The best PPC blogs include Search Engine Journal, PPC Hero, HubSpot, and HawkSEM. These resources offer valuable information, actionable tips, news, and case studies to help you create more effective campaigns.

The pay-per-click (PPC) advertising landscape continues to evolve at a breakneck pace.

Following a high-quality PPC blog can keep you in the loop while offering tangible tips to improve your ongoing strategies.

Here, our editors offer the best PPC blogs to follow so you can ramp up your search engine marketing ROI.

The top 14 PPC blogs to follow

1. Search Engine Journal

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Looking to refine your PPC strategy? The Search Engine Journal blog is full of useful content about digital marketing.

It’s regularly updated and provides direct answers from Google’s senior team, making it a highly trusted and credible source of information.

As well as articles, there are lots of extra resources, including webinars, tutorials, and eBooks. You could easily spend a day on this website and not read the same content twice.

PPC articles we love

2. PPC Hero

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PPC Hero is a brilliant source of information for both PPC novices and experts. As well as informative articles to help you optimize your campaigns across paid search and social, this site provides all the latest news, updates, and insightful case studies.

Alongside easy-to-read content about Google Ads, Facebook, LinkedIn, and Instagram, you can investigate the best tools to use and how you can combine Google Analytics and Google Ads to track results.
PPC articles we love

3. HawkSEM

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You’re in the right place.

The HawkSEM blog is a massive library of PPC resources for almost every industry and experience level — from beginners to fellow experts in the field.

As a PPC marketing agency, we answer the most common questions we encounter in our daily work. Additionally, each blog features the advice of subject matter experts and is reviewed by at least two experienced editors before publication.

As a Google Ads Premier Partner, Microsoft Advertising Partner, and Meta Business Partner, we created an eight-chapter ultimate guide to PPC to help businesses and marketing professionals everywhere take control of their PPC management and see results.

PPC articles we love

4. HubSpot

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HubSpot is a must-read resource for marketers looking to sharpen their digital marketing strategy.

With clear, actionable content, HubSpot’s blog covers everything from paid search fundamentals to advanced optimization techniques in an approachable way.

You’ll also find timely insights on platform updates, cross-channel tactics, and how PPC fits into broader marketing strategies like SEO, content, and automation.

HubSpot truly stands out for being able to break down a complex concept in a beginner’s guide, which is why pros and newbies alike choose HubSpot as their go-to resource.

PPC articles we love

5. Lunio

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The thing we love most about the Lunio blog is that all the articles are simple and jargon-free. This makes it a great place to start if you’re new to digital advertising.

As Lunio is an ad fraud tool, you’ll also find lots of valuable information about protecting your Google Ads account and website from fake clicks and leads.

PPC articles we love

6. Google Ads and Commerce

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Google Ads has its own blog about its platform, advising how to make the most of your campaigns. There’s a heavy steer toward ecommerce, making it a great source of information if you sell products online.

It’s biased, of course, but also one of the best marketing blogs for keeping up to date with the latest Google Ads updates.

PPC articles we love

7. Semrush

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While many people associate Semrush with keyword research and search engine optimization, the platform also talks about digital advertising and how to set up your search ads to drive conversions. This content is highly detailed, with many articles coming in at nearly 5,000 words.

The articles focus heavily on Semrush’s PPC tools, which may be an advantage or disadvantage depending on which digital marketing platforms you use in-house.

However, there’s still a lot of valuable information, and you’ll come away with actionable hints and tips.

PPC articles we love

8. WordStream

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WordStream is one of the heavy hitters in the world of PPC blogs, with hundreds of data-driven articles to help you optimize your account for conversions.

The WordStream blog is also fantastic if you need content marketing inspiration for your latest ad campaign, with captions, templates, and quotes.

PPC articles we love

9. Optmyzr

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One of the things we like about the Optmyzr blog is that it answers the right questions. If you’re not sure which PPC platform to use or are having a problem with your account setup, there’s a detailed article to help you out.

Optmyzr also runs the PPC Town Hall podcast, another valuable PPC resource to explore.

PPC articles we love

10. Microsoft Advertising

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There aren’t many resources for Microsoft Advertising online. The best source of information by far is Microsoft Advertising’s own blog.

This blog provides regular updates about what is happening in Microsoft Advertising and ways to enhance your campaigns at specific times of the year.

