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Living in Google’s shadow is tough. But while Microsoft’s search engine Bing may not pull quite the numbers that Google does, it’s still worth your attention as a digital marketer.
That’s because Bing attracts almost a billion unique monthly visitors itself. Meaning, it’s possible that a large segment of your target audience uses or has used Bing for searching.
Bing Webmaster Tools is the search engine’s own version of Google Search Console. Armed with a user-friendly interface, the service allows you to manage your website, improve SEO efforts, and more.
While Bing owns a little over 6% of the search engine market share, it’s still a powerful engine with high potential. (Image via Unsplash)
In the race to win the top spots on Google’s result pages, many companies overlook the power of Bing. Here are a few points to consider when deciding whether to dig deeper into Bing and its Webmaster Tools:
While Bing owns a little over 6% of the search engine market share, it’s still a powerful engine with high potential.
Bing Webmaster Tools is a free service that allows you to add your website to Bing’s crawlers to improve visibility and climb to the search engine’s top result pages. It also helps you manage your website’s presence and monitor its condition.
Webmaster Tools also lets you obtain and analyze important information about your website’s health and optimization. This includes:
When it comes to SEO, it could be argued that Bing Webmaster Tools is more advanced in some ways than Google Search Console. You can perform a variety of SEO-related tasks without leaving the dashboard or relying on external tools.
A look at the keyword research section of the Bing Webmaster Tools dashboard. (Image via Bing)
Besides offering a comprehensive set of tools for website analysis and SEO, Bing Webmaster Tools come with a variety of other benefits for digital marketers.
Bing has created a user-friendly all-encompassing dashboard that rivals (if not surpasses) Google’s. You can get a full view of all the necessary settings and parameters with just one glance. While seemingly a small benefit, this feature can save you a lot of time when looking for specific information.
Another time-saving feature offered by Bing is comprehensive reporting. Here’s a look at the reports offered by Bing.
Bing Places is the search engine’s version of Google My Business. You can claim and manage your business listings directly from the Webmaster Tools dashboard. This simple shortcut can save you time spent managing listings and improves your local SEO efforts.
Pro tip: You can easily import your Google Search Console and Google My Business listings and profiles to set up Bing Webmaster Tools and Bing Places.
Getting started with Bing Webmaster Tools is mostly intuitive, especially if you have experience with Google Search Console. (Image via Unsplash)
Getting started with this service is easy. Just go to the Bing Webmasters homepage and click “get started.” You can sign up using your existing Microsoft, Google, or Facebook account.
The first thing to do is submit your website’s URL to Bing. From there, you can verify the ownership of your website through one of the following options:
The instructions on how to do it will show up on the screen once you choose the method. When the verification is complete, you can upload your sitemaps and start using the service.
Getting started with Bing Webmaster Tools is mostly intuitive, especially if you have experience with Google Search Console.
Bing is the second-largest search engine in the world. Ignoring it could mean failing to reach certain segments of your target audience and falling behind the competition.
Bing Webmaster Tools is similar to Google Search Console and, in some ways, it’s better. Bing did an excellent job creating a comprehensive, user-friendly, report-filled service that allows you to manage your website and improve its visibility.
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