Top 8 Facebook Ads Agencies: Level Up Your Ads Game

It takes one (aka an award-winning Facebook Ads agency with a track record for skyrocketing engagement, traffic, and conversions) to know one. As a top 3% ad agency, we’ve put together a guide on the best of the best.

Use this list to find:

• What a Facebook Ads agency is 
• Top Facebook Ads agencies and their highlights
• Benefits of partnering with a Facebook Ads agency
• Tips for optimizing Facebook Ads campaigns

Feeling overwhelmed by Facebook Ads’ endless ad types, page likes, and potential targeting criteria? Not sure which audience segment should you target: the ones liking your competitors’ pages or those traveling near your office headquarters? Or both?

As a top 3% Facebook Ads agency, we help clients answer these questions and more throughout the creation, launch, and monitoring of every single Facebook Ads campaign we manage.

Read on for our insider take on the best Facebook Ads agencies, along with insights from Facebook Ads expert and CEO Sam Yadegar. Plus, learn how the right agency can bring your brand abundant growth and conversions. 

 1. HawkSEM

HawkSEM is a full-service digital marketing agency with a proven average of 4.5X ROI for our clients. Speaking of clients, we serve businesses in all sorts of industries — from B2B, B2C, healthcare, and ecommerce to finance, legal, and tech. 

(Image: HawkSEM website)

When clients come looking for success on Facebook Ads (aka Meta Ads), we dive deep into their target audience and existing online presence. We’re looking for juicy opportunities to overtake their competitors. We use this valuable intel to visualize a Facebook strategy that works in tandem with other marketing channels for optimal results. 

What sets us apart? Results above all, says Yadegar:

“We take a holistic, omnichannel approach and make sure our efforts lead to revenue (not vanity metrics) driven by our proprietary tech, ConversionIQ.” That’s Hawk’s unique platform that syncs all your marketing data into one easy-to-use dashboard. The result? More actionable insights, digestible data, and optimized campaigns.

We also leverage remarketing on Facebook. That looks like a Meta Pixel assessment to identify familiar clicks. We target with catered ad copy and visuals for the shoppers who have already added your products to their shopping cart, visited your site, or purchased from you in the past. 

This strategy on Facebook Ads and Google Ads helped us generate a whopping 562% year-over-year (YOY) revenue increase for our ecommerce client 686. 

Superior performance monitoring and strategy optimization

But we wouldn’t dream of setting and forgetting a Facebook Ads campaign. Once your ads are live, our work is far from over. We record every click and conversion from each ad and campaign to determine which elements work or need improvement. 

Curious about clickthrough rate by location, page-like criteria, or conversions by time of day? How are your Facebook Ads working alongside your email marketing, Instagram, or Google Ads strategy? 

We create custom reporting dashboards to highlight valuable insights, and you can access them anytime in ConversionIQ, where we translate thousands of performance data points into actionable strategy insights.

Easy access to data that sharpens your campaigns to unleash massive ROI? That’s what we live and breathe.

Services:

• Competitive analysis
• Pay-per-click (PPC) management
• Market research
• Key platforms and opportunity identification
• Advertising strategy and campaign execution
• Bidding strategy and optimization
• Audience builds and strategy
• Ad copywriting
• A/B testing
• Lead generation
• Tracking audit and implementation
• Customized reporting

Best for: B2B/B2C, ecommerce, SaaS, finance, healthcare, education, professional services, large and small businesses

Clients:

• Microsoft
• Nike
• Verizon
• Honda

 2. Merkle

Merkle is a welcome disruption to the marketing industry with their unique focus on visually striking and interactive customer experiences, generative AI, and cloud-native services. The goal? To truly understand everyone who clicks your ads or visits your website.

(Image: Merkle homepage)

They hold impressive awards and recognitions across different marketing channels like AWS and Google, though they leverage Facebook Ads for their clients, too. 

Merkle helped ASML create more brand awareness in the U.S. job market through joint video campaigns on Facebook, LinkedIn, TikTok, Instagram, YouTube, and Reddit. 

Then, they looked at audience activity and page likes to launch a more aggressive remarketing campaign to reach millions of people, generate thousands of job views, and gather over 100 new job applications via search and social media marketing campaigns. 

Want to stand out? Merkle’s got the juice.

