11 Thank You Page Examples for a Better User Experience (+ Tools and Tips)

A good thank you page is not only a great touchpoint for users, it’s also prime real estate to encourage more conversions down the line. Check out these 11 examples of awesome thank you pages, plus expert tips to make your thank you pages stand out.

A thank you page is a crucial opportunity to boost conversions, reinforce your brand, and encourage future engagement.

In this comprehensive guide, we’ll explore the strategic value of the thank you page with real-world examples, psychology-backed tips, and key mistakes to avoid.

Read on to discover the immense potential of thank you pages — and how they can take your business to the next level.

The best thank you page examples

Let’s take a look at some of the best thank you page examples out there and what makes them so effective.

These examples showcase the best practices in thank you page design — clear and concise messaging, personalized content, and strategic calls to action in five different categories:

• Ecommerce thank you page examples
• B2B thank you page examples
• Website thank you page examples
• Contact form examples
• Donation thank you page examples

Ecommerce thank you page examples

Ecommerce brands know the power of a memorable thank you page. Let’s explore examples from two industry leaders.

Shoppers have come to expect personalization in their interactions with brands — so it’s critical to tailor post-purchase content or your buyers’ interests.

A simple way to do this is by using your thank you page to promote products your buyers might be interested in.

1. The Home Depot

The Home Depot uses its thank you page to suggest additional products you might also like.

By planting the seed now, they’re increasing the likelihood of future purchases — and keeping customer needs and preferences top of mind.

2. Warby Parker

Warby Parker taps into the habit of social sharing to build brand visibility and enhance engagement, as seen below:

By incorporating social sharing widgets in their thank you page, along with a pre-written message designed to encourage engagement from the shopper’s followers and friends, they make it incredibly easy for customers to share their positive experiences.

It’s a smart way to turn satisfied customers into passionate brand advocates.

Why they work: Both companies understand thank you pages should serve strategic goals beyond basic gratitude.

The Home Depot uses its thank you page to promote related products, while Warby Parker encourages social sharing to build brand visibility.

If you’re an ecommerce brand, follow their lead and craft customized thank-you experiences that align with business objectives.

Further reading: Top 10 Ecommerce Landing Pages to Boost Sales

B2B thank you page examples

In B2B marketing, thank you pages present crucial opportunities to express gratitude and take it a little further. Let’s examine examples from two industry leaders.

3. HubSpot

Inbound marketing powerhouse HubSpot leverages thank you pages for subtle upselling:

A concise thank you message is followed by links to download the content and an opportunity to learn more about their sales and marketing software.

This nurtures leads by guiding them to the next logical step in the customer journey.

4. Salesforce

Salesforce, the CRM giant, uses post-signup thank you pages to nurture leads into customers. Users are presented with targeted content, such as resources, case studies, and articles, along with a link to book a Salesforce demo:

This level of personalization and relevant value enables users to see the benefits of Salesforce’s products and services and encourages them to take the next step in the customer journey.

5. HawkSEM

Here at HawkSEM, we surprise and delight prospects by serving up an unexpected compliment:

From there, we use the thank you page to answer common questions like “When will I hear back?” and “How can I get in touch with you?”

Why they work: These examples leverage the potential of effective SaaS landing pages for lead nurturing and relationship-building – and carefully crafted thank you pages are part of their game plan, encouraging further engagement with tailored content and value.

B2B marketers should follow suit by making thank you pages active hubs for relationship-building.

Further reading: B2B Landing Page Examples + How to Build a Winning Page

Website thank you page examples

Websites serve diverse goals, but effective thank you pages can unite them through strategic messaging and engagement. Let’s review examples from leading sites.

6. Content Marketing Institute

Content Marketing Institute’s impressive thank you page follows up a resource download with tons of related content.

This guides readers to additional articles, guides, and resources they might be interested in — and cementing their position as a go-to authority in the content marketing space.

