Top 10 Ecommerce Landing Page Examples to Boost Sales

Let these 10 examples inspire your next high-converting landing page. Plus, learn the tried-and-true tactics we use to build and optimize effective ecommerce landing pages for maximum ROI.

If you’re running ecommerce paid search campaigns, you’ve probably learned that landing pages can make or break your success rate.

When visitors land on your landing page, they’re sometimes ready to buy — other times, they need a nudge.

When done right, your landing page can be the push they need to make a purchasing decision.

Fail to do that, and you’re risking leaving money on the table.

But what makes a landing page great?

We’ll show you the 10 best ecommerce landing page examples and explain what makes them stand out.

Let’s get into it.

Top 10 ecommerce landing page examples

1. Tudor
2. Ava Estell
3. Passion Planner
4. IKEA
5. Felina
6. Mountain Hardwear
7. Copenhagen Grooming
8. UrbiGo
9. Barnes & Noble
10. Roller Skate Nation

1. Tudor watches

Tudor is a luxury lifestyle brand that sells high-end watches.

For this example, the website’s main landing page showcases a collection with a video commercial. It also features copy explaining that the watches were inspired by those worn by the U.S. Navy.

Visitors are drawn into the brand’s story as soon as they land here, and Tudor keeps the page fairly simple and easy to digest.

Scroll down and you’ll find a selection of their new collection. You’ll be taken straight to the product landing pages by clicking on each product.

Takeaway:

Tudor does a great job promoting its new collection with a video commercial and well-placed products.

2. Ava Estell

Ava Estell is an online shop selling skincare products.

To target the keyword “Ava Estell reviews,” they created a separate landing page.

This landing page has embedded user-generated content from different social media platforms, including images and videos.

These are great trust signals for landing page visitors, showing the brand is reliable and honest.

“Embedding social media directly into your landing pages can do wonders,” says Ella Webber, Lead Account Manager at DSLX.

“It gives prospects a more organic way of seeing your products in action and also humanizes your brand and product.”

This also helps Ava Estell monetize a keyword that’s typically dominated by third-party review websites.

Takeaway:

Ava Estell implements social proof well and its on-page optimization is strategic and effective.

3. Passion planner

Passion Planner is an ecommerce store that stocks planners, sticker books, and journals. Its homepage kicks off with some great copywriting addressing a problem their product solves.

Potential customers may feel a lack of control over their days. So the main tagline of the page suggests Passion Planner’s products will help them “take charge of their day.”

“Before you even begin to write conversion copy, you need to understand the pain points of the profile you’re targeting,” says Webber. “Once you know their struggles, you can better position your product features as a solution.”

Takeaway:

Passion Planner knows its customers well and writes copy tailored to their pain points.

4. IKEA’s desks

IKEA is a Scandinavian homewares and furniture company with a wide range of products. Because of its large number of SKUs (or stock-keeping units), it does a great job of categorizing its products on landing pages.

IKEA uses a similar template among different product types. Let’s explore what one of these templates looks like.

In this example, the page starts with different desk categories with images, so users can quickly find what they’re looking for.

Right below, there’s a showcase of how IKEA’s products could fit into their homes.

This helps website visitors imagine the desk in their workspace — if they like it, they can click the price tag to complete the purchase.

Takeaway:

IKEA categorizes products well on its landing pages and uses eye-catching imagery to help website visitors imagine the pieces in their homes.

5. Felina

Felina is an intimate apparel brand. Here, one of its landing pages highlights a sale as a way to increase conversions.

Felina places its clearance sale front and center, encouraging customers to act right away with a strong and clear call to action: “Unlock now.”

Scroll down and you’ll find embedded customer reviews to show future customers that other buyers like Felina’s products, which builds trust.

Takeaway:

Felina’s page has great trust signals and calls to action.

6. Mountain Hardwear

Mountain Hardwear sells outdoor gear and apparel. Let’s explore its product landing page for insulation clothes.

At the top of the page, it uses strong colors, like yellow, to draw the reader’s attention, highlight the great landing page copy, and entice them to click on the call to action button.

When we scroll down the page, we see a new product presentation highlighting its main benefits.

Takeaway:

Mountain Hardwear has a great landing page design and copy.

7. Copenhagen Grooming

Copenhagen Grooming is a hair and skincare brand. Let’s explore its Halloween-themed sales landing page.

This landing page is great because it plays well into the theme. The pumpkin, the green color, the spooky font, and the copy are all in line with the Halloween theme.

The brand highlights the sale by enticing customers to buy now and uses trust signals early on the page to improve its conversion rate.