Services:

• Paid social and digital direct
• Search engine optimization (SEO)
• Full-funnel media and activation
• Facebook retargeting

Best for: Brands looking to scale significantly or go international

Clients:

• Nespresso
• Adobe
• Siemens
• Audi

 3. Wpromote

Wpromote’s mission is all about partnering with brands who want to conquer their competition. Their status as a Meta Business Partner helps them drive serious results for big-name clients on Facebook and beyond.

(Image: Wpromote website)

A highlight of their Facebook advertising services is their commitment to audience research and strategic storytelling across their ad campaigns. 

Wpromote helped LA-based clothing brand Michael Stars increase their return on ad spend (ROAS) by 11% with two side-by-side Facebook campaigns. Each leveraged different attributes of the Facebook Ad network: one for photo ads and the other for mobile video ads. 

The secret with high-performing video ads? Go all out. Wpromote does that with its dedicated video lab and performance creative studio. 

Visually focused brands, this is your Facebook Ads management partner.

Services:

• Branding
• Social media management
• Graphic design
• Web design
• Video production
• Paid search and social
• Ad copywriting
• Storyboarding
• Photography

Best for: SMBs and innovative startups who can leverage videography and visual creatives, especially in ecommerce and retail

Clients:

• Spanx
• Whirlpool
• Panera Bread
• TransUnion

 4. Power Digital

Power Digital uses a four-step approach for every digital advertising strategy, which includes Facebook Ads in the majority of omnichannel approaches:

• Analysis: In-depth social media and general marketing audit
• Strategy: Multi-channel strategy based on competitive analysis, audience segmentation, and customer journey
• Implementation: Campaign creation (copy, creatives, and targeting), launch, and A/B testing
• Repeat: Continuous tweaks to continue capturing audience segments and optimize campaign results

(Image: Power Digital homepage)

They also earn serious points for combining human expertise with AI-powered insights through their proprietary tech, Nova. This leads to Impressive stats like an 82% revenue increase on Facebook Ads for one of their fashion clients.

Plug in and power up your Facebook Ads.

Services:

• Lead journey optimization
• Behavior tracking
• Segmentation and targeting
• Ad copy and marketing strategy
• A/B testing
• Content creation

Best for: B2B, B2C, beauty & fashion, ecommerce, private equity

Clients:

• Chuze Fitness
• Lord & Taylor
• Bad Apple
• San Diego Housing Commission

 5. Tinuiti

Tinuiti focuses its digital marketing services on what it has dubbed the “tripoly of valuable media:” Amazon, Google, and Facebook. 

(Image: Tinuiti website)

They pride themselves on staying in the know when it comes to the changing updates and algorithms. This way, Tinuiti can deliver a fresh, omnichannel marketing strategy that converts and engages. 

Tinuiti follows your audience through potential customers’ journey with a fine-toothed comb with marketing intelligence software as the brushing hand. Just ask their beauty client Elf, who experienced a delicious 63% increase in impressions after Tinuiti launched a segmented Facebook and omnichannel strategy. 

As for street cred? Look to their high-value clients like Revlon and Instacart, or their roster of marketing accolades from industry leaders like Adweek, Ad Age, and Microsoft. 

Services:

• Landing page optimization
• Social media audit
• A/B testing
• Search and social media platform data aggregation

Best for: Corporate retail clients

Clients:

• Instacart
• Nautica
• Olly
• Revlon
• Rebecca Minkoff

 6. MuteSix

The top-awarded Meta agency? Check. Meta Business Partner status? Check.

MuteSix leverages exclusive access to Meta’s performance-enhancing tools, high-impact content creation services, and hyperfocus on conversion rate optimization (CRO) to bring brands serious results on Facebook Ads. 

(Image: Mutesix website)

Proof: They manage over $3 billion in media spend for clients across different niches.

So, what do they do with all that media spend?

Mutesix helped popular cookware brand GreenPan see a staggering 81% in YOY revenue, thanks to a collection of marketing strategies like segmented messaging, diverse creative concepts, and a heavy-converting quiz landing page. 

You have to applaud this company’s dedication to its clients, demonstrated by its commitment and nurturing partnerships with ecommerce and marketing platforms for a serious marketing edge.