7. Harry’s

Harry’s leverages their thank you pages to learn more about their customers:

By asking them to respond to a short one-question survey before they go, they learn more about each customer’s desires, challenges, and goals.

Why they work: These examples demonstrate that websites shouldn’t treat thank you pages as an afterthought. Strategic choices can turn these pages into valuable touchpoints for brand-building and customer engagement.

Contact form thank you page examples

Contact forms create pivotal first impressions — so the subsequent thank you page needs to reinforce the user’s confidence in reaching out.

Let’s examine examples from two entities excelling at post-form submission engagement.

8. Ryan Robinson

Ryan Robinson follows up on opt-ins by nudging visitors to his social channels on his thank you page:

Recognizing fans of his content would enjoy his social presence, he incorporates a simple, scannable call-to-action to follow and share across platforms. It provides further value after submission.

9. Peak Freelance

Peak Freelance sees their thank you page as an upselling opportunity:

After subscribing, users are presented with a video differentiating their free vs. paid tiers. While subtle, this exposes subscribers to premium offerings, which will hopefully entice upgrades.

Why they work: Both examples demonstrate that thank you pages shouldn’t leave users hanging. Robinson boosts engagement with social channel CTAs. Peak Freelance transitions new subscribers into their paid membership programs.

Thank you pages allow businesses to guide users to logical next steps, whether that’s consuming additional content or upgrading subscriptions.

Well-executed examples turn what could have been a dead end into an opportunity to build loyalty.

Donation thank you page examples

For nonprofits, donation thank you pages present pivotal opportunities to strengthen donor bonds beyond gratitude. Let’s explore examples from impactful organizations.

10. NSPCC

NSPCC understands thank you pages should provide transparency.

Their web page outlines how funds will be utilized, emphasizing the tangible impact of donations. They also personalize messages to make supporters feel valued.

11. Charity: water

Charity: water knows that the thank you page is one of their best opportunities to get in front of potential donors — so they take advantage by inviting donors to make a bigger impact by making a regular monthly donation.

Why they work: When supporters see their donations creating change, they become partners for life. Don’t just say thanks. Take steps to build relationships that last beyond the transaction, and turn one-off donations into loyal lifelong donors.

What makes a good thank you page?

Now that we’ve seen some examples of great thank you pages, let’s look at what makes a thank you page that really works.

Personalization

Personalization is key. Effective thank you pages should leverage user data and segmentation to tailor messaging for each individual.

For example, customized pop-up variations can be triggered based on the user’s preceding on-site behavior, interests, or purchase history — making each website visitor feel acknowledged as an individual, not just another user.

Clear messaging

Be careful to not overwhelm your user with too many follow-up links or CTAs. Pick one message and communicate it clearly, so users can effortlessly navigate to the next desired action.

Encouraging next steps

Satisfied users want to continue interacting with your brand. Thank you pages are a great opportunity to continue increasing conversion rates through follow-up CTAs.

There are a lot of options for follow-up CTAs. You could encourage the user to share their purchase on social media or provide an opportunity for them to explore what else is in your sales funnel. Or, give users a coupon code or the chance to enroll in an email list.

With gratitude in mind, you want to make sure that your CTA is simple, unified, and casual. Don’t be pushy, because the point of a thank you page is to boost your user’s trust in your company.

Do’s and don’ts of a great thank you page

Crafting the perfect thank you page requires some finesse. You want to increase engagement, but you also want to make sure your client feels appreciated for their preceding actions.

Here are a few do’s and don’ts to keep in mind.

Do:

Have a consistent brand design: Your thank you page is another opportunity to show your user who you are. Keep brand design and voice consistent, so customers recognize and trust your company to be consistent. If your homepage is minimalist, your thank you page should be, too!

Offer clear next steps: A thank you page can be a great opportunity for lead generation, but only if you do it well. Provide a CTA button that’s clear and concise, personalized for your user’s intuitive next steps. Make sure to avoid pushy language which could leave your user feeling, well, used.

