25 of the Best PPC Blogs to Follow

Want to improve your PPC skills and be the first to know about changes to platforms like Google Ads, Meta, and TikTok? This ultimate guide showcases 25 of the best PPC blogs, as well as bonus ways to get all the latest news.

The pay-per-click (PPC) advertising landscape changes so often, it can be hard to keep up.

One day you’re creating awesome ads that drive clicks and conversions. The next… tumbleweeds.

Keeping up to date with the latest trends and developments can make all the difference.

We had lots of great feedback about our search engine marketing (SEM) blog roundup, so we’ve put together a list of our favorite PPC blogs.

Read on to learn about 25 of the best PPC blogs, all frequently updated and full of information about Google Ads, Microsoft Advertising, Facebook Ads, and more.

We’ll also share some additional ways to stay in the loop with PPC advertising.

The top 25 PPC blogs to follow

1. HawkSEM

You’re in the right place.

The HawkSEM blog is a massive library of PPC resources for almost every industry and experience level —  from beginners to fellow experts in the field.

Answering the most common questions we encounter in our daily work, each blog features the advice of subject matter experts and are reviewed by at least two editors before publication.

As a Google Ads Premier Partner, Microsoft Advertising Partner, and Meta Business Partner, we created an eight-chapter guide to PPC to help businesses and marketing professionals everywhere take control of their PPC management and see results.

PPC articles we love

• Quality score explained (and 14 easy ways to improve yours)
• Should you bid on your branded keywords? 5 pros and cons
• What are keyword match types? How to use them and pro tips

2. PPC Hero

PPC Hero is a brilliant source of information for both PPC novices and experts. As well as informative articles to help you optimize your campaigns across paid search and social, this site provides all the latest news and updates.

Alongside easy-to-read content about Google Ads, Facebook, LinkedIn, and Instagram, you can investigate the best tools to use and how you can combine Google Analytics and Google Ads to track results.
PPC articles we love

• Ten alternatives to Google and Facebook ads
• Do display URLs matter in paid search?
• How to create thumb-stopping social ads

3. Unbounce

A good landing page is essential if you want your PPC conversion rates to be as high as possible. Unbounce is one of the best landing page builders on the market, and its blog is full of practical, actionable content.

As well as helpful articles about landing page optimization, you’ll find lots of content about copywriting, keyword research, and CRO.

PPC articles we love

• 15 irresistible call-to-action examples that’ll get results
• How to write effective Google Ads copy for PPC
• What is a PPC landing page?

4. Lunio

The thing we love most about the Lunio blog is that all the articles are simple and jargon-free. This makes it a great place to start if you’re new to digital advertising.

As Lunio is an ad fraud tool, you’ll also find lots of valuable information about protecting your Google Ads account and website from fake clicks and leads.

PPC articles we love

• Blocking traffic bots: how to stop fake website visits
• Google Ads auction insight: how to outrank competitors
• How to stop fake Instagram accounts engaging with your ads

5. Hootsuite

As you might expect, the Hootsuite blog frequently posts about optimizing your social media accounts. However, there’s also a lot of helpful content about paid social and how to make the most of it.

We love that there are examples of best practice from businesses doing great things with PPC advertising – lots of inspiration for your next marketing campaign!

PPC articles we love

• Boosted posts vs ads: tips for Facebook, Instagram, LinkedIn
• Facebook Ads sizes cheat sheet
• Facebook Messenger Ads: set up guide and tips for great results

6. Google Ads and Commerce

Google Ads has its own blog about Google Ads, advising how you can make the most of your campaigns. There’s a heavy steer towards eCommerce, making it a great source of information if you sell products online.

This blog is heavy on promoting the benefits of Google Ads. If you want a subjective outlook on whether Google Ads is right for your business, you won’t find it here. However, it’s one of the best marketing blogs for keeping up to date with the latest Google Ads updates – we’re regular readers!

PPC articles we love

• Five ways marketers can protect their brands
• Enhance visual storytelling in Demand Gen with generative AI
• How brands can get the most out of YouTube Shorts ads

7. Search Engine Journal

Looking to refine your PPC strategy? The Search Engine Journal blog is full of useful content about digital marketing. It’s regularly updated and provides direct answers from Google’s senior team, making it a highly trusted and credible source of information.

As well as articles, there are lots of extra resources including webinars, tutorials and eBooks. You could easily spend a day on this website and not read the same content twice!

PPC articles we love

• 12 hidden PPC features you should know about
• Avoiding keyword cannibalization between your paid and organic search campaigns
• How important is the keyword in paid search?

8. Portent

While the Portent blog isn’t updated as regularly as some of the PPC marketing agency blogs on this list, all the information is detailed and easy to read.

Many articles provide detailed step-by-step beginner’s guides to setting up and optimizing your campaigns.