Services:

• Content creation
• Landing page optimization
• Ad copywriting
• Branding strategy
• Video and photography

Best for: Ecommerce, finance, and fashion brands

Clients:

• Sebastian Cruz Couture
• High Rise Financial
• Chicago Tribune
• Moon Juice
• Corporate Finance Institute

 7. Seer Interactive

Seer Interactive fuels insights from millions of data points on various marketing channels. This allows the team to build authentic connections between the brand and the audience. For that, Seer often turns to Facebook.

(Image: Seer Interactive website)

Leveraging their proprietary platform Supernova, Seer Interactive combines paid and organic data to deliver relevant, effective marketing strategies for their healthcare, tech, hospitality, and retail clients.

A mix of heatmap analysis, audience surveying, and A/B testing helped this company drive a 70% increase in conversions for wellness client Baptist Health. 

Bottom line: Seer Interactive knows the secret to success lies in the data.

Services:

• Search and social media advertising
• Channel strategy execution for Meta, Instagram, LinkedIn, Pinterest Snapchat, Reddit, Quora
• Custom creative fatigue analysis
• Performance monitoring and real-time reporting
• Consumer research and marketing intelligence

Best for: Enterprise brands who want to foster genuine connections with a massive audience

Clients:

• Allianz Trade
• AM Resorts
• Looker
• Einstein Health

 8. WebFX

How many generated leads should a Facebook ads agency have under its belt to gain trust? We’d say 7.8 million leads are impressive.

That’s exactly what WebFX’s massive portfolio offers. Even better? The team has helped generate a whopping $3 billion in revenue.

This digital and content marketing agency is an industry titan, often publishing emerging research and studies on various marketing sub-niches.

Clients benefit from a dedicated ad account manager who leverages over 500 other digital marketing experts, 24/7 support, in-depth social media audits, and access to the MarketingCloudFX platform for performance optimization.

WebFX guides every strategy with impactful business goals like increasing lifetime customer value, conversions, and ROI. As WebFX proves, sometimes more really is more.

Services:

• Channel strategy execution for Meta, Instagram, LinkedIn, Pinterest, Snapchat, Reddit, Quora
• Custom Creative Fatigue Analysis
• Performance monitoring and reporting
• Consumer research and marketing intelligence

Best for: Enterprise brands who want a more genuine connection with a massive audience

Clients:

• Allianz Trade
• AM Resorts
• Looker
• Einstein Health

What is a Facebook advertising agency?

A Facebook Ads agency is a social media marketing agency staffed with skilled strategists, marketers, and writers who help brands launch, manage, and optimize Facebook Ads campaigns.

Some agencies specialize by niche, others serve many industries, and some do a mix of the two. For example, HawkSEM partners with brands across a broad range of industries, but we’re particularly versed in finance, healthcare, SaaS, ecommerce, and education niches. 

Facebook Ads companies are skilled in social-media-focused copywriting that converts, as well as audience research.

They’re also knowledgeable about the ins and outs of a Facebook Ads campaign structure, ad types, and analytics feature, and can assess the most optimal targeting strategy based on the brand and competitive analysis. 

Once you hire a Facebook Ads agency, common duties they perform for you include:

• Audience targeting
• Ad format identification
• Budget optimization
• Ad visuals and ad copywriting
• Performance monitoring
• Landing page and business page creation and optimization
• A/B testing

But what are the overarching goals? Yadegar says all these Facebook Ads services should emphasize brand awareness, brand building, and revenue growth.

Why you need a Facebook Ads agency

What brand wouldn’t want access to the billions of Facebook users online every day? But the mistake made most often is thinking you can reach them on your own. 

While Facebook has robust targeting criteria to help you reach your ideal demographic and target audience, the average marketer might not have the niche expertise to successfully segment targeting, select the most effective ad types, or create a custom audience that doesn’t exclude valuable leads.

Facebook Ads agencies help you build brand awareness and audience connections without blowing through your ad spend. They have the staff, expertise, and time to manage each campaign meticulously so you don’t lose any opportunities for results.

The takeaway

Bottom line? Facebook Ads is a gold mine for brand awareness and conversions, but only if you have the pickaxe and grit to mine it.

But why gas out when you can offload the work to trusted experts with proven success? Our in-house team of experts know the ins and outs of Meta’s Ad network and unlock an average 4.5X ROI for our clients.

Ready to accept a friend request from HawkSEM?  Let’s send sparks flying in your Meta Ads Manager.