Provide social sharing options:  Referrals are gold, and social sharing is a great step in that direction.

Incorporate social share buttons: Include buttons linking to Instagram, LinkedIn, and other relevant platforms so users can tell their friends about their experience.

Don’t:

Publish generic messages: No one bothers to read the boring “Thank you for subscribing.” Get creative and personal to keep potential customers engaged through their entire user journey. For instance, if they sign up for a digital marketing webinar, try copy like “Thanks for joining our digital marketing crew!” to add a personal flair and touch of camaraderie.

Ignore mobile: A page that looks stunning on desktop but breaks on mobile can slash conversion rates. Use page templates and landing page builders that prioritize mobile responsiveness.

Elements of an effective thank you page

Let’s take a look at the key elements every great thank you page should include.

Acknowledgment

Thank you pages should begin by clearly acknowledging the user’s preceding action. Crafting compelling landing page copy is essential to convey your gratitude effectively.

Acknowledging the exact action is a great personal touch to make your user feel valued. As we know, a customer who feels valued is more likely to become a recurring customer.

Brand consistency

Keep your branding consistent on your thank you page so that your client remembers who they are being thanked by. Consistent branding, including design elements and brand voice, reinforces trust and company recognition.

CTAs

Incorporate a call-to-action on your thank you landing page. If they made a purchase, provide a special discount code or direct them to products they may want to look at in the future. If they signed up for your newsletter, drive them to book a one-on-one call.

Testimonials and social proof

Reinforce the trustworthiness of your company by providing testimonials and social proof on your thank you page.

Social sharing

Make it simple for folks to share their engagement with your company. Incorporate social media share buttons so delighted users can spread the word, amplifying the reach of your brand at no additional cost to you.

Great thank you pages acknowledge actions and provide next steps while establishing trust and boosting reach.

Why do you even need a thank you page?

Thank you pages can be a powerful tool to boost customer retention. If you’re not bothering to build them, you’re missing out on a powerful opportunity to connect with your audience and drive more conversions.

User experience

Effective thank you pages enhance the user journey by providing closure after the user takes an action. When they submit a form, sign up for a webinar, or make a purchase, users appreciate a clear confirmation page that verifies their action was completed.

It provides peace of mind — and reinforces positive brand sentiment by highlighting users’ contributions, whether donating to a cause, providing feedback, or engaging with content, making for an awesome customer experience.

Conversion opportunities

Beyond goodwill, thank you pages offer prime real estate for conversion optimization. They allow gentle upselling or cross-selling of complementary products based on user data.

For example, after purchasing a tent, customers could be suggested camping accessories. Incorporating offline conversion tracking can help measure the full impact of these pages.

Thank you pages also present a seamless opportunity to gather user insights through follow-up surveys or newsletter signups with lead magnet incentives.

They serve as critical touchpoints post-action that allow brands to unlock huge marketing potential with minimal effort.

3 ways to use thank you pages to grow your brand

Thank you pages are an overlooked piece of marketing real estate – so how can you use them to grow your brand? Let’s take a look at some ways you can leverage them for maximum impact.

1. First impressions

A thank you page offers a brand the chance to make a stellar first impression after a user completes an action. Delivering a personalized experience establishes familiarity and boosts engagement.

Trust and rapport-building

Gratitude can build trust and loyalty. When you thank your buyers, you trigger the norm of reciprocity, making them more inclined to trust and cooperate with you. Using data to reference specific details from a user’s purchase or input makes your thank you page more authentic and meaningful.

Encouraging further engagement

The thank you page is a key opportunity to direct users to the next step you want them to take. You might suggest related products, prompt users to follow you on social media, or offer exclusive discounts in exchange for newsletter signup. If you’re looking to boost engagement further, learn how to improve CTR across your site.

