Marketers can use the psychology concept of "social proof" to improve campaigns with client testimonials, company badges, and word of mouth....
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PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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PPC for Construction: A Quick Guide to Boost Inqui...
By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....
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How We Use Employee Value Proposition (EVP) to Att...
EVP is a statement outlining the unique value a company offers its employees. Here’s how EVP helps us hire top-tier digital marketers....
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Top 8 B2B Marketing Agencies (+ Costs and Tips to ...
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Search Engine Marketing Costs Explained: What to E...
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Reddit and Paid Search: What Marketers Need to Kno...
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....
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Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS....
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GEO in Marketing: What It Is, How It Works + How t...
GEO focuses on optimizing website content to be a cited source in generative engines. Here’s what we know so far....
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Google Ads Enhanced Conversions: Setup Guide and E...
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS....
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The 8 Best Link Building Agencies to Boost Your SE...
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Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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Smart Bidding: What It Is, When to Use It + 5 Prov...
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What is PPC Marketing? A Digital Marketer’s Go-t...
PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know....
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Heatmapping: What It Is, How to Use It, and Top Ex...
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about....
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How to Show Up in ChatGPT Results: 5 Tips to Get C...
Showing up in ChatGPT means following traditional SEO best practices — with a few extra pro-level tactics. Here's how to get cited....
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What is PPC Management? A Complete Guide (+ Pro Ti...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Google Ads Image Extensions: The Ultimate Image As...
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....
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Multi-Location PPC: How to Create a Strategy + Exa...
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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What is Google Analytics 4 (GA4)? Key Features, Pr...
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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6 Ways to Improve Impression Share (+ Common Chall...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....
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6 Reasons for a Drop in Google Ads Performance (+ ...
The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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What Is Answer Engine Optimization (AEO)? A Comple...
Answer engine optimization (AEO) is the process of improving content so it appears in answer boxes, voice search results, and AI-generated responses in search engine results. It involves cre...
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What is Geotargeting? How It Works + Expert Strate...
Geotargeting uses location-based targeting to connect your audience with personalized messaging. We asked an expert for tips, tricks, and best practices....
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17 PPC Tools for Productivity, Research, and More ...
PPC tools offer functionalities like keyword research, bid management, competitor analysis, and performance tracking to ensure your ads reach the right audience at the right time. Read on fo...
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What is a Topic Cluster Strategy? (+ Why It Matter...
A content strategy with organized topic clusters can lead to better site architecture, higher search rankings, and a more satisfied audience....
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CRO Analytics: 14 Reports to Track for Higher Conv...
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
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What are Google Callout Extensions? How to Use The...
Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....
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16 A/B Testing Ideas to Boost Conversions + Tools ...
A/B tests allow brands to find the best creatives and copy to drive conversions. Learn best practices from experts on how to run A/B experiments and what tools to use along the way....
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Ecommerce SEO: How to Make Your Brand Stand Out (+...
Without strong SEO, your e-commerce company could be missing out on serious sales. Here's how to create an SEO strategy to get the exposure you deserve....
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What are Google Ads Audience Segments? + How to Us...
Google Ads Audience Segments are a way to target specific audiences that match your ideal personas. Learn more about how they can help you drive more conversions. ...
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Value-Based Bidding in Google Ads: How to Use It L...
Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....
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LinkedIn Ads for B2B Marketing: 6 Steps to Scale
LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...
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Social Media Management Pricing: How Much Should Y...
Social media marketing management costs $2,000 to $10,000 per month for fixed rates, $50 per hour for freelancers, and up to $50,000 for one-time projects, all depending on your business goa...
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Bing vs. Google: We Compare Users, Search Features...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Are ChatGPT Ads On the Horizon? What We Know So Fa...
While ChatGPT’s top brass have previously refuted the idea, recent internal documents show ChatGPT ads might be in the forecast. ...
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What’s a Good ROAS? How to Calculate (+ Improve)...
What's a good ROAS, and how can you improve yours? Read these expert insights to maximize ROAS on your next campaign....
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White Hat vs. Black Hat SEO Explained
You've probably heard the phrases "white hat" and "black hat" when referring to SEO, but what exactly do they mean? Here's what you need to know....
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What Do PPC Managers Do? Job Description, Skills +...
The most successful PPC managers work with multiple PPC channels, manage big ad budgets, and analyze data with expert proficiency....
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What is Geographic Segmentation? Examples + Pros a...
Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....
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What is Hreflang? A Digital Marketing Guide for Be...
Hreflang is an HTML tag or attribute that signals to search engines which language and version of a page to show to users based on settings....
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Local Services Ads (LSAs): A Complete Guide
Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....
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Programmatic SEO: What It Is, How to Use It + Exam...
Programmatic SEO allows you to produce quality content at scale. This guide will help you use pSEO to accelerate organic results....
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7 PPC Trends You Can’t Ignore This Year: Expert ...
The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....
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What Are DSA Campaigns? How to Use Them + Pro Tips
Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....
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AI for SEO: Top Tools For Your SEO Strategy
SEO is crucial to digital marketing plan success. With all the buzz surrounding artificial intelligence, here’s how to leverage SEO AI responsibly....
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28 SaaS Facebook Ads to Inspire Your Next Paid Soc...
The best SaaS ads highlight pain points and present your product as the solution. See it in action with these high-converting Facebook ads....
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This guide explains how to calculate a PPC budget to help you hit your digital marketing goals without overspending....
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Retail SEO: 6 Pro Tips to Create a Winning Strateg...
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
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