How to Launch Google Ads Video Campaigns (+ What to Watch Ou...
Video isn't just here to stay -- it's on the rise. Let's delve into what Google Ads video campaigns are and how to make them work for your business....
Read MoreHere, you’ll find:
Google never sleeps, y’all.
Besides making continued improvements for users, the search giant is constantly creating and tweaking its advertising tools. One of those tools you may not be super familiar with is Google Discovery Ads.
While these ads are relatively new, many experts agree they’re worth your attention – and ad budget.
By exploring Google Discovery ads, you may be able to improve lead generation tactics and create demand from an otherwise hard-to-reach audience.
Let’s take a closer look at what Google Discovery campaigns are all about.
Google displays all of your images in a carousel format, allowing the user to browse the entire collection. (Image via Unsplash)
Google Discovery Ads are a visually rich ad format. They appear in:
Google Discovery Ads are immersive and interactive ads. They’re designed to catch the prospects’ attention even if they aren’t looking for anything related at the moment.
Put another way, “rather than responding to a pre-existing demand, they generate demand,” according to The Drum.
YouTube is the second most popular search engine in the world. And with 90% of people using YouTube to discover new brands or products, Discovery Ads are excellent for lead generation purposes. Meanwhile, over 800 million people take advantage of Google Discover monthly, giving you access to a wide audience.
Google Discovery Ads come in two formats:
To place Discovery Ads in front of your target audience, Google uses the “power of intent.” Its bots analyze the user’s browsing history, web downloads, watched videos, and map searches to figure out whether they can benefit from your ad.
You can take advantage of two bidding strategies.
For “maximize conversions,” Google spends the campaign budget to maximize conversions. It automatically determines the optimal CPC bid. For “target CPA,” Google places ads that convert to meet your CPA goals. It avoids using ads that don’t convert.
While this may not seem like many options, the approach saves time, allowing you to focus on other campaigns.
It’s easy to overlook this ad type, since it does give Google a lot of control. After all, with Discovery Ads, you can’t select the delivery method, contextual targeting, ad rotation, or device targeting. Additionally, manual bidding strategies are off-limits.
However, this ad type comes with significant benefits as well. These include:
Want to learn more about Google Ads from the experts? You’ve come to the right place.
Setting up the Google Discovery campaign is relatively straightforward.
After you set up the campaign, you can move onto adding the right creative assets.
Make sure to study the specs to avoid subpar images. Add as many as you can to help with your branding efforts. (Image via Unsplash)
Once you create your Google Discovery campaign, consider these useful tips and practices:
Pro tip: Take advantage of the Carousel format to tell your brand’s story. As the user scrolls the cards, they can get to know your company. This can encourage higher engagement and bring more visitors to your website.
Google Discovery Ads are a useful ad format for advertisers who want to reach high-intent audiences, improve lead generation efforts, and work on branding. The campaign is easy to set up, especially if you already have creative assets in place.
If you find the budget to give these ads a chance, they can become a worthwhile addition to your marketing campaign.
Video isn't just here to stay -- it's on the rise. Let's delve into what Google Ads video campaigns are and how to make them work for your business....
Read MoreGoogle Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
Read MoreReady to improve your Google Ads performance? Let us introduce you to Google Ads Optimization Scores. Here’s how (and how not) to use it. ...
Read More