Takeaway:

Copenhagen Grooming does a successful job of creating a thematic landing page and having a clear call to action.

8. UrbiGo

UrbiGo is a garden device that grows herbs and mini vegetables all year round.

The landing page starts with written content addressing the pain points of its user base, such as time-consuming care and wilting herbs.

Then its call to action button is bright green, contrasting other content on the page and aligning with the brand’s colors.

Scroll to the bottom of the page and you’ll find a great review section with social media posts and stories from real users.

Takeaway:

UrbiGo addresses the main pain points of its customer base and uses social proof to build trust.

9. Barnes and Noble

Barnes & Noble is an online bookstore.

This landing page is great because it’s promoting a book through a recent social media trend, the Roman Empire TikTok meme.

The pop-culture tie-in makes this page eye-catching and memorable, while also effectively promoting one of its products.

Right below, you’ll see some navigational links visitors may look for when visiting this page.

Takeaway:

Barnes & Noble does a great job creating quick navigational links and using a relevant meme to promote a book.

10. Roller Skate Nation

Roller Skate Nation’s landing page showcases a featured model with great visuals and colors.

It’s simple and it focuses the visitor’s attention on one call to action — to buy these specific roller skates.

The banner at the top supports the page by indicating free shipping of their products. The added benefit could further impact the conversion rate of the page.

Takeaway:

Roller Skate Nation features a product in a great way and sends customers to purchase it immediately.

Page elements to include in your landing pages

Each landing page you create will serve a different purpose. However, there are some elements that each landing page should have.

A great ecommerce landing page will include:

• Clear, attention-grabbing headline and subheadings
• Persuasive, descriptive messaging
• Captivating visuals (quality product images and/or videos)
• Specific, easily visible CTA (call to action)
• Trust signals and social proof like testimonials, reviews, trust badges, etc.
• Product information and pricing
• User-friendly navigation
• Shipping, returns, and refunds information or links to policies
• Good loading speed
• Great on-page SEO for target keywords

Best practices for building high-converting ecommerce landing pages

Including all the elements from the list above is a great start to your landing page.

Let’s explore some best practices that can make your page high-converting.

• Know your target audience and speak to them
• Keep your landing page simple
• Add trust signals and social proof
• Perform A/B tests on your landing page to increase conversions
• Monitor key metrics and user behavior

1. Know your target audience and speak to them

Knowing your specific audience will help you create exactly what they’re looking for. If you don’t know what their main pain points are and how you can help them, learning more about your audience should be the first step in the process.

Discover who your ideal customer is, what they care about, and what motivates them to purchase your product.

Not sure how to do that?

Start off by exploring industry trends with a tool like SparkToro. Let’s explore an example. Imagine you’re an ecommerce brand that produces travel accessories.

Go to SparkToro. In the field “My Audience frequently talks about,” enter a topic that’s relevant among your customers. For example, “traveling abroad” and click “Search.”

The tool will give you information about what your audience talks about online, such as the top words they use in their social media profiles, popular hashtags, and frequently used phrases.

Scroll down to explore what kind of media they consume online. This is a great starting point. From here, you can go on and read the publications, listen to podcasts, and explore subreddits to find out more about what your audience cares about.

Exploring with tools like SparkToro helps you get started. But interviewing some of your customers will paint a full picture of who you’re speaking to.

You can reach out to existing customers and send our surveys via email, ideally with an incentive like a promo code.

Here are example questions you can ask to gain insights:

• What’s the #1 problem our product helps you solve?
• What kind of problems did you face before using the product?
• How would you feel if you couldn’t use the product anymore?
• Can you give me an example of how you’d describe the product to someone who’s never heard of it before?
• What other products and/or services are you using to tackle this issue?

Gather observations from these interviews and find common themes.

Once you do that, create your unique value proposition and communicate it through your headline, landing page copy, product descriptions, and more.

For example, here’s how Saatva, a mattress company, communicates its value proposition.

In the subheading, they touch on two of their brand’s benefits — high-quality handcrafted mattresses and comfortable prices.

Scroll down the page and you’ll find a comprehensive overview of the brand’s unique selling points.

2. Keep your landing page simple

Each landing page should have a goal. That goal can be to sell a specific product, increase newsletter sign-ups, or book a call.

The secret to having an effective landing page is to keep one goal per single page. This ensures your customers don’t get overwhelmed with too many options for the next step.

Let’s take another look at the example mentioned earlier, Mountain Hardwear’s insulated clothing landing page.

The brand sticks to a single CTA button throughout the entire page to make sure visitors get to the checkout page.