PPC articles we love

• Ad Rank in Google Ads: what you need to know
• How to create effective responsive search ads
• LinkedIn advertising: how to create a B2B campaign

9. TikTok for Business

While TikTok Ads have been available since 2020, there aren’t many good articles about managing and optimizing them. The TikTok for Business blog is a brilliant source of information if you want to stay up to date with the latest updates and features.

Like the Google Ads and Commerce blog, this blog is definitely promotional in nature. Look past this though and you’ll find lots of insight into how you can use your ads to appeal to the right target audience and capitalize on seasonal holidays and events.

PPC articles we love

• Canadians on TikTok: unlocking the French-speaking community
• How to reach women on TikTok
• Why bidding matters – and how to get it right

10. Semrush

While many people associate Semrush with keyword research and search engine optimization, the platform also talks about digital advertising and how to set up your ads to drive conversions. This content is highly detailed, with many articles coming in at nearly 5,000 words!

The articles focus heavily on Semrush’s PPC tools, which may be an advantage or disadvantage depending on which digital marketing platforms you use in-house. However, there’s still a lot of valuable information, and you’ll come away with actionable hints and tips.

PPC articles we love

• 13 display ad best practices for visibility and performance
• Geofencing marketing: what is it and how does it work?
• Product listing ads: what they are and how to use them

11. Embryo

The Embryo PPC blog is a hidden gem, full of helpful content about Google Ads and the latest trends and updates to be aware of.

One thing we like about the Embryo PPC articles is that they use checklists throughout to remind you of the key points. This means that even if you can’t recall the whole article, you still come away with great guidance to apply to your PPC account.

PPC articles we love

• Google Shopping categories: what are they?
• How to do a PPC competitor analysis in 8 steps
• ROI vs ROAS in PPC marketing

12. WordStream

WordStream is one of the heavy hitters in the world of PPC blogs, with hundreds of data-driven articles to help you optimize your account for conversions.

The WordStream blog is also fantastic if you need content marketing inspiration for your latest ad campaign, with captions, templates, and quotes.

PPC articles we love

• Three A/B testing examples every PPC advertiser should try
• Three tricks to localize your Google Ads
• 11 tricks to get the click: how to write exceptional PPC ads

13. Optmyzr

One of the things we like about the Optmyzr blog is that it answers the right questions. If you’re not sure which PPC platform to use or are having a problem with your account setup, there’s a detailed article to help you out.

Optmyzr also runs the PPC Town Hall podcast – keep reading to learn more about our favorite PPC podcasters!

PPC articles we love

• Cracking the code: why your Google Ads might not be working
• Google Demand Gen vs Google Display: when to use which?
• How to optimize campaigns based on weather changes

14. LinkedIn Ads

Advertising to B2B audiences can be challenging. Your message needs to appeal to different stakeholders, and the long sales cycles can mean you don’t see as many conversions.

The LinkedIn Ads blog provides lots of content about how to optimize your advertising campaigns and how to take advantage of all the latest features.

PPC articles we love

• Eight steps to creating online display ads that work
• How to produce stellar B2B video for LinkedIn
• The B2B marketer’s guide to LinkedIn Analytics

15. Social Media Examiner

The Social Media Examiner blog doesn’t post many articles about PPC management or how to optimize your campaigns. However, it does provide all the latest social media news.

This makes it one of the best places to keep up to date with the most recent paid social changes and developments.

PPC articles we love

• How to get the most out of LinkedIn
• How to prepare for a changing Meta Ads landscape
• Positioning business leaders for success using LinkedIn

16. Ad Badger

The Ad Badger blog specializes in discussing Amazon PPC in depth. Whether you’re new to eCommerce and are curious about Amazon ads or are a pro wanting to enhance your existing campaigns, you’ll find what you need here.

Ad Badger is also home to the brilliant PPC Den podcast, which is well worth a listen.

PPC articles we love

• N-Gram guide: fixing low-click terms in Amazon PPC
• The power of sponsored brands placements on Amazon
• What are Amazon PPC negative keywords?

17. Microsoft Advertising

There aren’t many resources for Microsoft Advertising online. The best source of information by far is Microsoft Advertising’s own blog.

This blog provides regular updates about what is happening in Microsoft Advertising and ways to enhance your campaigns at specific times of the year. Plus many of the articles are under the four-minute mark, making them easy to digest.

PPC articles we love

• Elevate your marketing strategies with Ramadan insights
• The future of private advertising
• Upgrading native campaigns to enhanced CPC

18. Search Engine Land

While Search Engine Land focuses on SEO, it provides lots of useful information about paid search and paid social too.

Want to see how you can use automation in your PPC ad campaigns? Search Engine Land is one of the best PPC blogs around, with lots of content about artificial intelligence and machine learning.

PPC articles we love

• Seven ways to use generative AI in PPC
• How advertisers can capitalize on vertical video
• Unsilo your PPC campaigns: 4 tactics for more cohesive marketing

19. Tinuiti

The Tinuiti blog is an awesome resource for all things advertising. As well as paid search and social, there are articles about display ads, Amazon PPC…even how to use influencers in your paid campaigns.