Plus, many of the articles are under the four-minute mark, making them easy to digest.

PPC articles we love

11. Search Engine Land

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While Search Engine Land is well known for its SEO insights, it provides lots of useful information about paid search and paid social, too.

Want to see how you can use automation in your PPC ad campaigns? Search Engine Land is one of the best PPC blogs around, with lots of content about artificial intelligence and machine learning.

PPC articles we love

12. Tinuiti

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The Tinuiti blog is an awesome resource for all things advertising. As well as paid search and social, there are articles about display ads, Amazon PPC… even how to use influencers in your paid campaigns.

Their articles tend to focus on new updates and are a great way to stay in the know.

PPC articles we love

13. Similarweb

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Similarweb is known for its tool that allows you to analyze your competitors.

As you might expect, the Similarweb blog contains lots of articles detailing how you can keep track of your competitors’ movements across their PPC campaigns.

However, there’s other valuable content too, including how to do keyword research, choose the right platform for your needs, and write enticing ad copy.

PPC articles we love

14. Adalysis

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The Adalysis blog is for people with advanced knowledge of PPC.

Despite this, this blog has a lot of extremely useful information that you can use to make significant changes to your PPC structure and how you bid for keywords.

PPC articles we love

Other valuable PPC resources

We’ve talked you through some of the best PPC blogs available, now let us share extra ways you can keep on top of everything going on in the world of paid advertising.

Reddit

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Got a burning question about PPC advertising? You’ll likely find the answer on Reddit.

Reddit is a massive online forum with separate ‘subreddits’ for specific communities.

You can use it to stay up to date with the latest changes and developments, connect with like-minded marketers, and ask for feedback on your latest campaigns.

Here are some popular and active subreddits you might find interesting:

Podcasts

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Podcasts are a great way to soak up the latest PPC information on the go.

Here are some of our favorite PPC podcasts:

Bonus digital marketing blogs to follow

From landing page and search engine optimization (SEO) to paid social media and Amazon PPC, these blogs touch on PPC marketing in a way that can enhance your PPC campaigns.

Unbounce

A good landing page is essential if you want your PPC conversion rates to be as high as possible. Unbounce is one of the best landing page builders on the market, and its blog is full of practical, actionable content.

As well as helpful articles about landing page optimization, you’ll find lots of content about copywriting, keyword research, and CRO.

SEO Works

While SEO Works focuses on search engine optimization, there are also lots of articles about paid search and paid social.

The articles are fair, use statistics to back up claims, and review all the pros and cons. This makes this blog perfect if you’re new to PPC and need a helping hand to guide you through managing your account.

Hootsuite

As you might expect, the Hootsuite blog frequently posts about optimizing your social media accounts. However, there’s also a lot of helpful content about paid social and how to make the most of it.

We love that there are examples of best practice from businesses doing great things with PPC advertising – lots of inspiration for your next marketing campaign!

Ad Badger

The Ad Badger blog specializes in discussing Amazon PPC in depth. Whether you’re new to ecommerce and are curious about Amazon ads or are a pro wanting to enhance your existing campaigns, you’ll find what you need here.

TikTok for Business

The TikTok for Business blog is a brilliant source of information if you want to stay up to date with the platform’s latest updates and features.

Like the Google Ads and Commerce blog, this blog is promotional in nature. However, you’ll still find lots of insight into how to use your ads to appeal to the right target audience and capitalize on seasonal holidays and events.

LinkedIn Marketing Blog

Advertising to B2B audiences can be challenging. Your message needs to appeal to different stakeholders, and the long sales cycles can mean you don’t see as many conversions.

The LinkedIn Marketing blog provides lots of content about how to optimize your advertising campaigns and how to take advantage of all the latest features.

The takeaway

Following high-quality PPC blogs is one of the best ways to sharpen your online advertising over time.

Don’t have the time to read the latest industry news? The PPC experts at HawkSEM can help you build, manage, and optimize your PPC campaigns across a variety of different platforms.

Get in touch with us today.

This article has been updated and was originally published in May 2024.

Kate Ingham-Smith

Kate Ingham-Smith

is a freelance writer and founder of Keep it Simple Copywriting. Kate has over 15 years of experience as a digital marketer, specializing in SEO, paid advertising, CRO, and UX.