One more time:

Keeping your landing page simple also refers to other elements on the page, such as copy, design, and visuals.

Here are some tips on how to keep your landing page simple:

• Keep your design clean by limiting the color palette you use to a few colors, making the text easy to see and read, and ensuring that buttons stand out. Instead of clogging your landing pages with content, use white space to highlight important elements of the page.
• Use images, videos, and other visual elements strategically throughout your page to support your page’s goal, but be careful not to overdo it and confuse the visitor with too many elements.
• Keep your copy concise and straight to the point. You can also reduce the amount of text you have on your page by replacing it with relevant icons.

A simple and effective design can be a lot more effective than a cluttered one because the offer and next step are easier to understand.

3. Add trust signals and social proof

Trust signals and social proof help your customers make a purchase by reassuring them that your brand is reliable and trustworthy.

Do this by adding customer testimonials, reviews, and trust badges.

For example, a sportfishing marketplace, FishingBooker, checks captains’ licenses and verifications so customers know who’s verified by looking for trust badges.

You can take trust signals to the next level by using social proof.

To get an idea, have a look at how Apolla Compression Socks embeds reviews from social media on its landing and product pages:

By embedding user-generated social media posts about your products into your ecommerce website, you’re giving visitors a way to feel more connected with your brand.

4. Perform A/B tests on your landing page to increase conversions

A/B (split) testing is the process of comparing two different variations of your landing page to find which version performs better.

You can split-test various elements of your page, such as headlines, copy, design, page layout, and calls to action.

Doing A/B tests helps you find the perfect formula that works among your customer base, so you can optimize your landing page.

Split testing is simple: You choose what you want to compare and create a hypothesis.

For example, you’re running a 50% off sale and your current landing page copy says “50% off on all products.”

Your hypothesis is that changing the headline to “50% off on all products until X date” could improve the conversion rate by creating a sense of urgency to act now to help meet conversion goals.

Then, you create two pages and launch them with an A/B testing tool, such as VWO and Optimizely.

Once the results are in, you can see which version performs better, optimize your landing page accordingly, and continue testing for even better results.

If this seems overwhelming, HawkSEM’s team can do A/B testing for you. Explore our conversion rate optimization services and reach out to schedule a free consultation.

“Landing pages are a vital part of the conversion funnel,” says Sam Yadegar, CEO of HawkSEM.

“It’s the main collateral that turns a visitor into a customer. You want to make sure you or whoever manages marketing campaigns for your business is savvy to landing pages and puts a lot of time/emphasis on ensuring they are high converting.”

It is also crucial to track the performance of these ecommerce landing pages to ensure a high ROAS.

“We do this with ConversionIQ,” Yadegar adds.

5. Monitor key metrics and user behavior

To analyze landing page performance, you must track the right metrics.

In this article, we talked a lot about conversion analytics and optimization, but there are other metrics to consider for landing page performance.

These metrics could include:

• Page views: How many people see your landing page
• Page views by source: Where do your visitors come from
• Session duration: How long do they stay on your page
• Click-through rate: The percentage of users that react to your call to action
• Bounce rate: The percentage of users that leave your site immediately after visiting
• Cart abandonment rate: How many users add products to their cart, but don’t buy them

Tracking these metrics reveals how your web page performs and what you’ll need to improve.

You can use analytics tools and apps like Google Analytics and Hotjar to monitor metrics and user behavior.

“We use CIQ to granularly track the performance of ecommerce campaigns, specifically the landing page performance, to ensure we are achieving a high ROAS,” Yadegar says.

Ecommerce landing page checklist

We prepared a checklist you can use when building an ecommerce landing page:

Write a clear and compelling headline
Write persuasive and descriptive copy
Create a sense of urgency with a limited-time or special offer
Address customer pain points and how your offer solves them
Include product information and pricing
Ensure your landing page design is simple and minimalist
Use captivating visuals (images and/or videos)
Make sure that the navigation is simple and easy to understand
Choose one call to action and make it visible on the page
Use trust signals and social proof to build trust
Include shipping, returns, and refunds information
Make sure that the page loads quickly
Optimize for the target keywords
Set up metrics monitoring
Do A/B testing to increase conversions
Add pop-ups to encourage action on your page
Include relevant case studies and use cases for your product

The takeaway

Great landing pages will delight your customers and increase revenue for your ecommerce online store.

With these examples, tips, and best practices, you’re equipped to create an amazing customer experience for your website visitors.

Need help getting started? Reach out to HawkSEM’s team to explore how we can support your next marketing campaign.

This article has been updated and was originally published in December 2023.