We love that the content comes with lots of additional value. For example, the article about Amazon Prime Day lets you add the Prime Day deadlines directly to your Google Calendar, so you’re always prepared!

PPC articles we love

• How Google Responsive Search Ads work and ten helpful tips
• How to run Spotify Ads: costs and key considerations
• Navigating Google’s third-party cookie purge: next steps for advertisers

20. Similar Web

Similarweb is a tool that allows you to analyze your competitors. As you might expect, the Similarweb blog contains lots of articles detailing how you can keep track of your competitors’ movements across their PPC campaigns.

However, there’s other valuable content too, including how to do keyword research, choose the right platform for your needs, and write enticing ad copy.

PPC articles we love

• Seven proven ways to increase your impression share in Google Ads
• How to spy on your competitors’ Google Ads
• What are PPC metrics? A guide to measuring success

21. Adalysis

The Adalysis blog is for people with an advanced knowledge of PPC. If you’re new to Google Ads, you may come away scratching your head!

Despite this, this blog has a lot of extremely useful information that you can use to make significant changes to your PPC structure and how you bid for keywords.

PPC articles we love

• How to create proper keyword themed ad groups for Google Ad accounts
• How to use impression share analysis to get more Google Ads conversions
• One of the biggest mistakes with RSAs is ad group organization

22. PPC Live

The PPC Live blog covers a massive range of PPC topics, everything from keyword research to choosing the right bidding strategy. Plus there’s a new article every week, meaning you’ve got a great reason to bookmark this website.

We love that this blog isn’t afraid to get controversial – there are articles that explain the disadvantages of PPC and that it isn’t necessarily for everyone.

PPC articles we love

• How to be more intentionally competitive with PPC
• The underestimated art of manual bidding in Google Ads
• Utilizing audience targeting in paid search

23. SEO Works

While SEO Works focuses on search engine optimization, there are also lots of articles about paid search and paid social.

The articles are fair, use statistics to back up claims, and review all the pros and cons. This makes this blog perfect if you’re new to PPC and need a helping hand to guide you through managing your account.

PPC articles we love

• How to (actually) make your marketing LGBTQ+ friendly
• Paid social – which channel is right for me?
• Top tips for writing great search ads

24. Search Engine Hubbub

Want to know how artificial intelligence and PPC work together? You might want to look at the Search Engine Hubbub blog.

The majority of the articles look at the relationship between Google Ads and AI, AI chatbots, and how the new Search Generative Experience will affect search advertising. If you want to keep your finger on the pulse of the future of paid search and paid social, this is a must-read.

PPC articles we love

• Artificial intelligence: a search marketers guide
• Google Ad strength vs ad relevance: what’s the difference?
• Keyword goldmines you might have missed

25. PromoNavi

The PromoNavi blog offers a bit of everything, making it a fantastic choice if you’re short on time but still want to keep up with PPC developments.

There are detailed articles about AI, Google Shopping, paid social, and display advertising, as well as advanced content about how to use scripts and determine your brand positioning.

PPC articles we love

• How to use the Facebook ad library to improve your ads
• Key differences between Google ads and Microsoft Advertising
• Using scripts to automate your Google Ads

Bonus sources of PPC information

We’ve talked you through some of the best PPC blogs available, now let us share two extra ways you can keep on top of everything going on in the world of paid advertising.

Reddit

Got a burning question about PPC advertising? You’ll find the answer on Reddit!

Reddit is a massive online forum with separate ‘subreddits’ for specific communities. You can use it to stay up to date with the latest changes and developments, connect with like-minded marketers, and ask for feedback on your latest campaigns.

Here are some popular and active subreddits you might find interesting:

• r/adwords
• r/facebookads
• r/googleads
• r/marketing
• r/PPC

Podcasts

Sometimes the last thing you want to do is scroll through a massive blog about PPC! Podcasts are great as you can listen to them anytime and anywhere – while you’re commuting to work, walking the dog, or on your lunch break.

Here are some of our favorite PPC podcasts for listening to on the go:

• Perpetual Traffic
• PPC Chat
• Social Media Marketing
• The PPC Cave
• PPC Town Hall
• PPC Unfiltered
• The PPC Den

The takeaway

Follow these fantastic blogs, and you’re one step closer to keeping updated with all the latest PPC developments.

You’ll also find lots of handy hints to lower your cost-per-click and get the advantage over your competitors.

Not got the time to read the latest industry news? Don’t worry. We can help you build, manage, and optimize your PPC campaigns across a variety of different platforms.

Our skilled PPC experts read blogs and listen to podcasts, so you don’t have to. Leave the hard work to us and let the clicks and conversions roll in!

Get in touch with us today for your free PPC consultation and see what we can do for you.