“By presenting customers with a related offer immediately after purchase, businesses can enhance the overall user experience and maximize their revenue potential — all with a single click,” explains Vincent Nguyen at Growth Ninja.

Using a related offer to drive engagement is based on the foot-in-the-door technique. Customers are more likely to agree to additional, related requests after they’ve already made a first transaction.

“The beauty of a one-click upsell is its simplicity,” Vincent adds. “Buyers can enhance their purchase with just a single click, without needing to re-enter credit card details. This frictionless experience is key to its effectiveness.”

Explore A/B testing ideas to determine which CTAs advance the user journey and nurture leads. Experiment with content upgrades, coupon codes, or free shipping on future orders to fuel further engagement.

Thank you pages are also a great place to grow email marketing and gain new leads. Regular CRO testing can help identify which incentives resonate most with your audience.

Top tools for thank you page templates

There’s no reason to start from zero with your thank you pages. Using templates allows you to skip the base steps and personalize your page to drive conversion with ease:

HubSpot

HubSpot is a leader in the inbound marketing world, with a huge variety of resources available. Their templates can be personalized and tailored to your needs.

• Pros: Easy to use, offering seamless integration with HubSpot tools, as well as rich analytics capabilities.
• Cons: Might be a bit overkill for small businesses or companies looking for a quick and easy solution.
• Pricing: HubSpot starts off free, but premium features are available at multiple tiers.

Optimizely

Optimizely is a well-known platform for split testing, but it also offers great thank you page templates.

• Pros: A/B testing built-ins to sculpt data-driven, high-converting thank you pages.
• Cons: Can feel complicated for beginners and non-developers.
• Pricing: Pricing is custom and dependent on company needs.

Leadpages

Leadpages is devoted solely to the construction of effective landing pages. They have a long list of thank you templates that integrate seamlessly with other digital marketing tools.

• Pros: Leadpages is simple to use, with a drag-and-drop builder. Their templates are also mobile-responsive, optimizing thank you pages for mobile users.
• Cons: Lower-tier plans have limited customization (though higher tiers have more personalization abilities).
• Pricing: The lowest tier is only $37/month. The tiered pricing model allows businesses to only buy what they need.

Unbounce

Unbounce is another landing page builder that utilizes A/B testing. They provide templates driven for conversion.

• Pros: Offers dynamic keyword insertion capabilities for PPC campaigns and pop-ups.
• Cons: More complicated to learn.
• Pricing: Tiers start at $80/month

Instapage

Instapage emphasizes post-click optimization, with thank you page templates targeted at driving ROI increases.

• Pros: Instapage offers heatmaps, as well as a list of collaborative tools, making it easy for marketing teams to work on the same project.
• Cons: Higher price point
• Pricing: Starts at $199/month

Customization tips

To make sure you’re maximizing the conversion potential of your thank you page, you’ll need to personalize your template. Here are some tips for customizing your thank you page templates:

• Focus on brand alignment: Your template needs to match your brand in colors, fonts, style, and voice to be effective and trust-building.
• Include relevant content: Always go for compelling, action-driving copy instead of generic, heard-it-before copy. Your messaging needs to be engaging and interesting.
• Test and tweak: As always, utilize split testing techniques to make sure your thank you page is honed in. A lot of the platforms that offer templates also offer split testing, making it easy.

Templates are a great starting point for sculpting a thank you landing page, but customization is key when it comes to optimizing its effects.

The takeaway

Thank you pages are pivotal yet overlooked opportunities to delight users and further business objectives. And now you have a blueprint for transforming these micro-moments into memorable touchpoints that convert.

But executing a high-impact thank you page requires finesse. From copywriting to design to technical implementation, the digital marketing professionals at HawkSEM have the expertise to flawlessly bring your vision to life.

Let’s team up to create wow-worthy thank you experiences that boost satisfaction and sales. Schedule your free consultation today.

This post has been updated and was originally published in December 2023.